A Theory Of Consumer Promotions
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A Theory Of Consumer Promotions
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Author : Leigh Mcalister
language : en
Publisher: Forgotten Books
Release Date : 2018-02-22
A Theory Of Consumer Promotions written by Leigh Mcalister and has been published by Forgotten Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-22 with Business & Economics categories.
Excerpt from A Theory of Consumer Promotions: Managerial Implications Promotion expenditures have grown dramatically in recent years, reaching an estimated $60 billion in Industry reactions to this trend are mixed. Hertz chair, Olson, finds such expenditures counter profitable.2 7-up's chair, Winter, finds them essential and productive.3 Bystanders attribute the confused Spending in part, at least, to the management of promotion dollars. An Ad Age article titled Room at the Top in Promotions, suggest that promotion management has remained clerical despite the fact that promotion expenditures have grown from 52 to 602 of a typical marketing budget. In Sales Promotion Fast Growth, Faulty Management, Strang (1976) suggests that promotion expenditures have been used by brand managers to optimize their career paths rather than their firms' profits. In this paper we will explore the popular myth which suggests that promotional spending is inherently irrational since it places manufacturers in a situation analogous to the prisoner's dilemma. We then develop rules of thumb that a profit maximizing manufacturer can use to allocate promotional dollars across products in a line and to sequence promotions through time. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Theory Of Consumer Promotions
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Author : LEIGH. MCALISTER
language : en
Publisher:
Release Date : 2019
Theory Of Consumer Promotions written by LEIGH. MCALISTER and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with categories.
A Theory Of Consumer Promotions
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Author : Leigh McAlister
language : en
Publisher:
Release Date : 2015-08-05
A Theory Of Consumer Promotions written by Leigh McAlister and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-05 with Business & Economics categories.
Excerpt from A Theory of Consumer Promotions: The Model Consumers who react to a promotional offer might switch from their preferred brand to the promoted brand, they might stockpile the promoted brand, or they might switch the stockpile. We model the implications of such consumer responses for manufacturer's profit. Conditions under which a profit maximizing manufacturer should promote its product are then inferred from the aggregated response functions. It is never profitable to promote to consumers who only stockpile in response to a promotion. A sufficient number of consumers must switch to the promoted brand to make promoting profitable. Stockpiling behavior on the part of those consumers who switch to the promoted brand will, however, enhance profitability. The paradigm provides further insights which run counter to prevailing theory. Promotion is shown to be more likely to benefit small, rather than large, share brands. And we conjecture that there should not be a pronounced trough in market level sales following a promotional sales peak. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
A Theory Of Consumer Promotions
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Author : Leigh McAlister
language : en
Publisher: Legare Street Press
Release Date : 2023-07-18
A Theory Of Consumer Promotions written by Leigh McAlister and has been published by Legare Street Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-18 with categories.
Leigh McAlister offers a groundbreaking new model for understanding consumer behavior. Drawing on extensive research in marketing, psychology, and economics, McAlister presents a comprehensive and compelling framework that will revolutionize the way you think about consumer promotions. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
A Theory Of Consumer Promotions
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Author : Leigh McAlister
language : en
Publisher: Sagwan Press
Release Date : 2015-08-23
A Theory Of Consumer Promotions written by Leigh McAlister and has been published by Sagwan Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-23 with categories.
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
A Theory Of Consumer Promotions
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Author : Leigh McAlister
language : en
Publisher:
Release Date : 1983
A Theory Of Consumer Promotions written by Leigh McAlister and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with Consumers categories.
A Theory Of Consumer Promotions
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Author : Leigh Mcalister
language : en
Publisher: Nabu Press
Release Date : 2014-01
A Theory Of Consumer Promotions written by Leigh Mcalister and has been published by Nabu Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01 with categories.
This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book.
A Theory Of Consumer Promotions
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Author : Leigh Mcalister
language : en
Publisher:
Release Date : 2013-10
A Theory Of Consumer Promotions written by Leigh Mcalister and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10 with categories.
Sales Promotion
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Author : Robert C. Blattberg
language : en
Publisher:
Release Date : 1990
Sales Promotion written by Robert C. Blattberg and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Business & Economics categories.
Consumer Behavior
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Author : John A. Howard
language : en
Publisher: McGraw-Hill Companies
Release Date : 1977
Consumer Behavior written by John A. Howard and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with Business & Economics categories.