Investition Und Innovation Innovationsmanagement In Der Hotellerie
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Investition Und Innovation Innovationsmanagement In Der Hotellerie
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Author : Bettina Füsselberger
language : de
Publisher: Diplomica Verlag
Release Date : 2015-04
Investition Und Innovation Innovationsmanagement In Der Hotellerie written by Bettina Füsselberger and has been published by Diplomica Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04 with Business & Economics categories.
Der steigende Wettbewerbsdruck und die sich stetig verändernden Markttrends erfordern gravierende Erneuerungen in der Hotellerie. Um am Markt erfolgreich bestehen zu bleiben, ist es notwendig Investitionen zu tätigen, welche dem Kunden ein attraktives Angebot bieten. Doch nicht jede Investition garantiert Unternehmenserfolg und zukünftige Gewinne. In dieser Studie wird anhand von strategischen Managementtheorien dargestellt, welche Überlegungen für einen Unternehmer in der Hotellerie notwendig sind, um aus Investitionen erfolgreiche Innovationen zu generieren. Um einen Überblick über die Theorie des Themengebietes zu bekommen, werden die Begriffe Innovation, Investition und strategisches Management definiert und abgegrenzt. Die aktuelle Situation der Investitions- und Innovationstätigkeit in der Hotellerie wird erläutert und anhand von praktischen Beispielen und Grafiken veranschaulicht. Strategische Managementsysteme von Innovationen und Investitionen werden diskutiert und es wird auf die Besonderheiten des Innovations- und Investitionsmanagements in der Hotellerie eingegangen. Durch die Zusammenführung der theoretischen Erkenntnisse aus strategischem Management, Innovationsmanagement und Investitionsmanagement entsteht ein strategischer und innovativer Investitionsprozess, welcher der Operationalisierung von Veränderungsprozessen in der Hotellerie dienen soll.
Ab Wann Wird Eine Investition Zur Innovation Strategisches Management Von Innovationen In Der Hotellerie
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Author : Bettina Fuesselberger
language : de
Publisher:
Release Date : 2015-02-05
Ab Wann Wird Eine Investition Zur Innovation Strategisches Management Von Innovationen In Der Hotellerie written by Bettina Fuesselberger and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-05 with categories.
Bachelorarbeit aus dem Jahr 2009 im Fachbereich Touristik / Tourismus, Note: 2, Management Center Innsbruck Internationale Fachhochschulgesellschaft mbH, Veranstaltung: Finanzierung, Sprache: Deutsch, Abstract: Der steigende Wettbewerbsdruck und die stetig verandernden Markttrends erfordern gravierende Erneuerungen in der Hotellerie. Um am Markt erfolgreich bestehen zu bleiben, ist es notwendig Investitionen zu tatigen, welche dem Kunden ein attraktives Angebot bieten. Doch nicht jede Investition garantiert Unternehmenserfolg und zukunftige Gewinne. In dieser Bachelorarbeit wird anhand von strategischen Managementtheorien dargestellt, welche Uberlegungen fur einen Unternehmer in der Hotellerie notwendig sind, um aus Investitionen erfolgreiche Innovationen zu generieren. Um einen Uberblick uber die Theorie des Themengebietes zu bekommen werden die Begriffe Innovation, Investition und strategisches Management definiert und abgegrenzt. Die aktuelle Situation der Investitions- und Innovationstatigkeit in der Hotellerie wird erlautert und anhand von praktischen Beispielen und Grafiken anschaulich gemacht. Strategische Managementsysteme von Innovationen und Investitionen werden diskutiert und auf die Besonderheiten des Innovations- und Investitionsmanagements in der Hotellerie wird eingegangen. Durch die Zusammenfuhrung der theoretischen Erkenntnisse aus strategischem Management, Innovationsmanagement und Investitionsmanagement entsteht ein strategischer, innovativer Investitionsprozess, welcher zur Operationalisierung von Veranderungsprozessen in der Hotellerie dienen soll. Sowohl Grundlagenliteratur als auch Berichte der aktuellen Innovations- und Wachstumsforschung stellen das genaue Einhalten der idealtypischen Schritte aus dem strategischen Managementprozess und den zukunftigen Erfolg der Unternehmung in einem sehr engen Kontext da. Die Angebote in der Hotellerie besitzen enormes Wachstums- und Differenzierungspotential. Produktverbesserungen, saisonunabhangige A
Innovationsmanagement In Der Hotellerie
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Author : Markus Schreyer
language : de
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2017-01-01
Innovationsmanagement In Der Hotellerie written by Markus Schreyer and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-01 with Business & Economics categories.
Der deutsche Hotelmarkt zählt zu den größten und attraktivsten Märkten Europas, allerdings wurden in den letzten Jahrzehnten kaum Umsatzerhöhungen erzielt. Bisher hat sich die Hotellerie kaum mit Neuerungen als Wachstumstreiber auseinandergesetzt. Wie kann zukünftiges Wachstum entstehen? Die Studie legt dar, inwiefern das Innovationspotenzial der Hotellerie im Geschäftsfeld Vertrieb und Marketing Wachstumsauslöser der Branche werden kann.
Innovation And Transformation
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Author : Martin Kaschny
language : en
Publisher: Springer
Release Date : 2018-05-30
Innovation And Transformation written by Martin Kaschny and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-30 with Business & Economics categories.
This book discusses a six-step transformation cycle in which the tasks of innovation management – ranked according to their relevance for companies – are placed in a systematic order. Presenting an in-depth discussion on innovation and transformation, the authors delve into strategic themes such as business models and strategic positioning, which are fundamental to the innovation process. It also describes the underlying processes and roles of innovation management, and the required organizational structures. Following process organization and organizational structure, the authors highlight how the appropriate human resource strategy should look and the manner of personnel selection or development to be implemented. The authors also provide tools and systems that are assigned to specific employees working with innovation management; these deal with innovation audit, knowledge management, idea management, financing and budgeting innovations, marketing and property rights. The book also sheds light on how the effectiveness of the innovation process can be monitored using indicator systems. This is a handy resource for managers looking for a structured strategy and how to implement it to achieve optimal innovation management and reap its benefits.
Competence Based Innovation In Hospitality And Tourism
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Author : Harald Pechlaner
language : en
Publisher: Routledge
Release Date : 2020-06-30
Competence Based Innovation In Hospitality And Tourism written by Harald Pechlaner and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-30 with Hospitality industry categories.
Competence-Based Innovation in Hospitality and Tourism is a comprehensive analysis of how tourism and hospitality businesses develop and implement innovative approaches and how they compete in dymanic markets. By combining innovation theories with network theories and tourism and destination development, and illustrating the development of cooperat
Innovation Management Structures And Processes Of An Innovative Company
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Author : Martin Pruschkowski
language : en
Publisher:
Release Date : 2018-07-10
Innovation Management Structures And Processes Of An Innovative Company written by Martin Pruschkowski and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-10 with categories.
Seminar paper from the year 2015 in the subject Business economics - Business Management, Corporate Governance, University of applied sciences, Nürnberg, language: English, abstract: Innovations are not a stroke of luck. Most innovations result from a systematic process. Peter Drucker wrote of innovation management as a learnable, controllable and manageable discipline. This statement can be seen that any company in any country, no matter how large, in what industry, international or local can be innovative if it considers and implements certain rules. Innovation management deals with these aspects. The objective of this work is to work out what structures and processes have to exist within a company in order to become and remain an innovative company. This work is divided into different parts. The first part "Fundamentals of innovation management" introduces the definition of the term innovation and the relationship between ideas and innovations. Furthermore the first part presents briefly the importance of innovation. The second section "Developing an innovation-friendly organization" demonstrates that the innovation activity of the entire company is affected by four individual factors. These four factors the innovation willingness, innovation possibility, innovation capability and the innovation process are closely considered in this part. The last section "Conclusion" will complete and limit the entire work and will give recommendation for further research. For that work no primary data was gathered, the entire work is based on secondary data as the scope of this assignment does not allow for any explorative approaches, interviews or surveys. The necessary information for the work that were previously scattered published or accessible will be arranged, analyzed and interpreted. The sources of secondary data are gathered form books, magazines and sources in the worldwide-web
Handbook Of The Management Of Creativity And Innovation Theory And Practice
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Author : Tang Lisa Min
language : en
Publisher: World Scientific Publishing Company
Release Date : 2017-03-20
Handbook Of The Management Of Creativity And Innovation Theory And Practice written by Tang Lisa Min and has been published by World Scientific Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-20 with Business & Economics categories.
Handbook of the Management of Creativity and Innovation: Theory and Practice is a collection of theories and practices for the effective management of creativity and innovation, contributed by a group of European experts from the fields of psychology, education, business, engineering, and law. Adopting an interdisciplinary and intercultural approach, this book offers rich perspectives — both theoretical and practical — on how to manage creativity and innovation effectively in different domains and across cultures. This book appeals to students, teachers, researchers, and managers who are interested in creative and innovative behavior, and its management. Although the authors are from the fields of psychology education, business, engineering, and law, readers from all disciplines will find the coverage of this book beneficial in deepening their understanding of creativity and innovation, and helping them to identify the right approaches for managing creativity and innovation in an intercultural context.
The Emerald Handbook Of Entrepreneurship In Tourism Travel And Hospitality
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Author : Marios Sotiriadis
language : en
Publisher: Emerald Group Publishing
Release Date : 2018-07-11
The Emerald Handbook Of Entrepreneurship In Tourism Travel And Hospitality written by Marios Sotiriadis and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-11 with Business & Economics categories.
This book is a practical handbook for entrepreneurship in tourism related industries. The book will provide students and prospective entrepreneurs with the knowledge, know-how and best practices in order to assist them in planning, implementing and managing business ventures in the field of tourism.
Grundlagen Des Tourismus
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Author : Axel Schulz
language : de
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2020-11-09
Grundlagen Des Tourismus written by Axel Schulz and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-09 with Business & Economics categories.
Tourismus und Reisen stellen für viele Menschen bedeutsame Bestandteile ihres Lebens dar. Dies gilt sowohl für Urlaubsreisen als auch für geschäftliche Reisen und die daran geknüpften Erlebnisse und Verpflichtungen. Der Tourismusnachfrage steht eine breite Palette touristischer Anbieter gegenüber, die vielfältige Produkte und Services unternehmerisch am Markt platzieren. Das Buch bietet eine umfangreiche Einführung in diese unterschiedlichen Facetten des Tourismus. Auf Basis des Systems Tourismus und dessen historischer Entwicklung werden die Grundlagen der touristischen Nachfrage und die Besonderheiten des Tourismusmanagements erörtert. Ebenso werden die touristischen Angebotselemente von Verkehrsträgern über die Hotellerie, Reiseveranstalter und -büros bis hin zu Destinationen vorgestellt. Kapitel zur Tourismuspolitik und Tourismuskritik sowie zum touristischen Informations- und Geschäftsreisemanagement vervollständigen das Buch. Die umfassende Einführung wendet sich an Studierende, Praktiker und alle am Tourismus Interessierten.
Marketing For Hospitality And Tourism
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Author : Philip Kotler
language : en
Publisher:
Release Date : 2017
Marketing For Hospitality And Tourism written by Philip Kotler and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Business & Economics categories.
Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities. New to the Seventh Edition: Shows readers the importance of social media. Provides a contemporary overview of destination marketing. Reflects current industry trends. Uses interesting industry examples to entertain and engage students. Provides hands-on application assignments. Supports teaching with comprehensive instructor supplements.