Advertising And Reality
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Advertising And Reality
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Author : Amir Hetsroni
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2012-11-02
Advertising And Reality written by Amir Hetsroni and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-02 with Social Science categories.
Advertising and Reality: A Global Study of Representation and Content offers, for the first time, an extensive study of the way our life is represented in advertising. Leading scholars from different countries, who specialize in marketing communication and media studies, review and analyze different advertising contents and give us a truly cross-cultural view of the matter. Among the contents that are thoroughly discussed throughout the book one finds sexuality, violence, family activities, gender roles, vocations, minorities roles, periodical reconstruction and more. This book provides an up-to-date picture of the way modern life is portrayed in the most popular format of marketing communication worldwide.
Reality In Advertising
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Author : Rosser Reeves
language : en
Publisher: Lulu.com
Release Date : 2017-06-09
Reality In Advertising written by Rosser Reeves and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-09 with Advertising categories.
Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. Get Your Copy Now
Advertising And Reality
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Author : Amir Hetsroni
language : en
Publisher:
Release Date : 2012
Advertising And Reality written by Amir Hetsroni and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Advertising categories.
"An extensive study of the ways in which we are represented in advertising. Leading scholars from different countries, who specialise in marketing communication and media studies, review and analyse different forms of advertising and give a truly cross-cultural view of the issues at hand. This edited collection contains a wide-ranging discussion of advertising's relationship to sexuality, violence, family activities, gender roles, vocations, minorities' roles, periodical reconstruction and more."--Back cover.
The New Global Marketing Reality
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Author : R. Brookes
language : en
Publisher: Springer
Release Date : 2003-10-09
The New Global Marketing Reality written by R. Brookes and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-10-09 with Business & Economics categories.
Marketing practices have fundamentally changed over the past decade. This book documents the nature of these changes, examines their impact on marketeers and marketing, explains the results of a major international study into the changing nature of contemporary marketing practices, assesses their implications for marketing and marketeers and provides guidance for those who are implementing change processes to improve value creation capabilities.
The New Ad Media Reality
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Author : Barton White
language : en
Publisher:
Release Date : 1993
The New Ad Media Reality written by Barton White and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Advertising categories.
Advertising And Social Reality
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Author : Leonie Veronica Still
language : en
Publisher:
Release Date : 1985
Advertising And Social Reality written by Leonie Veronica Still and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Advertising categories.
Consuming Reality
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Author : J. Deery
language : en
Publisher: Springer
Release Date : 2012-05-03
Consuming Reality written by J. Deery and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-03 with Social Science categories.
Engaging in a comprehensive examination of reality TV's advertising and promotional strategies, as well as the commodification of viewers, Consuming Reality dissects the unique and startling relation between mediation and consumption.
Elevate Your Brand With Immersive Experiences
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Author : Mayank Verma
language : en
Publisher: Mayank Verma
Release Date : 2023-09-04
Elevate Your Brand With Immersive Experiences written by Mayank Verma and has been published by Mayank Verma this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-04 with Business & Economics categories.
In a world dominated by digital experiences, standing out as a brand requires more than just captivating visuals and clever copy. "Elevate Your Brand with Immersive Experiences" is your definitive handbook to harnessing the power of Augmented Reality (AR) and Virtual Reality (VR) to create unparalleled brand engagements. Explore how these groundbreaking technologies are revolutionizing marketing and learn how to navigate the immersive landscape to drive brand excellence..Throughout this guide, we will cover key concepts, strategies, and step-by-step instructions on how to effectively integrate AR and VR into your marketing efforts. Whether you are new to these technologies or looking to enhance your existing marketing campaigns, this tutorial will provide you with the knowledge and insights needed to create compelling and engaging brand experiences. By the end of this guide, you will have a solid understanding of the fundamentals of AR and VR, as well as the tools and techniques necessary to leverage these technologies in your marketing initiatives. Get ready to dive into the world of AR and VR and unlock the full potential of these innovative tools for your brand. Quotes for Reflection "Users are eager to share their encounters with AR and VR, generating organic word-of-mouth marketing that extends the reach of the brand." "By placing your audience within the narrative, you're inviting them to feel the emotions you wish to convey." "Immersive experiences obliterate the barriers between brands and consumers. You're no longer an outsider trying to communicate a message; you're a companion guiding them through an experience." Explore inside Beyond Reality: The AR & VR Revolution Building the Foundation: Integrating AR & VR into Your Strategy Crafting Immersive Experiences: Strategies for Success AR & VR Across Channels: Creating Multi-dimensional Campaigns From Concept to Reality: Developing AR & VR Experiences Measuring Success: Metrics and Insights in Immersive Marketing The Future of Immersion: AR, VR, and Beyond Case Studies: Pioneering Brands in AR & VR Marketing Practical Considerations: Challenges and Ethics in Immersive Marketing Your Path to Immersive Success: Actionable Steps
Reality Marketing Revolution
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Author : Eric Keiles
language : en
Publisher:
Release Date : 2008-08
Reality Marketing Revolution written by Eric Keiles and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-08 with Marketing categories.
For decades, small business owners, entrepreneurs, and marketers followed the advice of traditional ad agencies. But mass advertising like radio, TV, and billboards never really fit the challenge of marketing a small business. So it's time for the Reality Marketing Revolution -- to create new a system of marketing that will transform any small business into a money making machine. Reality Marketing Revolution offers a new way of thinking about your company's marketing strategies and tactics that will help you tap new markets, generate more leads, close more sales and make more money. It's the ultimate guide to help today's entrepreneur grow their sales and profit beyond their dreams in today's ultra competitive world.
The Rhetoric And Reality Of Marketing
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Author : P. Kitchen
language : en
Publisher: Springer
Release Date : 2003-04-14
The Rhetoric And Reality Of Marketing written by P. Kitchen and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-04-14 with Business & Economics categories.
This book compares and contrasts how different firms approach marketing within the same country. It concerns issues revolving around marketing as a form of rhetoric and marketing as a living reality for firms who practice it and contains cutting edge thinking from expert commentators on the marketing scene worldwide. It uses 16 case study examples of marketing practice in eight countries and shows whether marketing allegiance is openly proclaimed but in practice merely a rhetorical device or whether it is deeply embedded in organizational culture.