A Design Space For Pervasive Advertising On Public Displays
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A Design Space For Pervasive Advertising On Public Displays
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Author : Florian Alt
language : en
Publisher: Lulu.com
Release Date : 2013-03-01
A Design Space For Pervasive Advertising On Public Displays written by Florian Alt and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-01 with Computers categories.
Today, people living in cities see up to 5000 ads per day, many on public displays. More and more of these public displays are networked and equipped with sensors, making them part of a global infrastructure that is currently emerging. Such displays provide the opportunity to create a benefit for society in the form of immersive experiences and relevant content. In this way, they can overcome the display blindness that evolved over the years. Two main reasons prevent this vision from coming true: first, public displays are stuck with traditional advertising as the driving business model. Second, no common ground exists for researchers or advertisers that outline important challenges. The main contribution of this thesis is presenting a design space for advertising on public displays that identifies important challenges - mainly from an HCI perspective. The results are envisioned to provide a basis for future research and for practitioners to shape future advertisements on public displays in a positive way.
Pervasive Displays
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Author : Nigel Davies
language : en
Publisher: Springer Nature
Release Date : 2022-05-31
Pervasive Displays written by Nigel Davies and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-31 with Mathematics categories.
Fueled by falling display hardware costs and rising demand, digital signage and pervasive displays are becoming ever more ubiquitous. Such systems have traditionally been used for advertising and information dissemination, with digital signage commonplace in shopping malls, airports and public spaces. While advertising and broadcasting announcements remain important applications, developments in sensing and interaction technologies are enabling entirely new classes of display applications that tailor content to the situation and audience of the display. As a result, signage systems are beginning to transition from simple broadcast systems to rich platforms for communication and interaction. In this lecture, we provide an introduction to this emerging field for researchers and practitioners interested in creating state-of-the-art pervasive display systems. We begin by describing the history of pervasive display research, providing illustrations of key systems, from pioneering work on supporting collaboration to contemporary systems designed for personalized information delivery. We then consider what the near future might hold for display networks -- describing a series of compelling applications that are being postulated for future display networks. Creating such systems raises a wide range of challenges and requires designers to make a series of important trade-offs. We dedicate four chapters to key aspects of pervasive display design: audience engagement, display interaction, system software, and system evaluation. These chapters provide an overview of current thinking in each area. Finally, we present a series of case studies of display systems and our concluding remarks.
Pervasive Advertising
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Author : Jörg Müller
language : en
Publisher: Springer Science & Business Media
Release Date : 2011-09-21
Pervasive Advertising written by Jörg Müller and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-21 with Computers categories.
This book looks at the future of advertising from the perspective of pervasive computing. Pervasive computing encompasses the integration of computers into everyday devices, like the covering of surfaces with interactive displays and networked mobile phones. Advertising is the communication of sponsored messages to inform, convince, and persuade to buy. We believe that our future cities will be digital, giving us instant access to any information we need everywhere, like at bus stops, on the sidewalk, inside the subway and in shopping malls. We will be able to play with and change the appearance of our cities effortlessly, like making flowers grow along a building wall or changing the colour of the street we are in. Like the internet as we know it, this digitalization will be paid for by adverts, which unobtrusively provide us suggestions for nearby restaurants or cafés. If any content annoys us, we will be able to effortlessly say so and change it with simple gestures, and content providers and advertisers will know what we like and be able to act accordingly. This book presents the technological foundations to make this vision a reality.
Entertainment Computing Icec 2015
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Author : Konstantinos Chorianopoulos
language : en
Publisher: Springer
Release Date : 2015-09-24
Entertainment Computing Icec 2015 written by Konstantinos Chorianopoulos and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-24 with Computers categories.
This book constitutes the refereed proceedings of the 14th International Conference on Entertainment Computing, ICEC 2015, held in Trondheim, Norway, in September/October 2015. The 26 full papers, 6 short papers, 16 posters, 6 demos and 6 workshops/tutorial descriptions presented were carefully reviewed and selected from 106 submissions. The multidisciplinary nature of Entertainment Computing is reflected by the papers. They focus on computer games; serious games for learning; interactive games; design and evaluation methods for Entertainment Computing; digital storytelling; games for health and well-being; digital art and installations; artificial intelligence and machine learning for entertainment; interactive television and entertainment.
Pervasive Computing
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Author : Kent Lyons
language : en
Publisher: Springer
Release Date : 2011-06-03
Pervasive Computing written by Kent Lyons and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06-03 with Computers categories.
This book constitutes the refereed proceedings of the 9th International Conference on Pervasive Computing, Pervasive 2011, held in San Francisco, USA, in June 2011. The 19 revised full papers and three short papers presented were carefully reviewed and selected from 93 submissions. The contributions are grouped into the following topical sections: practices with smartphones; sensing at home, sensing at work; predicting the future; location sensing; augmenting mobile phone use; pervasive computing in the public arena; public displays; hands on with sensing; sensing on the body.
Ambient Intelligence
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Author : Fabio Paternò
language : en
Publisher: Springer
Release Date : 2012-11-15
Ambient Intelligence written by Fabio Paternò and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-15 with Computers categories.
This book constitutes the refereed proceedings of the third International Joint Conference an Ambient Intelligence, AmI 2012, held in Pisa, Italy, in November 2012. The 18 revised full papers and 5 short papers presented were carefully reviewed and selected from 47 (full papers) respectively 14 (short papers) submissions. From a scientific point of view, the papers make a multidisciplinary approach covering fields like computer science, human computer interaction, electrical engineering, industrial design, behavioral sciences, aimed at enriching physical environments with a network of distributed devices, such as sensors, actuators, and computational resources, in order to support users in their everyday activities. From a technological perspective the volume represents the convergence of recent achievements in ubiquitous and communication technologies, pervasive computing, intelligent user interfaces and artificial intelligence.
Video Analytics For Audience Measurement
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Author : Cosimo Distante
language : en
Publisher: Springer
Release Date : 2014-10-30
Video Analytics For Audience Measurement written by Cosimo Distante and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-30 with Computers categories.
This book constitutes the refereed contest reports of the 1st International Workshop, VAAM 2014, held in Stockholm, Sweden, in August 2014. The 10 revised full papers presented were carefully reviewed and selected from 13 submissions. The aim of this workshop is to provide an overview of state of the art methods for audience measurements in retail and Digital Signage, end-users attraction, and stimulate the creation of appropriate benchmark dataset to be used as reference for the development of novel audience measurement algorithms. Papers are invited under the following topics: demographics and modeling consumer behaviour.
Computer Human Interaction Research And Applications
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Author : Maria Jose Escalona
language : en
Publisher: Springer Nature
Release Date : 2021-01-21
Computer Human Interaction Research And Applications written by Maria Jose Escalona and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-21 with Computers categories.
This book constitutes selected papers of the Second International Conference on Computer-Human Interaction Research and Applications, CHIRA 2018, held in Seville, Spain, in September 2018, and Third International Conference on Computer-Human Interaction Research and Applications, CHIRA 2019, held in Vienna, Austria, in September 2019. The 7 full papers presented in this book were carefully reviewed and selected from 28 submissions for CHIRA 2018 and 36 submissions for CHIRA 2019. The papers selected to be included in this book contribute to the understanding of relevant trends of current research on computer-human interaction, including Interaction design, human factors, entertainment, cognition, perception, user-friendly software and systems, pervasive technologies and interactive devices.
Distributed Ambient And Pervasive Interactions
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Author : Norbert A. Streitz
language : en
Publisher: Springer Nature
Release Date :
Distributed Ambient And Pervasive Interactions written by Norbert A. Streitz and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Touchit
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Author : Alan Dix
language : en
Publisher: Oxford University Press
Release Date : 2022-07-28
Touchit written by Alan Dix and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-28 with Computers categories.
Digital technology is fundamentally altering the world we live in, but can only be truly understood in relation to the physical world we all inhabit. The most successful future products and policies will be those that take this rich digital/physical ecology seriously. The physical world is increasingly filled with digital products to the extent that the boundaries of digital and physical reality become blurred. From mundane devices such as mobile phones and washing machines, to esoteric research including tangible computation and body implants, we continually bridge two worlds literally touching buttons and dials and simultaneously interacting with the digital systems that lie behind them. The connection between pure thought and abstract information is through solid keyboard and mouse; but likewise the material world of buildings, cars and running shoes is suffused with computation through sensors, displays and flashing LEDs. How do people understand this world and how can designers create usable hybrid physical-digital products? TouchIT brings together insights from human-computer interaction and industrial design, exploring these themes under four main headings: human body and mind; objects and things; space; and information and computation. In considering each, the authors look into the underlying physical processes, our human understanding of them, and then the way these inform and are informed by digital design. The end draws together the theoretical and practical implications of this for design, including practical advice, potential tools, and philosophical underpinnings.
