Marketing Apocalypse
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Marketing Apocalypse
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Author : Jim Bell
language : en
Publisher: Routledge
Release Date : 2003-09-02
Marketing Apocalypse written by Jim Bell and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-09-02 with Business & Economics categories.
The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. Maketing Apocalypse is required reading for anyone interested in the future of marketing.
The Myth Of Green Marketing
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Author : Toby Maureen Smith
language : en
Publisher: University of Toronto Press
Release Date : 1998-01-01
The Myth Of Green Marketing written by Toby Maureen Smith and has been published by University of Toronto Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-01-01 with Business & Economics categories.
In this groundbreaking study, Toby Smith analyses the role that social myths such as green marketing play in public understanding of the environmental crisis. This book introduces the concept of hegemony into environmental politics, using the concept to elucidate the political, economic, and social alliance that sustains our belief in industrial expansionism. The ecological crisis of the late twentieth century presents a challenge to the very foundations of this alliance. The hegemonic system reacts to a threat to its structure by producing social myths that provide a common sense understanding of the threat. Smith examines one such social myth, the contemporary phenomenon known as green marketing, and how it came to reinforce, rather than challenge, the ethics of productivism. By analysing green marketing as it relates primarily to the early 1990s corporate campaigns of companies such as McDonald's, Shell Chemicals, and Mobil Chemical Co., Smith demonstrates how these voices weave together an understanding of green consumerism using familiar language from economic and liberal democratic discourses. The Myth of Green Marketing is an original and important contribution to the field of environmental studies. As the first book on green marketing, it is sure to raise controversy with its unique discussion of the cultural and social aspects of environmental issues.
Apocalypse Online
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Author : Allen L. Harp
language : en
Publisher: CreateSpace
Release Date : 2010-12-01
Apocalypse Online written by Allen L. Harp and has been published by CreateSpace this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12-01 with Business & Economics categories.
One of the greatest cataclysms a business owner can face is the ongoing loss of customers. According to the experts 20% of the population moves every five to seven years. Add to that lifestyle changes that are brought about by death, divorce, sudden loss of employment, promotions, retirement and debilitating diseases and you have a growing threat to your business. You have the potential to lose 20% to 30% of your customer base every year. You need to actively market your business continually just to break even. If you ever want to increase your business, you will really have to forge full force ahead with your promotion efforts. It is at the darkest of times like these that the forces of evil appear. They will play on your emotions and your fear of losing your business. Once they have you under their spell, they go in for the kill. They offer you the magic bullet, the holy-grail of marketing, the long lost secret manuscript of the ancients, the most technologically advanced super software that will solve all your business problems over night with the ability to increase your profits 100 fold. There have been so many snake oil salesmen in recent years promising results they couldn't deliver that many business owners have been burnt. Some were burnt so badly they let their customer base shrink farther and farther each year because they are afraid of getting burnt again. It is high time someone threw them a life line and let them see that the forces of good do exist and are ready to help.
Open Click Buy
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Author : Jon Benson
language : en
Publisher:
Release Date : 2016-07-07
Open Click Buy written by Jon Benson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-07 with categories.
OPEN CLICK BUY is a renegade email manifesto that is turning the internet marketing world upside down... and making small fortunes for everyday Joes and Janes. If the thought of making more money from every email you send appeals to you... and if you have theCOURAGE required to read this bold, uncensored and downright controversial Email Manifesto then... OPEN CLICK BUY will show you to obliterate your prospects chances of saying "no" or ignoring your emails through the use of the 21 tried and proven email "tricks" (all perfectly legal, ethical and even entertaining!)
Free Gift Inside
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Author : Stephen Brown
language : en
Publisher: John Wiley & Sons
Release Date : 2004-03-05
Free Gift Inside written by Stephen Brown and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-03-05 with Business & Economics categories.
Free Gift Inside! offers an alternative solution to the difficulty of selling to an already sated and sophisticated consumer. * Based on the article "Torment Your Customers (They'll Love It" which Harvard Busines Review chose as one of 2002's Six Breakthrough Ideas * A new concept that turns marketing on its head and offers a more effective answer to customer relationship management and permission marketing
Romancing The Market
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Author : Stephen Brown
language : en
Publisher: Routledge
Release Date : 2003-09-02
Romancing The Market written by Stephen Brown and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-09-02 with Business & Economics categories.
Romancing the Market is a radical rethinking of marketing understanding. The book contains essays by an international selection of the most creative contemporary marketing scholars.
The Myth Of Green Marketing
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Author : Toby Maureen Smith
language : en
Publisher:
Release Date : 1998
The Myth Of Green Marketing written by Toby Maureen Smith and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.
Smith analyses the role that social myths such as green marketing play in public understanding of the environmental crisis. Sure to raise controversy with its unique discussion of the cultural and social aspects of environmental issues.
Writing Marketing
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Author : Stephen Brown
language : en
Publisher: SAGE
Release Date : 2005-09-15
Writing Marketing written by Stephen Brown and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-09-15 with Business & Economics categories.
Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share. They are writers. They publish or perish. Their careers are advanced, and their reputations are enhanced, by the written word. Despite its importance, writing is rarely discussed, much less written about, by marketing scholars. It is one of the least understood, yet most significant, academic competencies. It is a competency in need of careful study. Writing Marketing is the first such study. It offers a detailed reading of five renowned marketing writers, ranging from Ted Levitt to Morris Holbrook, and draws lessons that can be adopted, with profit, by everyone else. Although it is not a `how to' book – there are no lengthy lists of dos and don’ts – Writing Marketing reveals that the `rules' of good writing are good for nothing. Written by Stephen Brown, whose own writing skills are much commented upon, Writing Marketing is insightful, illuminating and iconoclastic. It is a must read for every marketing academic, irrespective of their methodological inclinations or philosophical preferences.
Rethinking Marketing
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Author : Douglas Brownlie
language : en
Publisher: SAGE
Release Date : 1999-03-23
Rethinking Marketing written by Douglas Brownlie and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-03-23 with Business & Economics categories.
`This is an important text. It brings together critical reflections on the discipline's contribution in terms of theory, practice and pedagogy and as such is equally as insightful and challenging as some of its recent predecessors (eg Brown et al 1996; Brown and Turley 1997; Brown 1998). The book represents a useful point of departure for those setting off on their own critical journeys and, thus, it should be included on the reading lists of all those carrying out masters or doctoral research in marketing' - Journal of Marketing Management This book provides a challenging and stimulating coverage of a broad range of key issues in contemporary marketing - such as marketing philosophy, marketing ethics, the mar
Qualitative Research In Marketing And Management
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Author : Chris Hackley
language : en
Publisher: Routledge
Release Date : 2019-12-09
Qualitative Research In Marketing And Management written by Chris Hackley and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-09 with Business & Economics categories.
This is a practical and accessible, yet sophisticated introduction to interpretive methods for doing qualitative research projects and dissertations. Bringing together concepts of qualitative research from ethnography, phenomenology, critical discourse analysis, semiotics, literary analysis, postmodernism and poststructuralism this textbook offers an accessible and comprehensive introduction to the subject. Utilising a uniquely pragmatic approach, it bridges the gap between advanced, specialised books on research traditions with more general introductory business research books. This new edition has been fully updated to include new examples, explorations of the field, and an improved pedagogy with better exposition of key issues and concepts, as well as more schematics and diagrams to aid understanding. The first half of the book considers the practicalities of research and writing a research project, including the craft of academic writing, the critical literature review, the role of the independent research project as part of university courses, suggested projected structures, standards of academic scholarship, and the main techniques for gathering qualitative data. The book’s second half deals with abstract concepts and advanced theory by looking at key theoretical traditions that guide the interpretation of qualitative data. It is perfect for advanced undergraduate and postgraduate students of marketing, management, consumer behaviour and research methods. It will also be useful as a primer for practitioners in qualitative research.