A Nation Of Salesmen The Tyranny Of The Market And The Subversion Of Culture
DOWNLOAD
Download A Nation Of Salesmen The Tyranny Of The Market And The Subversion Of Culture PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get A Nation Of Salesmen The Tyranny Of The Market And The Subversion Of Culture book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
A Nation Of Salesmen The Tyranny Of The Market And The Subversion Of Culture
DOWNLOAD
Author : Earl Shorris
language : en
Publisher: W. W. Norton & Company
Release Date : 2012-01-09
A Nation Of Salesmen The Tyranny Of The Market And The Subversion Of Culture written by Earl Shorris and has been published by W. W. Norton & Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-09 with Social Science categories.
If Adam is the archetype of man, and Eve of woman, then the serpent who sold the apple to Eve in the Garden of Eden was the first salesman: all culture and commerce flow from that act. In this groundbreaking book on the nature and meaning of the sale, Earl Shorris takes us on a journey that starts in Eden and comes at last to a consideration of where we are and what we have become in late twentieth-century America, where selling has finally become the dominant human activity. Shorris focuses on the perfection of this particular art here in America, where the vast frontier with its isolated settlements cast the salesman in a heroic role: he was literally the bearer of culture, the source of a panoply of needed and wanted items, everything from parasols to plowshares. He was Prometheus. All of this changed dramatically in the years following World War II, when it dawned on manufacturers and sellers that the American economy was producing more goods than people wanted or needed. Demand would have to be created in order to sustain the expansion of markets, and then, as the economy became oversold, the role of the salesman changed: his task was now to kill the competition. The argument of this brilliant work draws on classical philosophy, contemporary politics, psychology, and economics; it is grounded in the author's long experience as an advertising executive and consultant to major corporations. His firsthand observations and interviews with salesmen of every description form the anecdotal bedrock of the narrative, which is further enlivened by a series of fictions in which salesmen practice aspects of their trade. Out of these stories and insights emerges a chilling new paradigm of humanlife in our times: that of homo vendens. Shorris shows us how America became a nation of salesmen, and what this means to our economy, our politics, our culture, and our character - especially our freedom to live as dignified persons.
Nation Of Salesmen
DOWNLOAD
Author : Earl Shorris
language : en
Publisher: Harper Perennial
Release Date : 1996-01-01
Nation Of Salesmen written by Earl Shorris and has been published by Harper Perennial this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996-01-01 with Business & Economics categories.
If Adam is the archetype of man, and Eve of woman, then the serpent who sold the apple to Eve in the Garden of Eden was the first salesman: all culture and commerce flow from that act. In this groundbreaking book on the nature and meaning of the sale, Earl Shorris takes us on a journey that starts in Eden and comes at last to a consideration of where we are and what we have become in late twentieth-century America, where selling has finally become the dominant human activity. Shorris focuses on the perfection of this particular art here in America, where the vast frontier with its isolated settlements cast the salesman in a heroic role: he was literally the bearer of culture, the source of a panoply of needed and wanted items, everything from parasols to plowshares. He was Prometheus. All of this changed dramatically in the years following World War II, when it dawned on manufacturers and sellers that the American economy was producing more goods than people wanted or needed. Demand would have to be created in order to sustain the expansion of markets, and then, as the economy became oversold, the role of the salesman changed: his task was now to kill the competition. The argument of this brilliant work draws on classical philosophy, contemporary politics, psychology, and economics; it is grounded in the author's long experience as an advertising executive and consultant to major corporations. His firsthand observations and interviews with salesmen of every description form the anecdotal bedrock of the narrative, which is further enlivened by a series of fictions in which salesmen practice aspects of their trade. Out of these stories and insights emerges a chilling new paradigm of humanlife in our times: that of homo vendens. Shorris shows us how America became a nation of salesmen, and what this means to our economy, our politics, our culture, and our character - especially our freedom to live as dignified persons.
Global Sales
DOWNLOAD
Author : Leo Gough
language : en
Publisher: John Wiley & Sons
Release Date : 2004-01-16
Global Sales written by Leo Gough and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-01-16 with Business & Economics categories.
The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. This module gives essential insight into all the key sales drivers such as account management, handling complex sales, selling services, FMCG selling, customer relationships and self-development for sales people.
Marketing The Retro Revolution
DOWNLOAD
Author : Stephen Brown
language : en
Publisher: SAGE
Release Date : 2001-08-21
Marketing The Retro Revolution written by Stephen Brown and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-08-21 with Business & Economics categories.
The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing — The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking. In his engaging and lively style, Stephen Brown shows that the implications of today's retro revolution are much more profound than the existing literature suggests. He argues that just as retro-marketing practitioners are looking to the past for inspiration, so too students, consultants and academics should seek to do likewise.
The Marketing Era
DOWNLOAD
Author : Kalman Applbaum
language : en
Publisher: Routledge
Release Date : 2004-06
The Marketing Era written by Kalman Applbaum and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-06 with Business & Economics categories.
This book is the first of its kind to map out the organizing principles and cultural logic of marketing, and trace the profession's ascent genealogically.
Culture Shift
DOWNLOAD
Author : David W. Henderson
language : en
Publisher: Baker Books
Release Date : 1998-11-01
Culture Shift written by David W. Henderson and has been published by Baker Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-11-01 with Religion categories.
A map of today's cultural landscape, guiding Christians toward more effective communication with the postmodern world.
Consuming Books
DOWNLOAD
Author : Stephen Brown
language : en
Publisher: Routledge
Release Date : 2006-04-18
Consuming Books written by Stephen Brown and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-04-18 with Business & Economics categories.
The buying, selling, and writing of books is a colossal industry in which marketing looms large, yet there are very few books which deal with book marketing (how-to texts excepted) and fewer still on book consumption. This innovative text not only rectifies this, but also argues that far from being detached, the book business in fact epitomises today’s Entertainment Economy (fast moving, hit driven, intense competition, rapid technological change, etc.). Written by an impressive roster of renowned marketing authorities, many with experience of the book trade and all gifted writers in their own right, Consuming Books steps back from the practicalities of book marketing and takes a look at the industry from a broader consumer research perspective. Consisting of sixteen chapters, divided into four loose sections, this key text covers: * a historical overview * the often acrimonious marketing/literature interface * the consumers of books (from book groups to bookcrossing) * a consideration of the tensions that both literary types and marketers feel. With something for everyone, Consuming Books not only complements the ‘how-to’ genre but provides the depth that previous studies of book consumption conspicuously lack.
Marketing Apocalypse
DOWNLOAD
Author : Jim Bell
language : en
Publisher: Routledge
Release Date : 2003-09-02
Marketing Apocalypse written by Jim Bell and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-09-02 with Business & Economics categories.
The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. Maketing Apocalypse is required reading for anyone interested in the future of marketing.
Affluenza
DOWNLOAD
Author : John de Graaf
language : en
Publisher: Berrett-Koehler Publishers
Release Date : 2014-02-03
Affluenza written by John de Graaf and has been published by Berrett-Koehler Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-03 with Business & Economics categories.
Previous editions of Affluenza described the early symptoms of the disease that led to a nearly fatal shutdown of all our financial systems in 2008. This new edition puts more focus on the behavior changes we need to make to be certain that the Great Recession does not become a prelude to something worse.
The Business Of Commerce
DOWNLOAD
Author : James E. Chesher
language : en
Publisher: Hoover Press
Release Date : 2013-09-01
The Business Of Commerce written by James E. Chesher and has been published by Hoover Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-01 with Business & Economics categories.
Chesher and Machan explore the cultural, philosophical, and theological sources of the bad reputation suffered by business in Western culture. They sample prominent opinion, from Plato to Galbraith, in an examination of the fundamental dichotomies of a society that seeks prosperity, yet disdains the processes by which prosperity is achieved.