Pervasive Advertising
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Pervasive Advertising
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Author : Jörg Müller
language : en
Publisher: Springer Science & Business Media
Release Date : 2011-09-21
Pervasive Advertising written by Jörg Müller and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-21 with Computers categories.
This book looks at the future of advertising from the perspective of pervasive computing. Pervasive computing encompasses the integration of computers into everyday devices, like the covering of surfaces with interactive displays and networked mobile phones. Advertising is the communication of sponsored messages to inform, convince, and persuade to buy. We believe that our future cities will be digital, giving us instant access to any information we need everywhere, like at bus stops, on the sidewalk, inside the subway and in shopping malls. We will be able to play with and change the appearance of our cities effortlessly, like making flowers grow along a building wall or changing the colour of the street we are in. Like the internet as we know it, this digitalization will be paid for by adverts, which unobtrusively provide us suggestions for nearby restaurants or cafés. If any content annoys us, we will be able to effortlessly say so and change it with simple gestures, and content providers and advertisers will know what we like and be able to act accordingly. This book presents the technological foundations to make this vision a reality.
Pervasive Advertising
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Author : Jörg Müller
language : en
Publisher: Springer
Release Date : 2013-11-27
Pervasive Advertising written by Jörg Müller and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-27 with Computers categories.
This book looks at the future of advertising from the perspective of pervasive computing. Pervasive computing encompasses the integration of computers into everyday devices, like the covering of surfaces with interactive displays and networked mobile phones. Advertising is the communication of sponsored messages to inform, convince, and persuade to buy. We believe that our future cities will be digital, giving us instant access to any information we need everywhere, like at bus stops, on the sidewalk, inside the subway and in shopping malls. We will be able to play with and change the appearance of our cities effortlessly, like making flowers grow along a building wall or changing the colour of the street we are in. Like the internet as we know it, this digitalization will be paid for by adverts, which unobtrusively provide us suggestions for nearby restaurants or cafés. If any content annoys us, we will be able to effortlessly say so and change it with simple gestures, and content providers and advertisers will know what we like and be able to act accordingly. This book presents the technological foundations to make this vision a reality.
A Design Space For Pervasive Advertising On Public Displays
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Author : Florian Alt
language : en
Publisher: Lulu.com
Release Date : 2013-03-01
A Design Space For Pervasive Advertising On Public Displays written by Florian Alt and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-01 with Computers categories.
Today, people living in cities see up to 5000 ads per day, many on public displays. More and more of these public displays are networked and equipped with sensors, making them part of a global infrastructure that is currently emerging. Such displays provide the opportunity to create a benefit for society in the form of immersive experiences and relevant content. In this way, they can overcome the display blindness that evolved over the years. Two main reasons prevent this vision from coming true: first, public displays are stuck with traditional advertising as the driving business model. Second, no common ground exists for researchers or advertisers that outline important challenges. The main contribution of this thesis is presenting a design space for advertising on public displays that identifies important challenges - mainly from an HCI perspective. The results are envisioned to provide a basis for future research and for practitioners to shape future advertisements on public displays in a positive way.
Advertising
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Author : Mara Einstein
language : en
Publisher: Oxford University Press
Release Date : 2017-07-03
Advertising written by Mara Einstein and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-03 with Business & Economics categories.
3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, pre-roll ads on YouTube videos, and native advertising on mobile news apps. These commercial messages are so pervasive that we cannot help but be affected by perpetual come-ons to keeping buying. Over the last decade, advertising has become more devious, more digital, and more deceptive, with an increasing number of ads designed to appear to the untrained eye to be editorial content. It's easy to see why. As we have become smarter at avoiding ads, advertisers have become smarter about disguising them. Mara Einstein exposes how our shopping, political, and even dating preferences are unwittingly formed by brand images and the mythologies embedded in them. Advertising: What Everyone Needs to Know® helps us combat the effects of manipulative advertising and enables the reader to understand how marketing industries work in the digital age, particularly in their uses and abuses of "Big Data.' Most importantly, it awakens us to advertising's subtle and not-so-subtle impact on our lives--both as individuals and as a global society. What ideas and information are being communicated to us--and to what end?
Pervasive Computing
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Author : Judy Kay
language : en
Publisher: Springer
Release Date : 2012-06-28
Pervasive Computing written by Judy Kay and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-28 with Computers categories.
This book constitutes the refereed proceedings of the 10th International Conference on Pervasive Computing, Pervasive 2012, held in Newcastle, UK, in June 2012. The 28 revised papers presented were carefully reviewed and selected from 138 submissions. The contributions are grouped into the following topical sections: activity capturing; urban mobility and computing; home and energy; HCI; development tools and devices; indoor location and positioning; social computing and games; privacy; public displays and services.
Pervasive Computing For Business Trends And Applications
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Author : Godara, Varuna
language : en
Publisher: IGI Global
Release Date : 2010-02-28
Pervasive Computing For Business Trends And Applications written by Godara, Varuna and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02-28 with Computers categories.
" This book examines the implications of pervasive computing from an operational, legal and ethical perspective, so that current and future e-business managers can make responsible decisions about where, when and how to use this technology"--Provided by publisher.
Pervasive Computing
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Author : Anthony LaMarca
language : en
Publisher: Springer
Release Date : 2007-06-22
Pervasive Computing written by Anthony LaMarca and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-06-22 with Computers categories.
This book constitutes the refereed proceedings of the 5th International Conference on Pervasive Computing, PERVASIVE 2007, held in Toronto, Canada in May 2007. The 21 revised full papers are organized in topical sections on reaching out, context and its application, security and privacy, understanding use, sensing, as well as finding and positioning.
Pervasive Displays
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Author : Nigel Davies
language : en
Publisher: Morgan & Claypool Publishers
Release Date : 2014-05-01
Pervasive Displays written by Nigel Davies and has been published by Morgan & Claypool Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-01 with Computers categories.
Fueled by falling display hardware costs and rising demand, digital signage and pervasive displays are becoming ever more ubiquitous. Such systems have traditionally been used for advertising and information dissemination, with digital signage commonplace in shopping malls, airports and public spaces. While advertising and broadcasting announcements remain important applications, developments in sensing and interaction technologies are enabling entirely new classes of display applications that tailor content to the situation and audience of the display. As a result, signage systems are beginning to transition from simple broadcast systems to rich platforms for communication and interaction. In this lecture, we provide an introduction to this emerging field for researchers and practitioners interested in creating state-of-the-art pervasive display systems. We begin by describing the history of pervasive display research, providing illustrations of key systems, from pioneering work on supporting collaboration to contemporary systems designed for personalized information delivery. We then consider what the near future might hold for display networks -- describing a series of compelling applications that are being postulated for future display networks. Creating such systems raises a wide range of challenges and requires designers to make a series of important trade-offs. We dedicate four chapters to key aspects of pervasive display design: audience engagement, display interaction, system software, and system evaluation. These chapters provide an overview of current thinking in each area. Finally, we present a series of case studies of display systems and our concluding remarks.
Ubiquitous Computing For Business Video Enhanced Edition
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Author : Bo Begole
language : en
Publisher: Pearson Education
Release Date : 2011-10-27
Ubiquitous Computing For Business Video Enhanced Edition written by Bo Begole and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-27 with Business & Economics categories.
Following in the footsteps of the web, Web 2.0, and the iPod, Ubiquitous Computing ("UbiComp") is the next game-changing technology. Leading expert Bo Begole, the director of PARC’s UbiComp Center, shows executives, technology managers, and entrepreneurs how to successfully incorporate UbiComp into their own products, services, and strategies. Begole introduces the technologies of UbiComp, shows how they fit together, and identifies the challenges and opportunities they present. Next, he answers the key questions decision-makers and strategists ask most often about UbiComp, including: What is it, why does it matter, and how will it impact my business? What industries will be most affected first? Which parts of my organization will UbiComp change most? What UbiComp solutions should we consider for our internal business processes? How should I position my company for these transformations? What barriers must we overcome and which barriers can we erect for our competitors? What should I build, partner, or buy? What barriers does my company need to overcome to adopt a UbiComp-based business?
Pervasive Computing
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Author : Hideyuki Tokuda
language : en
Publisher: Springer
Release Date : 2009-05-04
Pervasive Computing written by Hideyuki Tokuda and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-04 with Computers categories.
This book constitutes the refereed proceedings of the 7th International Conference on Pervasive Computing, Pervasive 2009, held in Nara, Japan, in May 2009. The 20 revised full papers and 7 revised short papers presented were carefully reviewed and selected from 147 initial submissions. The papers are organized in topical sections on digital displays, navigation, at home with pervasive applications, sensors, sensors, everywhere, working together, tagging and tracking, methods and tools, and the importance of context.