A Twenty First Century Guide To Aldersonian Marketing Thought
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A Twenty First Century Guide To Aldersonian Marketing Thought
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Author : Ben Wooliscroft
language : en
Publisher: Springer Science & Business Media
Release Date : 2006-02-23
A Twenty First Century Guide To Aldersonian Marketing Thought written by Ben Wooliscroft and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-02-23 with Business & Economics categories.
A Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century. Both Alderson’s seminal contributions to marketing theory and his "best practices" articles in the areas of marketing management and ethics have been reproduced. Contributions by others about Wroe Alderson include a biography and a number of previously published articles that build on Alderson's theoretical contributions. Six original articles further explore Wroe Alderson's life, his work, his character and his intellectual impact. This book also contains two bibliographies: one of material written by Alderson over a forty year period and the other of publications that discuss his work. This single volume provides readers with an "in depth" understanding of the nature, the scope, and the magnitude of Alderson’s highly original and lasting contributions to marketing theory and thought.
A Twenty First Century Guide To Aldersonian Marketing Thought
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Author : Ben Wooliscroft
language : en
Publisher: Springer
Release Date : 2008-11-01
A Twenty First Century Guide To Aldersonian Marketing Thought written by Ben Wooliscroft and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-11-01 with Business & Economics categories.
A Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century. Both Alderson’s seminal contributions to marketing theory and his "best practices" articles in the areas of marketing management and ethics have been reproduced. Contributions by others about Wroe Alderson include a biography and a number of previously published articles that build on Alderson's theoretical contributions. Six original articles further explore Wroe Alderson's life, his work, his character and his intellectual impact. This book also contains two bibliographies: one of material written by Alderson over a forty year period and the other of publications that discuss his work. This single volume provides readers with an "in depth" understanding of the nature, the scope, and the magnitude of Alderson’s highly original and lasting contributions to marketing theory and thought.
The History Of Marketing Thought
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Author : Mark Tadajewski
language : en
Publisher:
Release Date : 2008
The History Of Marketing Thought written by Mark Tadajewski and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Marketing categories.
Journal Of Public Policy Marketing Jpp M
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Author :
language : en
Publisher:
Release Date : 2007
Journal Of Public Policy Marketing Jpp M written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Marketing categories.
The History Of Marketing Thought
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Author : Robert Bartels
language : en
Publisher: Publishing Horizons, Incorporated
Release Date : 1988
The History Of Marketing Thought written by Robert Bartels and has been published by Publishing Horizons, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Business & Economics categories.
American Book Publishing Record
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Author :
language : en
Publisher:
Release Date : 2006
American Book Publishing Record written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with American literature categories.
Foundations Of Marketing Thought
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Author : D. G. BRIAN. TADAJEWSKI JONES (MARK.)
language : en
Publisher: Routledge
Release Date : 2019-12-12
Foundations Of Marketing Thought written by D. G. BRIAN. TADAJEWSKI JONES (MARK.) and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-12 with categories.
The study and teaching of marketing as a university subject is generally understood to have originated in America during the early 20th century emerging as an applied branch of economics. This book tells a different story describing the influence of the German Historical School on institutional economists and economic historians who pioneered the study of marketing in America and Britain during the late 19th and early 20th centuries. Drawing from archival materials at the University of Wisconsin, Harvard Business School, and the University of Birmingham, this book documents the early intellectual genealogy of marketing science and traces the ideas that early American and British economists borrowed from German scholars to study and teach marketing. Early marketing scholars both in America and Britain openly credited the German School, and its ideology based on social welfare and distributive justice was a strong motivation for many institutional economists who studied marketing in America, predating the modern macro-marketing school by many decades. Challenging many traditional beliefs, this book provides an authoritative new narrative of the origins of marketing thought. It will be of great interest to educators, scholars and advanced students with an interest in marketing theory and history, and in the history of economic thought.
The Sage Handbook Of Marketing Theory
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Author : Pauline Maclaran
language : en
Publisher: SAGE
Release Date : 2009-12-04
The Sage Handbook Of Marketing Theory written by Pauline Maclaran and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12-04 with Business & Economics categories.
Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume. The contributors are all leading international scholars, chosen to represent the intellectual diversity within marketing theory. Divided into six parts, the Handbook covers the historical development of marketing theory; its philosophical underpinnings; major theoretical debates; the impact of theory on representations of the consumer; the impact of theory on representations of the marketing organisation and contemporary issues in marketing theory.
Journal Of Economic Literature
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Author :
language : en
Publisher:
Release Date : 2006
Journal Of Economic Literature written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Economics categories.
The Marketing Book
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Author : Michael J. Baker
language : en
Publisher: Routledge
Release Date : 2016-04-14
The Marketing Book written by Michael J. Baker and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-14 with Business & Economics categories.
The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought. Also included are brand new content in direct, data and digital marketing, and social marketing. If you're a marketing student or practitioner with a question, this book should be the first place you look.