Street Smart Advertising
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Street Smart Advertising
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Author : Margo Berman
language : en
Publisher: Rowman & Littlefield Publishers
Release Date : 2010-09-16
Street Smart Advertising written by Margo Berman and has been published by Rowman & Littlefield Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-16 with Social Science categories.
Even the most creative minds need stimulation. Inspiration can come from examples of exceptional work, exercises designed to motivate, or time to reflect. The more inventive pieces the mind takes in, the more resources it has to draw from. Street Smart Advertising: How to Win the Battle of the Buzz contains countless examples designed to jump-start the right side of the brain. Margo Berman's book is packed with memorable uses of new media, exciting on-strategy marketing, creative online work, and insightful quotes by giants in the advertising industry. She offers innovative techniques to generate 'sticky' slogans and headlines, easy-to-apply copywriting tips, and practical revision strategies. Berman has updated the book to reflect how online media has changed its approach from 'pushing' information to the audience to 'pulling' - i.e., engaging the audience in a brand. By using social networking groups like Facebook and Twitter, the author points out, even small companies can have a giant digital footprint by leveraging their online presence, offering relevant insights, and stimulating consumer-created content. In tough economic times, Berman says, savvy advertisers don't need huge budgets to engage the audience and create forums for them to share ideas. The biggest change in marketing is reaching people through new touch points: through audience intersection, viral marketing, and online dialogues. As Street Smart Advertising makes clear, those who become victorious in this new marketing arena will win the battle of the buzz.
Street Smart Advertising How To Win The Battle Of The Buzz
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Author : Berman
language : en
Publisher:
Release Date : 2009-02-01
Street Smart Advertising How To Win The Battle Of The Buzz written by Berman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-02-01 with categories.
Even the most creative mind needs stimulation. The more inventive pieces it takes in, the more resources it has to draw from. That's why, for instance, many advertising creatives keep their own clip files. Street-Smart Advertising contains a plethora of
Street Smart Internet Marketing
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Author : Justin Michie
language : en
Publisher: Street Smart Internet Market
Release Date : 2006
Street Smart Internet Marketing written by Justin Michie and has been published by Street Smart Internet Market this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Electronic commerce categories.
Streetsmart Marketing
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Author : Jeff Slutsky
language : en
Publisher: Wiley
Release Date : 1989-06-21
Streetsmart Marketing written by Jeff Slutsky and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989-06-21 with Business & Economics categories.
A ``how-to'' guide to low-cost, effective marketing for small businesses and franchises. Shows you how to out-think the competition without out-spending them. Includes case histories of successful low-cost publicity campaigns that make for lively reading. Includes a wealth of tips on how to get press coverage without paying for it, increase sales through ``grass-roots'' marketing, get publicity exposure by promoting charities, manage inexpensive promotions with the help of local organizations, and negotiate the best possible local radio, television, newspaper, or outdoor advertising deal.
The Street Smart Salesman
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Author : Anthony Belli
language : en
Publisher: John Wiley & Sons
Release Date : 2012-05-29
The Street Smart Salesman written by Anthony Belli and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-29 with Business & Economics categories.
GROWING UP IN POVERTY, every day is a battle with fear, stress, and anxiety. Mistakes, misreads, misplays, miscalculations: all can end in missed opportunities that may never come again. The struggles of the poor demand courage, stamina, constant re-ordering of priorities, and the need for winning strategies. Salespeople from entry-level cold callers to wily veterans suffer much the same anxieties but lack the street-smart skills that a deeply deprived childhood demands: adapt or die,while still having fun! Author Anthony Belli is a millionaire high-performance salesman and sales force manager who grew up dirt poor in East Harlem, New York. Often hungry and without a cent in his pocket, as a child, Belli became expert in the highly creative art of person-to-person negotiation using a variety of risk- managed, cash-producing techniques to underwrite his next slice of pizza, tactics he describes as "eating without stealing." The Street-Smart Salesman imparts Belli's hard-earned wisdom and advice to the lasting benefit of a salesperson's bottom line and ability to sleep at night. Populated with real-life characters from Belli's old neighborhood deadbeat landlord, hooker with a heart, mobbed-up candy store owner, countless junkies, winos, and wiseguys this unflinching memoir teaches how the survival skills of the honest poor can be used to maximize success in sales. Belli's wholly unconventional, ghetto-tested strategies include: Minimize cold-calling: Using customers' networks to supply your pipeline Recognition that sales are driven by emotions not logic, and not price Playing dumb: When to talk and when to shut up Why hope is your enemy and reality your friend Ways to play a last-minute balky customer Prioritizing for profit And more! Belli's hard-earned insights defy conventional sales training wisdom by valuing humility, creativity, attention, and improvisation over the vaunted one-two punch of ceaseless script recitation accompanied by free samples. Take his advice to heart, and watch your anxiety recede as your fortunes grow.
Street Smart Network Marketing
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Author : Robert Butwin
language : en
Publisher: Three Rivers Press
Release Date : 1997
Street Smart Network Marketing written by Robert Butwin and has been published by Three Rivers Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
Caution: This book could turbo-charge your MLM career! At last—here’s a serious how-to book that shows you the ropes of successful network marketing—from someone who knows and has the track record to prove it. Learn how to build a powerfully successful network marketing business of your own and create the lifestyle of your dreams—while avoiding all the potential pitfalls of “learning the hard way.”
Street Smart
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Author : Gabriel Roth
language : en
Publisher: Transaction Publishers
Release Date : 2011-12-31
Street Smart written by Gabriel Roth and has been published by Transaction Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-12-31 with Political Science categories.
The poor health of today's roads--a subject close to the hearts of motorists, taxpayers, and government treasurers around the world--has resulted from faulty incentives that misdirect government decision-makers, according to the contributors to Street Smart. During the 1990s, bad government decision-making resulted in the U.S. Interstate Highway System growing by only one seventh the rate of traffic growth. The poor maintenance of existing roads is another concern. In cities around the world, highly political and wasteful government decision-making has led to excessive traffic congestion that has created long commutes, reduced safety, and caused loss of leisure time. Street Smart examines the privatization of roads in theory and in practice. The authors see at least four possible roles for private companies, beyond the well-known one of working under contract to design, build, or maintain governmentally provided roads. These include testing and licensing vehicles and drivers; management of government-owned facilities; franchising; and outright private ownership. Two chapters describe the history of private roads in the United Kingdom and the United States. Contemporary examples are provided of road pricing, privatizing, and contracting out are evident in environs as diverse as Singapore, Southern California, and Scandinavia, and cities as different as Bergen, Norway, and London, England. Finally, several chapters examine strategies for implementing privatization. The principles governing providing scarce resources in free societies are well known. We apply them to such necessities as energy, food, and water so why not to "road space"? The main obstacle to private, or semi-private, ownership of roads is likely to remain the reluctance of the political class to give up a lucrative source of power and influence. Those who want decisions about road services to be controlled by the interplay of consumers and suppliers in free markets, rather than by politicians, will have to explain the need for change. Street Smart makes a powerful case for the need for change and sheds light on the complex issues involved. Gabriel Roth is a transport and privatization consultant and a research fellow at the Independent Institute in Oakland, California.
Street Smart Franchising
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Author : Joe Mathews
language : en
Publisher: Entrepreneur Press
Release Date : 2011-05-01
Street Smart Franchising written by Joe Mathews and has been published by Entrepreneur Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-01 with Business & Economics categories.
Experienced franchisees and franchisors tell entrepreneurs what they need to know before they buy a franchise. Second edition includes a sample copy of the entire UFOC plus 40% new and updated examples. This straight-shooting franchise guide goes beyond the “how to” to teach potential franchisees what to expect when starting a franchise. Real life stories from the trenches illustrate how to cope with the difficulties a franchise presents. The author reveals the personality types most likely to succeed at franchising, and identifies entrepreneurial traits that may increase risk of failure. Plus, it takes an in-depth look at the research and investigation of a franchise, something glossed over in most franchise books.
The Brains Behind Great Ad Campaigns
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Author : Margo Berman
language : en
Publisher: Rowman & Littlefield Publishers
Release Date : 2009-07-16
The Brains Behind Great Ad Campaigns written by Margo Berman and has been published by Rowman & Littlefield Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-07-16 with Social Science categories.
Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.
Street Smart Entrepreneur
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Author : Jay Goltz
language : en
Publisher: Addicus Books
Release Date : 2013-03-01
Street Smart Entrepreneur written by Jay Goltz and has been published by Addicus Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-01 with Business & Economics categories.
Small firms in Chicago employ more than 1.6 million individuals—nearly 50 percent of the private work force, according to a new study released this fall by the Small Business Administration. The survey, which defines small firms as those employing less than 500 people, also shows that these businesses generate 47 percent of the area's total receipts of $278 billion dollars. However, SBA statistics also reveal that, on average, of the small businesses starting today, 53 percent will not be in business four years from now. Of these closings, it's estimated that 15 percent will close due to business failures. Chicago businessman Jay Goltz understands what it takes for a small business to succeed. During the past twenty years he has owned and operated Artists' Frame Service in Chicago. Goltz started the business in 1978, and today it's the largest, custom retail picture framing facility in the world. Now, Goltz shares some his secrets of success.