Marketing In Virtual Worlds
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Marketing In Virtual Worlds
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Author : Natalie T. Wood
language : en
Publisher:
Release Date : 2010
Marketing In Virtual Worlds written by Natalie T. Wood and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with categories.
The Virtual World And Marketing
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Author : Enes Emre Başar
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2018-07-27
The Virtual World And Marketing written by Enes Emre Başar and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-27 with Business & Economics categories.
This collection of essays is dedicated to reviewing, exploring, and reporting state-of-the-art virtual world and marketing issues in the broadest sense. It provides a readable, non-technical publication which offers a comprehensive presentation of marketing issues, trends, data, and likely developments in the virtual world. Readers will learn about analysis of the virtual ego, services, the concept of ethics, and virtual experiential marketing, among other pressing topics.
Virtual Social Identity And Consumer Behavior
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Author : Natalie T. Wood
language : en
Publisher: Routledge
Release Date : 2014-12-18
Virtual Social Identity And Consumer Behavior written by Natalie T. Wood and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-18 with Business & Economics categories.
The creation and expression of identity (or of multiple identities) in immersive computer-mediated environments (CMEs) is rapidly transforming consumer behavior. The various social networking and gaming sites have millions of registered users worldwide, and major corporations are beginning to attempt to reach and entice the growing flood of consumers occupying these virtual worlds. Despite this huge potential, however, experts know very little about the best way to talk to consumers in these online environments. How will well-established research findings from the offline world transfer to CMEs? That's where "Virtual Social Identity and Consumer Behavior" comes in. Written by two of the leading experts in the field, it presents cutting-edge academic research on virtual social identity, explores consumer behavior in virtual worlds, and offers important implications for marketers interested in working in these environments. The book provides special insight into the largest and fastest growing group of users - kids and teens. There is no better source for understanding the impact of virtual social identities on consumers, consumer behavior, and electronic commerce.
Digital Virtual Consumption
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Author : Mike Molesworth
language : en
Publisher: Routledge
Release Date : 2013-05-07
Digital Virtual Consumption written by Mike Molesworth and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-07 with Business & Economics categories.
Digital media present opportunities for new types of consumption including desiring, buying, collecting, making, and even selling digital virtual goods. To these activities we can add those taking place in virtual communities of consumption, online shops, brand websites, and online auction houses that together amount to a vast new landscape of consumption. Digital virtual consumption motivates concatenated practices which produce meaningful experience for their users as well as market opportunities to profit from them. Consumers create and maintain elaborate wish lists, engaging with simulations of brands on websites and in videogames, coveting items for use in online games and even spending ‘real’ money on these, undertaking entrepreneurial activity in virtual worlds, conjuring nostalgia via online auctions, engaging in playful consumption in other new retail formats, writing reviews of products as part of the consumption experience, engaging in online activist activities, and many other emerging behaviors. Analyses of consumption in the digital virtual realm are however limited. This collection brings together experienced researchers from the fields of consumer research, digital games, and virtual worlds to provide conceptual and empirical work that helps us understand these new and significant consumer activities. Online communities negotiate the ‘correct’ use of goods and offer technical advice, consumers develop new products, individuals create and distribute their own promotional material for their favorite brands, and entrepreneurial consumers marketing and selling their own products online. Here we may see a blurring of consumption and production, or work and leisure activity that requires further thought about what makes it meaningful for individuals. The chapters in this volume take stock of the emergence and likely importance of digital virtual consumption for consumer culture, including a review of both new and existing conceptual and methodological tools as well as a resource of key examples and analyses of practices.
Virtual Online Worlds Enabling Technologies To Establish Interwoven Relationships To Network Constituents In An Emerging Virtual Marketspace
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Author : Benjamin Bach
language : en
Publisher: GRIN Verlag
Release Date : 2008-11-04
Virtual Online Worlds Enabling Technologies To Establish Interwoven Relationships To Network Constituents In An Emerging Virtual Marketspace written by Benjamin Bach and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-11-04 with Business & Economics categories.
Master's Thesis from the year 2007 in the subject Business economics - Miscellaneous, grade: 1st, University of Lincoln (Faculty of Business & Law), course: International Marketing Strategy, 150 entries in the bibliography, language: English, abstract: Purpose This dissertation analyses whether Second Life, as an emerging interactive online environment, provides marketers with the scope to establish interwoven relationships to network constituents, and highlights the importance and benefits arising from enabling technologies to business marketing operations. Design / Methodology / Approach The correlation to previous work was critically addressed with a focal point set on relationship, and e-marketing approaches and strategies, whilst highlighting the potential of an utilisation of virtual worlds / communities. The methodological approach was of an inductive philosophy by gathering information about Second Life from a corporate and an individual point of view. This took the form of a self-administered Internetmediated questionnaire, a semi-structured telephone interview and a participant observation. Findings Through a conceptual analysis of the virtual community of Second Life in terms of exploring reasons for participation and benefits received from an immersion into Second Life, the research study indicated that corporate involvement in this innovative environment can offer marketers with opportunities to establish relationships to existing and potential network constituents. Research Limitations / Implications This marketing research study identified limitations due to its topical nature, as the number of research publications is limited with regards to the momentum of Second Life’s innovative virtual 3-D environment and hence, research in this arena is only just emerging and has not been empirically tested. The evolving virtual world environment along with the possible necessity for marketers to both establish a presence and demonstrate innovative marketing approaches to capture a tech-savvy audience, identify the implications for this dissertation.
Brand Avatar
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Author : Alycia de Mesa
language : en
Publisher: Springer
Release Date : 2009-02-27
Brand Avatar written by Alycia de Mesa and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-02-27 with Business & Economics categories.
Virtual worlds such as Second Life, have millions of users worldwide. Virtual world "residents" wield huge purchasing power, and use real money in the online economies. Companies as diverse as Adidas, Jean-Paul Gaultier, and MTV have plunged into these unchartered waters to give their brands a virtual presence, using varied strategies.
Handbook Of Research On Consumer Behavioral Analytics In Metaverse And The Adoption Of A Virtual World
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Author : Keikhosrokiani, Pantea
language : en
Publisher: IGI Global
Release Date : 2023-04-05
Handbook Of Research On Consumer Behavioral Analytics In Metaverse And The Adoption Of A Virtual World written by Keikhosrokiani, Pantea and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-05 with Computers categories.
Although there are various studies on theories and analytical techniques to address consumer behavior change in the current world, tracking consumer behavior change in the metaverse and the adoption of the metaverse remains a challenge that requires discussion. The advent of the metaverse will have a profound influence on consumer behavior, from how people make decisions and create brand connections to how they feel about their avatar embodiment and their purchases in the metaverse. The Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World investigates the social, behavioral, and psychological factors that influence metaverse adoption. The focus then shifts to concepts, theories, and analytical approaches for detecting changes in consumer behavior in the metaverse. Covering topics such as e-commerce markets, user experience, and immersive technologies, this major reference work is an excellent resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, librarians, students and educators of higher education, researchers, and academicians.
Value Realization In The Phygital Reality Market
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Author : Lin Huang
language : en
Publisher: Springer Nature
Release Date :
Value Realization In The Phygital Reality Market written by Lin Huang and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Influencer Marketing Applications Within The Metaverse
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Author : Bansal, Rohit
language : en
Publisher: IGI Global
Release Date : 2023-05-22
Influencer Marketing Applications Within The Metaverse written by Bansal, Rohit and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-22 with Business & Economics categories.
The metaverse is an immersive digital world that combines augmented reality (AR) and virtual reality (VR) to allow people to interact online as if they were in the physical world. While everything in the metaverse doesn’t exist in the physical world, it still offers unique opportunities for customers to experience your brand. The metaverse is free from physical limitations, presenting a novel opportunity for brands. Just as e-commerce revolutionized the way people shop, so could the metaverse. And by taking advantage of the metaverse's ability to bridge the gap between physical and virtual commerce, brands can use it to enrich their consumers' shopping experiences. To be successful, brands must quickly learn from mistakes and build on successful campaigns to stand out. The metaverse is data-driven, and marketers can use this in creating their growth strategies. Because growth marketing involves continuous experimentation and testing, brands can use this virtual world as their stomping ground to analyze their various marketing campaigns and observe consumer behavior. Influencer Marketing Applications Within the Metaverse explores how enterprises experimenting with the metaverse can connect, engage with, and incentivize human and machine customers to create new value exchanges, revenue streams, and markets. The book examines how brands can enrich their consumers’ shopping experiences by taking advantage of the metaverse's ability to bridge the gap between physical and virtual commerce. Covering topics such as augmented and virtual reality, customer experience, and gamification, this book is ideal for marketing practitioners, researchers, undergraduate and postgraduate students, non-government and government organizations, and more.
Virtual Worlds And E Commerce
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Author : Barbara L. Ciaramitaro
language : en
Publisher: IGI Global
Release Date : 2011
Virtual Worlds And E Commerce written by Barbara L. Ciaramitaro and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.
"This book presents various opinions, judgments, and ideas on how the use of digitally created worlds is changing the face of e-commerce and extending the use of Internet technologies to create a more immersive experience for customers"--Provided by publisher.