A Newscast For The Masses
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A Newscast For The Masses
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Author : Tim Kiska
language : en
Publisher: Wayne State University Press
Release Date : 2009
A Newscast For The Masses written by Tim Kiska and has been published by Wayne State University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
Explores the development of local television news and the economic and social factors that elevated it to prominence. As the chief source of information for many people and a key revenue stream for the country's broadcast conglomerates, local television news has grown from a curiosity into a powerful journalistic and cultural force. In A Newscast for the Masses, Tim Kiska examines the evolution of television news in Detroit, from its beginnings in the late 1940s, when television was considered a "wild young medium," to the early 1980s, when cable television permanently altered the broadcast landscape. Kiska shows how the local news, which was initially considered a poor substitute for respectable print journalism, became the cornerstone of television programming and the public's preferred news source. Kiska begins his study in 1947 with the first Detroit television broadcast, made by WWJ-TV. Owned by the Evening News Association, the same company that owned the Detroit News, WWJ developed a credible broadcast news operation as a cross-promotional vehicle for the newspaper. Yet by the late 1960s WWJ was unseated by newcomers WXYZ-TV and WJBK-TV, whose superior coverage of the 1967 Detroit riots lured viewers away from WWJ. WXYZ-TV would eventually become the most powerful news outlet in Detroit with the help of its cash-rich parent company, the American Broadcasting Corporation, and its use of sophisticated survey research and advertising techniques to grow its news audience. Though critics tend to deride the sensationalism and showmanship of local television news, Kiska demonstrates that over the last several decades newscasts have effectively tailored their content to the demands of the viewing public and, as a result, have become the most trusted source of information for the average American and the most lucrative source of profit for television networks. A Newscast for the Masses is based on extensive interviews with journalists who participated in the development of television in Detroit and careful research into the files of the McHugh & Hoffman consulting firm, which used social science techniques to discern the television viewing preferences of metro Detroiters. Anyone interested in television history or journalism will appreciate this detailed and informative study.
Issues In Advertising Mass Communication And Public Relations 2013 Edition
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Author :
language : en
Publisher: ScholarlyEditions
Release Date : 2013-05-01
Issues In Advertising Mass Communication And Public Relations 2013 Edition written by and has been published by ScholarlyEditions this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-01 with Business & Economics categories.
Issues in Advertising, Mass Communication, and Public Relations: 2013 Edition is a ScholarlyBrief™ that delivers timely, authoritative, comprehensive, and specialized information about Additional Research in a concise format. The editors have built Issues in Advertising, Mass Communication, and Public Relations: 2013 Edition on the vast information databases of ScholarlyNews.™ You can expect the information about Additional Research in this book to be deeper than what you can access anywhere else, as well as consistently reliable, authoritative, informed, and relevant. The content of Issues in Advertising, Mass Communication, and Public Relations: 2013 Edition has been produced by the world’s leading scientists, engineers, analysts, research institutions, and companies. All of the content is from peer-reviewed sources, and all of it is written, assembled, and edited by the editors at ScholarlyEditions™ and available exclusively from us. You now have a source you can cite with authority, confidence, and credibility. More information is available at http://www.ScholarlyEditions.com/.
A Cognitive Psychology Of Mass Communication
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Author : Fred Sanborn
language : en
Publisher: Taylor & Francis
Release Date : 2022-09-13
A Cognitive Psychology Of Mass Communication written by Fred Sanborn and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-13 with Social Science categories.
The eighth edition of this text remains an indispensable resource for mass communication psychology and media effects courses. This book gives readers an in-depth understanding of how media affect our attitudes, thinking, and behavior. Continuing its academically rigorous yet student-friendly approach to this subject, the new edition has been thoroughly updated to reflect our current media landscape. Updates include new research and examples for an increasingly global perspective, an increased focus on social media, additional graphics, special end-of-chapter application sections, and an expansion in the list of references to reflect the latest research discussed. The book continues to emphasize the power of media, including social media, in affecting our perceptions of reality. There is also a detailed discussion of misinformation, disinformation, and fake news. Written in an engaging, readable style, the text is appropriate for graduate or undergraduate students in media psychology, mass communication psychology, and media effects courses. Accompanying online resources are also available for both students and instructors. For students: chapter outlines, additional review and discussion questions, useful links, and suggested further reading. For instructors: lecture slides, guidelines for in-class discussions, a sample syllabus, chapter summaries, useful links, and suggested further reading. Please visit www.routledge.com/9780367713553.
Mass Media An Aging Population And The Baby Boomers
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Author : Michael L. Hilt
language : en
Publisher: Routledge
Release Date : 2016-05-06
Mass Media An Aging Population And The Baby Boomers written by Michael L. Hilt and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-06 with Language Arts & Disciplines categories.
As the oldest members of the baby boomer generation head into their retirement years, this demographic shift is having a substantial influence on uses of mass media, as well as the images portrayed in these media. Mass Media, An Aging Population, and the Baby Boomers provides a comprehensive examination of the relationship between media and aging issues, addressing mass media theory and practice as it relates to older Americans. Reviewing current research on communication and gerontology, authors Michael Hilt and Jeremy Lipschultz focus on aging baby boomers and their experiences with television, radio, print media, entertainment, advertising and public relations, along with the Internet and new media. They draw from studies about health and sexuality to understand views of aging, and present a view of older people as important players in the political process. Hilt and Lipschultz conclude the volume by addressing trends and making predictions related to baby boomers and mass media. Providing a timely and insightful examination of the linkage between mass media and aging issues, this volume will prove a valuable resource for scholars and students in media and gerontology. It is intended for use in coursework addressing such topics as mass communication and society, media and aging, media and public opinion, sociology, and social gerontology.
The Republic Of Mass Culture
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Author : James L. Baughman
language : en
Publisher: JHU Press
Release Date : 2006
The Republic Of Mass Culture written by James L. Baughman and has been published by JHU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with History categories.
Carefully drawing on interdisciplinary communication research, The Republic of Mass Culture presents a lively analysis of the shifting objectives and challenges of the media industries.
Mass Media And American Politics
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Author : Doris A. Graber
language : en
Publisher: CQ Press
Release Date : 2017-08-08
Mass Media And American Politics written by Doris A. Graber and has been published by CQ Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-08 with Political Science categories.
"Mass Media and American Politics is the most comprehensive and best book for political communication. This text has made it easy for my students to learn about research and theory related to political journalism and the political communication system in America. It has great utility and insight while being comprehensive but not overwhelming for students." —Jason Martin, DePaul University Known for its readable introduction to the literature and theory of the field, Mass Media and American Politics is a trusted, comprehensive look at media′s impact on attitudes, behavior, elections, politics, and policymaking. This Tenth Edition is thoroughly updated to reflect major structural changes that have shaken the world of political news and examines the impact of the changing media landscape. It includes timely examples from the 2016 election cycle to illustrate the significance of these changes. This classic text balances comprehensive coverage and cutting-edge theory, shows students how the media influence governmental institutions and the communication strategies of political elites, and illustrates how the government shapes the way the media disseminate information. Written by Doris A. Graber—a scholar who has played an enormous role in establishing and shaping the field of mass media and American politics—and Johanna Dunaway, this book sets the standard. FREE POSTER: Fact or Fiction? Use this checklist to avoid the pitfalls posed by the rise of fake news
The People S News
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Author : Joseph E. Uscinski
language : en
Publisher: NYU Press
Release Date : 2014-02-03
The People S News written by Joseph E. Uscinski and has been published by NYU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-03 with Business & Economics categories.
Uncovers the surprising cause behind the recent rise of fake news In an ideal world, journalists act selflessly and in the public interest regardless of the financial consequences. However, in reality, news outlets no longer provide the most important and consequential stories to audiences; instead, news producers adjust news content in response to ratings, audience demographics, and opinion polls. While such criticisms of the news media are widely shared, few can agree on the causes of poor news quality. The People’s News argues that the incentives in the American free market drive news outlets to report news that meets audience demands, rather than democratic ideals. In short, audiences’ opinions drive the content that so often passes off as “the news.” The People’s News looks at news not as a type of media but instead as a commodity bought and sold on the market, comparing unique measures of news content to survey data from a wide variety of sources. Joseph Uscinski’s rigorous analysis shows news firms report certain issues over others—not because audiences need to know them, but rather, because of market demands. Uscinski also demonstrates that the influence of market demands also affects the business of news, prohibiting journalists from exercising independent judgment and determining the structure of entire news markets as well as firm branding. Ultimately, the results of this book indicate profit-motives often trump journalistic and democratic values. The findings also suggest that the media actively responds to audiences, thus giving the public control over their own information environment. Uniting the study of media effects and media content, The People’s News presents a powerful challenge to our ideas of how free market media outlets meet our standards for impartiality and public service.
Exploring Mass Communication
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Author : Vincent F. Filak
language : en
Publisher: SAGE Publications
Release Date : 2023-11-28
Exploring Mass Communication written by Vincent F. Filak and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-28 with Language Arts & Disciplines categories.
Vincent F. Filak named next editor for Journalism and Mass Communication Educator Exploring Mass Communication examines the many paths that led to our digital media world and how digital media both connects and disconnects us. While providing the need-to-know concepts, history, and theories, Vincent F. Filak urges students to critically think about how media affects them, and how they can best engage with media to improve their everyday lives. Through Filak′s conversational and personable style, the text interweaves inclusivity and diversity throughout, presenting a modern and fresh approach that today’s students will connect with. This title is accompanied by a complete teaching and learning package. Learning Platform / Courseware Sage Vantage is an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. It’s a learning platform you, and your students, will actually love.. Assignable Video with Assessment Assignable video (available in Sage Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site.
Mass Media Hearings
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Author : Paul L. Briand
language : en
Publisher:
Release Date : 1969
Mass Media Hearings written by Paul L. Briand and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1969 with Mass media categories.
Essential Mass Communication
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Author : John DiMarco
language : en
Publisher: John Wiley & Sons
Release Date : 2025-05-06
Essential Mass Communication written by John DiMarco and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-05-06 with Language Arts & Disciplines categories.
Helps students develop the ability to analyze culture and utilize media literacy techniques, provides the core skills necessary to succeed in a communications career Essential Mass Communication helps students build a strong understanding of communication theory, mass communication technology, information studies, and mass communication practices. Offering an expanded view of the field, this comprehensive textbook combines easily accessible coverage of core skills and concepts with historically critical content on mass communication revolutions, cultural impacts, and converging media as they changed society. Throughout the text, author John DiMarco integrates professional practice components into each chapter, including professional pathways to applying mass communication to students' careers. Essential Mass Communication addresses a variety of creative fields, such as storytelling, rhetoric, journalism, marketing and advertising, design, fine art, photography, and filmmaking. Student-friendly chapters explore a uniquely wide range of topics, from introductory content on communication process and product to more in-depth discussion of game history and theory, critical theory, strategic communication, and more. Designed to help aspiring creative professionals learn and use the technology tools and channels available to deliver cultural and personal experiences in the form of media products, Essential Mass Communication: Introduces the concepts of mass communication and establishes foundations for understanding convergence and culture Provides the skills and knowledge required to apply critical media literacy analysis techniques in different fields Discusses the driving technologies, key people, convergence, and cultural instances of each mass communication media Covers the business and information disciplines of mass communication, including ethics and communication law Highlights the connection between communication technologies, culture, and careers in mass media Includes a wealth of real-world case studies, applied examples and assignments, key term definitions, end-of-chapter questions, in-text QR codes linking to internet sources, and valuable appendices for career development With a strong focus on creative, active learning, Essential Mass Communication: Convergence, Culture, and Media Literacy is the perfect textbook for undergraduate and graduate courses in Mass Communication, Information Studies, and Communication technologies, as well as relevant courses in Media Studies, International Communications, and Marketing, Advertising, and Public Relations programs.