Valuez Vos Actions De Communication 2e D
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Valuez Vos Actions De Communication 2e D
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Author : Assaël Adary
language : fr
Publisher: Dunod
Release Date : 2012-03-07
Valuez Vos Actions De Communication 2e D written by Assaël Adary and has been published by Dunod this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-07 with Business & Economics categories.
Oui, la communication s'évalue ! Oui, mesurer l'efficacité de la communication est une réalité ! Affirmer et démontrer la «mesurabilité» de la communication, tel est l'engagement majeur de cet ouvrage. Pourquoi mesurer ? Quelles sont les conditions de réussite de la mesure en communication ? Comment évaluer l'impact des principaux outils ou des actions de communication à la disposition d'une direction de la Communication ? Autant de questions qui trouvent une réponse dans ce livre. Cette nouvelle édition est enrichie d'interviews d'experts issus de grandes entreprises françaises et de développements concernant le web. L'évaluation de la communication, pour être acceptée doit avant tout être comprise ; les auteurs adoptent donc un discours pédagogique et pratique illustré d'exemples et de témoignages.
Doing News Framing Analysis Ii
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Author : Paul D'Angelo
language : en
Publisher: Routledge
Release Date : 2018-05-11
Doing News Framing Analysis Ii written by Paul D'Angelo and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-11 with Language Arts & Disciplines categories.
This volume presents original, ‘big picture’ perspectives on news framing. Each chapter in this volume will feature an individual or team of framing analysts who take a reflective look at their own empirical work. The editors' goals are to identify the influences that determine the use of different theoretical and methodological approaches, and to provide interpretive guides to news framing scholars regarding what news frames are, how they can be observed in news texts, and how framing effects are uncovered and substantiated in cultural, group, and individual sites. Doing News Framing Analysis II will continue the work of its predecessor by giving talented framing scholars the space to write about their work and bring readers closer to the framing research project. Chapter 9 of this book is freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license available at http://www.taylorfrancis.com.
La Revue Du Foyer
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Author :
language : fr
Publisher:
Release Date : 1892
La Revue Du Foyer written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1892 with categories.
The Desclergues Of La Villa Ducal De Montblanc Second Edition Omnibus
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Author : Nico F. Declercq
language : en
Publisher: Nico F. Declercq
Release Date : 2024-06-23
The Desclergues Of La Villa Ducal De Montblanc Second Edition Omnibus written by Nico F. Declercq and has been published by Nico F. Declercq this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-23 with History categories.
The Desclergues of la Villa Ducal de Montblanc (2nd edition) is a comprehensive ancestral chronicle, meticulously tracing the Desclergues family lineage from the Greek era through the Villa Ducal de Montblanc in Tarragona to the present in Belgium. This omnibus edition compiles the entire acclaimed series, offering an exhaustive account of the Desclergues of Montblanc alongside the author's other ancestral lines, including de Patin, de Patin de Langemark, Lesage, Benoit, Den Dauw, 't Kint, Surmont, de Croock, Ardan, Lammens, Decaestecker, and de Silva of Uduwara in Sri Lanka. This scholarly work is enriched by a comprehensive DNA analysis, providing genetic depth to the historical narrative. Each family line is intricately contextualized within its historical setting, with facsimile images of archival records offering tangible evidence of the past. This beautifully illustrated book presents a visually engaging experience, enhancing historical insights and making it an invaluable resource for students, historians, and anyone passionate about genealogical studies. Nico Felicien Declercq, a full professor at the Georgia Institute of Technology, is a distinguished scholar. With a Ph.D. from Ghent University and an MSc from the Catholic University of Leuven, his prolific academic career encompasses numerous published works. His passion for history and genealogy led him to meticulously document his ancestral lineage, culminating in this comprehensive work. Professor Declercq's interdisciplinary approach and dedication to rigorous research have earned him a reputation for excellence in the scientific community and among genealogical enthusiasts. He is also the author of several philosophical novels published under a pseudonym.
Ritual And Communication In The Graeco Roman World
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Author : Collectif
language : en
Publisher: Presses universitaires de Liège
Release Date : 2013-06-18
Ritual And Communication In The Graeco Roman World written by Collectif and has been published by Presses universitaires de Liège this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-18 with History categories.
The analysis of the dynamic nature of rituals has become a heuristic tool for the investigation not only of religious behaviour and beliefs, but also for the study of social practice and communication in ancient and modern societies. From public assembly gatherings and funerals to celebration of cult feasts or the honouring of individuals, rituals mark socially important occasions, define beginnings and endings, and aid social transitions. Thus, rituals carry all kinds of messages intended to support and express the performance of those involved, and to create the desired results. The present volume brings together a collection of articles on rituals in the Graeco-Roman world, focussing on the interconnection between ritual as a means of communication and communication as a ritual phenomenon. In regarding rituals as an interface in the realm of cultural practices, the contributors demonstrate the manifold function of ritual communication in the life of ancient communities.
Last Lecture
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Author : Perfection Learning Corporation
language : en
Publisher: Turtleback
Release Date : 2019
Last Lecture written by Perfection Learning Corporation and has been published by Turtleback this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with categories.
Strategy And Communication For Innovation
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Author : Nicole Pfeffermann
language : en
Publisher: Springer Science & Business Media
Release Date : 2014-01-09
Strategy And Communication For Innovation written by Nicole Pfeffermann and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-09 with Business & Economics categories.
The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovation capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level. Communication has become a critical factor underpinning successful innovation. As a new communication field, innovation communication facilitates the successful launches of new products and services, the establishment of stakeholder relationships, and the strengthening of corporate reputation in the long-run. Consequently, firms today need to develop a strong portfolio of communication tools as an integral part of their strategic innovation management activities. This new edition mainly concentrates on emerging approaches and methods for integrating communication as part of strategic innovation management. A key theme is the provision of an integrated perspective to bridge the gap between innovation management and communication management at both strategic and operational levels. This book makes an important contribution to this evolving academic domain by providing multiple perspectives on the latest research on innovation communication and strategic open innovation. It also provides guidance for managers seeking to understand the diverse ways by which they can leverage communication to support successful innovation.
Changing Market Relationships In The Internet Age
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Author : Jean-Jacques Lambin
language : en
Publisher: Presses univ. de Louvain
Release Date : 2013-04-03
Changing Market Relationships In The Internet Age written by Jean-Jacques Lambin and has been published by Presses univ. de Louvain this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-03 with Business & Economics categories.
This essay attempts to structure a forward-looking approach to the evolving role of marketing in today's economy. Many organisations today recognize the need to become more market responsive in the global and interconnected market in which they operate.
Paperbound Book Guide For Colleges
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Author :
language : en
Publisher:
Release Date : 1971
Paperbound Book Guide For Colleges written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1971 with Paperbacks categories.
Public Relations Metrics
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Author : Betteke van Ruler
language : en
Publisher: Routledge
Release Date : 2009-09-11
Public Relations Metrics written by Betteke van Ruler and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-11 with Business & Economics categories.
Public relations metrics : measurement and evaluation, an overview / Betteke van Ruler, Ana Tkalac Vercic, and Dejan Vercic -- Public relations methodology : should we bother (if it exists)? / Manfred Ruhl -- The nature of scholarly endeavors in public relations / Alenka Jelen -- Empirical research in contemporary social sciences relevant to public relations : towards a network approach / Jan Kleinnijenhuis -- Conceptualizing quantitative research in public relations / James E. Grunig -- Using qualitative research to become the "thinking heart" of organizations / Larissa A. Grunig -- The corporate communications scorecard : a framework for managing and evaluating communication strategies / Ansgar Zerfass -- Public relations is what public relations does : conclusions from a long-term project on professional public relations modeling and evaluation / Barbara Baerns -- The evaluation of government campaigns in the Netherlands / Wim van der Noort -- The role of research in shaping and measuring communication : London's bid to hold the 2012 Games / Claire Spencer and Julia Jahansoozi -- Organization-stakeholder relationships, crisis responsibilities, and crisis-response strategies / Iris Wong and Chung-ju Flora Hung -- The case study as an evaluation tool for public relations / Mafalda Eiro-Gomes and Joao Duarte -- Public relations research and evaluation in Africa / Ronel Rensburg -- Adapting communication satisfaction and relationship scales to a third-world country / Tanya Le Roux -- Applying stakeholder thinking to public relations : an integrated approach to identifying relationships that matter / Nigel de Bussy -- Introducing the Institute for Public Relations : dedicated to the science beneath the art / Frank E. Ovaitt, Jr. -- Introducing the Chartered Institute of Public Relations Initiative : moving on from talking about evaluation to incorporating it into better management of the practice / Anne Gregory and Jon White.