Use Of Market Research In Public Transit
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Use Of Market Research In Public Transit
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Author : Jeffrey Retzlaff
language : en
Publisher:
Release Date : 1985
Use Of Market Research In Public Transit written by Jeffrey Retzlaff and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Local transit categories.
Use Of Market Research In Public Transit
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Author : Jeffrey Retzlaff
language : en
Publisher:
Release Date : 1985
Use Of Market Research In Public Transit written by Jeffrey Retzlaff and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Local transit categories.
A Guide To The Use Of Market Research In Public Transit
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Author : Jeffrey Retzlaff
language : en
Publisher:
Release Date : 1985
A Guide To The Use Of Market Research In Public Transit written by Jeffrey Retzlaff and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Marketing research categories.
Leveraging Its Data For Transit Market Research
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Author : James G. Strathman
language : en
Publisher: Transportation Research Board
Release Date : 2008
Leveraging Its Data For Transit Market Research written by James G. Strathman and has been published by Transportation Research Board this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Intelligent transportation systems categories.
TRB¿s Transit Cooperative Research Program (TCRP) Report 126: Leveraging ITS Data for Transit Market Research: A Practitioner¿s Guidebook examines intelligent transportation systems (ITS) and Transit ITS technologies currently in use, explores their potential to provide market research data, and presents methods for collecting and analyzing these data. The guidebook also highlights three case studies that illustrate how ITS data have been used to improve market research practices.
A Handbook
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Author : Rebecca Elmore-Yalch
language : en
Publisher: Transportation Research Board
Release Date : 1998
A Handbook written by Rebecca Elmore-Yalch and has been published by Transportation Research Board this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Transportation categories.
Focuses on the status of market research as practiced in transit agencies and identifies major market issues confronting them. The handbook also evaluates market research strategies appropriate for transit and provides guidance to integrate and institutionalize market research into decision-making processes of transit agencies. Finally, it examines some institutional barriers that limit the use of market research.
Use Of Market Research Panels In Transit
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Author : Kathryn Coffel
language : en
Publisher:
Release Date : 2013
Use Of Market Research Panels In Transit written by Kathryn Coffel and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Consumer panels categories.
"This synthesis describes the various types of market research panels, identifies crirital issues that the researcher needs to be aware of when engaging in market research and panel surveys, and provides examples of successful market research panel programs. Understanding common pitfalls and successful techniques will allow transit market researchers to make the best us of funds without jeopardizing the quality of the data or the validity of the results"--Introduction.
Mass Transit Management Marketing
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Author :
language : en
Publisher:
Release Date : 1988
Mass Transit Management Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Government publications categories.
Leveraging Its Data For Transit Market Research
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Author :
language : en
Publisher:
Release Date : 2008
Leveraging Its Data For Transit Market Research written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Intelligent transportation systems categories.
"TRB's Transit Cooperative Research Program (TCRP) Report 126: Leveraging ITS Data for Transit Market Research: A Practitioner's Guidebook examines intelligent transportation systems (ITS) and Transit ITS technologies currently in use, explores their potential to provide market research data, and presents methods for collecting and analyzing these data. The guidebook also highlights three case studies that illustrate how ITS data have been used to improve market research practices"--Publisher's description
Marketing Public Transit
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Author : Chris Lovelock
language : en
Publisher: Praeger
Release Date : 1987-11-17
Marketing Public Transit written by Chris Lovelock and has been published by Praeger this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987-11-17 with Business & Economics categories.
Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper marketing mix--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved.
Using Market Research To Improve Management Of Transportation Systems
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Author : Susan Cowan Jakubiak
language : en
Publisher: Transportation Research Board
Release Date : 1990
Using Market Research To Improve Management Of Transportation Systems written by Susan Cowan Jakubiak and has been published by Transportation Research Board this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Business & Economics categories.