A Practical Guide To Web Analytics
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A Practical Guide To Web Analytics
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Author : Satheeshkumar
language : en
Publisher: SK Research Group of Companies
Release Date : 2023-12-02
A Practical Guide To Web Analytics written by Satheeshkumar and has been published by SK Research Group of Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-02 with Computers categories.
Satheeshkumar, Sekar, Project Manager, Mphasis Corporation, USA.
Practical Web Analytics For User Experience
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Author : Michael Beasley
language : en
Publisher: Newnes
Release Date : 2013-06-21
Practical Web Analytics For User Experience written by Michael Beasley and has been published by Newnes this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-21 with Computers categories.
Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively. - Discover concrete information on how web analytics data support user research and user-centered design - Learn how to frame questions in a way that lets you navigate through massive amounts of data to get the answer you need - Learn how to gather information for personas, verify behavior found in usability testing, support heuristic evaluation with data, analyze keyword data, and understand how to communicate these findings with business stakeholders
Marketing Analytics
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Author : Mike Grigsby
language : en
Publisher: Kogan Page Publishers
Release Date : 2018-04-03
Marketing Analytics written by Mike Grigsby and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-03 with Business & Economics categories.
Who is most likely to buy and what is the best way to target them? How can businesses improve strategy without identifying the key influencing factors? The second edition of Marketing Analytics enables marketers and business analysts to leverage predictive techniques to measure and improve marketing performance. By exploring real-world marketing challenges, it provides clear, jargon-free explanations on how to apply different analytical models for each purpose. From targeted list creation and data segmentation, to testing campaign effectiveness, pricing structures and forecasting demand, this book offers a welcome handbook on how statistics, consumer analytics and modelling can be put to optimal use. The fully revised second edition of Marketing Analytics includes three new chapters on big data analytics, insights and panel regression, including how to collect, separate and analyze big data. All of the advanced tools and techniques for predictive analytics have been updated, translating models such as tobit analysis for customer lifetime value into everyday use. Whether an experienced practitioner or having no prior knowledge, methodologies are simplified to ensure the more complex aspects of data and analytics are fully accessible for any level of application. Complete with downloadable data sets and test bank resources, this book supplies a concrete foundation to optimize marketing analytics for day-to-day business advantage.
The Practical Guide To Hr Analytics
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Author : Shonna D. Waters
language : en
Publisher: Kogan Page Publishers
Release Date : 2018-06-15
The Practical Guide To Hr Analytics written by Shonna D. Waters and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-15 with Computers categories.
HR professionals are increasingly expected to understand and apply data analytics, but many don't know where to start. The Practical Guide to HR Analytics offers a clear, practical guide to understanding and applying data to real-world HR issues. From making the business case for analytics to launching an HR analytics function, the book walks readers through the forms, uses, and interpretations of data in an HR context. It covers essential topics like avoiding common pitfalls, visualizing data effectively and using storytelling to communicate findings. With straightforward language and actionable advice, it helps demystify analytics for professionals at all levels. Whether you're new to analytics or seeking to sharpen your skills, this is your go-to resource for data-driven HR.
Big Data Analytics
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Author : Kim H. Pries
language : en
Publisher: CRC Press
Release Date : 2015-02-05
Big Data Analytics written by Kim H. Pries and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-05 with Computers categories.
With this book, managers and decision makers are given the tools to make more informed decisions about big data purchasing initiatives. Big Data Analytics: A Practical Guide for Managers not only supplies descriptions of common tools, but also surveys the various products and vendors that supply the big data market.Comparing and contrasting the dif
Marketing Analytics
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Author : Mike Grigsby
language : en
Publisher: Kogan Page
Release Date : 2016-03-03
Marketing Analytics written by Mike Grigsby and has been published by Kogan Page this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-03 with BUSINESS & ECONOMICS categories.
Learn about marketing science techniques and how to apply them without fear to compete more effectively in the marketplace.
Introduction To Google Analytics
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Author : Todd Kelsey
language : en
Publisher: Apress
Release Date : 2017-06-19
Introduction To Google Analytics written by Todd Kelsey and has been published by Apress this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-19 with Business & Economics categories.
Develop your digital/online marketing skills and learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for business or nonprofit organizations. If you are completely new to Google Analytics and you want to learn the basics, this guide will introduce you to the content quickly. Web analytics is critical to online marketers as they seek to track return on investment and optimize their websites. Introduction to Google Analytics covers the basics of Google Analytics, starting with creating a blog, and monitoring the number of people who see the blog posts and where they come from. What You’ll Learn Understand basic techniques to generate traffic for a blog or website Review the performance of a website or campaign Set up a Shopify account to track ROI Create and maximize AdWords to track conversion Discover opportunities offered by Google, including the Google Individual Qualification Who This Book Is For Those who need to get up to speed on Google Analytics tools and techniques for business or personal use. This book is also suitable as a student reference.
Introduction To People Analytics
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Author : Nadeem Khan
language : en
Publisher: Kogan Page Publishers
Release Date : 2020-04-03
Introduction To People Analytics written by Nadeem Khan and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-03 with Business & Economics categories.
An understanding of people analytics is a crucial skill for all HR professionals. No longer limited to employees in data teams or those with analyst in their job titles, people analytics is now an integral part of every HR job. Introduction to People Analytics allows all HR professionals to get to grips with analytics, feel confident in their ability to handle employee and organizational data and use analytics to move from opinions to insights. From where to find data in an organization, how to collect it and analyse it through to how to use these findings to add business value, Introduction to People Analytics is essential reading for all HR professionals. With case studies and thought leadership insights from companies who have leveraged people analytics to improve culture and employee engagement, increase performance and reduce costs including NHS, Brompton Bikes, British Heart Foundation, King, Experian and AstraZeneca, FIS and Swarovski, this book shows how and where HR analytics can make a tangible difference to organizations. There is also expert guidance and practical advice on how to embed analytics into HR processes and adopt a data-driven approach to all workplace activities.
Web Analytics Demystified
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Author : Eric T. Peterson
language : en
Publisher: Bookrenter
Release Date : 2004
Web Analytics Demystified written by Eric T. Peterson and has been published by Bookrenter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
Web Analytics
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Author : Prabhu TL
language : en
Publisher: NestFame Creations Pvt Ltd.
Release Date : 2025-01-01
Web Analytics written by Prabhu TL and has been published by NestFame Creations Pvt Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-01-01 with Business & Economics categories.
In today’s digital landscape, data is the driving force behind every successful business decision. Web Analytics is your ultimate guide to understanding, implementing, and mastering the art of tracking, analyzing, and optimizing your online presence. Whether you're a small business owner, digital marketer, or data enthusiast, this book equips you with the tools and strategies to unlock the full potential of your data and achieve measurable success. Discover the Power of Web Analytics This comprehensive book covers everything from the basics of web analytics to advanced techniques and emerging trends. You’ll learn how to set up analytics tools, interpret data, and use actionable insights to make smarter decisions, optimize user experiences, and drive conversions. Whether you’re new to analytics or an experienced professional, this book offers valuable insights for every level. What’s Inside? ● Foundations of Web Analytics: Understand the key concepts of metrics, dimensions, and KPIs. Learn how data is collected and why it’s essential for online success. ● Setting Up Analytics Tools: Get step-by-step guidance on implementing tools like Google Analytics, Adobe Analytics, and privacy-first platforms like Matomo. Configure goals, events, and funnels to track meaningful actions on your website. ● Analyzing Data for Actionable Insights: Dive deep into traffic reports, user behavior patterns, and conversion analysis. Discover how segmentation and cohort analysis can reveal hidden opportunities. ● Advanced Web Analytics Techniques: Master predictive analytics, heatmaps, session recordings, and tag management systems to uncover new layers of user understanding. ● Integration with Other Platforms: Learn how to connect web analytics with marketing tools, social media platforms, and CRM systems for a holistic view of your digital ecosystem. ● Privacy and Compliance: Navigate the complexities of GDPR, CCPA, and other data privacy regulations while maintaining ethical tracking practices. ● Future of Web Analytics: Explore emerging trends like AI-driven insights, cookieless tracking, and the shift toward first-party data collection. Why Read This Book? ● Comprehensive and Practical: Gain theoretical knowledge paired with real-world applications, case studies, and step-by-step guides. ● Future-Focused Insights: Stay ahead with the latest developments in web analytics, including AI and privacy-first solutions. ● Designed for Everyone: Whether you’re a beginner or an advanced practitioner, this book offers value at every level. Who Should Read This Book? ● Digital marketers seeking to optimize campaigns and measure ROI. ● Business owners aiming to understand their customers and grow online. ● Data analysts looking for advanced tools and techniques. ● Students and enthusiasts eager to build a strong foundation in web analytics. Transform Data into Success Web analytics is more than just numbers—it’s about understanding people. This book will help you turn raw data into actionable insights, empowering you to make informed decisions and drive digital success. Whether you’re building a new strategy or refining an existing one, Web Analytics is your trusted companion on this journey. Embrace the power of data. Start your journey with Web Analytics today and unlock the key to thriving in the digital age.