Accidental Branding
DOWNLOAD
Download Accidental Branding PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Accidental Branding book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Accidental Branding
DOWNLOAD
Author : David Vinjamuri
language : en
Publisher: John Wiley & Sons
Release Date : 2008-03-31
Accidental Branding written by David Vinjamuri and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-03-31 with Business & Economics categories.
Every year, thousands of new business are started by people with no knowledge of modern marketing at all?and some of them survive and thrive. Accidental Branding tells the story of seven "accidental" brands and how their founders beat bigger competitors by breaking the standard rules of marketing. Successful brands like Burt's Bees, J. Peterman, and Clif Bar reveal how doing things differently can lead to big-time success. If you're an entrepreneur or a marketer, this guide will show you how to build stronger brands.
The Accidental Marketer
DOWNLOAD
Author : Tom Spitale
language : en
Publisher: John Wiley & Sons
Release Date : 2014-03-04
The Accidental Marketer written by Tom Spitale and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-04 with Business & Economics categories.
A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all kinds, many businesses are hiring scientists, engineers, and designers to fulfill strategic marketing and product management roles. The Accidental Marketer is a practical guide for employees who are now responsible for developing strategy. These marketers will be able to immediately and successfully apply the ten tools featured in the book to create powerful strategies that increase sales and profits for any product in any industry. Explains how great marketers uncover insights about customers that competitors miss and use new insights to create a range of strategic options for their marketing plans Shows how the best marketers execute their strategies through developing innovative branding and communication plans and value propositions The Accidental Marketer allows any inexperienced marketer to step into a new role and develop an effective strategy.
Branding And Positioning In Base Of The Pyramid Markets In Africa
DOWNLOAD
Author : Charles Blankson
language : en
Publisher: Routledge
Release Date : 2019-09-10
Branding And Positioning In Base Of The Pyramid Markets In Africa written by Charles Blankson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-10 with Business & Economics categories.
Brand management to sustain corporate reputation and customer loyalty is essential for both multinationals and indigenous fi rms in Africa. This book provides a practical overview of country branding and positioning activities in Africa, based on a broad defi nition of base of the pyramid (BoP) marketing, which includes both goods and services, as well as business-to-business marketing, corporate branding, and country branding. The text highlights branding strategies that can be adopted in BoP markets, as well as marketing mix strategies appropriate for much of the continent. Taking into account the role of social networks, culture, and religion, the book explores avenues for developing and building competitive advantage, and how African countries can leverage country branding as part of the development process. The book is ideal for researchers, educators and advanced students in international marketing, management, and brand strategy who are interested in the unique branding characteristics of the African continent.
Making Waves
DOWNLOAD
Author : Mark Ramsey
language : en
Publisher: iUniverse
Release Date : 2008-11
Making Waves written by Mark Ramsey and has been published by iUniverse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-11 with Radio broadcasing categories.
Radio is on the verge all right, but on the verge of what? Are we on the cusp of a new renaissance, a time of unprecedented excitement and opportunity? Or are we headed, as some naysayers argue, towards an industry-wide twilight? Making Waves argues that it's the former, not the latter. This book can help any broadcaster navigate a digital wonderland of infinite choice and endless competition. Dive in. The water's fine. Let's make some waves. Foreword by Greater Media CEO Peter Smyth.
Entrepreneurial Women
DOWNLOAD
Author : Louise Kelly
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2014-08-11
Entrepreneurial Women written by Louise Kelly and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-11 with Business & Economics categories.
Women are now leading companies and other enterprises in significant numbers—in developing countries as well as the Western world. This set examines the specific ways in which entrepreneurial women create success and considers how the growing prevalence of female entrepreneurs will change the world. This two-volume work provides balanced and thorough coverage of women entrepreneurs in multicultural and international contexts as well as in the Western world. Entrepreneurial Women: New Management and Leadership Models explores how women everywhere are empowering themselves socially and economically through entrepreneurship and business ownership. The contributors consider how discrimination against women in the workplace can contribute to the inspiration to become business owners in the first place and document the experiences of African American women entrepreneurs as well as women in distinct settings such as China, Africa, rural Jamaica, and Silicon Valley. The work draws on empirical studies, data sets, case studies, and descriptions of career trajectories to portray the realities of women entrepreneurs today. Readers will understand the distinctive challenges and opportunities involved with the entrepreneurship process for women-owned businesses, grasp how women have overcome their disadvantages in getting funding and accessing capital, and learn about the unique management and leadership style of women entrepreneurs.
Brandraising
DOWNLOAD
Author : Sarah Durham
language : en
Publisher: John Wiley & Sons
Release Date : 2009-12-21
Brandraising written by Sarah Durham and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12-21 with Business & Economics categories.
In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising.
Marketing Strategy
DOWNLOAD
Author : Paul Fifield
language : en
Publisher: Routledge
Release Date : 2012-07-26
Marketing Strategy written by Paul Fifield and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-26 with Business & Economics categories.
Marketing Strategy strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business. Marketing and strategy are about relationships between people and this is brought clearly into focus in the text. The marketing practitioner will find this an accomplished book on the role of the marketing director in the successful organization of the year 2000 and beyond. Managers, outside that specialism will be able to understand the pivotal role of marketing in the business strategy process while students will value the bridge it creates between academic theory and practical implementation of marketing in an increasingly competitive environment. Key aims of the book are: * developing a business strategy * devising a marketing strategy * implementing a marketing strategy
Ultimate Guide To Optimizing Your Website
DOWNLOAD
Author : Jon Rognerud
language : en
Publisher: Entrepreneur Press
Release Date : 2014-02-18
Ultimate Guide To Optimizing Your Website written by Jon Rognerud and has been published by Entrepreneur Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-18 with Business & Economics categories.
Revised edition of the author's Ultimate guide to search engine optimization.
Design By Accident
DOWNLOAD
Author : James Francis O'Brien
language : en
Publisher:
Release Date : 1968
Design By Accident written by James Francis O'Brien and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1968 with Art categories.
The Quality Street Girls Quality Street Book 1
DOWNLOAD
Author : Penny Thorpe
language : en
Publisher: HarperCollins
Release Date : 2018-11-15
The Quality Street Girls Quality Street Book 1 written by Penny Thorpe and has been published by HarperCollins this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-15 with Fiction categories.
A delicious and heartwarming novel featuring the girls working at the nation’s favourite wrapped chocolate factory.