The Accidental Library Marketer
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The Accidental Library Marketer
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Author : Kathy Dempsey
language : en
Publisher:
Release Date : 2009
The Accidental Library Marketer written by Kathy Dempsey and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Language Arts & Disciplines categories.
"The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: They need to promote their libraries and services in the age of the internet, but they've never been taught how to do it effectively. This results-oriented A-to-Z guide by Kathy Dempsey--long-time editor of the Marketing Library Services newsletter--reveals the missing link between the everyday promotion librarians actually do and the "real marketing" that's guaranteed to assure funding, excite users, and build stronger community relationships. Combining real-life examples, expert advice, and checklists in a reader-friendly style, The Accidental Library Marketer is the complete how-to resource for successful library marketing and promotion."--Cover.
The Accidental Librarian
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Author : Pamela H. MacKellar
language : en
Publisher: Information Today, Inc.
Release Date : 2008
The Accidental Librarian written by Pamela H. MacKellar and has been published by Information Today, Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Language Arts & Disciplines categories.
An American librarian who has worked in a wide range of situations over the past quarter century, MacKellar offers a guide for people who find themselves working as a librarian but have had no training in the field. Among her topics are what libraries and librarians are, developing a collection, retrieving and disseminating information, management essentials, removing barriers, public access computers, and librarian certification.
Library Marketing Basics
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Author : Mark Aaron Polger
language : en
Publisher: Bloomsbury Publishing PLC
Release Date : 2019-03-26
Library Marketing Basics written by Mark Aaron Polger and has been published by Bloomsbury Publishing PLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-26 with Language Arts & Disciplines categories.
Here is an accessible, step-by-step, easy to understand, and hands-on resource for any librarian who is interested in learning basic marketing tips to raise the profile of their library. While other books on library marketing are dense and assume that the library has a full-time marketing staff person, a publicist, a graphic designer, and a big fat budget., this book offers tips and tricks (often free) that any librarian can do to market the library. It will focus on the small changes to the services a library provides to raise its profile. Library Marketing Basics is designed for beginners who are new to library marketing. Any librarian can market their library, but they must understand what true marketing is all about, and how to do it right. In this guide, you'll: Learn what true library marketing is, and what it’s not Plan a large scale marketing campaign / awareness campaign on a shoestring budget Learn how to market yourselves as librarians! Develop your own professional identity and brand Learn tips and tricks on obtaining buy-in from your colleagues and the entire organization, even if they are resistant! Learn how to develop relationships with stakeholders in order to raise the profile of your library You'll also find practical examples from the non-library /corporate sector on how to use currently existing marketing tools and apply them to your library. The book focuses on developing a “library” brand, in addition to creating an effective marketing plan, social media guidelines, identifying assessment tools, and providing best practices when developing signage, writing website vocabulary, and designing promotional materials. Library Marketing Basics will show that you don’t need a big budget to market the library. You just need a small team of like-minded colleagues to brainstorm creative ways to raise awareness with your audience. Marketing is all about the valuable intangible and tangible aspects (of your library) and how you connect them with your users.
The Accidental Library Manager
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Author : Rachel Singer Gordon
language : en
Publisher: Information Today, Inc.
Release Date : 2005
The Accidental Library Manager written by Rachel Singer Gordon and has been published by Information Today, Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Education categories.
"Included are insights from working library managers at different levels and in various types of libraries, addressing a wide range of management issues and situations. Not to be missed: comments from library staff about the qualities they appreciate - and the styles and attitudes they find counterproductive - in their own bosses."--Jacket.
The Accidental Duchess
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Author : Madeline Hunter
language : en
Publisher: Penguin
Release Date : 2014-06-03
The Accidental Duchess written by Madeline Hunter and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-03 with Fiction categories.
From New York Times bestselling author Madeline Hunter comes this seductive tale of a headstrong young lady, a scandalous manuscript, and the iron-willed duke determined to save her from her ruin. For fans of Mary Balogh, Eloisa James, and Julia Quinn. When Lady Lydia Alfreton is blackmailed over the shocking contents of a manuscript she once wrote, she must go to the most desperate of measures to raise the money to buy back the ill-considered prose: agreeing to an old wager posed by the arrogant, dangerous Duke of Penthurst. At least Penthurst is a man she wouldn’t mind fleecing—and she’s confident she’ll win. Penthurst long ago concluded Lydia was a woman in search of ruinous adventure, but even he is surprised when she arrives at his house ready to bet her innocence against his ten thousand pounds—a wager he only proposed to warn her off gambling. When she loses to a simple draw of the cards, Lydia is shocked. Now, her problems are twofold: a blackmailer determined to see her pay and a duke determined to tame her rebellious ways. One misstep and Lydia could find herself ruined—or bound to the seductive man who would make her his duchess.
The Library Marketing Toolkit
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Author : Ned Potter
language : en
Publisher: Facet Publishing
Release Date : 2012-06-23
The Library Marketing Toolkit written by Ned Potter and has been published by Facet Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-23 with Business & Economics categories.
This Toolkit provides you with everything you need to successfully market any library. As libraries continue to fight for their survival amid growing expectations, competition from online sources and wavering public perceptions, effective marketing is increasingly becoming a critical tool to ensure the continued support of users, stakeholders and society as a whole. This unique practical guide offers expert coverage of every element of library marketing and branding for all sectors including archives and academic, public and special libraries, providing innovative and easy-to-implement techniques and ideas. The book is packed with case studies highlighting best practice and offering expert advice from thought-leaders including David Lee King and Alison Circle (US), Terry Kendrick and Rosemary Stamp (UK), Alison Wallbutton (New Zealand) and Rebecca Jones (Canada), plus institutions at the cutting-edge of library marketing including the British Library, New York Public Library, the National Archive, Cambridge University, JISC, the National Library of Singapore and the State Library of New South Wales. The key topics covered in the text are: • Seven key concepts for marketing libraries • Strategic marketing • The library brand • Marketing and the library building • An introduction to marketing online • Marketing with social media • Marketing with new technologies • Marketing and people • Internal marketing • Library advocacy as marketing • Marketing Special Collections and archives. Readership: The book is supplemented by a companion website and is essential reading for anyone involved in promoting their library or information service, whether at an academic, public or special library or in archives or records management. It’s also a useful guide for LIS students internationally who need to understand the practice of library marketing.
Digital And Marketing Asset Management
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Author : Theresa Regli
language : en
Publisher: Rosenfeld Media
Release Date : 2016-08-02
Digital And Marketing Asset Management written by Theresa Regli and has been published by Rosenfeld Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-02 with Computers categories.
The digital world is transitioning from text to media: photos, audio files, video clips, animations, games, and more. Enterprises of all kinds struggle with how to manage those media assets. Digital professionals who want to master the life cycles behind creating, storing, and reusing media need the inside scoop on how digital and media asset management technology really works.
Reincarnation Stories
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Author : Kim Deitch
language : en
Publisher: Fantagraphics Books
Release Date : 2019-10-16
Reincarnation Stories written by Kim Deitch and has been published by Fantagraphics Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-16 with Comics & Graphic Novels categories.
Kim Deitch made his name as an “underground” cartoonist — a contemporary of Spiegelman, Crumb, et. al. — but over the last three decades has simply been one of the most vital graphic novelists the medium has to offer, including acknowledged classics such as The Boulevard of Broken Dreams, Alias the Cat, and The Search for Smilin’ Ed. His new graphic novel, Reincarnation Stories, feels like the apotheosis of his career, an ambitiously sprawling tour de force exploring the concept of reincarnation. When Deitch was four years old, he began having memories of a time when he wore glasses. The problem was, he had never actually worn glasses. Then, one day, young Deitch is sitting outside his apartment building when an elderly man approaches him, excited. “Is it possible? Sid! SID PINCUS! Good God, man! You’ve changed. You’re smaller! And where are your glasses?” From here, Deitch weaves a dizzying path of reincarnation stories that spans the past, present, and future of human history, with appearances by Frank Sinatra, monkey gods, a forgotten cowboy star of the silver screen, a tribe of Native Americans that successfully resettled on the moon, and a parallel reality where Deitch himself is the megasuccessful creator of a series of kids books about a superhero called Young Avatar, who helps marginalized souls lead better lives and in his secret identity works as a carpenter. Did we mention Deitch’s spiritual nemesis (an incarnation of Judas Iscariot), Waldo the Cat? Deitch’s storytelling mastery has never been more fully on display that this rich tapestry of a graphic novel, certain to be a staple on 2019 “Best of ” year-end lists.
Incunabula In Transit
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Author : Lotte Hellinga
language : en
Publisher: BRILL
Release Date : 2018-02-12
Incunabula In Transit written by Lotte Hellinga and has been published by BRILL this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-12 with Language Arts & Disciplines categories.
Almost half a million books printed in the fifteenth century survive in collections worldwide. In Incunabula in Transit Lotte Hellinga explores how and where they were first disseminated. Propelled by the novel need to market hundreds of books, early printers formed networks with colleagues, engaged agents and traded Latin books over long distances. They adapted presentation to suit the taste of distinct readerships, local and remote. Publishing in vernacular languages required typographical innovations, as the chapter on William Caxton’s Flanders enterprise demonstrates. Eighteenth-century collectors dislodged books from institutions where they had rested since the sales drives of early printers. Erudite and entertaining, Hellinga’s evidence-based approach, linked to historical context, deepens understanding of the trade in early printed books.
The Intelligent Marketer S Guide To Data Privacy
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Author : Robert W. Palmatier
language : en
Publisher: Palgrave Macmillan
Release Date : 2019-02-05
The Intelligent Marketer S Guide To Data Privacy written by Robert W. Palmatier and has been published by Palgrave Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-05 with Business & Economics categories.
Firms are collecting and analyzing customer data at an ever increasing rate in response to evidence that data analytics (precision targeting, improved selling) generates a positive return. Yet efforts often ignore customers’ privacy concerns and feelings of vulnerability with long-term effects on customers’ trust, relationships, and ultimately financial performance. Big data, privacy, and cybersecurity often is relegated to IT and legal teams with minimal regard for customer relationships. This book fills the void by taking a customer-centric approach to privacy. It offers both defensive and offensive marketing-based privacy strategies that strongly position firms in today’s data-intensive landscape. The book also helps managers anticipate future consumer and legislative trends. Drawing from the authors’ own work and extant research, this book offers a compelling guide for building and implementing big data- and privacy-informed business strategies. Specifically, the book: · -Describes the consumer psychology of privacy · -Deconstructs relevant legal and regulatory issues · - Offers defensive privacy strategies · - Describes offensive privacy strategies · Provides an executive summary with the Six Tenets for Effective Privacy Marketing This book will be useful to managers, students, or the casual reader who is interested in how and why big data and consumer privacy are transforming business. Moving beyond summary privacy insights, the book also offers a detailed and compelling action plan for improving performance by protecting against privacy threats as well as developing and implementing offensive privacy strategy. In the future, many firms will be competing through an integrated, customer-centric big data privacy strategy and this book will guide managers in this journey.