The Image Of Aging In Media And Marketing
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The Image Of Aging In Media And Marketing
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Author : United States. Congress. Senate. Special Committee on Aging
language : en
Publisher:
Release Date : 2003
The Image Of Aging In Media And Marketing written by United States. Congress. Senate. Special Committee on Aging and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Aged in advertising categories.
The Image Of Aging In Media And Marketing
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FREE 30 Days
Author : United States. Congress. Senate. Special Committee on Aging
language : en
Publisher:
Release Date : 2003
The Image Of Aging In Media And Marketing written by United States. Congress. Senate. Special Committee on Aging and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Ageism categories.
Aging Media And Culture
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Author : C. Lee Harrington
language : en
Publisher: Lexington Books
Release Date : 2014-06-18
Aging Media And Culture written by C. Lee Harrington and has been published by Lexington Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-18 with Social Science categories.
The intersections of aging, media, and culture are under-explored given trends in population aging, rapid increases in the mediation of everyday life, and the growing cultural significance of media consumption at the global level. This book brings together an international collection of critical scholars, both well-established and up-and-coming, from the various academic disciplines that share a common interest in the future study of aging and media. This anthology of original articles integrates aging theory and media studies through a study of core issues including the media’s influence on the construction of “old age,” the reciprocal influence of aging on media industries, age-based identities in a mediated world, issues of gender and sexuality in an aging society, and the practical implications of a more integrated approach between the two fields. The chapters explore the intersections between aging and media in the realms of advertising/marketing, television, film, music, celebrity and social media, among others.
Ageing And The Media
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Author : Virpi Ylänne
language : en
Publisher: Policy Press
Release Date : 2022-09-29
Ageing And The Media written by Virpi Ylänne and has been published by Policy Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-29 with Family & Relationships categories.
Bringing together leading scholars, this international collection examines different dimensions of ageing and ageism in a range of media and how older adults use and interact with the media.
Representing Ageing
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Author : V. Ylänne
language : en
Publisher: Springer
Release Date : 2012-05-22
Representing Ageing written by V. Ylänne and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-22 with Social Science categories.
This collection critically examines twenty-first century representations of ageing, focusing on various media images and discourses as well as individuals' own experiences and self-presentations of ageing, drawing on innovative new empirical data.
Contemporary Perspectives On Ageism
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Author : Liat Ayalon
language : en
Publisher: Springer
Release Date : 2018-05-22
Contemporary Perspectives On Ageism written by Liat Ayalon and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-22 with Social Science categories.
This open access book provides a comprehensive perspective on the concept of ageism, its origins, the manifestation and consequences of ageism, as well as ways to respond to and research ageism. The book represents a collaborative effort of researchers from over 20 countries and a variety of disciplines, including, psychology, sociology, gerontology, geriatrics, pharmacology, law, geography, design, engineering, policy and media studies. The contributors have collaborated to produce a truly stimulating and educating book on ageism which brings a clear overview of the state of the art in the field. The book serves as a catalyst to generate research, policy and public interest in the field of ageism and to reconstruct the image of old age and will be of interest to researchers and students in gerontology and geriatrics.
Images Of Aging
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Author : Mike Featherstone
language : en
Publisher: Routledge
Release Date : 2003-09-02
Images Of Aging written by Mike Featherstone and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-09-02 with Social Science categories.
We all have a finite life-span. We are born, we get old and we die. Given the universiality of the ageing process, it is remarkable that there is almost a complete absence of study of culture and self-image of the middle aged and old. Images of Ageing: Cultural Representations of Later Life changes this. The contributors discuss images of ageing which have come to circulate in the advanced industrial societies today. They address themes such as: body and self image in everyday interaction; experience and identity on old age; advertising and consumer culture images of the elderly; images of ageing used by Government agencies in health education campaigns; the diversity of historical representations of the elderly; gender images of ageing; images of senility and second childhood; images of health, illness and death.
Mass Media An Aging Population And The Baby Boomers
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Author : Michael L. Hilt
language : en
Publisher: Routledge
Release Date : 2016-05-06
Mass Media An Aging Population And The Baby Boomers written by Michael L. Hilt and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-06 with Language Arts & Disciplines categories.
As the oldest members of the baby boomer generation head into their retirement years, this demographic shift is having a substantial influence on uses of mass media, as well as the images portrayed in these media. Mass Media, An Aging Population, and the Baby Boomers provides a comprehensive examination of the relationship between media and aging issues, addressing mass media theory and practice as it relates to older Americans. Reviewing current research on communication and gerontology, authors Michael Hilt and Jeremy Lipschultz focus on aging baby boomers and their experiences with television, radio, print media, entertainment, advertising and public relations, along with the Internet and new media. They draw from studies about health and sexuality to understand views of aging, and present a view of older people as important players in the political process. Hilt and Lipschultz conclude the volume by addressing trends and making predictions related to baby boomers and mass media. Providing a timely and insightful examination of the linkage between mass media and aging issues, this volume will prove a valuable resource for scholars and students in media and gerontology. It is intended for use in coursework addressing such topics as mass communication and society, media and aging, media and public opinion, sociology, and social gerontology.
Mass Media An Aging Population And The Baby Boomers
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Author : Michael L. Hilt
language : en
Publisher: Routledge
Release Date : 2016-05-06
Mass Media An Aging Population And The Baby Boomers written by Michael L. Hilt and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-06 with Language Arts & Disciplines categories.
As the oldest members of the baby boomer generation head into their retirement years, this demographic shift is having a substantial influence on uses of mass media, as well as the images portrayed in these media. Mass Media, An Aging Population, and the Baby Boomers provides a comprehensive examination of the relationship between media and aging issues, addressing mass media theory and practice as it relates to older Americans. Reviewing current research on communication and gerontology, authors Michael Hilt and Jeremy Lipschultz focus on aging baby boomers and their experiences with television, radio, print media, entertainment, advertising and public relations, along with the Internet and new media. They draw from studies about health and sexuality to understand views of aging, and present a view of older people as important players in the political process. Hilt and Lipschultz conclude the volume by addressing trends and making predictions related to baby boomers and mass media. Providing a timely and insightful examination of the linkage between mass media and aging issues, this volume will prove a valuable resource for scholars and students in media and gerontology. It is intended for use in coursework addressing such topics as mass communication and society, media and aging, media and public opinion, sociology, and social gerontology.
Understanding The Older Consumer
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Author : Barrie Gunter
language : en
Publisher: Routledge
Release Date : 2012-10-12
Understanding The Older Consumer written by Barrie Gunter and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-12 with Psychology categories.
In Understanding the Older Consumer, Barrie Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of the older consumer. He shows that without the responsibilities of loans and child raising and with better financial provision than in previous years, the over-50s represent a powerful spending force. In order to reach this group, Barrie Gunter shows how to target advertising and respond to the changes that have occurred. Understanding the Older Consumer provides a wealth of information on older people's lifestyles and leisure, their interest in the mass media, their perceptions of advertising and their shopping.