Reputation Beyond Brand
DOWNLOAD
Download Reputation Beyond Brand PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Reputation Beyond Brand book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Reputation Beyond Brand
DOWNLOAD
Author : Pasquale De Marco
language : en
Publisher: Pasquale De Marco
Release Date : 2025-04-08
Reputation Beyond Brand written by Pasquale De Marco and has been published by Pasquale De Marco this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-08 with Business & Economics categories.
In today's digital age, reputation is more important than ever before. With the rise of social media and online reviews, customers have more power than ever to share their experiences with businesses, both positive and negative. A strong reputation can lead to increased sales, customer loyalty, and employee engagement. A damaged reputation, on the other hand, can have a devastating impact on a business. It can lead to lost sales, decreased customer loyalty, and employee turnover. This book is a comprehensive guide to reputation management. It covers everything you need to know about building, maintaining, and repairing your reputation. You'll learn: * The different types of reputation * The importance of reputation * The factors that affect reputation * How to build a strong reputation * How to maintain a positive reputation * How to repair a damaged reputation * The role of reputation management in the digital age You'll also learn about the relationship between reputation and customer loyalty, employee engagement, financial performance, and corporate social responsibility. By the end of this book, you'll have a deep understanding of the importance of reputation and the steps you can take to build, maintain, and repair your business's reputation. Reputation is the foundation of trust, and trust is the foundation of success. In today's competitive business environment, a strong reputation is more important than ever before. This book will show you how to build, maintain, and repair your reputation so that you can achieve lasting success. If you like this book, write a review!
Beyond Branding
DOWNLOAD
Author : Nicholas Ind
language : en
Publisher: Kogan Page Publishers
Release Date : 2005
Beyond Branding written by Nicholas Ind and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Understand how branding can benefit employees, customers and investors, encouraging managers to rethink their fundamental assumptions about brands and marketing.
Brand Management
DOWNLOAD
Author : Jaywant Singh
language : en
Publisher: Kogan Page Publishers
Release Date : 2024-05-03
Brand Management written by Jaywant Singh and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-03 with Business & Economics categories.
How are brands created? How can their value be measured? Explore these areas and more with this clear and concise brand management textbook. Brand Management combines practical and real-life applications with a range of perspectives and research insights into the theoretical, societal and socio-cultural contexts to cover all the key aspects of brand management. Exploring areas such as the key definitions and elements of branding, brand loyalty and positioning and brand communication, it offers an easy-to-follow operationalized focus on areas such as measuring brand equity, co-branding and brand architecture. Featuring case studies and examples from Uber, Guinness, Li-Ning, Arm & Hammer, Balenciaga and Netflix, Brand Management also examines new and emerging topics including managing brand crisis, brands' responsibilities and digital brand analytics. It is supported by a range of features such as learning outcomes, 'in practice' boxes, key concepts and discussion questions and online resources consisting of lecture slides, video links and an instructors' manual containing further case studies and exercises. This is an indispensable textbook for undergraduate and postgraduate students of brand management.
Beyond Multi Channel Marketing
DOWNLOAD
Author : Maria Palazzo
language : en
Publisher: Emerald Group Publishing
Release Date : 2020-06-17
Beyond Multi Channel Marketing written by Maria Palazzo and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-17 with Business & Economics categories.
Delving into the rapidly developing field of dual marketing, investigating the strategic alliances, multi-stakeholder perspectives and branding potential it holds, this book promotes the adoption of the multichannel approach which is fundamental to facing the challenges of marketing 4.0.
Beyond Profit Essential Service Metrics For Performance Success
DOWNLOAD
Author : Sofia Juarez
language : en
Publisher: Karl Duggan
Release Date :
Beyond Profit Essential Service Metrics For Performance Success written by Sofia Juarez and has been published by Karl Duggan this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
This insightful book offers a comprehensive guide to understanding and utilizing essential performance metrics in order to enhance your business's performance and maximize your profits. In today's highly competitive market, simply focusing on financial indicators is no longer sufficient. This book delves deeper, exploring a range of fundamental service metrics that will enable you to measure and analyze your business's overall performance. From customer satisfaction rates and response times to employee productivity and quality control, each chapter provides valuable insights into the importance and methodologies behind these crucial metrics. Through practical examples and real-life case studies, you'll discover how these metrics can go beyond profit and significantly improve your operational efficiency and customer experience. By tracking and optimizing these essential service metrics, you'll gain a holistic view of your business, enabling you to identify areas for improvement and make informed decisions that generate long-term success. Regardless of your industry, this book aims to empower service providers with the knowledge and tools needed to measure performance effectively.
Personal Branding Storytelling And Beyond
DOWNLOAD
Author : Dr. Amit Nagpal and Dr. Prakash Hindustani
language : en
Publisher: StoryMirror Infotech Pvt Ltd
Release Date : 2016
Personal Branding Storytelling And Beyond written by Dr. Amit Nagpal and Dr. Prakash Hindustani and has been published by StoryMirror Infotech Pvt Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Self-Help categories.
When it is the work of two great minds, the story only comes out to be fantabulous! The new book - ""Personal Branding, Story Telling and Beyond"" authored by eminent authors and successful professionals Dr. Amit Nagpal and Dr. Prakash Hindustani surely conveys the powerful message - 'Branding is only the journey and Bonding is the destination'. As you go through the book, you would understand the rationale of story-telling and becoming the architect of your own personal brand using the Social Media skills while you dwell into the positivity of authentic personal branding. And by the virtue of which you are sure to steer swiftly in your pathway which eventually takes you smoothly towards your destination. This books is a playbook for success using two of the most effective strategies in life and business. Each section provides a concise explanation of what you need to know and why. Tips are included so you can return to the text when you need help.
Beyond The Pill Strategies For Marketing Success For Pharma Fmcg Sector
DOWNLOAD
Author : Dr. Bijal Zaveri
language : en
Publisher: Archers & Elevators Publishing House
Release Date :
Beyond The Pill Strategies For Marketing Success For Pharma Fmcg Sector written by Dr. Bijal Zaveri and has been published by Archers & Elevators Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on with Antiques & Collectibles categories.
Marketing is a dynamic and ever-evolving field that requires constant adaptation and innovation to keep up with the changing times. In today's world, marketing strategies are more important than ever, as businesses strive to stay ahead of the competition and meet the changing needs and preferences of consumers. This book brings together a diverse range of topics related to marketing, including consumer preferences, AI and machine learning, online gaming, market segmentation, and more. Each chapter offers valuable insights and practical tips that can help businesses develop effective marketing strategies and reach their target audience. Whether you are a marketing professional, business owner, or a student looking to learn about marketing, this book has something for everyone. With real-life case studies and examples, readers will learn from successful marketing campaigns and gain a deeper understanding of the factors that influence consumer behaviour. The chapters in this book cover a wide range of topics, from the impact of AI and machine learning in marketing strategy to the influence of product packaging on consumer behaviour. Each chapter offers unique perspectives and insights into the world of marketing, providing readers with a comprehensive overview of this fascinating field. The book will be an invaluable resource for our understanding of marketing concepts, theories, and practices. The chapters have provided us with insightful and thought-provoking discussions on various topics, such as consumer behavior, marketing strategies, and emerging trends in the industry. We hope this book will inspire you to think creatively and strategically about your marketing efforts and help you achieve your business goals. We encourage you to read each chapter thoroughly, take notes, and apply the principles and techniques discussed to your marketing endeavors. With the insights and knowledge gained from this book, you will be better equipped to navigate the complex world of marketing and develop effective strategies that resonate with your target audience.
Virtual Realms Beyond A Metaverse Research Odyssey
DOWNLOAD
Author : Devyansh Arora
language : en
Publisher: Notion Press
Release Date : 2024-08-08
Virtual Realms Beyond A Metaverse Research Odyssey written by Devyansh Arora and has been published by Notion Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-08 with Computers categories.
Explore the legal and economic aspects of virtual worlds through the book "VIRTUAL REALMS & BEYOND." This scholarly work examines several aspects of governance, including models, intellectual property protection, consumer rights, labor laws, taxation, cryptocurrency legislation, data privacy, advertising rules, and dispute resolution in virtual settings. This book thoroughly comprehends the challenges and opportunities that define our digital future, from protecting authors' rights to analysing the consequences of blockchain and smart contracts, Explore the regulatory frameworks and technological advances propelling the advancement of the Metaverse in this pioneering piece of research.
Reputation Rules Pb
DOWNLOAD
Author : Daniel Diermeier
language : en
Publisher: McGraw Hill Professional
Release Date : 2011-05-06
Reputation Rules Pb written by Daniel Diermeier and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-06 with Business & Economics categories.
Leverage your company’s most important asset! In our lightning-fast digital age, a company can face humiliation and possibly even ruin within seconds of a negative tweet or blog post. Over the last year companies such as BP, Goldman Sachs, and Toyota have experienced serious blows to their images that could have had reduced impact if their leaders had implemented reputation management into their business strategy and culture. There is no one in either the corporate or academic sphere with greater expertise in the area of corporate reputation than Dr. Daniel Diermeier. An award-winning professor at the Kellogg School of Management, Northwestern University, Dr. Diermeier has blazed a path in understanding the significance of reputation management and demonstrating how a company can create a program so powerful that it can help turn a potential public disgrace into a public image success story. Reputation Rules is a landmark work bringing to light Dr. Diermeier’s groundbreaking insights in this critical area. He offers the frameworks, strategies, and processes for changing your company’s focus as quickly as the world is changing around you. He touches on all of the reputational issues that need to be managed from a strategic level, describing how to: Overcome direct challenges from influential activist and political forces Manage corporate scandals, including executive compensation Use external, seemingly unrelated events to boost reputation Build a reputation management process into everyday operations In addition, Dr. Diermeier provides case studies of Shell’s confrontation with Greenpeace, Mercedes’s recovery from the Moose crisis, AIG’s executive bonus fallout, Wal-Mart’s reputation-building response to Hurricane Katrina, and numerous other scenarios illustrating what works and what doesn’t when it comes to reputation management. Brimming with keen insights and lucid examples, Reputation Rules is a guidepost for your organization’s future—and a salve for crisis management.
E Commerce Success Stories Lessons From The Leaders
DOWNLOAD
Author : Dr. Prachi Dixit
language : en
Publisher: Perfect Writer Publishing
Release Date : 2025-02-28
E Commerce Success Stories Lessons From The Leaders written by Dr. Prachi Dixit and has been published by Perfect Writer Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-28 with Education categories.
N/A