Ab Wann Wird Eine Investition Zur Innovation Strategisches Management Von Innovationen In Der Hotellerie
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Investition Und Innovation Innovationsmanagement In Der Hotellerie
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Author : Bettina Füsselberger
language : de
Publisher: Diplomica Verlag
Release Date : 2015-04
Investition Und Innovation Innovationsmanagement In Der Hotellerie written by Bettina Füsselberger and has been published by Diplomica Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04 with Business & Economics categories.
Der steigende Wettbewerbsdruck und die sich stetig verändernden Markttrends erfordern gravierende Erneuerungen in der Hotellerie. Um am Markt erfolgreich bestehen zu bleiben, ist es notwendig Investitionen zu tätigen, welche dem Kunden ein attraktives Angebot bieten. Doch nicht jede Investition garantiert Unternehmenserfolg und zukünftige Gewinne. In dieser Studie wird anhand von strategischen Managementtheorien dargestellt, welche Überlegungen für einen Unternehmer in der Hotellerie notwendig sind, um aus Investitionen erfolgreiche Innovationen zu generieren. Um einen Überblick über die Theorie des Themengebietes zu bekommen, werden die Begriffe Innovation, Investition und strategisches Management definiert und abgegrenzt. Die aktuelle Situation der Investitions- und Innovationstätigkeit in der Hotellerie wird erläutert und anhand von praktischen Beispielen und Grafiken veranschaulicht. Strategische Managementsysteme von Innovationen und Investitionen werden diskutiert und es wird auf die Besonderheiten des Innovations- und Investitionsmanagements in der Hotellerie eingegangen. Durch die Zusammenführung der theoretischen Erkenntnisse aus strategischem Management, Innovationsmanagement und Investitionsmanagement entsteht ein strategischer und innovativer Investitionsprozess, welcher der Operationalisierung von Veränderungsprozessen in der Hotellerie dienen soll.
Ab Wann Wird Eine Investition Zur Innovation Strategisches Management Von Innovationen In Der Hotellerie
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Author : Bettina Fuesselberger
language : de
Publisher:
Release Date : 2015-02-05
Ab Wann Wird Eine Investition Zur Innovation Strategisches Management Von Innovationen In Der Hotellerie written by Bettina Fuesselberger and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-05 with categories.
Bachelorarbeit aus dem Jahr 2009 im Fachbereich Touristik / Tourismus, Note: 2, Management Center Innsbruck Internationale Fachhochschulgesellschaft mbH, Veranstaltung: Finanzierung, Sprache: Deutsch, Abstract: Der steigende Wettbewerbsdruck und die stetig verandernden Markttrends erfordern gravierende Erneuerungen in der Hotellerie. Um am Markt erfolgreich bestehen zu bleiben, ist es notwendig Investitionen zu tatigen, welche dem Kunden ein attraktives Angebot bieten. Doch nicht jede Investition garantiert Unternehmenserfolg und zukunftige Gewinne. In dieser Bachelorarbeit wird anhand von strategischen Managementtheorien dargestellt, welche Uberlegungen fur einen Unternehmer in der Hotellerie notwendig sind, um aus Investitionen erfolgreiche Innovationen zu generieren. Um einen Uberblick uber die Theorie des Themengebietes zu bekommen werden die Begriffe Innovation, Investition und strategisches Management definiert und abgegrenzt. Die aktuelle Situation der Investitions- und Innovationstatigkeit in der Hotellerie wird erlautert und anhand von praktischen Beispielen und Grafiken anschaulich gemacht. Strategische Managementsysteme von Innovationen und Investitionen werden diskutiert und auf die Besonderheiten des Innovations- und Investitionsmanagements in der Hotellerie wird eingegangen. Durch die Zusammenfuhrung der theoretischen Erkenntnisse aus strategischem Management, Innovationsmanagement und Investitionsmanagement entsteht ein strategischer, innovativer Investitionsprozess, welcher zur Operationalisierung von Veranderungsprozessen in der Hotellerie dienen soll. Sowohl Grundlagenliteratur als auch Berichte der aktuellen Innovations- und Wachstumsforschung stellen das genaue Einhalten der idealtypischen Schritte aus dem strategischen Managementprozess und den zukunftigen Erfolg der Unternehmung in einem sehr engen Kontext da. Die Angebote in der Hotellerie besitzen enormes Wachstums- und Differenzierungspotential. Produktverbesserungen, saisonunabhangige A
Strategische Innovationen In Der Hotellerie
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Author : Elisa Innerhofer
language : de
Publisher: Springer-Verlag
Release Date : 2012-07-11
Strategische Innovationen In Der Hotellerie written by Elisa Innerhofer and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-11 with Business & Economics categories.
Innovationen in der Hotellerie stellen besondere Herausforderungen an das Management und die Gestaltung von Innovationsprozessen dar. Sie sind auf die konstitutiven Merkmale von Dienstleistungen zurückzuführen. Elisa Innerhofer untersucht Innovationsprozesse in der Hotellerie, indem sie Konzepte der Dienstleistungs- und der Innovationstheorie mit ressourcenorientierten Ansätzen des Strategischen Managements verknüpft. Sie zeigt, welche Ressourcen und Kompetenzen innovationsrelevant sind und welche Rolle sie im Innovationsprozess spielen.
Brand Management In The Hotel Industry And Its Potential For Achieving Customer Loyalty
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Author : Jessica Salver
language : en
Publisher: GRIN Verlag
Release Date : 2009-10
Brand Management In The Hotel Industry And Its Potential For Achieving Customer Loyalty written by Jessica Salver and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-10 with categories.
Diploma Thesis from the year 2005 in the subject Tourism - Hotel Management, grade: 1,0, University resin university for applied sciences, language: English, abstract: Brands are a phenomenon that has been in existence already for centuries. From its original purpose of marking livestock, the concept was later adopted by manufacturers for their products and further developed and adapted to changes in business environments. The original idea of using marks to indicate ownership and origin, however, can be traced back even for millennia to ancient Greek and Rome and early Chinese dynasties. These days, the number of brands is greater than ever. More and more businesses have come to realize the power of brands, and the concept of brand management has consequently gained considerable interest in recent years. Every year the number of new brands registered increases. Fortune magazine suggests that "In the 21st century, branding ultimately will be the only unique differentiator between companies." Initially, the use of brands, or marks respectively, was limited to physical products only. Service brands are comparatively new in the long history of branding. The hotel industry - along with many other services - is lagging behind manufactured goods by decades. For this reason, research on brand management mainly concentrates on this type of products. Literature on service brands is comparatively scarce. Nonetheless, there are great potentials for brand management in the service industry in general and the hotel industry in particular. Hotel services differ from physical goods in many ways. For this reason, research findings and approaches to building and managing brands cannot simply be transferred. The major goal of this work is therefore to examine the concept of brand management, to adapt and apply it to hotel services. In today's ultra-competitive business environment, customer loyalty is a hot topic. The hotel industry has turned into a buyer's market. Competition k
The Potential Of Cross Marketing For The Destination Management Organizations Of New York City And New York State
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Author : Yvonne Koppen
language : en
Publisher: GRIN Verlag
Release Date : 2009-11-09
The Potential Of Cross Marketing For The Destination Management Organizations Of New York City And New York State written by Yvonne Koppen and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-09 with Travel categories.
Diploma Thesis from the year 2009 in the subject Tourism - Hotel Management, grade: 1,5, Euro-Business-College Bonn, language: English, abstract: 1 New York – more than a city that never sleeps 1.1 Problem situation In spite of the financial crisis, the United States of America is one of the most popular countries to visit for Germans, in the past and present. Several reasons account for this positive effect. First of all, the consistently weak U.S. Dollar compared to the strong Euro is a tourist magnet. The new political image in the person of President Obama should not be underestimated, either. Another reason is the dropping of airline prices to popular destinations within the United States (Fischer, 2009). Clearly in the lead is the destination New York City (NYC), as number one visited destination in the country. This is especially true with the explosion of the phenomenon known as ‘shopping tourism’, which is captured in the growing amount of visitors’ spending. After having surpassed Orlando and Las Vegas in 2007, in terms of visitors’ spending, New York City set a new record in 2008 by recording $30 billion dollars spent only by visitors (Heywood & Spell, 2008a). The importance of this industry is emphasized by Michael R. Bloomberg, Mayor of New York City: “Despite the economic challenges all cities are facing, tourism remains a bright spot for New York City, with 47 million visitors spending $30 billion here in 2008, the highest totals we’ve ever achieved. (...) The number of overseas travelers coming to New York City continues to rise, and now roughly a third of all who come to the United States (U.S.) come to New York.” (Heywood & Spell, 2008a). Not all destinations can register overseas visitor numbers in the dimensions that New York City can. Reflecting the media image and the author’s own perception, in Germany, New York is perceived as ‘the city that never sleeps’. New York State (NYS), however, might not notice much of the tourist boom taking place in its largest city. It might be difficult to say at this point that New York State is not recognized as a travel destination in Germany, but it is a fact that the State’s overseas visitor numbers are far from the statistics for New York City. Thus the question arises, whether the State can jump onto the train the City is driving. 1.2 Purpose and conception of the thesis This thesis is concerned with the tourism destinations of New York City and New York State for the German market. The objective is to expose possible potential to achieve positive synergy effects for both destinations by the means of Cross-Marketing.
Corporate Social Responsibility In The Hospitality Industry And Its Contribution To The Welfare Of Local Communities The Case Of Hilton Hotels
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Author : Barbara Beltran Torres
language : en
Publisher:
Release Date : 2020-12-25
Corporate Social Responsibility In The Hospitality Industry And Its Contribution To The Welfare Of Local Communities The Case Of Hilton Hotels written by Barbara Beltran Torres and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-25 with categories.
Bachelor Thesis from the year 2020 in the subject Tourism - Hotel Management, grade: 1,7, University of Applied Sciences Deggendorf, language: English, abstract: This bachelor this thesis attempts to apply Freeman's (1984) Stakeholder Theory in order to recognize the primary stakeholder groups, in this case, local communities. It will try to answer the following questions: How is the Hilton's CSR strategic level structured? Which role do communities play in Hiltons' CSR strategy? What are the current Hilton's CSR initiatives and goals that contribute to the welfare of communities? Moreover, it helps to clarify the company's behaviour and relationship with its stakeholders, having in mind Freeman's major idea that the best responses to the strong influence of stakeholders in a company are to balance their conflicting and challenging demands through the constant evaluation of the company's sustainable best practices. In addition, this thesis aims to examine the implication of CSR in the hospitality industry and analyse the current CSR initiatives and best practices in the hospitality industry towards the welfare of communities. Thus, this research intends to evaluate in detail the CSR strategy of one renowned international hotel corporation in order to classify the important role that communities play in the strategy and to identify CSR initiatives and best practices towards the communities as stakeholders in the hospitality industry. This study takes as example the Hilton Worldwide Hotels. The literature part of this thesis is composed by four main chapters: the introduction and research questions, the development of the CSR idea, followed by its implication in the tourism and hospitality industry and the central problematic of CSR in international hotel companies towards local communities and finally, an introduction to the relation between the hospitality industry and the society and communities. After the introductory part, the second part introduces and desc
A Study Into Wine Consumption Patterns Of Indians With Special Reference To The Pune Region
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Author : Deepa Venkatraman
language : en
Publisher:
Release Date : 2019-10-30
A Study Into Wine Consumption Patterns Of Indians With Special Reference To The Pune Region written by Deepa Venkatraman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-30 with categories.
Strategic Management In The Innovation Economy
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Author : Thomas H. Davenport
language : en
Publisher: John Wiley & Sons
Release Date : 2007-06-27
Strategic Management In The Innovation Economy written by Thomas H. Davenport and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-06-27 with Business & Economics categories.
Innovative ruptures of traditional boundaries in value chains are requiring companies to rethink how they go to market, what they need to own, what they need to retain and innovate as core competencies, and how they innovatively deal with suppliers and customers. The key message of the book is that the new knowledge-networked innovation economy requires a totally different strategic management mindset, approach and toolbox, and its major value-added is a new strategic management approach and toolbox for the innovation economy - a poised strategy approach. Designed for both managers and advanced business students, the book provides a unique combination of new management theory, selected managerial articles by prominent scholars such as Clayton Christensen, Henry Chesbrough, Sumantra Ghoshal, Quinn Mills, and Peter Senge, and a wide array of real-world case examples including GE, Shell, IBM, HP, BRL Hardy, P&G, Southwest Airlines and McGraw-Hill, within the dynamics of industries such as airlines, energy, telecommunications, wine & beverages, and computing. The authors illustrate powerful new strategic innovation concepts and tools, such as poised strategy for managing multiple business models, poised strategy scorecards (moving beyond the well-known balanced scorecard), the wheel of business model reinvention, and organizational rejuvenation methods. The book includes the concepts of: Poised Strategic Management, Organizational Rejuvenation, Business Models as Platform for Strategy, Poised Scorecards, Identifying Sources of Innovation in Business Ecosystems.
Driving Digital Strategy
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Author : Sunil Gupta
language : en
Publisher: Harvard Business Press
Release Date : 2018-07-24
Driving Digital Strategy written by Sunil Gupta and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-24 with Computers categories.
Digital transformation is no longer news--it's a necessity. Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways. The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. For over a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture. Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way. Filled with rich and illuminating case studies of companies at the forefront of digital transformation, Driving Digital Strategy is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides.
Future Telco
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Author : Peter Krüssel
language : en
Publisher: Springer
Release Date : 2018-08-09
Future Telco written by Peter Krüssel and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-09 with Business & Economics categories.
This book examines the extensive changes in markets, technologies and value chains that telecommunication companies are currently confronted with. It analyzes the crossroads they have reached and the choices that now need to be made – to be a bit pipe or a trendsetter of digitalization. Based on an analysis of the key challenges for telcos, the book derives future market scenarios and puts forward recommendations for how they can successfully position themselves. It proposes a framework based on seven “levers,” which addresses concrete measures in each step of the value chain, ranging from technology, IT and processes, to innovation, marketing and sales issues. The book discusses the current challenges and provides both general recommendations and concrete solutions. Respected experts illustrate innovative strategic and technical trends and provide insights gained in real-life transformation projects. Recent developments in the areas of regulation, product development, competition between over-the-top (OTT) providers and telcos, as well as technical innovations like 5G, SDN/NFV, LEO satellites and MEC are discussed. Accordingly, practitioners, managers and researchers alike will benefit from the book’s wealth of examples and up-to-date insights.