A Good Reputation
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Build Your Reputation
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Author : Rob Brown
language : en
Publisher: John Wiley & Sons
Release Date : 2016-08-29
Build Your Reputation written by Rob Brown and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-29 with Business & Economics categories.
ARE YOU WORTH TALKING ABOUT? The fight to stand out in your career or business can be intense. Mere technical competence or even good fortune is not enough. Being brilliant but anonymous won’t help you – your reputation will. It’s not fair, but that’s life. If you’re connected, influential and good at marketing yourself, you’ll secure the holy grail of employment – work you love on your terms. That means maximum career choice, power and flexibility. By building kudos and career capital, you become valuable and well known for your ideas, expertise, skills and connections. In turn, you cut through the noise and rise to the top of the pile. This practical playbook shows you how to: Create a game plan of reputation-building strategies that play to your unique strengths Enhance your profile and visibility with a formidable ‘go-to’ reputation for what you do best Connect with the right influential people to fast track your progress and your goals When others trust you, rate you and advocate you, word gets around. Build Your Reputation helps you promote, position and personally brand yourself so you become known by the right people for the right reasons with all the right results!
Winning The Reputation Game
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Author : Grahame R. Dowling
language : en
Publisher: MIT Press
Release Date : 2016-04-22
Winning The Reputation Game written by Grahame R. Dowling and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-22 with Business & Economics categories.
Core strategies for creating a corporate reputation that will provide a competitive advantage in the marketplace: a back-to-basics approach. What does a company have to do to be admired and respected? Why does Apple have a better reputation than, say, Samsung? In Winning the Reputation Game, Grahame Dowling explains. Companies' reputations do not derive from consultant-recommended campaigns to showcase efforts at corporate transparency, environmental sustainability, or social responsibility. Companies are admired and respected because they are “simply better” than their competitors. Companies that focus on providing outstanding goods and services are rewarded with a strong reputation that helps them gain competitive advantage. Dowling, who has studied corporate reputation–building for thirty years, describes two core strategies for creating a corporate reputation that will provide a competitive advantage: to be known for being Best at Something or for being Best for Somebody. Apple, for example, is best at personal technology products that enhance people's lifestyles. IKEA is best for people who want well-designed furniture at affordable prices. Dowling covers such topics as the commercial value of a strong reputations—including good employees, repeat customers, and strong share price; how corporate reputations are formed; the power of “being simply better”; the effectiveness of corporate storytelling (for good or ill; Kenneth Lay of Enron was a master storyteller); and keeping out of trouble. Drawing on many real-world examples, Dowling shows how companies that are perceived to be better than their competitors build strong reputations that reflect past success and promise more of the same. Companies that artificially engineer a reputation with irrelevant activities but have stopped providing the best products and services available often wind up with mediocre—or worse—reputations.
Reputation
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Author : Gloria Origgi
language : en
Publisher: Princeton University Press
Release Date : 2019-11-12
Reputation written by Gloria Origgi and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-12 with Business & Economics categories.
A compelling exploration of how reputation affects every aspect of contemporary life Reputation touches almost everything, guiding our behavior and choices in countless ways. But it is also shrouded in mystery. Why is it so powerful when the criteria by which people and things are defined as good or bad often appear to be arbitrary? Why do we care so much about how others see us that we may even do irrational and harmful things to try to influence their opinion? In this engaging book, Gloria Origgi draws on philosophy, social psychology, sociology, economics, literature, and history to offer an illuminating account of an important yet oddly neglected subject. Compellingly written and filled with surprising insights, Reputation pins down an elusive subject that affects us all.
Reputation Management
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Author : John Doorley
language : en
Publisher: Taylor & Francis
Release Date : 2007
Reputation Management written by John Doorley and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
'Reputation Management' is a how-to-guide for professionals and students in corporate communications that rests on the premise that corporate reputations can be measured, monitored, and managed.
Reputation Management
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Author : Sabrina Helm
language : en
Publisher: Springer Science & Business Media
Release Date : 2011-08-29
Reputation Management written by Sabrina Helm and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-29 with Business & Economics categories.
Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, perceptions and corporate reality in order to foster behavior that helps a company achieve its business goals. It needs to be based on thorough research and requires orchestrated execution through management processes across organizational units, communication disciplines, and countries. This calls for a management system to establish a closed cycle of strategic planning, implementation, performance measurement, and reporting. The book gives answers to the following questions: What is reputation and which conceptualizations do exist? What are the state-of-the-art methods and tools to measure corporate reputation? What are best practice examples and future trends in the field of corporate reputation management?
The 18 Immutable Laws Of Corporate Reputation
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Author : Ronald J. Alsop
language : en
Publisher: Kogan Page Publishers
Release Date : 2006
The 18 Immutable Laws Of Corporate Reputation written by Ronald J. Alsop and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
"Indispensable insights into creating and maintaining a good corporate reputation. The writing is straightforward and refreshingly free of jargon, and the company examples are timely, relevant, and revealing." Paul Danos, Dean, Tuck School of Business at Dartmouth."Every executive will benefit from reading this expertly written guide" - Ronald Sargent, President and CEO, Staples, Inc."A unique combination of expert journalistic insight and knowledge gained from quantitative research into how people perceive corporations." Joy Marie Sever, Senior VP, The Reputation Practice at Harris InteractiveIn this topical and up-to-date book, Wall Street Journal news editor Ron Alsop provides 18 lessons based on years of experience covering every aspect of corporate reputation. He shows the benefits of a good reputation, the consequences of a bad one, how to measure reputation and nurture a good one. There's advice on how to identify the most likely dangers to a company's reputation, how to use the Internet to control perception of an organization, and how to present good deeds in the right way. Punchy and informative, it draws on real life examples from major corporations, including FedEx, BP, McDonalds, DuPont, Calvin Klein, Coca-Cola, Levi Strauss and Co. and Enron.
Reputation Management
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Author : John Doorley
language : en
Publisher: Routledge
Release Date : 2020-07-14
Reputation Management written by John Doorley and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-14 with Business & Economics categories.
Reputation Management is an established how-to guide for students and professionals, as well as CEOs and other business leaders. This fourth edition is updated throughout, including: new social media management techniques for the evolving age of digital media, and perspectives on reputation management in an era of globalization. The book is embroidered by ethics, and organized by corporate communication units, such as media relations, issues management, crisis communication, organizational communication, government relations, and investor relations. Each chapter is fleshed out with the real-world experiences cited by the authors and contributions from 36 leaders in the field, including The Arthur W. Page Society, the International Communications Consultancy Organization, the PR Council, CVS Health, Edelman and Ketchum. This was the first book on reputation management and, now in its fourth edition, remains a must-have reference for students taking classes in public relations management, corporate communication, communication management, and business. CEOs, business leaders, and professionals working in these areas find it a reliable resource for measuring, monitoring and managing reputation.
Reputation Beyond Brand
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Author : Pasquale De Marco
language : en
Publisher: Pasquale De Marco
Release Date : 2025-04-08
Reputation Beyond Brand written by Pasquale De Marco and has been published by Pasquale De Marco this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-08 with Business & Economics categories.
In today's digital age, reputation is more important than ever before. With the rise of social media and online reviews, customers have more power than ever to share their experiences with businesses, both positive and negative. A strong reputation can lead to increased sales, customer loyalty, and employee engagement. A damaged reputation, on the other hand, can have a devastating impact on a business. It can lead to lost sales, decreased customer loyalty, and employee turnover. This book is a comprehensive guide to reputation management. It covers everything you need to know about building, maintaining, and repairing your reputation. You'll learn: * The different types of reputation * The importance of reputation * The factors that affect reputation * How to build a strong reputation * How to maintain a positive reputation * How to repair a damaged reputation * The role of reputation management in the digital age You'll also learn about the relationship between reputation and customer loyalty, employee engagement, financial performance, and corporate social responsibility. By the end of this book, you'll have a deep understanding of the importance of reputation and the steps you can take to build, maintain, and repair your business's reputation. Reputation is the foundation of trust, and trust is the foundation of success. In today's competitive business environment, a strong reputation is more important than ever before. This book will show you how to build, maintain, and repair your reputation so that you can achieve lasting success. If you like this book, write a review!
The Power Of Reputation
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Author : Chris Komisarjevsky
language : en
Publisher: AMACOM Div American Mgmt Assn
Release Date : 2012
The Power Of Reputation written by Chris Komisarjevsky and has been published by AMACOM Div American Mgmt Assn this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
The Power of Reputation gives you an action plan for creating the kind of reputation that generates trust and paves the way for lasting success.
Candy Series G23 Rules Of Popularity Reputation
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Author : Kaoru
language : en
Publisher: Kadokawa Gempak Starz Sdn Bhd
Release Date : 2022-04-11
Candy Series G23 Rules Of Popularity Reputation written by Kaoru and has been published by Kadokawa Gempak Starz Sdn Bhd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-11 with Comics & Graphic Novels categories.
Sofia always says exactly what she thinks without considering the feelings of others, so she has very few friends as a result. Meanwhile, the charming Richard has many admirers but he is secretly arrogant and always looks down on everyone else. How can Sofia change her behaviour so people will not dislike her - and can Richard banish his ow dark side before it becomes his downfall?