Reality In Advertising
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Reality In Advertising
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Author : Rosser Reeves
language : en
Publisher: Lulu.com
Release Date : 2017-06-09
Reality In Advertising written by Rosser Reeves and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-09 with Advertising categories.
Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. Get Your Copy Now
Reality Marketing Revolution
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Author :
language : en
Publisher: River Grove Books
Release Date : 2021-10-19
Reality Marketing Revolution written by and has been published by River Grove Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-19 with Business & Economics categories.
A revolution occurs when a critical mass of people challenge a common belief they have been told to accept as true. During the American Revolution, the new thinking was that our country should be free from the tyranny of the British Empire so its citizens could pursue their personal goals and dreams. Some things never change, especially when it comes to revolutions... For decades business owners, entrepreneurs and marketers followed the advice of traditional ad agencies. But mass advertising like radio, TV and billboards no longer fits the new reality. So the time is ripe for a Reality Marketing Revolution -- one that ''rages against the machine'' and teaches small- and medium-sized business owners to create new marketing models to better promote themselves. The Reality Marketing Revolution will provide innovative marketing strategies and tactics to realistically meet the budgets and goals of your small- or medium-sized business. This book will reveal how you can slash your expenses and increase the response to your marketing, all the while generating more opportunities and accelerating growth and profits. Along with explaining how to identify, recognize and address customers' pains, it will guide you in making your company stand out from the rest of the herd and in structuring a Marketing Machine(TM) that will churn out sales. You'll also learn how to use the Internet to its ultimate marketing advantage and build an effective information pipeline. Are you ready for the revolution? If so, this book gives you the tools to compete -- and win -- in today's tough-minded business world. You'll market your company in an efficient, effective and profitable way and reap the work-life balance that can make entrepreneurship so rewarding, both financially and personally.
Advertising And Reality
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Author : Amir Hetsroni
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2012-11-02
Advertising And Reality written by Amir Hetsroni and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-02 with Social Science categories.
Advertising and Reality: A Global Study of Representation and Content offers, for the first time, an extensive study of the way our life is represented in advertising. Leading scholars from different countries, who specialize in marketing communication and media studies, review and analyze different advertising contents and give us a truly cross-cultural view of the matter. Among the contents that are thoroughly discussed throughout the book one finds sexuality, violence, family activities, gender roles, vocations, minorities roles, periodical reconstruction and more. This book provides an up-to-date picture of the way modern life is portrayed in the most popular format of marketing communication worldwide.
Advertising And Reality
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Author : Amir Hetsroni
language : en
Publisher:
Release Date : 2012
Advertising And Reality written by Amir Hetsroni and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Advertising categories.
"An extensive study of the ways in which we are represented in advertising. Leading scholars from different countries, who specialise in marketing communication and media studies, review and analyse different forms of advertising and give a truly cross-cultural view of the issues at hand. This edited collection contains a wide-ranging discussion of advertising's relationship to sexuality, violence, family activities, gender roles, vocations, minorities' roles, periodical reconstruction and more."--Back cover.
The Role Of Language And Symbols In Promotional Strategies And Marketing Schemes
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Author : Epure, Manuela
language : en
Publisher: IGI Global
Release Date : 2018-09-28
The Role Of Language And Symbols In Promotional Strategies And Marketing Schemes written by Epure, Manuela and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-28 with Business & Economics categories.
In the increasingly competitive global market, successful and meaningful intercultural advertising plays a key role in reaching out to consumers from diverse language and cultural backgrounds. Therefore, it is crucial for individuals and businesses to be able to navigate the field of marketing communications to cut through the noise in a consumerist society to persuade their target audience. The Role of Language and Symbols in Promotional Strategies and Marketing Schemes provides emerging research exploring the theoretical and practical aspects of the power of words and symbols used in promotional strategies and marketing schemes. Featuring coverage on a broad range of topics such as shock advertising, branding, and celebrity endorsement, this book is ideally designed for marketers, managers, business professionals, academicians, researchers, and graduate-level students seeking current research on the use of language and symbols in marketing tactics.
Handbook Of Research On Narrative Advertising
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Author : Yilmaz, Recep
language : en
Publisher: IGI Global
Release Date : 2019-06-28
Handbook Of Research On Narrative Advertising written by Yilmaz, Recep and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-28 with Business & Economics categories.
Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have a consistent topic. The concept includes every storytelling text. The advertisement is one of the text types that includes a story, and the phenomenon conceptualized as advertising narration has gained new dimensions with the widespread use of digital media. The Handbook of Research on Narrative Advertising is an essential reference source that investigates fundamental marketing concepts and addresses the new dimensions of advertising with the universal use of digital media. Featuring research on topics such as branding, mobile marketing, and consumer engagement, business professionals, copywriters, students, and practitioners will find this text useful in furthering their research exposure to evolutionary techniques in advertising.
Human Centric Technology And Service In Smart Space
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Author : James J. (Jong Hyuk) Park
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-07-26
Human Centric Technology And Service In Smart Space written by James J. (Jong Hyuk) Park and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-26 with Technology & Engineering categories.
The theme of HumanCom is focused on the various aspects of human-centric computing for advances in computer science and its applications and provides an opportunity for academic and industry professionals to discuss the latest issues and progress in the area of human-centric computing. In addition, the conference will publish high quality papers which are closely related to the various theories and practical applications in human-centric computing. Furthermore, we expect that the conference and its publications will be a trigger for further related research and technology improvements in this important subject.
Narrative Advertising Models And Conceptualization In The Digital Age
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Author : Y?lmaz, Recep
language : en
Publisher: IGI Global
Release Date : 2017-02-01
Narrative Advertising Models And Conceptualization In The Digital Age written by Y?lmaz, Recep and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-01 with Business & Economics categories.
The ubiquity of technology in modern society has opened new opportunities for businesses to employ marketing strategies. Through digital media, new forms of advertisement creativity can be explored. Narrative Advertising Models and Conceptualization in the Digital Age is a pivotal reference source that features the latest scholarly perspectives on the implementation of narration and storytelling in contemporary advertising. Including a range of topics such as digital games, viral advertising, and interactive media, this book is an ideal publication for business managers, researchers, academics, graduate students, and professionals interested in the enhancement of advertising strategies.
The Virtual World And Marketing
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Author : Enes Emre Başar
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2018-07-27
The Virtual World And Marketing written by Enes Emre Başar and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-27 with Business & Economics categories.
This collection of essays is dedicated to reviewing, exploring, and reporting state-of-the-art virtual world and marketing issues in the broadest sense. It provides a readable, non-technical publication which offers a comprehensive presentation of marketing issues, trends, data, and likely developments in the virtual world. Readers will learn about analysis of the virtual ego, services, the concept of ethics, and virtual experiential marketing, among other pressing topics.
Marketing New Realities
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Author : Cathy Hackl
language : en
Publisher:
Release Date : 2017-11-06
Marketing New Realities written by Cathy Hackl and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-06 with Augmented reality categories.