Innovationsmanagement In Der Hotellerie
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Innovationsmanagement In Der Hotellerie
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Author : Markus Schreyer
language : de
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2017-01-01
Innovationsmanagement In Der Hotellerie written by Markus Schreyer and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-01 with Business & Economics categories.
Der deutsche Hotelmarkt zählt zu den größten und attraktivsten Märkten Europas, allerdings wurden in den letzten Jahrzehnten kaum Umsatzerhöhungen erzielt. Bisher hat sich die Hotellerie kaum mit Neuerungen als Wachstumstreiber auseinandergesetzt. Wie kann zukünftiges Wachstum entstehen? Die Studie legt dar, inwiefern das Innovationspotenzial der Hotellerie im Geschäftsfeld Vertrieb und Marketing Wachstumsauslöser der Branche werden kann.
Investition Und Innovation Innovationsmanagement In Der Hotellerie
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Author : Bettina Füsselberger
language : de
Publisher: Diplomica Verlag
Release Date : 2015-04
Investition Und Innovation Innovationsmanagement In Der Hotellerie written by Bettina Füsselberger and has been published by Diplomica Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04 with Business & Economics categories.
Der steigende Wettbewerbsdruck und die sich stetig verändernden Markttrends erfordern gravierende Erneuerungen in der Hotellerie. Um am Markt erfolgreich bestehen zu bleiben, ist es notwendig Investitionen zu tätigen, welche dem Kunden ein attraktives Angebot bieten. Doch nicht jede Investition garantiert Unternehmenserfolg und zukünftige Gewinne. In dieser Studie wird anhand von strategischen Managementtheorien dargestellt, welche Überlegungen für einen Unternehmer in der Hotellerie notwendig sind, um aus Investitionen erfolgreiche Innovationen zu generieren. Um einen Überblick über die Theorie des Themengebietes zu bekommen, werden die Begriffe Innovation, Investition und strategisches Management definiert und abgegrenzt. Die aktuelle Situation der Investitions- und Innovationstätigkeit in der Hotellerie wird erläutert und anhand von praktischen Beispielen und Grafiken veranschaulicht. Strategische Managementsysteme von Innovationen und Investitionen werden diskutiert und es wird auf die Besonderheiten des Innovations- und Investitionsmanagements in der Hotellerie eingegangen. Durch die Zusammenführung der theoretischen Erkenntnisse aus strategischem Management, Innovationsmanagement und Investitionsmanagement entsteht ein strategischer und innovativer Investitionsprozess, welcher der Operationalisierung von Veränderungsprozessen in der Hotellerie dienen soll.
Competence Based Innovation In Hospitality And Tourism
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Author : Harald Pechlaner
language : en
Publisher: Routledge
Release Date : 2016-04-14
Competence Based Innovation In Hospitality And Tourism written by Harald Pechlaner and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-14 with Business & Economics categories.
Dr Pechlaner and Dr Innerhofer, the editors of Competence-Based Innovation in Hospitality and Tourism, argue that the industry operates within highly challenging and competitive environments. Changing environmental and market conditions continually force hotel businesses and service providers to offer their customers new and modified products and services, in order to remain competitive; those which respect value perceptions of markets and sustainable stakeholder reactions. This then raises the question of how innovations within this industry must be developed in order to achieve competitive differentiation. The book demonstrates that the development and analysis of successful innovation strategies should integrate the resource-based view and its advancements, the competence-based view, as well as the dynamic capabilities approach and the relational view. Resource-based strategic management approaches view the firm as a bundle of resources and competences. They point to the importance of firm-specific resources and competences in explaining variations in competitive positions and performance differentiation between companies. The challenge of hospitality and tourism is to develop resources and competences that drive innovations. This book will serve to advance the status quo of tourism research literature by combining innovation theories with network theories and tourism and destination development, by illustrating the development of cooperative competences and innovations in tourism and by showing, in a tailored way, how the challenge of the development of resources and competences that drive innovations in tourism can be managed.
Innovation In Hospitality And Tourism
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Author : Mike Peters
language : en
Publisher: Routledge
Release Date : 2012-11-12
Innovation In Hospitality And Tourism written by Mike Peters and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-12 with Business & Economics categories.
Get the latest research on new ways to measure innovation in the tourism value chain Until now, most available research on innovation in tourism product service and development has focused on concepts, rather than facts. Innovation in Hospitality and Tourism presents empirical studies that identify the major push and pull factors of innovation in hospitality and tourism, providing vital information on how to measure innovation in the control and sustainable management of new service development. This unique book examines the internal and external drivers of innovation in the market place, the difference between innovative firms and those that merely follow trends, and explanations and examples of innovations in special areas of the tourism value chain. With hospitality markets saturated and clients selecting services from all over the world, it’s not enough to have an innovative idea for a new tourism productyour idea has to have the potential to be successfully marketed. Innovation in Hospitality and Tourism looks at methods of measuring the market-based applications of new processes, products, and forms of organization, the economic impact of innovation, innovation as a bipolar process between market and resources, and forms of cooperation that can strengthen and reinforce innovation. The book’s contributors analyze the relationship between welfare services and tourism in Denmark, the innovation potential throughout the tourism value chain from the supply side focus, innovation as a competitive advantage in Alpine tourism and in the small- and medium-sized hotel industry, tourism innovation statistics across products, providers, markets, and geopolitical regions, and a case study of AltiraSPA, a wellness concept of the ArabellaSheraton group. Innovation in Hospitality and Tourism examines: product development measuring innovation consumer-based measurement of innovation innovation processes in hotel chains innovation performances in hotel chains and independent hotels mobile business solutions for tourist destinations Internet portals in tourism analyzing innovation potential leadership and innovation processes welfare services and tourism as a driving force for innovation SERVQUAL as a tool for developing innovations and much more Innovation in Hospitality and Tourism is an invaluable resource for academics, professionals, practitioners, and researchers working in the field of hospitality and tourism.
Ab Wann Wird Eine Investition Zur Innovation Strategisches Management Von Innovationen In Der Hotellerie
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Author : Bettina Fuesselberger
language : de
Publisher:
Release Date : 2015-02-05
Ab Wann Wird Eine Investition Zur Innovation Strategisches Management Von Innovationen In Der Hotellerie written by Bettina Fuesselberger and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-05 with categories.
Bachelorarbeit aus dem Jahr 2009 im Fachbereich Touristik / Tourismus, Note: 2, Management Center Innsbruck Internationale Fachhochschulgesellschaft mbH, Veranstaltung: Finanzierung, Sprache: Deutsch, Abstract: Der steigende Wettbewerbsdruck und die stetig verandernden Markttrends erfordern gravierende Erneuerungen in der Hotellerie. Um am Markt erfolgreich bestehen zu bleiben, ist es notwendig Investitionen zu tatigen, welche dem Kunden ein attraktives Angebot bieten. Doch nicht jede Investition garantiert Unternehmenserfolg und zukunftige Gewinne. In dieser Bachelorarbeit wird anhand von strategischen Managementtheorien dargestellt, welche Uberlegungen fur einen Unternehmer in der Hotellerie notwendig sind, um aus Investitionen erfolgreiche Innovationen zu generieren. Um einen Uberblick uber die Theorie des Themengebietes zu bekommen werden die Begriffe Innovation, Investition und strategisches Management definiert und abgegrenzt. Die aktuelle Situation der Investitions- und Innovationstatigkeit in der Hotellerie wird erlautert und anhand von praktischen Beispielen und Grafiken anschaulich gemacht. Strategische Managementsysteme von Innovationen und Investitionen werden diskutiert und auf die Besonderheiten des Innovations- und Investitionsmanagements in der Hotellerie wird eingegangen. Durch die Zusammenfuhrung der theoretischen Erkenntnisse aus strategischem Management, Innovationsmanagement und Investitionsmanagement entsteht ein strategischer, innovativer Investitionsprozess, welcher zur Operationalisierung von Veranderungsprozessen in der Hotellerie dienen soll. Sowohl Grundlagenliteratur als auch Berichte der aktuellen Innovations- und Wachstumsforschung stellen das genaue Einhalten der idealtypischen Schritte aus dem strategischen Managementprozess und den zukunftigen Erfolg der Unternehmung in einem sehr engen Kontext da. Die Angebote in der Hotellerie besitzen enormes Wachstums- und Differenzierungspotential. Produktverbesserungen, saisonunabhangige A
Innovation In Hospitality And Tourism
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Author : Mike Peters
language : en
Publisher: Routledge
Release Date : 2005
Innovation In Hospitality And Tourism written by Mike Peters and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
'Innovation in Hospitality and Tourism' presents empirical studies that identify the major 'push and pull' factors of innovation in hospitality and tourism, providing vital information on how to measure innovation in the control and sustainable management of new service development.
Innovation In Hospitality Education
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Author : Jeroen A. Oskam
language : en
Publisher: Springer
Release Date : 2017-09-06
Innovation In Hospitality Education written by Jeroen A. Oskam and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-06 with Education categories.
This book analyses the development of hospitality education from vocational to higher education, and discusses the positioning of hotel schools. It addresses questions such as: Should hospitality management become part of generic business education? Are the technical training programmes that have defined the identity of these schools a remnant of their vocational past, or have they contributed to the successful careers of many hospitality graduates? Topics discussed in the book are curriculum innovation, the theory of experimentation, the nature of hospitable behaviour, information technology, life-long learning and developments for future curricula. The book makes clear that the debate on the balance between theory and practice will not only define the future of hospitality management education, but can also be considered a relevant case study in other business disciplines. The history of hospitality education goes back to the end of the nineteenth and early twentieth century when hotel schools were founded to train the protocol and technical skills required to receive the travellers of those days. Since then, the scale and complexity of the hospitality industry and its professions have changed, as well as our understanding of what makes a business —whether it offers accommodation or something else— “hospitable”. The scope and educational level of hotel schools have evolved accordingly, and hospitality management has become a popular discipline in the traditional and renowned hotel schools as well as in universities.
Human Resource Management In The Hotel Industry
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Author : Kim Hoque
language : en
Publisher:
Release Date : 2000
Human Resource Management In The Hotel Industry written by Kim Hoque and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Hotels categories.
Conrad Hilton
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Author : Kevin D O'gorman
language : en
Publisher: Goodfellow Publishers
Release Date : 2013-11-30
Conrad Hilton written by Kevin D O'gorman and has been published by Goodfellow Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-30 with Business & Economics categories.
This is the first book to rigorously introduce Conrad Hilton, the man, his life and career. It highlights and celebrates his achievements and establishes his importance as a global business pioneer, international statesman and celebrity. It ranges over the key aspects of his business philosophy and working methods – each offering a lesson in business excellence- to a conclusion bringing the Hilton story up to date and showing how a global business empire was built solidly upon the foundations he laid.The authors are the first to conduct extensive research on his business and personal papers with unique access to the Hilton archive.By allowing Hilton to speak for himself – from his speeches, letters and personal papers – readers will gain unique and powerful insights into the business habits and ways of being that make for true business success. The lessons we draw from his example are timeless and of contemporary relevance:* The fascinating story of the man who bought the Waldorf-Astoria, founded a global empire, married the glamorous Zsa Zsa Gabor and saw his son marry Elizabeth Taylor;* Draws out timeless business lessons from one of the pioneers of the global economic era. His sensitivity to local cultures, languages and histories was exemplary while capturing economies of scale and scope more thoroughly than his competitors: he Hthought global and acted local well before anyone had conceived the idea: and he wrote about it elegantly and profoundly;* Hilton was a prophet in his own times – the author of prayers and speeches that set him apart from ordinary businessmen and made him the companion and trusted friend of US Presidents and national leaders around the world;* Hilton created a business model that others have tried to emulate in recent decades: global reach and market segmentation by brand; each brand speaking value for money within its price bracket – Accor being a classic example of a follower organization. This a book for all those in business and interested in its development and history, especially those in the business of hotels and hospitality. Equally it designed for everyone who wants to understand and learn from the life of an innovative and iconic American business giant. Students of business, and in particular Hospitality and Tourism, will find this one of the greatest and richest case studies about the principles and practices that have come to define their industry.
Marketing Management In Der Hotellerie
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Author : Marco A. Gardini
language : de
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2022-09-01
Marketing Management In Der Hotellerie written by Marco A. Gardini and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-01 with Business & Economics categories.
Ziel des Buches ist es, aufbauend auf einem integrativen und ganzheitlichen Marketingverständnis, die grundlegenden strategischen und operativen Gestaltungskomplexe des Marketing-Management in der Hotellerie – mit Blick auf die aktuellen Herausforderungen der Branche – darzustellen. Zahlreiche Praxisbeiträge und Marketing-Highlights aus der nationalen und internationalen Hotellerie, ermöglichen es dem Leser, Marketingentscheidungen und deren Konsequenzen vor dem Hintergrund der theoretischen Erkenntnisse kritisch zu reflektieren. Die 4. vollständig überarbeitete und aktualisierte Auflage des Standardwerks Marketing-Management in der Hotellerie umfasst neben Beiträgen aus der Unternehmenspraxis (Hotel Bareiss, Ritz Carlton, Choice Hotels, Lindner Hotels, Accor, 25hours, Sonnenalp Resort) und der Hotelberatung (Toedt, Dr. Selk & Coll, TREUGAST Solutions Group, Zarges von Freyberg Hotelconsulting, CHD Experts), auch Überarbeitungen und Erweiterungen, insbesondere im Bereich der elektronischen Distribution sowie der Onlinekommunikation und der sozialen Medien. Das vorliegende Werk bietet sowohl Studenten, Dozenten als auch Praktikern, den im deutschsprachigen Raum wohl umfangreichsten und aktuellsten Überblick über die Anforderungen eines professionellen und integrierten Marketingansatzes in der Hotellerie und schließt damit eine wesentliche Lücke in der Marketing- und Tourismuswissenschaft. Marketing als Führungsphilosophie und Leitkonzept der Unternehmensführung Verhaltenswissenschaftliche Grundlagen des Marketing-Management Strategisches und operatives Marketing-Management in der Hotellerie Spezialthemen: Innovation, Branding, TQM, CRM, Digitalisierung, Internationales Marketing