A To Z Of Personal Branding
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A To Z Of Personal Branding
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Author : Nandita Pandey
language : en
Publisher: Notion Press
Release Date : 2024-03-07
A To Z Of Personal Branding written by Nandita Pandey and has been published by Notion Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-07 with Business & Economics categories.
A Book on personal branding Can Define Every Facet; Giving Hints; Inspiring Joyful knowledge; Lifting Minds; Nurturing Outstanding Personalities; Quickly Revealing Strengths; Triumphantly Unveiling Visions; While Xploring Your Zeal.
Linkedin For Personal Branding
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Author : Sandra Long
language : en
Publisher:
Release Date : 2021
Linkedin For Personal Branding written by Sandra Long and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with Branding (Marketing) categories.
"Is your LinkedIn presence helping you to advance your sales, recruiting, or career opportunities? Are you confident in your personal brand and LinkedIn profile? In LinkedIn for Personal Branding: The Ultimate Guide, Long shares how to uncover and present your unique brand and how to become a thought leader on LinkedIn." --
Personal Brand Creation In The Digital Age
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Author : Mateusz Grzesiak
language : en
Publisher: Springer
Release Date : 2018-03-20
Personal Brand Creation In The Digital Age written by Mateusz Grzesiak and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-20 with Business & Economics categories.
Presenting a scientific exploration of personal branding and digital communication, this ground-breaking book aims to fill a gap between theory and practice. Describing how social media can increase brand profiles online, it explains basic terms before investigating the cultural context for online personal branding. With a special focus on YouTube, the author provides a comparative analysis of two countries (USA and Poland) to open further avenues for research into this growing area. An essential read for management and marketing scholars, this study outlines and explores the evolution of media in the digital age from a business perspective, and offers a thought-provoking analysis for those interested in social media.
The 10ks Of Personal Branding
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Author : Kaplan Mobray
language : en
Publisher: iUniverse
Release Date : 2009-01-16
The 10ks Of Personal Branding written by Kaplan Mobray and has been published by iUniverse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-16 with Business & Economics categories.
Are you an employee stuck in a career rut? Are you a student looking to get the right start? Or do you just want to create a better you? In The 10Ks of Personal Branding, author Kaplan Mobray offers ten must-know insights to building your personal brand. In this inspiring guide, learn how to focus your life’s goals with your life’s actions to create a powerful package called “you.” Filled with easy-to-follow instructions and valuable tips on developing your personal brand, this guide explains the 10Ks of personal branding: • Know thyself • Know what you want to be known for • Know how to be consistent • Know how to accept failure as part of building your personal brand • Know how to communicate your personal brand attributes • Know how to create your own opportunities • Know and master the art of connection • Know that silence is not an option • Know your expectations, not your limitations • Know why you are doing what you are doing today and how it will shape where you are headed tomorrow These principles can change your life, give you focus, propel your career, and take you to a much greater place.
Personal Branding For Dummies
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Author : Susan Chritton
language : en
Publisher: John Wiley & Sons
Release Date : 2014-07-14
Personal Branding For Dummies written by Susan Chritton and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-14 with Business & Economics categories.
The simple guide to managing your personal brand, a vital element of success in the professional world Personal Branding For Dummies, 2nd Edition, is your guide to creating and maintaining a personal trademark by equating self-impression with other people's perceptions. This updated edition includes new information on expanding your brand through social media, online job boards, and communities, using the tried and true methods that are the foundation of personal branding. Marketing your skills and personality, and showing the rest of the world who you are, gives you a competitive edge. Whether you're looking for your first job, considering changing careers, or just want to be more viable and successful in your current career, this guide provides the step-by-step information you need to develop your personal brand. Distinguishing yourself from the competition is important in any facet of business, and the rise of personal branding has evolved specifically to help candidates stand out from the global talent pool. Establishing a professional presence with a clear and concise image, reputation, and status is a must, whether you're a new grad or an accomplished executive. Personal marketing has never been more important, and your personal brand should communicate the best you have to offer. Personal Branding For Dummies, 2nd Edition, leads you step by step through the self-branding process. Includes information on how to know the "real" you Explains how to develop a target market positioning statement Helps you make plans for your personal brand communications Instructs you with ways to make your mark on your brand environment The book also discusses continued brand building, demonstrating your brand, and the 10 things that can sink your brand. A personal brand is more than just a business card and a resume. It should be exquisitely crafted to capture exactly the image you wish to project. Personal Branding For Dummies, 2nd Edition provides the information, tips, tricks, and techniques you need to do it right.
Designing Brand Identity
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Author : Alina Wheeler
language : en
Publisher: John Wiley & Sons
Release Date : 2012-10-11
Designing Brand Identity written by Alina Wheeler and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-11 with Design categories.
A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity
The A Z Of Personal Branding
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Author : Lisa Orban
language : en
Publisher:
Release Date : 2021-01-19
The A Z Of Personal Branding written by Lisa Orban and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-19 with categories.
If you are: trying to make a name for yourself in your industry and move up the career ladder wanting to have more presence or impact in your professional and/or personal life looking to communicate the authentic you more confidently and effectively ...then this book is for you. Clinical psychologist and personal brand consultant Dr Lisa Orban uses her combined expertise to help others identify and communicate their personal brands effectively to get more of what they want in life. The A to Z of Personal Branding quite literally covers the ABC's of personal branding, taking you on a journey through understanding personal branding, discovering your own personal brand, communicating it to those that matter, and growing your confidence in the process.
Building Corporate Identity Image And Reputation In The Digital Era
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Author : T C Melewar
language : en
Publisher: Routledge
Release Date : 2021-07-29
Building Corporate Identity Image And Reputation In The Digital Era written by T C Melewar and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-29 with Business & Economics categories.
Brands – corporate, products, service – today are collectively defined by their customers, deriving from personal experiences and word of mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation. Recognising the complexity and plurality at the heart of the corporate branding discipline, this book fills a gap in the literature by posing a number of original research questions on the intrinsic nature of corporate branding ideas from corporate (external) and organisation (internal) identity perspectives as they relate to brand management, corporate reputation, marketing communications, social media, smart technology, experiential and sensory marketing. It incorporates current thinking and developments by both multidisciplinary academics and practitioners, combining a comprehensive theoretical foundation with practical insights. The text will serve as an important resource for the marketing, identity and brand practitioners requiring more than anecdotal evidence on the structure and operation of stakeholders communication in different geographical areas. It determines current practices and researches in diverse areas, regions and commercial and non-commercial sectors across the world. The book provides scholars, researchers and postgraduate students in business and marketing with a comprehensive treatment of the nature of relationships between companies, brands and stakeholders in different areas and regions of the world.
Global Perspectives On Social Media Influencers And Strategic Business Communication
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Author : Bi, Nicky Chang
language : en
Publisher: IGI Global
Release Date : 2024-05-22
Global Perspectives On Social Media Influencers And Strategic Business Communication written by Bi, Nicky Chang and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-22 with Business & Economics categories.
In an era of social media, influencers wield unprecedented power over global consumer decisions. As digital natives increasingly turn to influencers for guidance, the need for comprehensive research on their impact becomes paramount. Brands, aiming to connect with a precisely targeted audience, must grapple with ethical considerations in this rapidly evolving sphere. Global Perspectives on Social Media Influencers and Strategic Business Communication delves into influencer research and practices, exploring their impact on various industries and sectors. This book dissects the motives and characteristics of social media influencers and navigates the terrain of ethical considerations surrounding their collaboration with businesses and organizations. This book covers influencers' effect on brand loyalty, cultural norms, community building, and their role in business management, advertising, and strategic communication. The book dissects the impacts of social media influencers on audience behavior, exploring areas such as brand attitudes, purchase intentions, and the dynamics of parasocial relationships. It examines the nuances of engagement, differentiating between paid endorsements, sponsored content, and pure electronic word-of-mouth while also spotlighting the influence of live streaming on consumer behaviors. This book is a valuable resource for businesses, strategic communicators, marketers, scholars, and anyone seeking a profound understanding of the dynamic world of social media influencers.
Personal Branding And The Invisible Difference
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Author : Rhonda Swan
language : en
Publisher: Rhonda Swan
Release Date : 2018-08-02
Personal Branding And The Invisible Difference written by Rhonda Swan and has been published by Rhonda Swan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-02 with Business & Economics categories.
Provides a detailed description of personal branding and how it is used to elevate your business.