Media And Advertising In Japan
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A Japanese Advertising Agency
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Author : Brian Moeran
language : en
Publisher: Routledge
Release Date : 2013-09-13
A Japanese Advertising Agency written by Brian Moeran and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-13 with Social Science categories.
This is the only book of its kind - written by an anthropologist who spent twelve months doing fieldwork in a major Tokyo agency and who has spent the past 30 years studying and living in Japan. By examining the production of advertising, this book turns other semiotics, media and cultural studies theories on their heads. By analysing the social structure of a modern media organization from the inside, it makes anthropology relevant and intellectually stimulating. By treating the Japanese as a more-or-less normal and rational people, it explodes the usual myths of exotic Japan and steps boldly into a global arena that embraces 'east' and 'west' in a new theory of values.
Media And Advertising In Japan
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Author : Brian Moeran
language : en
Publisher:
Release Date : 1991
Media And Advertising In Japan written by Brian Moeran and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Advertising categories.
Advertising Media
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Author : United States. Bureau of International Business Operations
language : en
Publisher:
Release Date : 1962
Advertising Media written by United States. Bureau of International Business Operations and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1962 with Advertising categories.
Media And Politics In Japan
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Author : Susan Pharr
language : en
Publisher: University of Hawaii Press
Release Date : 1996-03-01
Media And Politics In Japan written by Susan Pharr and has been published by University of Hawaii Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996-03-01 with Social Science categories.
Japan is one of the most media-saturated societies in the world. The circulations of its "big five" national newspapers dwarf those of any major American newspaper. Its public service broadcasting agency, NHK, is second only to the BBC in size. And it has a full range of commercial television stations, high-brow and low-brow magazines, and a large anti-mainstream media and mini-media. Japanese elites rate the mass media as the most influential group in Japanese society. But what role do they play in political life? Whose interests do the media serve? Are the media mainly servants of the state, or are they watchdogs on behalf of the public? And what effects do the media have on the political beliefs and behavior of ordinary Japanese people? These questions are the focus of this collection of essays by leading political scientists, sociologists, social psychologists, and journalists. Japan's unique kisha (press) club system, its powerful media business organizations, the uses of the media by Japan's wily bureaucrats, and the role of the media in everything from political scandals to shaping public opinion, are among the many subjects of this insightful and provocative book.
Women Media And Consumption In Japan
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Author : Brian Moeran
language : en
Publisher: Routledge
Release Date : 2013-12-16
Women Media And Consumption In Japan written by Brian Moeran and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-16 with Social Science categories.
First book of its kind to examine images of women in Japanese consumerism. Explores a variety of media targeted at women - in particular magazines, but also television, popular literature and consumer trends. Covers visual and print media.
Information Media Trends In Japan 2018
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Author : Dentsu Media Innovation Lab
language : en
Publisher: ダイヤモンド社
Release Date : 2018-08-27
Information Media Trends In Japan 2018 written by Dentsu Media Innovation Lab and has been published by ダイヤモンド社 this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-27 with Business & Economics categories.
This book summarizes a carefully selected set of basic data to give readers an overview of the information media environment in Japan. Commentaries are provided for data in the following eight fields: Print, Broadcasting, Telecommunications, Films and Videos, Pop Culture, Games, Online Services and Advertising, including 70 charts and graphs. This is the digest version in English of “A Research for the Information and Media Society of Japan” edited by Dentsu Media Innovation Lab .* The original Japanese edition, which offers a wide range of data sets and in-depth commentaries for key industries, has served as a very good reference book for all those interested in grasping the landscapes of information and media industries in Japan. Published every year, the latest 2018 edition marks the 25th publication. The English edition is reorganized from the Japanese and has been released for the fourth time as an e-book, with the first release being in 2014. * Dentsu Media Innovation Lab is the think-tank department of Japan’s largest advertising agency, Dentsu Inc. Media Innovation Lab conducts original and proprietary studies on a variety of fields related to media, publishes key findings and insights, and offers advisory and consulting services to the clients involved in the information and media industries.
Information Media Trends In Japan 2019
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Author : Dentsu Media Innovation Lab
language : en
Publisher: ダイヤモンド社
Release Date : 2019-08-26
Information Media Trends In Japan 2019 written by Dentsu Media Innovation Lab and has been published by ダイヤモンド社 this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-26 with Business & Economics categories.
2019 26th fifth This book summarizes a carefully selected set of basic data to give readers an overview of the information media environment in Japan. Commentaries are provided for data in the following eight fields: Print, Broadcasting, Telecommunications, Films and Videos, Pop Culture, Games, Online Services and Advertising, including 70 charts and graphs. This is the digest version in English of “A Research for the Information and Media Society of Japan” edited by Dentsu Media Innovation Lab . * The original Japanese edition, which offers a wide range of data sets and in-depth commentaries for key industries, has served as a very good reference book for all those interested in grasping the landscapes of information and media industries in Japan. Published every year, the latest 2019 edition marks the 26th publication. The English edition is reorganized from the Japanese and has been released for the fifth time as an e-book, with the first release being in 2014. * Dentsu Media Innovation Lab is the think-tank department of Japan’s largest advertising agency, Dentsu Inc. Media Innovation Lab conducts original and proprietary studies on a variety of fields related to media, publishes key findings and insights, and offers advisory and consulting services to the clients involved in the information and media industries.
Mass Communication In Japan
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Author : Anne Cooper-Chen
language : en
Publisher: Wiley-Blackwell
Release Date : 1991-01-16
Mass Communication In Japan written by Anne Cooper-Chen and has been published by Wiley-Blackwell this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991-01-16 with Social Science categories.
Mass Communication in Japan offers a rare inside look at mass media in an information society intimately related to and infinitely different from our own. Anne Cooper-Chen's overview of Japan's mass media reaches from its origins and functions to its current status and future prospects. She profiles segments of the industry: newspapers, news agencies, magazines and comics, broadcasting, advertising, and public relations. Cooper-Chen also examines such cross-media issues as law and regulations, journalism education and training, ethical crises, media images of women, minority/immigrant media, broadcast satellites and cultural imperialism.
Advertising In The Aging Society
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Author : Florian Kohlbacher
language : en
Publisher: Springer
Release Date : 2016-04-08
Advertising In The Aging Society written by Florian Kohlbacher and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-08 with Business & Economics categories.
Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Society presents insights from a large-scale content analysis as well as questionnaire surveys among advertising practitioners and consumers in Japan. As the most aged society in the world, Japan lends itself as particularly suitable to study the implications of population aging. This book shows that older people, and especially older women, are highly underrepresented in advertising and are generally portrayed in stereotypical, albeit not necessarily unfavorable ways. This is despite the fact that advertising practitioners have a generally positive view towards using older models, even though only for an older target audience. Finally the book explore how both younger and older consumers perceive the representation of older people in advertising as stereotypical and partly negative, and are willing to boycott companies portraying older people negatively.
Advertising And Reality
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Author : Amir Hetsroni
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2012-11-02
Advertising And Reality written by Amir Hetsroni and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-02 with Social Science categories.
Advertising and Reality: A Global Study of Representation and Content offers, for the first time, an extensive study of the way our life is represented in advertising. Leading scholars from different countries, who specialize in marketing communication and media studies, review and analyze different advertising contents and give us a truly cross-cultural view of the matter. Among the contents that are thoroughly discussed throughout the book one finds sexuality, violence, family activities, gender roles, vocations, minorities roles, periodical reconstruction and more. This book provides an up-to-date picture of the way modern life is portrayed in the most popular format of marketing communication worldwide.