102 Publicity Tips To Grow A Business Or Practice
DOWNLOAD
Download 102 Publicity Tips To Grow A Business Or Practice PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get 102 Publicity Tips To Grow A Business Or Practice book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
102 Publicity Tips To Grow A Business Or Practice
DOWNLOAD
Author : Ned Steele
language : en
Publisher:
Release Date : 2004-01-01
102 Publicity Tips To Grow A Business Or Practice written by Ned Steele and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-01-01 with Industrial publicity categories.
The Social Media Handbook
DOWNLOAD
Author : Nancy Flynn
language : en
Publisher: John Wiley & Sons
Release Date : 2012-01-18
The Social Media Handbook written by Nancy Flynn and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-18 with Business & Economics categories.
The Social Media Handbook is a comprehensive risk and compliance management toolkit that walks employers step-by-step through the process of developing and implementing effective social media policy and compliance management programs that are designed to minimize—and in some cases prevent—social networking and web 2.0 risks and other electronic disasters. Throughout this important resource Nancy Flynn (an internationally recognized expert on workplace social media) offers a guide to best practices for creating safe, effective, and compliant electronic business communications. The book contains a thorough review of the risks inherent in employees' social media use and content and explores how organizations can help manage behavior, mitigate risks, and maximize compliance through the implementation of strategic social media compliance management programs. These programs combine written policies, supported by comprehensive employee education and are enforced by proven-effective technology tools. Once these policies and programs are in place employers can safely take advantage of the marketing and communications benefits offered by social media. Covering a wealth of material, the book includes vital information on topics such as social media and the law; managing records and e-discovery compliantly; regulatory compliance; privacy and security; blog risks and compliance rules; mobile devices drive social media risks; a seven-step plan for social media policy and compliance management; conducting a social media audit; creating social media policies; content rules and compliance; policy compliance and education; reputation management; and more. In addition to addressing pertinent topics on risk management, the book contains cautionary, real-life social networking disaster stories that show how organizations can lose revenue and reputations, reveals how employees can lose jobs, and explains how individuals can face public humiliation. The Social Media Handbook is a hands-on guide written for human resource professionals, information technology managers, legal professionals, compliance officers, records managers, and others who need to manage today's technology tools with up-to-date employment rules.
Official Gazette Of The United States Patent And Trademark Office
DOWNLOAD
Author :
language : en
Publisher:
Release Date : 2004
Official Gazette Of The United States Patent And Trademark Office written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Trademarks categories.
Congressional Record Index
DOWNLOAD
Author :
language : en
Publisher:
Release Date : 1992
Congressional Record Index written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Law categories.
Includes history of bills and resolutions.
Monthly Catalogue United States Public Documents
DOWNLOAD
Author :
language : en
Publisher:
Release Date : 1993
Monthly Catalogue United States Public Documents written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Government publications categories.
Monthly Catalog Of United States Government Publications
DOWNLOAD
Author :
language : en
Publisher:
Release Date : 1991
Monthly Catalog Of United States Government Publications written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Government publications categories.
How And What Marketing Algorithms Think
DOWNLOAD
Author : Roberto Brognara
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2022-10-27
How And What Marketing Algorithms Think written by Roberto Brognara and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-27 with Business & Economics categories.
This book argues that the apparent omnipotence of algorithms today is not what it seems, particularly, in marketing, where they actually offer less than they could. Considering the reasons behind this, it also notes that Big Data has relaunched a kind of data glorification and automated procedures that, culturally, marketing has already recognized and overcome at least once. This first generation of “programmatic marketing”, which the giants of the digital economy launched 15 years ago and consolidated worldwide, can be significantly improved, with corresponding business results as well, but, first, as this book shows, we need to know which strategic and cultural boundaries impact Big Data.
Books In Print 2004 2005
DOWNLOAD
Author : Ed Bowker Staff
language : en
Publisher: R. R. Bowker
Release Date : 2004
Books In Print 2004 2005 written by Ed Bowker Staff and has been published by R. R. Bowker this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Reference categories.
Algorithmic Marketing And Eu Law On Unfair Commercial Practices
DOWNLOAD
Author : Federico Galli
language : en
Publisher: Springer Nature
Release Date : 2022-08-30
Algorithmic Marketing And Eu Law On Unfair Commercial Practices written by Federico Galli and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-30 with Law categories.
Artificial Intelligence (AI) systems are increasingly being deployed by marketing entities in connection with consumers’ interactions. Thanks to machine learning (ML) and cognitive computing technologies, businesses can now analyse vast amounts of data on consumers, generate new knowledge, use it to optimize certain processes, and undertake tasks that were previously impossible. Against this background, this book analyses new algorithmic commercial practices, discusses their challenges for consumers, and measures such developments against the current EU legislative framework on consumer protection. The book adopts an interdisciplinary approach, building on empirical findings from AI applications in marketing and theoretical insights from marketing studies, and combining them with normative analysis of privacy and consumer protection in the EU. The content is divided into three parts. The first part analyses the phenomenon of algorithmic marketing practices and reviews the main AI and AI-related technologies used in marketing, e.g. Big data, ML and NLP. The second part describes new commercial practices, including the massive monitoring and profiling of consumers, the personalization of advertising and offers, the exploitation of psychological and emotional insights, and the use of human-like interfaces to trigger emotional responses. The third part provides a comprehensive analysis of current EU consumer protection laws and policies in the field of commercial practices. It focuses on two main legal concepts, their shortcomings, and potential refinements: vulnerability, understood as the conceptual benchmark for protecting consumers from unfair algorithmic practices; manipulation, the substantive legal measure for drawing the line between fair and unfair practices.
Ethics In Social Marketing
DOWNLOAD
Author : Alan R. Andreasen
language : en
Publisher: Georgetown University Press
Release Date : 2001-02-05
Ethics In Social Marketing written by Alan R. Andreasen and has been published by Georgetown University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-02-05 with Law categories.
Social marketing is being adopted by a growing number of government and nonprofit organizations around the world because of its power to bring about important social changes. An array of commercial marketing concepts and techniques has been applied to problems ranging from child abuse to teen smoking to environmental neglect. However, in crafting these programs, agencies face complex ethical challenges. For example, is it acceptable to exaggerate risk and heighten fear if doing so saves more lives? What if improving the lives of one group has negative effects on another? How does a marketing campaign respect a group's culture while calling for fundamental change within it? In Ethics in Social Marketing, ten contributors draw on their professional experience and the literature of ethics to set forth a range of problems and offer frameworks for their resolution. They introduce philosophical rules and practical models to guide decision making, and they focus on such complex issues as unintended consequences, ethical marketing alliances, and professional ethical codes. The book not only introduces students to the special moral and ethical burdens of social marketing but also challenges practitioners to address difficult issues that are easily minimized or avoided.