A Marketer S Guide To Category Design
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A Marketer S Guide To Category Design
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Author : Category Pirates
language : en
Publisher:
Release Date : 2021-12-15
A Marketer S Guide To Category Design written by Category Pirates and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-15 with categories.
The Marketer S Guide To Successful Package Design
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Author : Herbert Meyers
language : en
Publisher: McGraw Hill Professional
Release Date : 1998-06
The Marketer S Guide To Successful Package Design written by Herbert Meyers and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-06 with Business & Economics categories.
It all comes down to a critical ten seconds--when it's just your product and your customer face to face. The time when all your time and effort and expense either pay off in a sale or turn to dust as the customer rejects your product for another. Here, two top brand identity and package design experts show how to create packaging solutions that win the customer during first contact.
The Category Design Toolkit
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Author : Category Pirates
language : en
Publisher:
Release Date : 2021-12-15
The Category Design Toolkit written by Category Pirates and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-15 with categories.
Play Bigger
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Author : Al Ramadan
language : en
Publisher: Hachette UK
Release Date : 2016-06-14
Play Bigger written by Al Ramadan and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-14 with Business & Economics categories.
In today's world, it's no longer enough to create great new products; rather companies now must create whole new categories that destroy old ones. Uber created a new personal transportation category and destroyed taxis and limos. Salesforce.com created a new category of cloud-base sales automation, dethroning the old CRM industry. Airbnb, Workday, Tesla and Netflix are all winning by creating entirely new business categories that destabilise old ones. The category is the new strategy. The conclusion: If you want to build a legendary company, you need to design and build a legendary category at the same time, and dominate it over time. Your company needs to be a Category King. And if you don't design a Category King, you're creating a failure. Drawing on examples from within and beyond our own practice, PLAY BIGGER shows both entrepreneurs and established enterprises how to define, develop and rule a category over time.
Superconsumers
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Author : Eddie Yoon
language : en
Publisher: Harvard Business Review Press
Release Date : 2016-11-29
Superconsumers written by Eddie Yoon and has been published by Harvard Business Review Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-29 with Business & Economics categories.
Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they’re obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they’re extremely knowledgeable about the things they love. They aren’t average consumers—they’re superconsumers. Although small in number, superconsumers can have an outsized impact on a company’s bottom line. Representing 10% of total consumers, they can drive between 30% to 70% of sales, and they’re usually willing to spend considerably more than the average consumer. And because they’re so engaged and passionate, they can offer invaluable advice to managers looking to improve their products, change their business models, energize their cultures, and attract new customers. In Superconsumers, growth strategy expert Eddie Yoon lays out a simple but extremely effective framework that has helped companies of all types and sizes achieve more sustainable growth: he’ll show you how to find, listen to, and engage with your most passionate and profitable consumers, and then tailor your decisions to meet their wants and needs. Along the way, he’ll let you into the minds and homes of superconsumers of all kinds, revealing what makes them tick and why they’re willing to spend so much more than other consumers. Rich with data and case studies of companies that have implemented superconsumer strategies with great success, Superconsumers is a fun, practical, and inspiring guide for anyone interested in making their best customers even better.
The Analytical Marketer
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Author : Adele Sweetwood
language : en
Publisher: Harvard Business Review Press
Release Date : 2016-09-13
The Analytical Marketer written by Adele Sweetwood and has been published by Harvard Business Review Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-13 with Business & Economics categories.
How to lead the change Analytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing organization and determining the kinds of structure and talent that are needed to leading interactions with IT, finance, and sales and creating a unified view of the customer. The Analytical Marketer provides critical insight into the changing marketing organization—digital, agile, and analytical—and the tools for reinventing it. Written by the head of global marketing for SAS, The Analytical Marketer is based on the author’s firsthand experience of transforming a marketing organization from “art” to “art and science.” Challenged and inspired by their company’s own analytics products, the SAS marketing team was forced to rethink itself in order to take advantage of the new capabilities that those tools offer the modern marketer. Key marketers and managers at SAS tell their stories alongside the author’s candid lessons learned as she led the marketing organization’s transformation. With additional examples from other leading companies, this book is a practical guide and set of best practices for creating a new marketing culture that thrives on and adds value through data and analytics.
Category Creation
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Author : Anthony Kennada
language : en
Publisher: John Wiley & Sons
Release Date : 2019-10-08
Category Creation written by Anthony Kennada and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-08 with Business & Economics categories.
Lessons from HubSpot, Salesforce, Gainsight and Other Iconic Brands "The Uber of this" "The Salesforce of that" "It's like Instagram, but for..." There is no such thing as an original idea anymore – right? Actually, it turns out that the world’s most innovative companies have created so much more than just brand new products and technology. They've created entirely new market categories. The challenge is that successfully building new categories requires a perfect storm of luck and timing. Or does it? Category Creation is the first and only book on the topic written by executives and marketers actively building new categories. It explains how category creation has become the Holy Grail of marketing, and more importantly, how it can be planned and orchestrated. It's not about luck. You can use the same tactics that other category-defining companies have used to delight customers, employees, and investors. There’s no better strategy that results in faster growth and higher valuations for the company on top. Author Anthony Kennada, former Chief Marketing Officer at Gainsight, explains how he led Gainsight in creating the “customer success” category, and shares success stories from fellow category-creators like Salesforce, HubSpot and others. It requires much more than just having the best product. You have to start and grow a conversation that doesn’t yet exist, positioning a newly discovered problem in addition to your company and product offerings. The book explains the 7 key principles of category creation, including the importance of creating a community of early adopters who will rally around the problem they all share—especially if someone will lead them. · Identify the “go” and “no go” signals for category creation in your business · Activate customers and influencers as brand ambassadors · Grow a community by investing in live events and experiences · Prove the impact of category creation investments on growth, customer success, and company culture Written for entrepreneurs, marketers, and executives from startups to large enterprises, Category Creation is the exclusive playbook for building a category defining brand in the modern economy.
How To Tango With A Tiger
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Author : Sarah Ritchie
language : en
Publisher:
Release Date : 2019
How To Tango With A Tiger written by Sarah Ritchie and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Business & Economics categories.
Be the best client ever!How to Tango with a Tiger is the #1 choice for anyone who purchases creative services from advertising, design, PR, experiential and media agencies; media owners; print companies and consultancies.If you aim to build solid client/agency business partnerships; get the best creative output; engage consumers and drive growth, then this book is for you!Packed with case studies, quotes from industry leaders, and over 200 essential topics to empower, enthuse, and educate. How to Tango with a Tiger covers the 'what', the 'why', AND the 'how' to help you foster brilliant, effective and productive relationships with your creative communications agencies.Learn about the six key facets of working with agencies: AGENCY LIFE: All about AgencyLand - and how to navigate it.AGENCY LOVE: All about interacting with your agencies and how to get the best results.ALL ABOUT YOU: All about helping you to be the best client you can be - covering topics that affect you personally.MISSION CONTROL: All about the 'paperwork' - how to identify what needs to be done, and the best-practice ways of keeping it all under control.NUTS & BOLTS: All about the technical side - how to understand production requirements, and demystify industry jargon.THE FUN BITS: All about the execution - how to work with your agencies to bring projects and campaigns to life.Sarah Ritchie (founder of AM-Insider.com and author of award-winning 'How to Wrestle an Octopus') shares her wealth of experience from a 25-year career in advertising and design agencies; plus insights from over 1,100 interviews with marketing and advertising professionals from 30 different countries.
Marketing Analytics A Practitioner S Guide To Marketing Analytics And Research Methods
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Author : Ashok Charan
language : en
Publisher: World Scientific Publishing Company
Release Date : 2015-05-20
Marketing Analytics A Practitioner S Guide To Marketing Analytics And Research Methods written by Ashok Charan and has been published by World Scientific Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-20 with Business & Economics categories.
The digital age has transformed the very nature of marketing. Armed with smartphones, tablets, PCs and smart TVs, consumers are increasingly hanging out on the internet. Cyberspace has changed the way they communicate, and the way they shop and buy. This fluid, de-centralized and multidirectional medium is changing the way brands engage with consumers.At the same time, technology and innovation, coupled with the explosion of business data, has fundamentally altered the manner we collect, process, analyse and disseminate market intelligence. The increased volume, variety and velocity of information enables marketers to respond with much greater speed, to changes in the marketplace. Market intelligence is timelier, less expensive, and more accurate and actionable.Anchored in this age of transformations, Marketing Analytics is a practitioner's guide to marketing management in the 21st century. The text devotes considerable attention to the way market analytic techniques and market research processes are being refined and re-engineered. Written by a marketing veteran, it is intended to guide marketers as they craft market strategies, and execute their day to day tasks.
60 Minute Brand Strategist
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Author : Idris Mootee
language : en
Publisher: John Wiley & Sons
Release Date : 2013-05-17
60 Minute Brand Strategist written by Idris Mootee and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-17 with Business & Economics categories.
Praise for 60-Minute Brand Strategist "A fresh take on the wisdom of putting brand strategy at the heart of corporate strategy. Brilliant insights for a fast-moving world." —Angela Ahrendts, CEO, Burberry "Idris Mootee paints a sharp, comprehensive, and finely articulated analysis of the potential of meaningful brands in the 21st century's cultural scenario and business landscape. The result is a smart manual that reminds you and your company how to build relevant, authentic, sustainable, and successful brands in an evolving society." —Mauro Porcini, Chief Design Officer, PepsiCo Inc. "Idris's book teaches us how to engage today's increasingly cynical consumers on a deeper emotional level to build real equity and leadership. He demonstrates how to break out of the box and connect business strategy to brand strategy, and how the right brand story never really ends!" —Blair Christie, SVP and CMO, Cisco Systems, Inc. "It's rare to find a book that's both inspiring and practical but Idris nailed it! He has crafted the ultimate guide to brand building in the connected world with visual clarity and thought-provoking strategy." —Eric Ryan, cofounder, Method Products, Inc. This book is about one thing only: branding. Period. In this economy ruled by ideas, the only sustainable form of leadership is brand leadership. 60-Minute Brand Strategist offers a fast-paced, field-tested view of how branding decisions happen in the context of business strategy, not just in marketing communications. With a combi-nation of perspectives from business strategy, customer experience, and even anthropology, this new and updated edition outlines the challenges traditional branding faces in a hyper-connected world. This essential handbook of brand marketing offers an encyclopedia of do's and don'ts, including new case studies of how these concepts are being used by the world's most successful and valuable brands. 60-Minute Brand Strategist is your battle plan, filled with powerful branding tools and techniques to win your customers' hearts and defeat the competition.