The Virtual World And Marketing
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The Virtual World And Marketing
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Author : Enes Emre Başar
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2018-07-27
The Virtual World And Marketing written by Enes Emre Başar and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-27 with Business & Economics categories.
This collection of essays is dedicated to reviewing, exploring, and reporting state-of-the-art virtual world and marketing issues in the broadest sense. It provides a readable, non-technical publication which offers a comprehensive presentation of marketing issues, trends, data, and likely developments in the virtual world. Readers will learn about analysis of the virtual ego, services, the concept of ethics, and virtual experiential marketing, among other pressing topics.
Virtual Reality Marketing
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Author : Henry Stuart
language : en
Publisher: Kogan Page Publishers
Release Date : 2018-10-03
Virtual Reality Marketing written by Henry Stuart and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-03 with Business & Economics categories.
If a picture is worth a thousand words, then virtual reality (VR) is priceless. This book offers everything you need to know about the opportunities of VR for brands to better connect with consumers. VR is booming - by 2025, the industry is expected to become bigger than TV. Virtual Reality Marketing is a comprehensive exploration of all things VR, providing readers with everything they need to know about the current VR landscape, and the unprecedented opportunity it offers brands to create unique emotional connections with consumers. A truly practical guide, Virtual Reality Marketing covers all aspects of the industry, including interactive and passive VR, 360 video, social VR marketing, and the role that influencers and bloggers are set to play in its development. It also looks to the future - exploring how VR is evolving and the changes it will undergo in the future. Packed with fascinating case studies, tips and strategies, and written by a recognized industry expert who has facilitated VR coverage for major international brands including Facebook, Audi, Google and Mercedes F1, this book is the leading resource for any reader looking to incorporate VR in their own marketing campaigns.
Marketing In Virtual Worlds
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Author : Natalie T. Wood
language : en
Publisher:
Release Date : 2011
Marketing In Virtual Worlds written by Natalie T. Wood and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Internet marketing categories.
Marketing in Second Lifeis a manual that explores how businesses can successfully market in virtual worlds. An Introduction to Virtual Worlds; An Introduction to Second Life; Why You Should Use Second Life; Virtual World Entry Strategies; Creating Your Second Life; Preparing for the Virtual Classroom; Introducing Your Students to the Virtual World of Second Life; Strategies to Facilitate a Rewarding Experience; Using Second Life in Marketing Classes; Beyond Second Life For those interested in learning about the potential of marketing opportunities available in virtual worlds.
Brand Avatar
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Author : Alycia de Mesa
language : en
Publisher: Springer
Release Date : 2009-02-27
Brand Avatar written by Alycia de Mesa and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-02-27 with Business & Economics categories.
Virtual worlds such as Second Life, have millions of users worldwide. Virtual world "residents" wield huge purchasing power, and use real money in the online economies. Companies as diverse as Adidas, Jean-Paul Gaultier, and MTV have plunged into these unchartered waters to give their brands a virtual presence, using varied strategies.
Influencer Marketing Applications Within The Metaverse
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Author : Bansal, Rohit
language : en
Publisher: IGI Global
Release Date : 2023-05-22
Influencer Marketing Applications Within The Metaverse written by Bansal, Rohit and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-22 with Business & Economics categories.
The metaverse is an immersive digital world that combines augmented reality (AR) and virtual reality (VR) to allow people to interact online as if they were in the physical world. While everything in the metaverse doesn’t exist in the physical world, it still offers unique opportunities for customers to experience your brand. The metaverse is free from physical limitations, presenting a novel opportunity for brands. Just as e-commerce revolutionized the way people shop, so could the metaverse. And by taking advantage of the metaverse's ability to bridge the gap between physical and virtual commerce, brands can use it to enrich their consumers' shopping experiences. To be successful, brands must quickly learn from mistakes and build on successful campaigns to stand out. The metaverse is data-driven, and marketers can use this in creating their growth strategies. Because growth marketing involves continuous experimentation and testing, brands can use this virtual world as their stomping ground to analyze their various marketing campaigns and observe consumer behavior. Influencer Marketing Applications Within the Metaverse explores how enterprises experimenting with the metaverse can connect, engage with, and incentivize human and machine customers to create new value exchanges, revenue streams, and markets. The book examines how brands can enrich their consumers’ shopping experiences by taking advantage of the metaverse's ability to bridge the gap between physical and virtual commerce. Covering topics such as augmented and virtual reality, customer experience, and gamification, this book is ideal for marketing practitioners, researchers, undergraduate and postgraduate students, non-government and government organizations, and more.
Virtual Social Identity And Consumer Behavior
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Author : Natalie T. Wood
language : en
Publisher: Routledge
Release Date : 2014-12-18
Virtual Social Identity And Consumer Behavior written by Natalie T. Wood and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-18 with Business & Economics categories.
The creation and expression of identity (or of multiple identities) in immersive computer-mediated environments (CMEs) is rapidly transforming consumer behavior. The various social networking and gaming sites have millions of registered users worldwide, and major corporations are beginning to attempt to reach and entice the growing flood of consumers occupying these virtual worlds. Despite this huge potential, however, experts know very little about the best way to talk to consumers in these online environments. How will well-established research findings from the offline world transfer to CMEs? That's where "Virtual Social Identity and Consumer Behavior" comes in. Written by two of the leading experts in the field, it presents cutting-edge academic research on virtual social identity, explores consumer behavior in virtual worlds, and offers important implications for marketers interested in working in these environments. The book provides special insight into the largest and fastest growing group of users - kids and teens. There is no better source for understanding the impact of virtual social identities on consumers, consumer behavior, and electronic commerce.
Elevate Your Brand With Immersive Experiences
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Author : Mayank Verma
language : en
Publisher: Mayank Verma
Release Date : 2023-09-04
Elevate Your Brand With Immersive Experiences written by Mayank Verma and has been published by Mayank Verma this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-04 with Business & Economics categories.
In a world dominated by digital experiences, standing out as a brand requires more than just captivating visuals and clever copy. "Elevate Your Brand with Immersive Experiences" is your definitive handbook to harnessing the power of Augmented Reality (AR) and Virtual Reality (VR) to create unparalleled brand engagements. Explore how these groundbreaking technologies are revolutionizing marketing and learn how to navigate the immersive landscape to drive brand excellence..Throughout this guide, we will cover key concepts, strategies, and step-by-step instructions on how to effectively integrate AR and VR into your marketing efforts. Whether you are new to these technologies or looking to enhance your existing marketing campaigns, this tutorial will provide you with the knowledge and insights needed to create compelling and engaging brand experiences. By the end of this guide, you will have a solid understanding of the fundamentals of AR and VR, as well as the tools and techniques necessary to leverage these technologies in your marketing initiatives. Get ready to dive into the world of AR and VR and unlock the full potential of these innovative tools for your brand. Quotes for Reflection "Users are eager to share their encounters with AR and VR, generating organic word-of-mouth marketing that extends the reach of the brand." "By placing your audience within the narrative, you're inviting them to feel the emotions you wish to convey." "Immersive experiences obliterate the barriers between brands and consumers. You're no longer an outsider trying to communicate a message; you're a companion guiding them through an experience." Explore inside Beyond Reality: The AR & VR Revolution Building the Foundation: Integrating AR & VR into Your Strategy Crafting Immersive Experiences: Strategies for Success AR & VR Across Channels: Creating Multi-dimensional Campaigns From Concept to Reality: Developing AR & VR Experiences Measuring Success: Metrics and Insights in Immersive Marketing The Future of Immersion: AR, VR, and Beyond Case Studies: Pioneering Brands in AR & VR Marketing Practical Considerations: Challenges and Ethics in Immersive Marketing Your Path to Immersive Success: Actionable Steps
Marketing New Realities
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Author : Cathy Hackl
language : en
Publisher:
Release Date : 2017-11-06
Marketing New Realities written by Cathy Hackl and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-06 with Augmented reality categories.
Understanding Virtual Reality
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Author : William R. Sherman
language : en
Publisher: Morgan Kaufmann
Release Date : 2018-11-08
Understanding Virtual Reality written by William R. Sherman and has been published by Morgan Kaufmann this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-08 with Computers categories.
Understanding Virtual Reality: Interface, Application, and Design, Second Edition, arrives at a time when the technologies behind virtual reality have advanced dramatically in their development and deployment, providing meaningful and productive virtual reality applications. The aim of this book is to help users take advantage of ways they can identify and prepare for the applications of VR in their field, whatever it may be. The included information counters both exaggerated claims for VR, citing dozens of real-world examples. By approaching VR as a communications medium, the authors have created a resource that will remain relevant even as the underlying technologies evolve. You get a history of VR, along with a good look at systems currently in use. However, the focus remains squarely on the application of VR and the many issues that arise in application design and implementation, including hardware requirements, system integration, interaction techniques and usability. Features substantive, illuminating coverage designed for technical or business readers and the classroom Examines VR's constituent technologies, drawn from visualization, representation, graphics, human-computer interaction and other fields Provides (via a companion website) additional case studies, tutorials, instructional materials and a link to an open-source VR programming system Includes updated perception material and new sections on game engines, optical tracking, VR visual interface software and a new glossary with pictures
Handbook Of Research On Consumer Behavioral Analytics In Metaverse And The Adoption Of A Virtual World
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Author : Keikhosrokiani, Pantea
language : en
Publisher: IGI Global
Release Date : 2023-04-05
Handbook Of Research On Consumer Behavioral Analytics In Metaverse And The Adoption Of A Virtual World written by Keikhosrokiani, Pantea and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-05 with Computers categories.
Although there are various studies on theories and analytical techniques to address consumer behavior change in the current world, tracking consumer behavior change in the metaverse and the adoption of the metaverse remains a challenge that requires discussion. The advent of the metaverse will have a profound influence on consumer behavior, from how people make decisions and create brand connections to how they feel about their avatar embodiment and their purchases in the metaverse. The Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World investigates the social, behavioral, and psychological factors that influence metaverse adoption. The focus then shifts to concepts, theories, and analytical approaches for detecting changes in consumer behavior in the metaverse. Covering topics such as e-commerce markets, user experience, and immersive technologies, this major reference work is an excellent resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, librarians, students and educators of higher education, researchers, and academicians.