The Accidental Marketer
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The Accidental Marketer
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Author : Tom Spitale
language : en
Publisher: John Wiley & Sons
Release Date : 2014-03-04
The Accidental Marketer written by Tom Spitale and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-04 with Business & Economics categories.
A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all kinds, many businesses are hiring scientists, engineers, and designers to fulfill strategic marketing and product management roles. The Accidental Marketer is a practical guide for employees who are now responsible for developing strategy. These marketers will be able to immediately and successfully apply the ten tools featured in the book to create powerful strategies that increase sales and profits for any product in any industry. Explains how great marketers uncover insights about customers that competitors miss and use new insights to create a range of strategic options for their marketing plans Shows how the best marketers execute their strategies through developing innovative branding and communication plans and value propositions The Accidental Marketer allows any inexperienced marketer to step into a new role and develop an effective strategy.
The Accidental Marketer Case Book
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Author : Mary Abbazia
language : en
Publisher:
Release Date : 2024-01-12
The Accidental Marketer Case Book written by Mary Abbazia and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-12 with Business & Economics categories.
The Accidental Marketer Case Book tackles 10 strategic questions for today's marketers. Real-world cases offer timeless lessons & practical tools for duplicating success in your business.
The Accidental Library Marketer
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Author : Kathy Dempsey
language : en
Publisher:
Release Date : 2009
The Accidental Library Marketer written by Kathy Dempsey and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Language Arts & Disciplines categories.
"The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: They need to promote their libraries and services in the age of the internet, but they've never been taught how to do it effectively. This results-oriented A-to-Z guide by Kathy Dempsey--long-time editor of the Marketing Library Services newsletter--reveals the missing link between the everyday promotion librarians actually do and the "real marketing" that's guaranteed to assure funding, excite users, and build stronger community relationships. Combining real-life examples, expert advice, and checklists in a reader-friendly style, The Accidental Library Marketer is the complete how-to resource for successful library marketing and promotion."--Cover.
Accidental Branding
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Author : David Vinjamuri
language : en
Publisher: John Wiley & Sons
Release Date : 2008-03-31
Accidental Branding written by David Vinjamuri and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-03-31 with Business & Economics categories.
Every year, thousands of new business are started by people with no knowledge of modern marketing at all?and some of them survive and thrive. Accidental Branding tells the story of seven "accidental" brands and how their founders beat bigger competitors by breaking the standard rules of marketing. Successful brands like Burt's Bees, J. Peterman, and Clif Bar reveal how doing things differently can lead to big-time success. If you're an entrepreneur or a marketer, this guide will show you how to build stronger brands.
Marketing Inside Out
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Author : Srinivasan Siva Rao
language : en
Publisher: Notion Press
Release Date : 2020-07-19
Marketing Inside Out written by Srinivasan Siva Rao and has been published by Notion Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-19 with Business & Economics categories.
MARKETING INSIDE OUT is for knowledge-seeking students and marketing enthusiasts, who are interested to learn and give impetus to their careers in the field of marketing. For budding and experienced professionals, this book is an useful companion to reinforce their understanding of marketing. In the recent years, online marketing and futuristic marketing gained a lot of traction. Some people have plunged into online marketing and futuristic marketing without having a solid understanding of marketing. This book is an easy guide that will help enhance their knowledge and understanding about marketing. Divided into various topics, this book provides holistic information on marketing concepts, frameworks, terminologies, advertising platforms, strategies, and metrics in simple words. This book also brings out the difference and the correct usage of the marketing terminologies that marketers interchangeably use. This book also touches upon the importance of economics, production strategies, inventory management, and consumer psychology that influence marketing strategies. To make the reading as well as the learning process interactive, the author has included interesting quizzes at the end of some chapters for readers to work on and get a better understanding of the marketing concepts.
The Accidental Hft Firm
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Author : Matt Hurd
language : en
Publisher:
Release Date : 2019-04-30
The Accidental Hft Firm written by Matt Hurd and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-30 with categories.
The Accidental Business Nomad
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Author : Kyle Hegarty
language : en
Publisher: Hachette UK
Release Date : 2020-08-27
The Accidental Business Nomad written by Kyle Hegarty and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-27 with Business & Economics categories.
"This is the Indiana Jones of international business." Csaba Toth An unvarnished, story-driven, practical guide to working across cultures. The book features real stories of companies going global and highlights the realities of doing business overseas in a post-globalization world. Each story gives fascinating insights and lessons into the cultural realities and unexpected surprises of modern globalization. The Accidental Business Nomad is for anyone working in a more global environment and who is looking to gain critical insights and communications skills needed for a shrinking world. As Managing Director of TSL Marketing's Leadership Nomad group, Kyle Hegarty has deciphered the culture code of doing business in Asia and the fastest growing markets. Hegarty reports on his triumphs and failures, including tales where unexpected lessons abound. The result is a no-holds-barred, gritty, and unvarnished guide to doing business across cultures. Readers will learn: · Why up to 70 percent of international ventures fail due to cultural issues, and how to avoid becoming a casualty · How to navigate the invisible language of cultural misunderstandings · Cross-cultural communications skills everyone in business needs to know · The art and science of personality profiling and quick short-cuts to understanding people · What outsourced call centers can teach us about the future of global communication · How to find inspiration and innovation in the most unlikely of places
Networking Is A Curable Condition
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Author : Bill Snow
language : en
Publisher: CreateSpace
Release Date : 2015-05-12
Networking Is A Curable Condition written by Bill Snow and has been published by CreateSpace this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-12 with categories.
Are you dissatisfied with your networking? Are you struggling to start your career? Are you a "seasoned" professional trying to find a new job or perhaps a new career direction? Are your sales people struggling to connect with prospects? Are you interested in learning about some strategies and tactics that can help you and your people remedy these challenges? And are you hoping to do that by spending as little money as possible? If so, then Bill Snow has the book for you! Networking Is A Curable Condition is a fast paced, insightful, and often humorous book that describes how author, speaker, and investment banker Bill Snow turned career indifference into a self-published book, job opportunities, a book deal with a larger publisher, and quite a bit of networking know-how. And he does so for the low, low price of 99 measly US cents. Networking Is A Curable Condition explains what author Bill Snow did to jump-start his career, connect with others, and create opportunities for himself (and others). Readers will learn the power of offering instead of asking, examine their strengths and weaknesses, learn how they learn, replace their elevator pitch with a golf ball pitch, and will be given some fresh ideas about job titles and descriptions. You'll never look at the terms "business development" or "thought leader" the same way again. Networking Is A Curable Condition is almost free...and worth the price!
The Accidental Soberista
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Author : Kate Gunn
language : en
Publisher: Gill & Macmillan Ltd
Release Date : 2021-04-02
The Accidental Soberista written by Kate Gunn and has been published by Gill & Macmillan Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-02 with Biography & Autobiography categories.
Kate Gunn was a social drinker, usually having a few drinks about three nights a week. But she had an inkling that alcohol was holding her back from getting on top of her life, and the hangovers were getting worse. So when Kate's partner had to take a break from alcohol for a month, she decided to dip her toe in the water in solidarity with him and try being a non-drinker too. Not long into her transformational journey, Kate discovered that breaking free from alcohol improved every single aspect of her life: from relationships to health to work to happiness. In The Accidental Soberista, Kate chronicles the challenges and obstacles on the path to giving herself the greatest gift she has ever received - freedom from alcohol. Whether you're sober-curious or want to remove the final obstacle in the way of your own health and life goals, this could be just the journey for you too.
Predictive Marketing
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Author : Omer Artun
language : en
Publisher: John Wiley & Sons
Release Date : 2015-08-06
Predictive Marketing written by Omer Artun and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-06 with Business & Economics categories.
Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing, and this book provides a blueprint for navigating the transition from creative- to data-driven marketing, from one-size-fits-all to one-on-one, and from marketing campaigns to real-time customer experiences. You'll learn how to use machine-learning technologies to improve customer acquisition and customer growth, and how to identify and re-engage at-risk or lapsed customers by implementing an easy, automated approach to predictive analytics. Much more than just theory and testament to the power of personalized marketing, this book focuses on action, helping you understand and actually begin using this revolutionary approach to the customer experience. Predictive analytics can finally make personalized marketing a reality. For the first time, predictive marketing is accessible to all marketers, not just those at large corporations — in fact, many smaller organizations are leapfrogging their larger counterparts with innovative programs. This book shows you how to bring predictive analytics to your organization, with actionable guidance that get you started today. Implement predictive marketing at any size organization Deliver a more personalized marketing experience Automate predictive analytics with machine learning technology Base marketing decisions on concrete data rather than unproven ideas Marketers have long been talking about delivering personalized experiences across channels. All marketers want to deliver happiness, but most still employ a one-size-fits-all approach. Predictive Marketing provides the information and insight you need to lift your organization out of the campaign rut and into the rarefied atmosphere of a truly personalized customer experience.