Adapting To Evolving Consumer Experiences In Hospitality And Tourism
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Adapting To Evolving Consumer Experiences In Hospitality And Tourism
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Author : Machado Carvalho, Maria Amélia
language : en
Publisher: IGI Global
Release Date : 2024-11-01
Adapting To Evolving Consumer Experiences In Hospitality And Tourism written by Machado Carvalho, Maria Amélia and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-11-01 with Business & Economics categories.
The tourism industry faces various challenges, including environmental concerns and the rapid emergence of new technologies. To remain competitive, tourism companies must adapt, innovate, and anticipate future market needs. As consumers become more aware of social and environmental issues, tourism trends like ecotourism and indigenous tourism are gaining traction. Technology also plays a pivotal role, enhancing personalization and service delivery through innovations like AI and robotics. Additionally, the rise of online platforms and social media influencers has transformed how people plan and experience travel, highlighting the need for further research into these evolving dynamics. Adapting to Evolving Consumer Experiences in Hospitality and Tourism offers a comprehensive blend of theoretical insights and empirical research. It delves into sustainable practices, customer experiences, co-creation dynamics, technology-driven tourism encounters, and emerging paradigms in digital marketing. Covering topics such as artificial intelligence (AI), influencer marketing, and virtual tourism, this book is an excellent resource for professionals, graduate and postgraduate students, and researchers in the tourism and hospitality industry.
Ai Innovations For Customer Experience Optimization In The Service Sector
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Author : Aarabe, Mourad
language : en
Publisher: IGI Global
Release Date : 2025-05-08
Ai Innovations For Customer Experience Optimization In The Service Sector written by Aarabe, Mourad and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-05-08 with Business & Economics categories.
The rise of digital technology and the proliferation of customer data have created fertile ground for the application of AI in the services sector. Customers expect personalized, fluid, and proactive experiences in the current era. From chatbots and virtual assistants to predictive personalization and sentiment analysis, AI allows companies to gain deeper insight into their customers' needs and preferences, enabling them to deliver more tailored and effective customer experiences. AI Innovations for Customer Experience Optimization in the Service Sector addresses the theoretical, methodological, and empirical gaps in the academic and professional literature on using AI innovation solutions to optimize marketing processes and customer experiences. It encourages more rigorous and in-depth research to catalyze innovation and excellence in AI-based customer experience management, particularly in the services sector. Covering topics such as value creation, customer journey mapping effect, and telecommunications, this book is an excellent resource for marketing specialists, customer service managers, strategy manager, consultants, technology specialists, professionals, researchers, scholars, academicians, and more.
The Routledge Companion To International Hospitality Management
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Author : Marco A. Gardini
language : en
Publisher: Routledge
Release Date : 2020-11-09
The Routledge Companion To International Hospitality Management written by Marco A. Gardini and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-09 with Business & Economics categories.
The hospitality sector is facing increasing competition and complexity over recent decades in its development towards a global industry. The strategic response to this is still that hospitality companies try to grow outside their traditional territories and domestic markets, while the expansion patterns and M&A activities of international hotel and restaurant chains reflect this phenomenon. Yet, interestingly, the strategies, concepts, and methods of internationalization as well as the managerial and organizational challenges and impacts of globalizing the hospitality business are under-researched in this industry. While the mainstream research on international management offers an abundance of information and knowledge on topics, players, trends, concepts, frameworks, or methodologies, its ability to produce viable insights for the hospitality industry is limited, as the mainstream research is taking place outside of the service sector. Specific research directions and related cases like the international dimensions of strategy, organization, marketing, sales, staffing, control, culture, and others to the hospitality industry are rarely identifiable so far. The core rationale of this book is therefore to present newest insights from research and industry in the field of international hospitality, drawing together recent scientific knowledge and state-of-the-art expertise to suggest directions for future work. It is designed to raise awareness on the international factors influencing the strategy and performance of hospitality organizations, while analyzing and discussing the present and future challenges for hospitality firms going or being international. This book will provide a comprehensive overview and deeper understanding of trends and issues to researchers, practitioners, and students by showing how to master current and future challenges when entering and competing in the global hospitality industry.
Open Innovation And Technology In Tourism And Hospitality
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Author : Ramos, Célia M.Q.
language : en
Publisher: IGI Global
Release Date : 2025-04-23
Open Innovation And Technology In Tourism And Hospitality written by Ramos, Célia M.Q. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-23 with Business & Economics categories.
Tourism and hospitality companies face different challenges related to sustainability, innovation, digital transformation, and consumer behavior. The adoption of innovative technologies has improved customer experience, optimized internal processes, and created new forms of traveler interactions. Tourism professionals must be prepared for a more high-tech, sustainability-oriented world that has become ingrained in daily life. However, the response to these challenges requires an open innovation approach, which involves collaboration with external partners and the creation of knowledge. Further research into this approach may revolutionize the way companies develop and implement new technologies. Open Innovation and Technology in Tourism and Hospitality explores how open innovation and technology shape the future of tourism and hospitality. It examines how companies can take advantage of these trends to remain competitive and relevant in today's market. Covering topics such as user-centered hospitality, thermalism, and healthy eating, this book is an excellent resource for entrepreneurs, managers, economists, business owners, researchers, academicians, and more.
Cases On Metaverse And Consumer Experiences
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Author : Gonçalves Rodrigues, Maria Antónia
language : en
Publisher: IGI Global
Release Date : 2025-02-27
Cases On Metaverse And Consumer Experiences written by Gonçalves Rodrigues, Maria Antónia and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-27 with Computers categories.
The metaverse represents a transformative shift in how individuals and businesses interact, blending physical and virtual realities to create immersive digital experiences. Its rapid evolution, driven by advancements in virtual reality, augmented reality, and extended reality, is reshaping industries such as education, healthcare, retail, and entertainment. With projections of significant market growth and increasing user adoption, the metaverse is redefining consumer behavior, business strategies, and economic models. As younger generations embrace virtual experiences and digital ownership, organizations must adapt to new forms of engagement and communication. Understanding the opportunities and challenges of this emerging digital landscape is essential for shaping its impact on society, commerce, and policymaking. Cases on Metaverse and Consumer Experiences explores the use of the metaverse in companies' marketing practices. It examines the development of new businesses, and the creation of consumer experiences using metaverse technology. This book covers topics such as ethics and law, machine learning, and patient care, and is a useful resource for academicians, researchers, business and marketing professionals, technology developers, entrepreneurs, policymakers, and more.
Marketing In Hospitality And Travel
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Author : Pratap Dixit
language : en
Publisher: Educohack Press
Release Date : 2025-02-20
Marketing In Hospitality And Travel written by Pratap Dixit and has been published by Educohack Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-20 with Travel categories.
"Marketing in Hospitality and Travel" is a comprehensive guidebook that explores the dynamic and evolving landscape of marketing within the hospitality and travel industries. We blend theoretical insights with practical strategies, offering a roadmap for professionals and businesses aiming to thrive in an increasingly competitive and consumer-driven market. We begin by exploring fundamental concepts of hospitality and travel marketing, highlighting the unique challenges and opportunities faced by businesses in these sectors. Our in-depth analysis of consumer behavior, market trends, and industry dynamics lays the foundation for strategic decision-making and marketing planning. A key theme of our book is the integration of technology and innovation in marketing strategies. We discuss the impact of AI, data analytics, virtual reality, and mobile platforms on customer engagement, personalization, and brand experiences. Case studies and examples illustrate how leading companies leverage these technologies to create memorable marketing campaigns. Sustainability and responsible tourism are also central themes. We examine the importance of eco-friendly practices, green certifications, and community engagement in shaping consumer perceptions and preferences. Strategies for promoting sustainability while enhancing guest experiences and driving business growth are explored in detail. Moreover, we cover essential topics such as digital marketing, content strategies, social media engagement, influencer partnerships, and customer relationship management. Practical frameworks, tools, and best practices are provided to help readers develop effective marketing plans, optimize budgets, and measure campaign success. With its comprehensive approach and real-world insights, "Marketing in Hospitality and Travel" is an indispensable resource for marketing professionals, business owners, students, and anyone interested in mastering the intricacies of marketing in the hospitality and travel industries.
Go Rural
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Author : DAVID SANDUA
language : en
Publisher: David Sandua
Release Date : 2024-01-27
Go Rural written by DAVID SANDUA and has been published by David Sandua this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-27 with Business & Economics categories.
This book is a comprehensive and detailed guide to turning a farmhouse into a charming and successful country hotel. With its 250 practical tips, it addresses every aspect of the process, from the initial idea to the day-to-day operation. Readers will discover how to conduct effective market research, design renovations with rustic charm, and apply novel marketing strategies to attract a diverse clientele. The book highlights the importance of sustainability and how to create unique guest experiences while maintaining a balance between rural authenticity and modern comfort. It is a must-have tool for any entrepreneur looking to explore the potential of rural tourism, combining a passion for the countryside with business skills to develop a profitable and rewarding project in the hospitality sector.
Utilizing Smart Technology And Ai In Hybrid Tourism And Hospitality
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Author : Kumar, Sanjeev
language : en
Publisher: IGI Global
Release Date : 2024-03-06
Utilizing Smart Technology And Ai In Hybrid Tourism And Hospitality written by Kumar, Sanjeev and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-06 with Business & Economics categories.
In an era where technology and hospitality converge, the models of travel and lodging are undergoing a transformative shift known as hybrid hospitality. As modern travelers' expectations evolve and digital transformation becomes a cornerstone across industries, the infusion of technology into hospitality is not merely an option but an imperative. A comprehensive resource is needed to explore the compelling forces driving the demand for enhanced technological capabilities within hybrid hospitality, specifically focusing on artificial intelligence (AI). Utilizing Smart Technology and AI in Hybrid Tourism and Hospitality delves into various themes integral to this investigation, from delivering personalized experiences to ensuring productivity and security in global hospitality. It directs attention to the infinite business opportunities unfolding worldwide and technology's profound impact on the tourism sector. Embark on a journey through the pages of this comprehensive guide to understand why the seamless integration of technology is preferable and an essential foundation for elevating guest satisfaction and reshaping the global hospitality.
Smart Operations And Enhancing Guest Experience In The Hospitality Industry
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Author : Talukder, Mohammad Badruddoza
language : en
Publisher: IGI Global
Release Date : 2025-06-25
Smart Operations And Enhancing Guest Experience In The Hospitality Industry written by Talukder, Mohammad Badruddoza and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-25 with Business & Economics categories.
The hospitality industry stands at the crossroads of a technological revolution, where the infusion of innovative technologies redefines traditional operations. As the modern traveler seeks seamless, personalized, and immersive experiences, innovations such as artificial intelligence (AI), the internet of things (IoT), and data-driven systems are unlocking new possibilities for operational excellence and guest satisfaction. From predictive maintenance to AI-powered concierge services and contactless check-ins, these advancements enhance efficiency and reshape how guests interact with hospitality brands. In this rapidly evolving landscape, smart operations have become the cornerstone of delivering unparalleled guest experiences, blending technology with a human touch to exceed expectations and create lasting memories. Smart Operations and Enhancing Guest Experience in the Hospitality Industry explores how cutting-edge technologies such as AI, IoT, and automation are revolutionizing operations and redefining guest experiences. It provides a comprehensive framework for integrating smart solutions into key hospitality functions from housekeeping and front desk operations to supply chain and inventory management. Covering topics such as brand communications, smart logistics and the hospitality workforce, this book is an excellent resource for hospitality managers and executives, technology innovators and solution providers, industry consultants and business strategists, hospitality educators and students, investors and business owners, policymakers and industry regulators, researchers, academicians, and more.
Teaching Case Studies For Tourism And Hospitality In Asia And The Pacific
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Author : Ranjana Tiwari
language : en
Publisher: Springer Nature
Release Date : 2024-11-12
Teaching Case Studies For Tourism And Hospitality In Asia And The Pacific written by Ranjana Tiwari and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-11-12 with Business & Economics categories.
"Teaching Case Studies for Tourism & Hospitality in Asia and The Pacific – With Cartoon Illustrations" represents a creative contribution to the field of tourism and hospitality education. By combining teaching case studies with cartoon illustrations, this resource aims to stimulate curiosity, encourage intellectual exploration and empower the development of future industry professionals. This book introduces readers to real-life industry case studies and the challenges inherent in the Asia-Pacific region's tourism and hospitality business contexts. It equips students with the knowledge and skills needed to navigate the variety of situations in the industry and provides valuable practical applications for when they enter the workforce. The case studies featured in the book can be used as teaching tools in tertiary tourism and hospitality education. Using the teaching notes, educators are able to stimulate discussions and classroom activities to unpack key themes, ideas, concepts, and theories within the case to facilitate active learning.