A Guide To The Use Of Market Research In Public Transit
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A Guide To The Use Of Market Research In Public Transit
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Author : Jeffrey Retzlaff
language : en
Publisher:
Release Date : 1985
A Guide To The Use Of Market Research In Public Transit written by Jeffrey Retzlaff and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Marketing research categories.
Use Of Market Research In Public Transit
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Author : Jeffrey Retzlaff
language : en
Publisher:
Release Date : 1985
Use Of Market Research In Public Transit written by Jeffrey Retzlaff and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Local transit categories.
Use Of Market Research In Public Transit
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Author : Jeffrey Retzlaff
language : en
Publisher:
Release Date : 1985
Use Of Market Research In Public Transit written by Jeffrey Retzlaff and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Local transit categories.
Leveraging Its Data For Transit Market Research
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Author : James G. Strathman
language : en
Publisher: Transportation Research Board
Release Date : 2008
Leveraging Its Data For Transit Market Research written by James G. Strathman and has been published by Transportation Research Board this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Intelligent transportation systems categories.
TRB¿s Transit Cooperative Research Program (TCRP) Report 126: Leveraging ITS Data for Transit Market Research: A Practitioner¿s Guidebook examines intelligent transportation systems (ITS) and Transit ITS technologies currently in use, explores their potential to provide market research data, and presents methods for collecting and analyzing these data. The guidebook also highlights three case studies that illustrate how ITS data have been used to improve market research practices.
A Handbook
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Author : Rebecca Elmore-Yalch
language : en
Publisher: Transportation Research Board
Release Date : 1998
A Handbook written by Rebecca Elmore-Yalch and has been published by Transportation Research Board this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Transportation categories.
Focuses on the status of market research as practiced in transit agencies and identifies major market issues confronting them. The handbook also evaluates market research strategies appropriate for transit and provides guidance to integrate and institutionalize market research into decision-making processes of transit agencies. Finally, it examines some institutional barriers that limit the use of market research.
Transit Marketing Management Handbook
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Author : United States. Urban Mass Transportation Administration. Office of Transit Management
language : en
Publisher:
Release Date : 1976
Transit Marketing Management Handbook written by United States. Urban Mass Transportation Administration. Office of Transit Management and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with Local transit categories.
Leveraging Its Data For Transit Market Research
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Author :
language : en
Publisher:
Release Date : 2008
Leveraging Its Data For Transit Market Research written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Intelligent transportation systems categories.
"TRB's Transit Cooperative Research Program (TCRP) Report 126: Leveraging ITS Data for Transit Market Research: A Practitioner's Guidebook examines intelligent transportation systems (ITS) and Transit ITS technologies currently in use, explores their potential to provide market research data, and presents methods for collecting and analyzing these data. The guidebook also highlights three case studies that illustrate how ITS data have been used to improve market research practices"--Publisher's description
Mass Transit Management Marketing
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Author :
language : en
Publisher:
Release Date : 1988
Mass Transit Management Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Government publications categories.
Mass Transit Management Marketing
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Author :
language : en
Publisher:
Release Date : 1988
Mass Transit Management Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Government publications categories.
A Handbook
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Author : Rebecca Elmore-Yalch
language : en
Publisher: Transportation Research Board
Release Date : 1998
A Handbook written by Rebecca Elmore-Yalch and has been published by Transportation Research Board this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Transportation categories.
Provides an overview of market segmentation--what it is and why it is relevant to public transit agencies. It serves as an introduction for managers to the basic concepts and approaches of market segmentation and provides steps and procedures for marketers or market researchers who have the responsibility for implementing a market segmentation program.