Mass Media An Aging Population And The Baby Boomers
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Mass Media An Aging Population And The Baby Boomers
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Author : Michael L. Hilt
language : en
Publisher: Routledge
Release Date : 2016-05-06
Mass Media An Aging Population And The Baby Boomers written by Michael L. Hilt and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-06 with Language Arts & Disciplines categories.
As the oldest members of the baby boomer generation head into their retirement years, this demographic shift is having a substantial influence on uses of mass media, as well as the images portrayed in these media. Mass Media, An Aging Population, and the Baby Boomers provides a comprehensive examination of the relationship between media and aging issues, addressing mass media theory and practice as it relates to older Americans. Reviewing current research on communication and gerontology, authors Michael Hilt and Jeremy Lipschultz focus on aging baby boomers and their experiences with television, radio, print media, entertainment, advertising and public relations, along with the Internet and new media. They draw from studies about health and sexuality to understand views of aging, and present a view of older people as important players in the political process. Hilt and Lipschultz conclude the volume by addressing trends and making predictions related to baby boomers and mass media. Providing a timely and insightful examination of the linkage between mass media and aging issues, this volume will prove a valuable resource for scholars and students in media and gerontology. It is intended for use in coursework addressing such topics as mass communication and society, media and aging, media and public opinion, sociology, and social gerontology.
Mass Media An Aging Population And The Baby Boomers
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Author : Michael L. Hilt
language : en
Publisher:
Release Date : 2005
Mass Media An Aging Population And The Baby Boomers written by Michael L. Hilt and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Mass media and older people categories.
Mass Media An Aging Population And The Baby Boomers
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Author : Michael L. Hilt
language : en
Publisher: Routledge
Release Date : 2016-05-06
Mass Media An Aging Population And The Baby Boomers written by Michael L. Hilt and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-06 with Language Arts & Disciplines categories.
As the oldest members of the baby boomer generation head into their retirement years, this demographic shift is having a substantial influence on uses of mass media, as well as the images portrayed in these media. Mass Media, An Aging Population, and the Baby Boomers provides a comprehensive examination of the relationship between media and aging issues, addressing mass media theory and practice as it relates to older Americans. Reviewing current research on communication and gerontology, authors Michael Hilt and Jeremy Lipschultz focus on aging baby boomers and their experiences with television, radio, print media, entertainment, advertising and public relations, along with the Internet and new media. They draw from studies about health and sexuality to understand views of aging, and present a view of older people as important players in the political process. Hilt and Lipschultz conclude the volume by addressing trends and making predictions related to baby boomers and mass media. Providing a timely and insightful examination of the linkage between mass media and aging issues, this volume will prove a valuable resource for scholars and students in media and gerontology. It is intended for use in coursework addressing such topics as mass communication and society, media and aging, media and public opinion, sociology, and social gerontology.
Aging Media And Culture
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Author : C. Lee Harrington
language : en
Publisher: Lexington Books
Release Date : 2014-06-18
Aging Media And Culture written by C. Lee Harrington and has been published by Lexington Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-18 with Social Science categories.
The intersections of aging, media, and culture are under-explored given trends in population aging, rapid increases in the mediation of everyday life, and the growing cultural significance of media consumption at the global level. This book brings together an international collection of critical scholars, both well-established and up-and-coming, from the various academic disciplines that share a common interest in the future study of aging and media. This anthology of original articles integrates aging theory and media studies through a study of core issues including the media’s influence on the construction of “old age,” the reciprocal influence of aging on media industries, age-based identities in a mediated world, issues of gender and sexuality in an aging society, and the practical implications of a more integrated approach between the two fields. The chapters explore the intersections between aging and media in the realms of advertising/marketing, television, film, music, celebrity and social media, among others.
Advertising In The Aging Society
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Author : Florian Kohlbacher
language : en
Publisher: Springer
Release Date : 2016-04-08
Advertising In The Aging Society written by Florian Kohlbacher and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-08 with Business & Economics categories.
Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Society presents insights from a large-scale content analysis as well as questionnaire surveys among advertising practitioners and consumers in Japan. As the most aged society in the world, Japan lends itself as particularly suitable to study the implications of population aging. This book shows that older people, and especially older women, are highly underrepresented in advertising and are generally portrayed in stereotypical, albeit not necessarily unfavorable ways. This is despite the fact that advertising practitioners have a generally positive view towards using older models, even though only for an older target audience. Finally the book explore how both younger and older consumers perceive the representation of older people in advertising as stereotypical and partly negative, and are willing to boycott companies portraying older people negatively.
Baby Boomers Of Color
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Author : Melvin Delgado
language : en
Publisher: Columbia University Press
Release Date : 2014-12-09
Baby Boomers Of Color written by Melvin Delgado and has been published by Columbia University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-09 with Social Science categories.
Because researchers often treat baby boomers of color as belonging to one group, quality data on the individual status of specific racial populations is lacking, leading to insufficiently designed programs, policies, and services. The absence of data is a testament to the invisibility of baby boomers of color in society and deeply affects the practice of social work and other helping professions that require culturally sensitive approaches. Melvin Delgado rectifies this injustice by providing a comprehensive portrait of the status and unique assets of boomers of color. Using specific data, he grounds an understanding of boomers'financial, medical, and emotional needs within a historical, socioeconomic, cultural, and political context, resulting in tailored recommendations for meeting the challenges of a growing population. His research focuses on African American, Hispanic, Asian/Pacific Islander, and Native American older adults and addresses issues of financial security, employment stability, housing, and health care, which are often complicated by linguistic and cultural differences. Rather than treat baby boomers of color as a financial burden on society and its resources, Delgado recognizes their strengths and positive contributions to families and communities, resulting in an affirming and empowering approach to service.
Improving Data On America S Aging Population
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Author : Committee on National Statistics
language : en
Publisher: National Academies Press
Release Date : 1996-12-04
Improving Data On America S Aging Population written by Committee on National Statistics and has been published by National Academies Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996-12-04 with Social Science categories.
The Committee on National Statistics and the Committee on Population, at the request of the NIA, convened a workshop in March 1996 to discuss data on the aging population that address the emerging and important social, economic, and health conditions of the older population. The purposes of the workshop were to identify how the population at older ages in the next few decades will differ from the older population today, to understand the underlying causes of those changes, to anticipate future problems and policy issues, and to suggest future needs for data for research in these areas. The scope of the workshop was broader than that of the 1988 CNSTAT report, including not only data on health and long-term care, but also actuarial, economic, demographic, housing, and epidemiological data needs for informing public policy.
The Baby Boomer Encyclopedia
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Author : Martin Gitlin
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2011-03-03
The Baby Boomer Encyclopedia written by Martin Gitlin and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-03 with Social Science categories.
This encyclopedia defines and contextualizes the Baby Boomer generation and the wide-reaching contributions of its members throughout modern American history. Comprising some 80 million Americans born between 1946 and 1965, the Baby Boomers have significantly changed every aspect of American history and culture. The members of this generation experienced some of the most tumultuous times in American history; indeed, the Boomers helped create these pivotal eras. From the advent of rock and roll to disco and rap, from the sexual revolution to the arrival of AIDS, and from race riots to the election of a black president, Baby Boomers have seen it all. Through nearly 100 alphabetically arranged entries, this encyclopedia gives later generations insight into the contributions of the Baby Boomers, and it helps members of that generation better contextualize their own experiences. Included entries are written in a clear and engaging manner, covering politics and activism, entertainment, the economy, gender roles, arts, pop culture, sports, religion, drug and alcohol use, and many other subject areas.
The Mass Media And Latino Politics
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Author : Federico Subervi-Velez
language : en
Publisher: Routledge
Release Date : 2009-03-04
The Mass Media And Latino Politics written by Federico Subervi-Velez and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-04 with Language Arts & Disciplines categories.
The Latin-American population has become a major force in American politics in recent years, with expanding influences in local, state, and national elections. The candidates in the 2004 campaign wooed Latino voters by speaking Spanish to Latino audiences and courting Latino groups and PACs. Recognizing the rising influence of the Latino population in the United States, Federico Subervi-Velez has put together this edited volume, examining various aspects of the Latino and media landscape, including media coverage in English- and Spanish-language media, campaigns, and survey research.
The Image Of Aging In Media And Marketing
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Author : United States. Congress. Senate. Special Committee on Aging
language : en
Publisher:
Release Date : 2003
The Image Of Aging In Media And Marketing written by United States. Congress. Senate. Special Committee on Aging and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Aged in advertising categories.