Absolut Sequel
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Absolut Sequel
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Author : Richard W. Lewis
language : en
Publisher: PeriplusEdition
Release Date : 2005-10-15
Absolut Sequel written by Richard W. Lewis and has been published by PeriplusEdition this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-10-15 with Art categories.
CD-ROM contains: Videos of Absolut ads in Windows media, Quicktime, and Macromedia Flash formats.
Nonsense
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Author : Jamie Holmes
language : en
Publisher: Crown
Release Date : 2015-10-13
Nonsense written by Jamie Holmes and has been published by Crown this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-13 with Psychology categories.
An illuminating look at the surprising upside of ambiguity—and how, properly harnessed, it can inspire learning, creativity, even empathy Life today feels more overwhelming and chaotic than ever. Whether it’s a confounding work problem or a faltering relationship or an unclear medical diagnosis, we face constant uncertainty. And we’re continually bombarded with information, much of it contradictory. Managing ambiguity—in our jobs, our relationships, and daily lives—is quickly becoming an essential skill. Yet most of us don’t know where to begin. As Jamie Holmes shows in Nonsense, being confused is unpleasant, so we tend to shutter our minds as we grasp for meaning and stability, especially in stressful circumstances. We’re hard-wired to resolve contradictions quickly and extinguish anomalies. This can be useful, of course. When a tiger is chasing you, you can’t be indecisive. But as Nonsense reveals, our need for closure has its own dangers. It makes us stick to our first answer, which is not always the best, and it makes us search for meaning in the wrong places. When we latch onto fast and easy truths, we lose a vital opportunity to learn something new, solve a hard problem, or see the world from another perspective. In other words, confusion—that uncomfortable mental place—has a hidden upside. We just need to know how to use it. This lively and original book points the way. Over the last few years, new insights from social psychology and cognitive science have deepened our understanding of the role of ambiguity in our lives and Holmes brings this research together for the first time, showing how we can use uncertainty to our advantage. Filled with illuminating stories—from spy games and doomsday cults to Absolut Vodka’s ad campaign and the creation of Mad Libs—Nonsense promises to transform the way we conduct business, educate our children, and make decisions. In an increasingly unpredictable, complex world, it turns out that what matters most isn’t IQ, willpower, or confidence in what we know. It’s how we deal with what we don’t understand.
The Copywriter S Toolkit
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Author : Margo Berman
language : en
Publisher: John Wiley & Sons
Release Date : 2012-07-19
The Copywriter S Toolkit written by Margo Berman and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-19 with Social Science categories.
Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter’s Toolkit book will sharpen your copywriting skills whatever your level. Introduces essential conceptual strategies and key writing techniques for result-driven copy Provides practical advice on writing for specific media including: print, radio, TV, websites, blogs, social media, ambient, digital, direct mail, product packaging, and viral marketing Covers all areas of copy development: on-strategy and on-target messaging; headline and slogan creation; brand personality and tone of voice; broadcast production conceptualization and print / digital typesetting consideration Presents innovative visual examples from exciting multimedia campaigns, comments from copywriters at world-renowned agencies, inspiring radio scripts, TV scripts and storyboards, effective blog posts, imaginative package copy, and more Shares invaluable writing tips and insights from award-winning copywriters currently at global agencies Includes supplementary website an instructor’s manual, sample syllabus, PowerPoint presentations, and creative assignments, as well as student study aids, flashcards, podcasts and/or webinars by the author, and links to sample and featured campaigns, agencies, and related videos
Persuasive Games
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Author : Ian Bogost
language : en
Publisher: MIT Press
Release Date : 2010-08-13
Persuasive Games written by Ian Bogost and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-08-13 with Games & Activities categories.
An exploration of the way videogames mount arguments and make expressive statements about the world that analyzes their unique persuasive power in terms of their computational properties. Videogames are an expressive medium, and a persuasive medium; they represent how real and imagined systems work, and they invite players to interact with those systems and form judgments about them. In this innovative analysis, Ian Bogost examines the way videogames mount arguments and influence players. Drawing on the 2,500-year history of rhetoric, the study of persuasive expression, Bogost analyzes rhetoric's unique function in software in general and videogames in particular. The field of media studies already analyzes visual rhetoric, the art of using imagery and visual representation persuasively. Bogost argues that videogames, thanks to their basic representational mode of procedurality (rule-based representations and interactions), open a new domain for persuasion; they realize a new form of rhetoric. Bogost calls this new form "procedural rhetoric," a type of rhetoric tied to the core affordances of computers: running processes and executing rule-based symbolic manipulation. He argues further that videogames have a unique persuasive power that goes beyond other forms of computational persuasion. Not only can videogames support existing social and cultural positions, but they can also disrupt and change these positions themselves, leading to potentially significant long-term social change. Bogost looks at three areas in which videogame persuasion has already taken form and shows considerable potential: politics, advertising, and learning.
Vodka
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Author : Victorino Matus
language : en
Publisher: Rowman & Littlefield
Release Date : 2014-07-01
Vodka written by Victorino Matus and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-01 with Cooking categories.
It began as poisonous rotgut in Medieval Russia—Ivan the Terrible liked it, Peter the Great loved it—but this grain alcohol “without distinctive character, aroma, taste, or color” has become our uncontested king of spirits. Over a th
Street Smart Advertising
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Author : Margo Berman
language : en
Publisher: Rowman & Littlefield Publishers
Release Date : 2010-09-16
Street Smart Advertising written by Margo Berman and has been published by Rowman & Littlefield Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-16 with Business & Economics categories.
Even the most creative minds need stimulation. Inspiration can come from examples of exceptional work, exercises designed to motivate, or time to reflect. The more inventive pieces the mind takes in, the more resources it has to draw from. Street Smart Advertising: How to Win the Battle of the Buzz contains countless examples designed to jump-start the right side of the brain. Margo Berman's book is packed with memorable uses of new media, exciting on-strategy marketing, creative online work, and insightful quotes by giants in the advertising industry. She offers innovative techniques to generate 'sticky' slogans and headlines, easy-to-apply copywriting tips, and practical revision strategies. Berman has updated the book to reflect how online media has changed its approach from 'pushing' information to the audience to 'pulling' - i.e., engaging the audience in a brand. By using social networking groups like Facebook and Twitter, the author points out, even small companies can have a giant digital footprint by leveraging their online presence, offering relevant insights, and stimulating consumer-created content. In tough economic times, Berman says, savvy advertisers don't need huge budgets to engage the audience and create forums for them to share ideas. The biggest change in marketing is reaching people through new touch points: through audience intersection, viral marketing, and online dialogues. As Street Smart Advertising makes clear, those who become victorious in this new marketing arena will win the battle of the buzz.
The Publishers Weekly
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Author :
language : en
Publisher:
Release Date : 2005
The Publishers Weekly written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with American literature categories.
Library Journal
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Author :
language : en
Publisher:
Release Date : 2005
Library Journal written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Libraries categories.
Publicidad 360
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Author : Alejandro Álvarez Nobell
language : en
Publisher: Ediciones Universidad San Jorge
Release Date : 2014-03-14
Publicidad 360 written by Alejandro Álvarez Nobell and has been published by Ediciones Universidad San Jorge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-14 with Business & Economics categories.
Esta publicación es fruto de la reflexión de, fundamentalmente, docentes del ámbito de la comunicación y de la publicidad basada en la necesidad de aunar fuerzas para ofrecer una obra de conjunto que intenta ver la publicidad como un hecho global y no solo aislado de la comunicación comercial. La presente obra profundiza en el valor de la publicidad y su importancia contemporánea, desde una perspectiva holística y con el objetivo de querer ser una publicación didáctica y de reflexión.
Our Lady Of The Absolute
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Author : Resa Nelson
language : en
Publisher: Independently Published
Release Date : 2022-08-07
Our Lady Of The Absolute written by Resa Nelson and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-07 with categories.
Our Lady of the Absolute is the sequel to Murder in the Black Land. Ancient Egypt meets the modern day in this historical fantasy novel. To save her husband's soul from destruction, an innocent and trusting woman delves into a web of lies and manipulation. She doesn't know the local priests have sent a serial killer to stop her from uncovering the truth that would end their power. In an alternate history where a modern-day country worships the gods of ancient Egypt, Meres is horrified to see her husband nailed into a sarcophagus and thrown into the river during a festival day. It wasn't supposed to happen. Everything is going terribly wrong. Why would the priests want to kill him? Running away from the White-Walled City and the temple she loves, Meres hides in the desert of The Black Land, determined to follow the river and find her husband's body to rescue his soul before it's destroyed forever. But nothing she encounters makes sense ... until she meets someone with a wild claim about the recent and secret murder of her husband's sister and nieces. Why is his family being killed? Does that mean Meres will be next? Determined to uncover the truth, Meres doesn't know she'll soon come face-to-face with a terrifying serial killer. Nor does she realize that the fate of the entire nation rests on her shoulders. Our Lady of the Absolute is the sequel to Murder in the Black Land. If you like ancient Egypt, historical fantasy blended with a modern-day setting, and plenty of twists and turns, then you'll love Resa Nelson's tale of heroic women, courage, and determination.