150 Teknik Ampuh Branding
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150 Teknik Ampuh Branding
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Author : Byzka Wibisono
language : id
Publisher: Anak Hebat Indonesia
Release Date : 2024-03-12
150 Teknik Ampuh Branding written by Byzka Wibisono and has been published by Anak Hebat Indonesia this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-12 with Business & Economics categories.
Pernahkah Anda masuk ke toko kelontong dan langsung mengambil sebungkus camilan favorit Anda, tanpa berpikir dua kali? Atau mungkin Anda tertarik pada merek ponsel cerdas tertentu ketika tiba waktunya untuk melakukan meng-upgrade ponsel Anda? Kejadian-kejadian ini bukan sekadar kebetulan melainkan merupakan hasil dari konsep yang sudah mapan yang dikenal sebagai kesadaran merek (brand awareness). Kunci untuk menjaga konsistensi merek adalah dengan mempertahankan nada yang sama dan selalu mengingat pesan Anda. Semua upaya branding Anda harus selaras dengan pesan tersebut. Bahkan estetika merek Anda harus tetap konsisten. Anda tidak bisa hanya memiliki logo atau skema warna berbeda untuk setiap platform yang Anda gunakan. Konsistensi penting karena membantu berkontribusi terhadap pengenalan merek, yang sangat penting dalam membangun loyalitas pelanggan. Buku ini berisi hal-hal seperti: Bagaimana memahami merek? Bagaimana cara menentukan brandvalue ? Bagaimana branding menggunakan merchandise seperti payung, sticker, atau tas tote? Bagaimana strategi branding menggunakan media sosial? Bagaimana memberi daya tarik untuk toko baik offline maupun online? Bagaimana teknik branding dari brand-brand top ?
Bahasa Korea Untuk Pemula
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Author : Kinanti Dadana
language : id
Publisher: Anak Hebat Indonesia
Release Date : 2024-02-12
Bahasa Korea Untuk Pemula written by Kinanti Dadana and has been published by Anak Hebat Indonesia this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-12 with Reference categories.
Saat ini kebudayaan Korea sudah tidak asing di tengah-tengah masyarakat kita. Ungkapan-ungkapan bahasa Korea, seperti ‘annyeong!’, ‘khamsahamnida’ dan lain sebagainya juga sering kita jumpai di kehidupan sehari-hari. Maraknya kebudayaan Korea yang masuk ke Indonesia tersebut membawa banyak kesempatan untuk berkecimpung dalam pekerjaan yang membutuhkan keahlian berbahasa Korea. Tentunya mempelajari bahasa asing, termasuk bahasa Korea, merupakan hal yang menyenangkan apabila media belajarnya tepat. Buku ini akan membantu pembelajar untuk memahami cara melekatkan kosakata dasar dengan berbagai jenis tata bahasa Korea. Terdapat juga banyak kosakata yang dapat digunakan oleh pembelajar ketika membuat kalimat secara mandiri. Pembelajar dapat berlatih dengan kumpulan soal latihan yang terdapat dalam buku ini dengan mudah. Pembelajar juga akan lebih mudah memahami dan memperkaya kosakata bahasa Korea dengan kamus mini dalam buku ini.
Buku Sakti Forex Trading Dengan Ichimoku Kinko Hyo
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Author : Ratna Dewi Pudiastuti
language : id
Publisher: Anak Hebat Indonesia
Release Date : 2022-10-25
Buku Sakti Forex Trading Dengan Ichimoku Kinko Hyo written by Ratna Dewi Pudiastuti and has been published by Anak Hebat Indonesia this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-25 with Business & Economics categories.
Agar Anda bisa mendekati sempurna atau akurat dalam melakukan proses analisis forex, ada dua faktor yang harus Anda perhatikan, yaitu kondisi pasar (forex market) dan indikator forex yang Anda gunakan. Perdagangan forex merupakan salah satu instrumen investasi yang menawarkan imbal balik yang moncer, asalkan Anda dapat memainkan secara terukur dan terprediksi. Melalui buku ini, Anda tidak hanya akan belajar seluk-beluk perihal forex trading, tetapi Anda juga akan lebih memahami bagaimana cara menganalisis pergerakan harga pasangan mata uang di pasar forex menggunakan indikator Ichimoku Kinko Hyo. Anda tidak sekedar menganalisis kondisi pasar dan menentukan tren yang tenggah berlangsung , tetapi Anda Juga harus memilih indikator forex supaya hasil analisi Anda semakin akurat dan keuntungan dapat segera dikantongi. Meskipun nilai mata uang cukup fluktuatif, kondisi pasar forex memang dapat dianalisis dengan indikator tertentu. Salah satu indikator untuk melihat pergerakan harga adalah Ichimoku Kinko Hyo.
Social Media Success For Every Brand
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Author : Claire Diaz-Ortiz
language : en
Publisher:
Release Date : 2019-10-22
Social Media Success For Every Brand written by Claire Diaz-Ortiz and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-22 with Business & Economics categories.
Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels. Thousands of marketing and brand practitioners have adopted the StoryBrand model of marketing messaging and brand-building from the #1 Wall Street Journal bestseller, Building a StoryBrand by Donald Miller. The StoryBrand team gets hundreds of questions during workshops and online seminars about specifically how to apply the StoryBrand model in specific communication channels: social media, web sites, direct mail, etc. Social Media Success for Every Brand tells readers the core principles of Storybranding, then shares roll-up-your-sleeves practical guidance on the SHARE model for building your social StoryBrand: Story How Audience Reach Excellence Social Media Success for Every Brand doesn't require the reader to be familiar with Building a StoryBrand, but provides enough foundation in StoryBrand messaging concepts to prepare the reader for practical success in social media content development and customer engagement to build the organization's brand and revenues.
Unbranding
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Author : Scott Stratten
language : en
Publisher: John Wiley & Sons
Release Date : 2017-10-09
Unbranding written by Scott Stratten and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-09 with Business & Economics categories.
UnBranding breaks through the noise of disruption. We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships – from how we hire and manage, to how we communicate with our current and would-be customers. Innovation continues to create opportunities for emerging products and services we never thought possible. With all the excitement of our time, comes confusion and fear for many businesses. Change can be daunting, and never have we lived in a time where change came so quickly. This is the age of disruption – it's fast-paced, far-reaching and is forever changing how we operate, create, connect, and market. It's easy to see why brand heads are spinning. Businesses are suffering from 'the next big thing' and we're here to help you find the cure. UnBranding is about focus – it's about seeing that within these new strategies, technologies and frameworks fighting for our attention, lay the tried and true tenants of good business – because innovation is nothing but a bright and shiny new toy, unless it actually works. UnBranding is here to remind you that you can't fix rude staff, mediocre products and a poor brand reputation with a fancy new app. We are going to learn from 100 branding stories that will challenge your assumptions about business today and teach valuable, actionable lessons. It's not about going backwards, it's about moving forward with purpose, getting back to the core of good branding while continuing to innovate and improve without leaving your values behind. Some topics will include: Growing and maintaining your brand voice through the noise How to focus on the right tools for your business, for the right reasons Maintaining trust, consistency and connection through customer service and community The most important question to ask yourself before innovation The importance of personal branding in the digital age How to successful navigate feedback and reviews It's time for a reality check. It's time to solve problems, create connections, and provide value rather than rush strategy just to make headlines. UnBranding gives you the guidance you need to navigate the age of disruption and succeed in business today.
Go Start Up
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Author : Tom MC Ifle
language : id
Publisher: Growing Publishing
Release Date : 2018-01-18
Go Start Up written by Tom MC Ifle and has been published by Growing Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-18 with Self-Help categories.
A MUST KNOW GUIDE FOR ANY BUSINESS TO START LOCAL, SCALE UP, AND GO GLOBAL. Apakah anda pengusaha Start Up?? Mau bisnis tapi bingung mau mulai dari mana?? Sudah punya bisnis tapi tidak bertumbuh?? Ingin Tehnik yang sudah terbukti!! INGAT! Bisnis SUKSES didukung oleh sekumpulan orang dengan berbagai pengetahuan dan sumber daya. kumpulan orang ini harus bisa diandalkan dan memiliki kemampuan untuk mengantarkan anda pada tujuan bisnis " This is a extremely useful book !Tom Really hit nail in the head!! Spot on !! - James Gwee -
Brand Relevance
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Author : David A. Aaker
language : en
Publisher: John Wiley & Sons
Release Date : 2011-01-25
Brand Relevance written by David A. Aaker and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-25 with Business & Economics categories.
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.
Marketing Aesthetics
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Author : Bernd Schmitt
language : en
Publisher: Simon and Schuster
Release Date : 1997-08-30
Marketing Aesthetics written by Bernd Schmitt and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-08-30 with Business & Economics categories.
There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these companies created this irresistible appeal for their brands? How have they sustained a competitive edge through aesthetics? Bernd Schmitt and Alex Simonson, two leading experts in the emerging field of identity management, offer clear guidelines for harnessing a company's total aesthetic output -- its "look and feel" -- to provide a vital competitive advantage. Going beyond standard traditional approaches on branding, this fascinating book is the first to combine branding, identity, and image and to show how aesthetics can be managed through logos, brochures, packages, and advertisements, as well as sounds, scents, and lighting, to sell "the memorable experience." The authors explore what makes a corporate or brand identity irresistible, what styles and themes are crucial for different contexts, and what meanings certain visual symbols convey. Any person in any organization in any industry can benefit from employing the tools of "marketing aesthetics." Schmitt and Simonson describe how a firm can use these tools strategically to create a variety of sensory experiences that will (1) ensure customer satisfaction and loyalty; (2) sustain lasting customer impressions about a brand's or organization's special personality; (3) permit premium pricing; (4) provide legal "trade dress" protection from competitive attacks; (5) lower costs and raise productivity; and (6) most importantly, create irresistible appeal. The authors show how to manage identity globally and how to develop aesthetically pleasing retail spaces and environments. They also address the newly emergent topic of how to manage corporate and brand identity on the Internet. Supporting their thesis with numerous real-world success stories such as Absolut Vodka, Nike, the Gap, Cathay Pacific Airlines, Starbucks, the New Beetle Website, and Lego, the authors explain how actual companies have developed, refined, and maintained distinct corporate identities that set them apart from competitors.
Aaker On Branding
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Author : David Aaker
language : en
Publisher: Morgan James Publishing
Release Date : 2014-07-15
Aaker On Branding written by David Aaker and has been published by Morgan James Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-15 with Business & Economics categories.
"Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know. "Aaker on Branding" is a source for how you create and maintain strong brands and synergetic brand portfolios. It provides a checklist of strategies, perspectives, tools, and concepts that represents not only what you should know but also what action options should be on the table. When followed, these principles will lead to strong, enduring brands that both support business strategies going forward and create coherent and effective brand families. Those now interested in and involved with branding are faced with information overload, not only from the Aaker books but from others as well. It is hard to know what to read and which elements to adapt. There are a lot of good ideas out there but also some that are inferior, need updating, or are subject to being misinterpreted and misapplied. And there are some ideas that, while plausible, are simply wrong if not dangerous especially if taken literally. "Aaker on Branding"offers a sense of topic priorities and a roadmap to David Aaker's books, thinking, and contributions. As it structures the larger literature of the brand field, it also advances the theory of branding and the practice of brand management and, by extension, the practice of business management.
Principles Of Marketing
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Author : Gary M. Armstrong
language : en
Publisher:
Release Date : 2018
Principles Of Marketing written by Gary M. Armstrong and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Customer relations categories.
An introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning. Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition. Real local and international examples bring ideas to life and new feature 'linking the concepts' helps students test and consolidate understanding as they go. The latest edition enhances understanding with a unique learning design including revised, integrative concept maps at the start of each chapter, end-of-chapter features summarising ideas and themes, a mix of mini and major case studies to illuminate concepts, and critical thinking exercises for applying skills.