2022 Cannes
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2022 Cannes
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Author : Andrew Delaplaine
language : en
Publisher: Gramercy Park Press
Release Date : 2021-11-01
2022 Cannes written by Andrew Delaplaine and has been published by Gramercy Park Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-01 with Travel categories.
There are many people who are enthusiastic about food—the cooking of it, the preparation of it, the serving of it, and let’s not forget the eating of it, especially the eating of it in restaurants. Andrew Delaplaine is the ultimate Restaurant Enthusiast. “This concise guidebook was exactly what I needed to make the most of my limited time in town.” = Tanner Davis, Milwaukee This is another of his books with spot-on reviews of the most exciting restaurants in town. Some will merit only a line or two, just to bring them to your attention. Others deserve a half page or more. “The fact that he doesn’t accept free meals in exchange for a good review makes all the difference in his something brutally accurate reviews.” = Jerry Adams, El Paso “Exciting” does not necessarily mean expensive. The area’s top spots get the recognition they so richly deserve (and that they so loudly demand), but there are plenty of “sensible alternatives” for those looking for good food handsomely prepared by cooks and chefs who really care what they “plate up” in the kitchen. For those with a touch of Guy Fieri, Delaplaine ferrets out the best food for those on a budget. That dingy looking dive bar around the corner may serve up one of the juiciest burgers in town, perfect to wash down with a locally brewed craft beer. Whatever your predilection or taste, cuisine of choice or your budget, you may rely on Andrew Delaplaine not to disappoint. “Unlike the ‘honest’ reviews on site like Yelp, this writer knows what he’s talking about. He’s a professional, with decades in the business, not an amateur.” = Holly Titler, Los Angeles Delaplaine dines anonymously at the Publisher’s expense. No restaurant listed in this series has paid a penny or given so much as a free meal to be included. Bon Appétit!
Cannes The Delaplaine 2022 Long Weekend Guide
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Author : Andrew Delaplaine
language : en
Publisher: Gramercy Park Press
Release Date : 2021-08-07
Cannes The Delaplaine 2022 Long Weekend Guide written by Andrew Delaplaine and has been published by Gramercy Park Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-07 with Travel categories.
A complete guide for everything you need to experience a great Long Weekend in Cannes, one of the jewels of the French Riviera. You don’t have to go to Cannes in May during the Film Festival (it’s impossible to get rooms anyway). Cannes is as good in winter as it is in summer. (Even Cary Grant and Grace Kelly enjoyed it off season.) “We couldn’t believe the beauty of this place, especially as seen from the hill above Cannes looking down from an 11th Century tower of an old medieval castle, something we never would have thought to see without reading it in this guide.” ---Ashley H., Fairfield “We enjoyed visiting the little restaurants we found in this guide that took us to the side streets—away from tourists—we got to see how the locals live.” ---Giselle M., Dover You'll save a lot of time using this concise guide. =LODGINGS (throughout the area) variously priced =FINE & BUDGET RESTAURANTS, more than enough listings to give you a sense of the variety to be found. =PRINCIPAL ATTRACTIONS -- don't waste your precious time on the lesser ones. We've done all the work for you. =A handful of interesting shopping ideas.
Shareworthy
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Author : Robin Landa
language : en
Publisher: Columbia University Press
Release Date : 2024-06-25
Shareworthy written by Robin Landa and has been published by Columbia University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-25 with Business & Economics categories.
In today’s highly competitive marketplace, a brand must tell meaningful stories that resonate with their target audiences across media channels. People want more than a utilitarian benefit—stories are ultimately what drive us to engage with brands. And we want to align ourselves with brands that are ethical and purpose-driven and that take responsibility for their actions and messaging. This indispensable book reveals what makes brand stories “shareworthy” and guides readers through creating relevant and resonant advertising. Combining practitioner and academic perspectives, Robin Landa and Greg Braun offer a roadmap for conceiving and developing creative advertising campaigns that are responsible and inclusive—and that audiences enthusiastically share. They demonstrate that shareworthy storytelling embraces diversity, equity, inclusion, purpose, and brand activism and eschews tropes, stereotypes, and negative messaging. The book features candid interviews with expert practitioners spanning diverse global communities who share the hard-earned wisdom of their award-winning campaigns, as well as insightful case studies from major companies such as Amazon, Nike, the New York Times, and Dove. Timely and actionable, Shareworthy shows current and aspiring marketing professionals how to craft a story, connect with the audience, and embrace social responsibility throughout.
Advertising As A Creative Industry
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Author : Izabela Derda
language : en
Publisher: Taylor & Francis
Release Date : 2023-07-25
Advertising As A Creative Industry written by Izabela Derda and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-25 with Business & Economics categories.
At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today’s creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors. Izabela Derda, author, media scholar, and industry expert, offers insights into how the industry keeps deconstructing its own creative processes and collaborative models as it attempts to stay relevant. Through extensive case studies and interviews with industry professionals and thought leaders, this book examines the sector’s struggle to adapt to new business models and to monetize creativity in today’s media landscape, from re-engaging audiences through media more typical of arts and entertainment to managing intricate cross-sectoral creative collaborations. From redesigning workplaces to satisfy the expectations of the youngest generations of creatives to reconsidering the paradigm of conventional creative teams, the advertising sector has swiftly adjusted to the seismic changes in today’s media landscape. The book will be of interest to scholars and students of creative media, advertising, and media studies, as well as those interested in understanding the changing complexities and latest innovations of the creative industries. Advertising professionals, artists, and policymakers will find relevant insights and possible solutions for the major challenges facing the advertising industry today. The Open Access version of this book, available at www.taylorfrancis.com, has been made available under a CC-BY license.
Introducing Korean Popular Culture
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Author : Youna Kim
language : en
Publisher: Taylor & Francis
Release Date : 2023-06-28
Introducing Korean Popular Culture written by Youna Kim and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-28 with Social Science categories.
This new textbook is a timely and interdisciplinary resource for students looking for an introduction to Korean popular culture, exploring the multifaceted meaning of Korean popular culture at micro and macro levels and the process of cultural production, representation, circulation and consumption in a global context. Drawing on perspectives from the humanities and social sciences, including media and communications, film studies, musicology, cultural studies, sociology, anthropology, history and literature, this book provides a comprehensive and up-to-date overview of Korean popular culture and its historical underpinnings, changing roles and dynamic meanings in the present moment of the digital social media age. The book’s sections include: K-pop Music Popular Cinema Television Web Drama, Webtoon and Animation Digital Games and Esports Lifestyle Media, Fashion and Food Nation Branding An accessible, comprehensive and thought-provoking work, providing historical and contemporary contexts, key issues and debates, this textbook will appeal to students of and providers of courses on popular culture, media studies and Korean culture and society more broadly.
Sparks
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Author : Ian Johnson
language : en
Publisher: Random House
Release Date : 2023-09-26
Sparks written by Ian Johnson and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-26 with History categories.
'An indelible feat of reporting and an urgent read ... It's a privilege to read books like these' Te-Ping Chen, author of Land of Big Numbers 'A powerful reminder of the ways in which China's future depends on who controls the past' Peter Hessler A documentary filmmaker who spent years uncovering a Mao-era death camp; an independent journalist who gave voice to the millions who suffered through Covid; a magazine publisher who dodges the secret police: these are some of the people who make up Sparks: China's Underground Historians and their Battle for the Future, a vital account of how some of China's most important writers, filmmakers, and artists have overcome crackdowns and censorship to challenge the Chinese Communist Party on its most sacred ground - its monopoly on history. In traditional China, dynasties rewrote history to justify their rule by proving that their predecessors were unworthy of holding power. Marxism gave this a modern gloss, describing history as an unstoppable force heading toward Communism's triumph. The Chinese Communist Party builds on these ideas to whitewash its misdeeds and justify its rule. But in recent years, critical thinkers from across the land have begun to challenge this state-led disremembering. Using digital technologies to bypass China's legendary surveillance state, their samizdat journals, guerilla media posts, and underground films document a pattern of disasters: from past famines and purges to the ethnic clashes and virus outbreaks of the present. Based on years of research in Xi Jinping's China, Sparks challenges stereotypes of a China where the state has quashed all free thought, revealing instead a country engaged in one of humanity's great struggles of memory against forgetting - a battle that will shape the China that emerges in the mid-21st century.
Screenwriting For Virtual Reality
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Author : Kath Dooley
language : en
Publisher: Springer Nature
Release Date : 2024
Screenwriting For Virtual Reality written by Kath Dooley and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024 with categories.
Hong Kong S New Indie Cinema
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Author : Ruby Cheung
language : en
Publisher: Springer Nature
Release Date : 2023-06-26
Hong Kong S New Indie Cinema written by Ruby Cheung and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-26 with Performing Arts categories.
This book explores 2010s Hong Kong film industry, focusing on its (presumably) independent sector. Although frequently mentioned in global film industry studies, the term ‘independent film’ does not always carry a clear meaning. Starting with this point, this book studies closely Hong Kong’s new indie cinema of the 2010s from political, economic, social, cultural, and film industrial perspectives, arguing that this indie cinema was vital to the long-term sustainability of the city’s film industry.
Brand Storytelling
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Author : Keith A. Quesenberry
language : en
Publisher: Rowman & Littlefield
Release Date : 2023-02-14
Brand Storytelling written by Keith A. Quesenberry and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-14 with Business & Economics categories.
This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in a digital-first integrated marketing communications plan. From the earliest works on storytelling to the latest research, this text explains why and how storytelling works, the forms storytelling takes, and how to develop an integrated advertising, PR, and strategic marketing communications campaign that leverages the power of story within the reality of today’s digital-first media landscape. Keith A. Quesenberry and Michael K. Coolsen present a balance of research and theory with practical application and case studies within a classroom-friendly framework for undergraduate or graduate courses or for the marketing communications professional looking for a guide to integrate storytelling into their brand communications. Emphasizing digital and social media perspectives in the strategic planning and campaign process, Brand Storytelling also surveys TV, radio, outdoor, print opportunities as well as earned, shared, owned, and paid media. Features: Chapters introduce discipline foundations through key figures, main content sections explaining concepts with examples, templates and stats, a main case study, questions for consideration, and list of key concepts for review. Coverage of new technologies in Web3, such as NFTs, cryptocurrency, media streaming, CTV, and the metaverse, ChatGPT, and DALL-E 2. Key terms are bolded and defined throughout and featured in a glossary along with an index of key concepts, figures, companies, and cases for easy reference. Plan/campaign research addresses evaluation and optimization of IMC execution including descriptive, predictive, and prescriptive analytics. Instructor resources include chapter outlines, learning objectives, test banks, slides, forms, template worksheets, example assignments, and syllabi.
Cross Cultural Design
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Author : Pei-Luen Patrick Rau
language : en
Publisher: Springer Nature
Release Date :
Cross Cultural Design written by Pei-Luen Patrick Rau and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.