A Detailed Analysis Of Porsche Ag And Its Industry Segment
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A Detailed Analysis Of Porsche Ag And Its Industry Segment
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Author : Angela Amor
language : en
Publisher: GRIN Verlag
Release Date : 2014-02-24
A Detailed Analysis Of Porsche Ag And Its Industry Segment written by Angela Amor and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-24 with Business & Economics categories.
Seminar paper from the year 2013 in the subject Business economics - Miscellaneous, grade: B, University of South Australia, language: English, abstract: Porsche has enhanced engineering capabilities which has enabled it to introduce dynamic products that cater to diverse customer segments. Another key strength is the fact that Porsche has a loyal customer base. Porsche’s key competitive advantages continue to be with its research and development. The research conducted by the organization has often been used by other organizations. Its engineering capabilities have helped it to target niche markets in an efficient and effective manner. Porsche has also been able to maintain high levels of quality. The future for Porsche is bright but it needs to diversify its product line and penetrate new markets. This is because of the competitive nature of the global automobile industry. It needs to have clear and precise goals which can help it to attain a strategic edge over its competitors. . Porsche’s future strategy is to penetrate the newly emerging economies like Brazil, India, China, and Russia. These markets have the highest levels of demand with respect to vehicles. Non-sports cars will be the main products that will be delivered by the organization in these markets. High performance cars with fuel efficiency are being developed as a means of ensuring efficiency and effectiveness. Porsche will continue to focus on its key competitive advantages as a means of ensuring that its key targets can be achieved within a short period of time. The development of a comprehensive strategy is critical for success in the long term.
Digital Marketing Strategy Of Porsche Ag
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Author : Jakob Maas
language : en
Publisher: GRIN Verlag
Release Date : 2022-02-01
Digital Marketing Strategy Of Porsche Ag written by Jakob Maas and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-01 with Business & Economics categories.
Seminar paper from the year 2021 in the subject Business economics - Offline Marketing and Online Marketing, grade: 93/100 Punkte, Linneaus University (University), course: Kurs, language: English, abstract: This paper provides an analysis of the current situation of Porsche within the market and on social media. Porsche needs to develop their social media to the next level for appealing to a new generation with different expectations. Forecasts have predicted a fourfold growth by 2050 in the car industry. With the development of Porsche's digital marketing strategy, in addition to supporting the achievement of the company's overall goal, the target audience will be attracted. With multichannel marketing and channel integration, leverage effects can be created, and the defined marketing objective can be achieved. Special attention is given to social media in this paper, with specific strategies for Instagram and YouTube. On these two platforms, Porsche’s target audience overlaps with the user groups.
Definition And Analysis Of The Market For The Porsche 911 In Germany
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Author : Andreas Mehren
language : en
Publisher: GRIN Verlag
Release Date : 2016-09-22
Definition And Analysis Of The Market For The Porsche 911 In Germany written by Andreas Mehren and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-22 with Business & Economics categories.
Seminar paper from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, University of applied sciences, Cologne, course: Marketing, language: English, abstract: The scientific assignment consists of a market analysis and the market definition for the Porsche 911 in the German market from a marketing perspective. It includes internal and external aspects which are crucial for a successful marketing strategy. The analysis covers a general overview of the company and the respective product, followed by a customer analysis and the internal and external analysis. Instruments which have been used are the SWOT analysis, the PEST analysis and Porter ́s Five Forces. The document closes with a conclusion of the analysis.
To What Extent Can Volkswagen Ag Benefit From The Volkswagen Ag And Porsche Ag Proposed Merger
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Author :
language : en
Publisher: GRIN Verlag
Release Date : 2020-09-30
To What Extent Can Volkswagen Ag Benefit From The Volkswagen Ag And Porsche Ag Proposed Merger written by and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-30 with Business & Economics categories.
Seminar paper from the year 2010 in the subject Business economics - Operations Research, grade: 2,0, , language: English, abstract: This project aims to investigate the benefits of the proposed merger for Volkswagen AG. Volkswagen and Porsche have merged as a sole group under the management of Volkswagen. VW has purchased 41% of Porsche and over the next years, the firms will integrate and merge with each other even closer. Porsche will keep its own brand and still operate independently to some extent. The proposed Porsche and Volkswagen merger started in late summer 2009. Since I am a car enthusiast, I wanted to look at a car manufacturing company. Watching the news from Germany almost every day, I familiarized myself with the issue between Volkswagen and Porsche. Being a Porsche fan, I wanted to see what will happen with Porsche and investigated it. The German company Volkswagen AG is Europe's biggest carmaker and very well known throughout the world. Volkswagen AG owns nine brands including the own Volkswagen (VW) brand. Volkswagen's product portfolio consists of the brands Audi, Bentley, Skoda, Lamborghini and more. Each brand has its own character and operates as an independent entity on the market (Group). This suggests that each brand caters for a specific market. Porsche AG is one of the most profitable manufacturers of the luxurious sports cars, Porsche. Porsche’s Chief Executive Officer (CEO) Wendelin Wiedeking made Porsche so successful until now. After Porsche obtained more shares of Volkswagen, Wiedeking wanted to take complete control over VW. This seemed impossible to many, as Volkswagen makes sales of $151 billion per year, which is about 16 times the size of Porsche, which generates sales of about $9.3 billion (Boston). Beginning in 2005, Porsche acquired a voting stake of 50.8% in Volkswagen. Porsche planned to increase these to 75% until the end of 2009 (Boston). However, everything turned out the other way, VW took most control over Porsche and Porsche was forced to merge with VW. Porsche AG created these problems themselves by being too ambitious and ignorant to political relationships in order to successfully take control over a giant like VW. Wiedeking's disastrous attempt to buy VW has led him to resign as the CEO of the Porsche AG at the end of 2009 leaving Porsche with a debt of $13 billion. VW saw this as an opportunity to take control of Porsche. The battle has been going for over three and a half years.
Description Of The German Automotive Industry Critical Analysis Of The Types Of Businesses Existing In The Industry And The Government Policies Impacting On The Industry
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Author : Stephan Osswald
language : en
Publisher: GRIN Verlag
Release Date : 2007-12
Description Of The German Automotive Industry Critical Analysis Of The Types Of Businesses Existing In The Industry And The Government Policies Impacting On The Industry written by Stephan Osswald and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-12 with categories.
Seminar paper from the year 2006 in the subject Economics - Industrial Economics, grade: 1,3, University of Queensland, course: CONTEMPORARY BUSINESS IN EUROPE, 36 entries in the bibliography, language: English, abstract: Nowadays, "Germany is the third largest manufacturing country for passenger cars and commercial vehicles, one in ten of all vehicles produced worldwide comes off a production line in Germany" . For several decades the automobile industry has been a key sector in the German economy and the most active and largest Industry in the European Union . Germany is host to major car manufacturers, including prestigious brands such as: Audi, BMW, Mercedes, Porsche and Volkswagen. These brands are world famous for their innovation and quality. They are both accepted and popular all over the world. This essay will describe the automotive industry in Germany and impact of regulations and policies placed on it from both the European Union and the German government. In particular the major markets, growth rates, annual expenditures/profits of this industry will be considered. Moreover, future impacts will be analysed whilst recommendations and justifications how to enter the industry will be given.
Porsche Unseen
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Author : Stefan Bogner
language : en
Publisher: Delius Klasing Verlag Gmbh
Release Date : 2020-11-12
Porsche Unseen written by Stefan Bogner and has been published by Delius Klasing Verlag Gmbh this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-12 with categories.
Unbekannte Preziosen Wenn Autofirmen Studien und Prototypen zeigen, erlauben sie damit einen Blick hinter den Vorhang, eine Vision von dem, was kommt oder kommen könnte. Neben dem, was bei offiziellen Terminen und auf Messen gezeigt wird, gibt es aber eine überwältigende Menge von Entwürfen und Modellen, die der Öffentlichkeit aus verschiedensten Gründen verborgen bleiben. In diesem Buch wird das unmögliche möglich: ein Blick auf noch nie gesehene Porsche - Porsche Unseen. Stefan Bogner durfte exklusiv im Allerheiligsten des Porsche Designs fotografieren und beschert uns absolute Aha-Momente. Die Porsche-DNA ist in jedem der gezeigten Modelle erkennbar, die Ausführung aber so neu und zum Teil so unerwartet, dass man meint, in einem Paralleluniversum gelandet zu sein. Ein 1-Liter-Auto von Porsche? Ein coupéhafter 4-Sitzer mit 911-Zügen? Einsitzige Roadster mit dem Geist der 50er-Jahre? Das alles hat Stefan Bogner im Modell oder sogar fahrfertig vor der Linse gehabt. Die erhellenden Hintergründe hat Jan Baedeker im persönlichen Gespräch mit Designchef Michael Mauer notiert. Folgen Sie uns auf eine unvergleichliche Entdeckungsreise durch die Welt des Porsche Designs! Zweisprachig: Deutsch/Englisch Unknown valuables When car companies present studies and prototypes, they allow a glimpse behind the scenes, a vision of what will come or might come. Apart from what is shown on official events and at fairs, there is an overwhelming number of drafts and models, that remain hidden from the public for various reasons. This book achieves the impossible: a look at Porsche cars the public never laid eyes on - Porsche Unseen. Stefan Bogner was exclusively allowed to take pictures in the Porsche Design sanctum, aha-experiences guaranteed. The Porsche DNA is recognisable in any of the models shown, but the design is so new and unexpected that it suggests the existence of a parallel universe. A 1-litre Porsche? A coupé-like four seater with 911-looks? Single-seated roadsters with 50's flair? Stefan Bogner took photos of all of them - either as models or ready to drive. Jan Baedeker talked with Michael Mauer, Head of Design, and took down the enlightening background information. Join our extraordinary expedition of discovery through the world of Porsche Design!
A Triple Bottom Line Analysis Of Global Consumption
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Author : Joy Murray
language : en
Publisher: CRC Press
Release Date : 2022-05-25
A Triple Bottom Line Analysis Of Global Consumption written by Joy Murray and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-25 with Business & Economics categories.
This book adds a whole new dimension to the editors’ previous work on the social, economic, and environmental effects of global trade. For the first time it brings all three pillars of sustainability together into one coherent multiregional input–output (MRIO) framework. It shows the power of MRIO analysis to illuminate the local and global interdependencies of economic, environmental, and social systems and the benefits to be gained through analysing all three together. Change one thing and everything else changes. With chapters from around 60 researchers across 34 countries, this book illustrates the effect of natural resources and government policy settings 1990–2015 on the balancing act that was—and is—global trade. It provides a holistic systems’ view of how supply chains work, revealing how easily they can become fragmented and out of kilter. And within all the chaos of COVID-19 it shows how MRIO is the one tool that can help rebuild a post-pandemic global economy into a fairer, safer world.
Strategic Management And Business Analysis
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Author : Wyn Jenkins
language : en
Publisher: Routledge
Release Date : 2015-12-18
Strategic Management And Business Analysis written by Wyn Jenkins and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-18 with Business & Economics categories.
How can managers analyze their current and future business strategies? This textbook introduces the fields of business analysis and strategic management to provide students with an understanding of the key questions that need to be asked to understand an organization's options. The second part of the book provides tools and techniques to help organize and improve corporate strategy. Uniquely, the authors provide resources to assess aspects of strategic goals which are sometimes overlooked such as financial performance, ethical and environmental considerations and business models. They cover a diverse range of companies from Supermarkets like Aldi and Tesco to Caermory Whiskey and Chinese manufacturing. This textbook is perfect reading for students who want to apply strategic thinking to organizations and benefits from the inclusion of new case studies throughout the text as well as 10 extended cases in a separate section.
Global Marketing Market Entry Of Dr Ing Hc F Porsche Ag In China
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Author : Karsten Klauenberg
language : en
Publisher: GRIN Verlag
Release Date : 2012-03-02
Global Marketing Market Entry Of Dr Ing Hc F Porsche Ag In China written by Karsten Klauenberg and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-02 with Business & Economics categories.
Research paper from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 70, University of the West of England, Bristol, language: English, abstract: This assignment describes, analyses and evaluates Porsche 's strategy to enter the Chinese market for exclusive sport cars. On the basis of the literature review the assignment focuses on the general decision to enter the mainland's market and furthermore it particularly evaluates the chosen mode of market entry from cultural, automobile-specific, branding and promotional perspectives.
Strategic Luxury Management
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Author : David Millán Planelles
language : en
Publisher: Routledge
Release Date : 2021-11-22
Strategic Luxury Management written by David Millán Planelles and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-22 with Business & Economics categories.
Strategic Luxury Management is a case-rich and practical overview of how luxury creates value and why some firms are more successful than others. The focus of luxury study has traditionally centered on the clients’ drivers of consumption, their perception of the brand and the way to effectively engage with them. Luxury is rarely, however, discussed from a strategic perspective: how luxury managers make complex decisions relative to their competitive environment. The book provides insight into the luxury industry and how companies face market complexity across three key areas. First, the company itself, determining what defines a luxury firm. Second, the book offers a specific framework to assess creativity across management and not simply as an individual talent. Third, the book considers the competitive landscape and the principles that allow companies to compete consistently and meaningfully. Each chapter includes pedagogical features to ensure comprehension, including chapter objectives and self-study questions. With examples and case studies from international firms illustrating each chapter, Strategic Luxury Management is essential reading for postgraduate, MBA and executive education students studying luxury management, luxury brand management, luxury creativity and innovation, and strategic management, as well as reflective practitioners within the luxury industry. Online resources include chapter-by-chapter PowerPoint slides.