99 Marketing Mistakes


99 Marketing Mistakes
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99 Marketing Mistakes


99 Marketing Mistakes
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Author : Kenyon Blunt
language : en
Publisher: Yorkshire Publishing
Release Date : 2020-06-17

99 Marketing Mistakes written by Kenyon Blunt and has been published by Yorkshire Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-17 with Business & Economics categories.


Why do you need 99 Marketing Mistakes? 99 Marketing Mistakes is not another "how-to" book on digital marketing. It's born from from actual marketing mistakes that happen to small business owners. As we know, the point isn't to realize that you're screwing up; the point is to do something about it. The Top 10 Marketing Challenges of Small Business Owners: Kenyon surveyed small business owners, and here are the top 10 marketing challenges: 1. How do you get the most bang for your marketing bucks? (mistake #23) 2. How do you market with a small budget? (mistake #2) 3. What is the best channel for marketing a small business? (mistakes #48, 53 and 81) 4. How do you generate high-quality leads? (mistakes #58 and 59) 5. Who is your target customer? (mistake #4) 6. Is name recognition and branding more important than leads? 7. How do you carve out enough time to do marketing? (mistake #76) 8. How can you make digital marketing more effective? (mistake #81) 9. Where are you wasting money? (mistake #52) 10. Why aren't small businesses more consistent? (mistake #34)



Short Course In International Marketing Blunders Dec 99


Short Course In International Marketing Blunders Dec 99
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Author :
language : en
Publisher:
Release Date : 1999

Short Course In International Marketing Blunders Dec 99 written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with categories.




Marketing Mistakes


Marketing Mistakes
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Author : Robert F. Hartley
language : en
Publisher:
Release Date : 2000-01-01

Marketing Mistakes written by Robert F. Hartley and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-01-01 with categories.




The 10 Biggest Sales Marketing Mistakes Everyone Is Making And How To Avoid Them


The 10 Biggest Sales Marketing Mistakes Everyone Is Making And How To Avoid Them
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Author : Tom Hopkins
language : en
Publisher: Made For Success Publishing
Release Date : 2015-02-05

The 10 Biggest Sales Marketing Mistakes Everyone Is Making And How To Avoid Them written by Tom Hopkins and has been published by Made For Success Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-05 with Business & Economics categories.


Studies show that about 90% of all small businesses fold in five years. All too often, business owners focus too heavily on products, facilities, and everything but the sales and marketing process. Yet, your ability to advertise, generate leads and close a high ratio of those leads is the engine that drives growth. Ten thousand companies rely on Tom Hopkins to teach them how to avoid sales and marketing mistakes and how to explode profits and create exponential growth. Now you can get in on the action too! In Tom’s eBook, titled 10 Biggest Sales and Marketing Mistakes, you can forgo years of trial and error, and chart your way towards meteoric success starting immediately!



The 10 Biggest Sales And Marketing Mistakes Everyone Is Making And How To Avoid Them


The 10 Biggest Sales And Marketing Mistakes Everyone Is Making And How To Avoid Them
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Author : Tom Hopkins
language : en
Publisher:
Release Date : 2014

The 10 Biggest Sales And Marketing Mistakes Everyone Is Making And How To Avoid Them written by Tom Hopkins and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with categories.




Classic Failures In Product Marketing


Classic Failures In Product Marketing
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Author : Donald W. Hendon
language : en
Publisher: Contemporary Books
Release Date : 1992

Classic Failures In Product Marketing written by Donald W. Hendon and has been published by Contemporary Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Business failures categories.


How many of these soft drinks are still around? Hagar-the-Horrible Cola, Nutrimato, Panda Punch, Sudden Soda, and Yabba Dabba Dew? None. That's because they all failed. And everyone remembers such mammoth marketing mistakes as Coca-Cola's replacement of its market leader with the "New Coke," or Chevrolet's introduction of its Nova automobile into Latin American markets, where in Spanish "no va" means "doesn't go." This book documents numerous examples of marketing disasters like these, focusing on common error patterns and explaining how to avoid them. Highlighting both top brands and lesser known products and services, this book pulls examples from large and small companies, local, national, and international campaigns, consumer and industrial marketers, and profit-making and not-for-profit organizations. From mistakes in new product launches, pricing, and packaging to unlucky choices in advertising and sales strategies, this book helps marketers learn from the bad experiences of others--and avoid costly, damaging decisions of their own.



Marketing Mistakes And Successes Twelfth Edition Wileyplus Blackboard Card


Marketing Mistakes And Successes Twelfth Edition Wileyplus Blackboard Card
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Author : Hartley
language : en
Publisher:
Release Date : 2013-10-28

Marketing Mistakes And Successes Twelfth Edition Wileyplus Blackboard Card written by Hartley and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-28 with categories.




Great Brand Blunders


Great Brand Blunders
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Author : Rob Gray
language : en
Publisher: Hachette UK
Release Date : 2014-02-25

Great Brand Blunders written by Rob Gray and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-25 with Business & Economics categories.


What causes some marketing campaigns to go spectacularly wrong? Why might new product launches, publicity stunts or rebranding exercises be doomed to failure? How can you prevent a social media backlash spiralling out of control? When should you apologise, cut your losses, make a U-turn? Great Brand Blunders takes an informed and at times acerbic look at the worst marketing and social media disasters of all time - and treats them as an amazing learning opportunity. The first book for several years to examine brand failures - and the first with a special focus on social media - Great Brand Blunders offers a mix of entertaining commentary and authoritative advice, and features several first-hand interviews with those involved. A fascinating roll-call of over 150 A-list brands in sticky situations, the book will be required reading not only for professional marketers, academics and students, but for anyone interested in the gritty stories and testing challenges that lie behind the polished brand images marketers hope to present to the public. From awful advertising to ridiculous brand extensions, via misguided sales promotions and ill-conceived social media activity, Great Brand Blunders pulls no punches, putting rash decisions under the microscope and offering advice on how to avoid landing in the same foul mess yourself.



The 7 Marketing Mistakes Every Business Makes And How To Fix Them


The 7 Marketing Mistakes Every Business Makes And How To Fix Them
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Author : Terri Langhans
language : en
Publisher:
Release Date : 2003-06-01

The 7 Marketing Mistakes Every Business Makes And How To Fix Them written by Terri Langhans and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-06-01 with categories.




Six Timeless Marketing Blunders


Six Timeless Marketing Blunders
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Author : William L. Shanklin
language : en
Publisher: Lexington Books
Release Date : 1990

Six Timeless Marketing Blunders written by William L. Shanklin and has been published by Lexington Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Business & Economics categories.


Six major marketing mistakes are responsible for most product or business failures. This book explains hwo entrepreneurs and executives can increase their chances of success by ridding their companies of such errors as the better mousetrap philosophy. This entertaining guide also contains checklists to help marketers stay on safe ground.