The Category Design Toolkit
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The Category Design Toolkit
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Author : Category Pirates
language : en
Publisher:
Release Date : 2021-12-15
The Category Design Toolkit written by Category Pirates and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-15 with categories.
Play Bigger
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Author : Al Ramadan
language : en
Publisher: Hachette UK
Release Date : 2016-06-14
Play Bigger written by Al Ramadan and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-14 with Business & Economics categories.
In today's world, it's no longer enough to create great new products; rather companies now must create whole new categories that destroy old ones. Uber created a new personal transportation category and destroyed taxis and limos. Salesforce.com created a new category of cloud-base sales automation, dethroning the old CRM industry. Airbnb, Workday, Tesla and Netflix are all winning by creating entirely new business categories that destabilise old ones. The category is the new strategy. The conclusion: If you want to build a legendary company, you need to design and build a legendary category at the same time, and dominate it over time. Your company needs to be a Category King. And if you don't design a Category King, you're creating a failure. Drawing on examples from within and beyond our own practice, PLAY BIGGER shows both entrepreneurs and established enterprises how to define, develop and rule a category over time.
The Retail Innovation Toolkit
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Author : Constant Berkhout
language : en
Publisher: Lannoo Meulenhoff - Belgium
Release Date : 2021-04-22
The Retail Innovation Toolkit written by Constant Berkhout and has been published by Lannoo Meulenhoff - Belgium this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-22 with Business & Economics categories.
HOW TO design an enjoyable and/or efficient shopper experience. adapt your retail format to new societal trends while keeping the retail brand differentiating. energise supplier-retailer relationships and face the challenges ahead in an open and a collaborative way. Retail is going through tremendous change as a result of new types of competitors and ever higher consumer expectations. An abundance of products, media and data has become available. Digitisation and the demand for an inclusive and a sustainable society call for new ways of defining the future together. Everyone needs to be mobilised, and the category level holds the right meeting point for suppliers and retailers. The Retail Innovation Toolkit offers practical tools and case studies on the way forward, so that professionals on both retail and supplier sides can start addressing category challenges immediately. The 42 tools help professionals to analyse, grow, innovate and even reinvent categories in a fun and a quick manner. The Category Management concept is refreshed by integrating tools from Experience Design and Product Innovation to create a new set of innovation skills and mobilise collaboration within and among retailer and supplier organisations. This is an excellent toolkit with practical approaches to growing the category and reinventing the retail game.
Superconsumers
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Author : Eddie Yoon
language : en
Publisher: Harvard Business Review Press
Release Date : 2016-11-29
Superconsumers written by Eddie Yoon and has been published by Harvard Business Review Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-29 with Business & Economics categories.
Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they’re obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they’re extremely knowledgeable about the things they love. They aren’t average consumers—they’re superconsumers. Although small in number, superconsumers can have an outsized impact on a company’s bottom line. Representing 10% of total consumers, they can drive between 30% to 70% of sales, and they’re usually willing to spend considerably more than the average consumer. And because they’re so engaged and passionate, they can offer invaluable advice to managers looking to improve their products, change their business models, energize their cultures, and attract new customers. In Superconsumers, growth strategy expert Eddie Yoon lays out a simple but extremely effective framework that has helped companies of all types and sizes achieve more sustainable growth: he’ll show you how to find, listen to, and engage with your most passionate and profitable consumers, and then tailor your decisions to meet their wants and needs. Along the way, he’ll let you into the minds and homes of superconsumers of all kinds, revealing what makes them tick and why they’re willing to spend so much more than other consumers. Rich with data and case studies of companies that have implemented superconsumer strategies with great success, Superconsumers is a fun, practical, and inspiring guide for anyone interested in making their best customers even better.
The Happy Design Toolkit
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Author : Ben Channon
language : en
Publisher: Routledge
Release Date : 2022-02-28
The Happy Design Toolkit written by Ben Channon and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-28 with Architecture categories.
If you were to design a building that prioritises occupants’ happiness, what would it look like? How would the materials, form and layout support healthy ways of living and working? Delving into the evidenced-based research on architecture and mental wellbeing, The Happy Design Toolkit helps you to create happier places. It explores how factors, such as lighting, comfort, control over our environments and access to nature, exercise and social interaction, can impact how we feel. Easy-to-understand tips include bringing nature into your developments with roof gardens and living facades and countering social isolation with communal areas that encourage chance interaction. Each of the featured architectural interventions includes an analysis of the wellbeing benefits as well as the potential limitations or associated challenges. From sparking joy in individual homes and workplaces to encouraging healthier lifestyles through landscaping and urban design, this book demonstrates how wellbeing concepts can be integrated across a range of scales and typologies. Packed with inspiration and advice, The Happy Design Toolkit will breathe new life into your projects and help you create a happier and more inclusive built environment for everyone. Features real-world examples including Marmalade Lane co-housing by Mole Architects, Francis Holland School by BDP, Maggie’s Centre Oldham by dRMM Architects, Kings Crescent Estate by Karakusevic Carson Architects and Happy Street by Yinka Ilori. Over 100 hand-drawn illustrations of design details and elevations. Essential reading for architects, interior designers, landscape architects and students.
The Projection Designer S Toolkit
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Author : Jeromy Hopgood
language : en
Publisher: Routledge
Release Date : 2021-12-22
The Projection Designer S Toolkit written by Jeromy Hopgood and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-22 with Performing Arts categories.
The Projection Designer’s Toolkit is an insider’s guide to the world of professional projection design, serving as a reference for the planning and execution of each step in the projection design process. The text addresses the design process within the context of a professional projection designer’s workflow, focusing on specific tools of the trade, best practices for communicating your design to collaborators, tips and tricks, determining budget, working with assistants, and more. Featuring interviews with some of the top names in the industry, the book offers an unprecedented insight into the professional projection designer’s process across a wide range of fields, from Broadway and regional theatre to corporate design and music touring. The book also includes in-depth discussion on production process, system design, cue and content planning, content design, digital media fundamentals, media servers, video equipment, and projection surfaces. Additionally, it features hundreds of full-color photos and examples of designer artifacts such as draftings, mock-ups, paperwork, cue sheets, and renderings. Filled with practical advice that will guide readers from landing their first job all the way through opening night and beyond, The Projection Designer’s Toolkit is the perfect resource for emerging projection designers and students in Digital Media Design and Projection Design courses.
Managing The Design Factory
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Author : Donald Reinertsen
language : en
Publisher: Simon and Schuster
Release Date : 1997-10
Managing The Design Factory written by Donald Reinertsen and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-10 with Business & Economics categories.
From the bestselling author of Developing Products in Half the Time, this book presents a comprehensive approach to managing design-in-process inventory.
The Art Of Gathering
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Author : Priya Parker
language : en
Publisher: Penguin UK
Release Date : 2018-05-15
The Art Of Gathering written by Priya Parker and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-15 with Business & Economics categories.
We spend our lives gathering - first in classrooms and then in meetings, weddings, conferences and away days. Yet so many of us spend this time in underwhelming moments that fail to engage us, inspire us, or connect us. We've all sat in meetings where people talk past each other or go through the motions and others which galvanize a team and remind everyone why they first took the job. We've been to weddings that were deeply moving and others that were run-of-the-mill and simply faded away. Why do some moments take off and others fizzle? What's the difference between the gatherings that inspire you and the ones that don't? In The Art of Gathering, Priya Parker gets to the heart of these questions and reveals how to design a transformative gathering. An expert on organizing successful gatherings whether in conference centres or her living room, Parker shows us how to create moving, magical, mind-changing experiences - even in spaces where we've come to expect little.
A Marketer S Guide To Category Design
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Author : Category Pirates
language : en
Publisher:
Release Date : 2021-12-15
A Marketer S Guide To Category Design written by Category Pirates and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-15 with categories.
Designing For Growth
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Author : Jeanne Liedtka
language : en
Publisher: Columbia University Press
Release Date : 2011
Designing For Growth written by Jeanne Liedtka and has been published by Columbia University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Art categories.
Covering the mind-set, techniques, and vocabulary of design thinking, this book unpacks the mysterious connection between design and growth, and teaches managers in a straightforward way how to exploit design's exciting potential. --