A Japanese Advertising Agency
DOWNLOAD
Download A Japanese Advertising Agency PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get A Japanese Advertising Agency book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
A Japanese Advertising Agency
DOWNLOAD
Author : Brian Moeran
language : en
Publisher: Routledge
Release Date : 2013-09-13
A Japanese Advertising Agency written by Brian Moeran and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-13 with Social Science categories.
This is the only book of its kind - written by an anthropologist who spent twelve months doing fieldwork in a major Tokyo agency and who has spent the past 30 years studying and living in Japan. By examining the production of advertising, this book turns other semiotics, media and cultural studies theories on their heads. By analysing the social structure of a modern media organization from the inside, it makes anthropology relevant and intellectually stimulating. By treating the Japanese as a more-or-less normal and rational people, it explodes the usual myths of exotic Japan and steps boldly into a global arena that embraces 'east' and 'west' in a new theory of values.
The Dentsu Way Secrets Of Cross Switch Marketing From The World S Most Innovative Advertising Agency
DOWNLOAD
Author : Kotaro Sugiyama
language : en
Publisher: McGraw Hill Professional
Release Date : 2010-12-10
The Dentsu Way Secrets Of Cross Switch Marketing From The World S Most Innovative Advertising Agency written by Kotaro Sugiyama and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12-10 with Business & Economics categories.
The breakthrough marketing strategy from the world's most innovative advertising agency One of the largest and most successful advertising companies in the world, Dentsu has pioneered a sophisticated new cross-communication strategy--and now it's being revealed for the first time. In a world saturated with marketing messages, making your offering relevant is your biggest challenge. Dentsu's Cross Switch model meets it head on. The Dentsu Way shares proven tactics for getting your message to consumers and creating "scenarios" to move them through calibrated Contact Points to meet whatever specific goal you set. This game-changing book: Explains Dentsu's 110-year history and unique service structure, as well as its broad range of business fields Introduces ten case studies of successful campaigns, which have won international advertising awards at events such as the Cannes Lions International Advertising Festival and ADFEST Provides nine of Dentsu's newest original tools and analysis methods Gain broader, more meaningful customer involvement and penetrate more deeply than ever into your market by following the Dentsu Way.
Leveraging Japan
DOWNLOAD
Author : George Fields
language : en
Publisher: Jossey-Bass
Release Date : 2000
Leveraging Japan written by George Fields and has been published by Jossey-Bass this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
Japan's current shift from a manufacturing to a consumer economy is creating unprecedented opportunities for any company with the savvy to exploit this, the world's second largest market. Certainly, as the Japanese economy continues to rebound, more and more companies will continue to stake and build their presence there and use it as a springboard to enter other growing Asian markets. In Leveraging Japan, three leading authorities on market strategy and Japan present the new rules of Japanese marketing and discuss the evolution of other emerging Asian markets. These experts then share the same strategies that they've used to help American Express, Avon, Levi Strauss, and KFC, among other multinational companies, successfully establish a presence in Japan and leverage that presence to enter other Asian markets. To read the first chapter from this book, click here.
A Japanese Advertising Agency
DOWNLOAD
Author : Brian Moeran
language : en
Publisher: Routledge
Release Date : 2013-09-13
A Japanese Advertising Agency written by Brian Moeran and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-13 with Social Science categories.
This is the only book of its kind - written by an anthropologist who spent twelve months doing fieldwork in a major Tokyo agency and who has spent the past 30 years studying and living in Japan. By examining the production of advertising, this book turns other semiotics, media and cultural studies theories on their heads. By analysing the social structure of a modern media organization from the inside, it makes anthropology relevant and intellectually stimulating. By treating the Japanese as a more-or-less normal and rational people, it explodes the usual myths of exotic Japan and steps boldly into a global arena that embraces 'east' and 'west' in a new theory of values.
Comparing And Contrasting Marketing Assumptions And Advertising Strategies In Japan And The United States
DOWNLOAD
Author : Joseph P. Helgert
language : en
Publisher:
Release Date : 2005
Comparing And Contrasting Marketing Assumptions And Advertising Strategies In Japan And The United States written by Joseph P. Helgert and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Advertising categories.
This study explores the practice and dynamics of advertising in the second largest democratic economy in the world - Japan. The work examines advertising practices through seven case studies, dramatically framed by individual vignettes written in the style of the Japanese business novel. The case problems and chosen solutions illustrate successful Japanese adaptations of advertising from around the world in addition to advertising practices that are culturally unique to Japan.
Advertising In The Aging Society
DOWNLOAD
Author : Florian Kohlbacher
language : en
Publisher: Springer
Release Date : 2016-04-08
Advertising In The Aging Society written by Florian Kohlbacher and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-08 with Business & Economics categories.
Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Society presents insights from a large-scale content analysis as well as questionnaire surveys among advertising practitioners and consumers in Japan. As the most aged society in the world, Japan lends itself as particularly suitable to study the implications of population aging. This book shows that older people, and especially older women, are highly underrepresented in advertising and are generally portrayed in stereotypical, albeit not necessarily unfavorable ways. This is despite the fact that advertising practitioners have a generally positive view towards using older models, even though only for an older target audience. Finally the book explore how both younger and older consumers perceive the representation of older people in advertising as stereotypical and partly negative, and are willing to boycott companies portraying older people negatively.
5 110 Days In Tokyo And Everything S Hunky Dory
DOWNLOAD
Author : Sean Mooney
language : en
Publisher: Praeger
Release Date : 2000
5 110 Days In Tokyo And Everything S Hunky Dory written by Sean Mooney and has been published by Praeger this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
Annotation Describes the ins and outs of advertising in Japan and gives a detailed, readable, and fascinating report for Westerners and others who need a fast, hands-on explanation of how to reach the Japanese consumer.
Marketing In Japan
DOWNLOAD
Author : Ian Melville
language : en
Publisher: Routledge
Release Date : 2012-05-23
Marketing In Japan written by Ian Melville and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-23 with Business & Economics categories.
'Marketing in Japan' is ideal for executives wanting a 'hands-on' guide to entering the Japanese market. If you are already operating any kind of business venture either in Japan or with Japan, or if you hope to do so in the future, this book is for you. It provides business people with all the necessary information about business, including marketing and distribution in Japan. Few Westerners have as thorough and distinguished a background in different areas of Japanese trade as Ian Melville; in addition to several years of exporting to Japan, he teaches Japanese business at Tokyo's Sophia University completing a PhD in the subject at Tokyo University. Marketing in Japan is an important book that will ensure that readers become well equipped to deal with increasing their business in Japan.
Media And Advertising In Japan
DOWNLOAD
Author : Brian Moeran
language : en
Publisher:
Release Date : 1991
Media And Advertising In Japan written by Brian Moeran and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Advertising categories.
The Japanese Marketing System
DOWNLOAD
Author : Michael Y. Yoshino
language : en
Publisher:
Release Date : 1979
The Japanese Marketing System written by Michael Y. Yoshino and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1979 with categories.