Adoption Of Product And Process Innovations In Differentiated Markets
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Adoption Of Product And Process Innovations In Differentiated Markets
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Author : Pia Weiss
language : en
Publisher:
Release Date : 2014
Adoption Of Product And Process Innovations In Differentiated Markets written by Pia Weiss and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with categories.
The paper examines the effects of the degree of competition on the firms' decision to innovate in differentiated markets. We find that a low (high) degree of product differentiation (competition) weakly supports the introduction of new products. Firms' weakly favour a process innovation if the degree of product differentiation (competition) is high (low). In addition, assumptions on the strategic complementarity of product and process innovations and on the decreasing returns of a product innovation are found to be the critical assumptions in the sense of Milgrom and Roberts (1994).
The Microeconomics Of Product Innovation
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Author : Paul Stoneman
language : en
Publisher: Oxford University Press
Release Date : 2018-02-22
The Microeconomics Of Product Innovation written by Paul Stoneman and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-22 with Business & Economics categories.
Economics has not given sufficient attention to the microeconomic analysis of innovation and technological change. Counteracting this imbalance, The Microeconomics of Product Innovation considers how the use of economic analysis can guide and inform the search for insight in the generation and adoption of new products synonymously labelled product innovation. Written in an accessible tone and restricting its analysis to the use of microeconomics, this book encompasses the definition of product innovation. It explores means of measurement and revealed patterns of the extent of product innovation; the economic analysis of the forces driving the demand for, the supply of, and incentives to generate new products; empirical evidence upon the determinants of the extent of product innovation; the diffusion of product innovations; product innovation and firm performance; price measurement under product innovation; product innovation and welfare; and public policy and product innovation.
Adoption Of A Product Innovation In The Presence Of Vertical Product Differentiation
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Author : Shiou Shieh
language : en
Publisher:
Release Date : 1995
Adoption Of A Product Innovation In The Presence Of Vertical Product Differentiation written by Shiou Shieh and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Diversification in industry categories.
Product And Process Innovations In A Horizontally Differentiated Product Market
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Author : Pia Weiss
language : en
Publisher:
Release Date : 2014
Product And Process Innovations In A Horizontally Differentiated Product Market written by Pia Weiss and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with categories.
For horizontal product differentiation, the paper examines the effects of the level of competition on the firm's decision between a product and process innovation. When firms have to choose between the two types of innovation, it is demonstrated that both firms undertake the product innovation when the competition is intense, they choose different investment projects in intermediate competition, and they pursue cost-reducing innovations when competition is less intense. If firms may pursue both innovations, they mix the types depending on the innovation cost structure. Again, firms incur higher costs into product innovations, when the competition is initially intense.
Corporate Innovation Rle Marketing
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Author : Gordon Foxall
language : en
Publisher: Routledge
Release Date : 2014-09-15
Corporate Innovation Rle Marketing written by Gordon Foxall and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-15 with Business & Economics categories.
This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate innovation.
Gaining And Defending Market Position
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Author : Alexander Chernev
language : en
Publisher: Cerebellum Press
Release Date :
Gaining And Defending Market Position written by Alexander Chernev and has been published by Cerebellum Press this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
In today’s competitive business environment, the pressure to grow is unrelenting. To stay relevant, a company must constantly seek new avenues for growth. If a company is not growing, it is inevitably declining by relinquishing its market position to the competition. The key aspects of managing growth—managing a company’s market position, managing sales growth, and managing product lines—are the focus of this note. The discussion of gaining and defending market position is complemented by an in-depth overview of three additional topics: managing disruptive innovation, identifying product–market growth strategies, and assessing the break-even rate of cannibalization. This note is an excerpt (Chapter 18) from Strategic Marketing Management: Theory and Practice by Alexander Chernev (Cerebellum Press, 2019).
Better Late Than Early
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Author : Prajit K. Dutta
language : en
Publisher:
Release Date : 1993
Better Late Than Early written by Prajit K. Dutta and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Duopolies categories.
After the initial breakthrough in the research phase of R&D a new product undergoes a process of change, improvement and adaptation to market conditions. We model the strategic behavior of firms in this development phase of R&D. We emphasize that a key dimension to this competition is the innovations that lead to product differentiation and quality improvement. In a duopoly model with a single adoption choice, we derive endogeneously the level and diversity of product innovations. We demonstrate the existence of equilibria in which one firm enters early with a low quality product while the other continues to develop the technology and eventually markets a high quality good. In such an equilibrium, no monopoly rent is dissipated and the later innovator makes more profits. Incumbent firms may well be the early innovators, contrary to the predictions of the hypothesis.
Sustainable Competitive Advantage Process Adoption And The Diffusion Of Innovation
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Author : Christopher Joseph Shanahan
language : en
Publisher:
Release Date : 2007
Sustainable Competitive Advantage Process Adoption And The Diffusion Of Innovation written by Christopher Joseph Shanahan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Agricultural innovations categories.
Abstract: The implementation of National Organic Program (NOP) in October 2002 has impacted the US organic market and, in turn, firm decisions to adopt a given quality standard. The current temporal and spatial diffusion of the innovative quality standard through the pool of potential adopters is the focus of this research. Through the combination of several paradigms, the objective is to determine the factors that influence and constrain the individual and social acceptance, integration and use of innovations among US food manufacturers and to determine if evidence of regional organic market agglomeration exists. The conditions that influence a food manufacturer's likelihood of adoption of NOP seal qualified organic production practices is shown to be a function of the demand conditions and the external threats of rivalry facing the adopter. Adopting organic production practices is found to be negatively impacted by threats of competitive rivalry, the complexity of the adopter's product line and the timing of adoption since the inception of NOP. The odds of NOP seal-use qualification is also negatively impacted by threats of competitive rivalry and the complexity of the adopter's product line. The degree of differentiation effort is a positive determinant of the adoption decision. The likelihood a new organic products will use the NOP seal has been significantly increasing every year since 2002 which suggests the extent of information diffusion about the new organic standard through the market place and that the use of the NOP seal is becoming an increasingly more critical component within the organic marketing strategy decision over time. A possible theoretical construct of the innovation diffusion process is demonstrated that tests the hypotheses that the rate of NOP qualified adoption relative to the rate of NOP non-qualified adoption is a function of a number of demand, supply and market environmental conditions facing each organic firm. Positive impact variables include the timing of first adoption within a food category and product differentiation effort. Negative impact variables include the average number of ingredients in the potential adopting product, market concentration and threat of entry by close substitutes. The distributional impact NOP has had on the current market structure of US organic production and processing is also statistically explored in order to determine if there is evidence of regional industrialization or agglomeration. It was found that the distribution of the relative size of the accumulated number of organic producers, overall farm gate sales of organic product, the number of new products released per state and third party certifiers over a given a set of regions are positively inter-correlated. The findings of this research imply that the primary factor why adopters fail to adopt an innovative marketing strategy is ignorance of the innovation's existence, its benefits and market accessibility. Removing physical market constraints and increasing information accessibility is an essential component of the adoption decision and thus, the ultimate rate of innovation diffusion in a given market. Pro-active joint action, in the form of voluntary private producer associations, is one way to by-pass these adoption accessibility constraints.
Developing New Products And Services
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Author : Lawrence Sanders
language : en
Publisher: Business Expert Press
Release Date : 2011-10-14
Developing New Products And Services written by Lawrence Sanders and has been published by Business Expert Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-14 with Business & Economics categories.
This book will focus on the up-front activities required for product and service differentiation, the learning methodologies that contribute to arriving at that differentiation, and the role that technology plays in implementing the process. The book will show how technology factors into such entrepreneurial activities as engaging in business planning and utilizing creativity and innovation, and how creative innovation, in turn, is achieved and enhanced through an understanding of two different modes of learning: "learning about" and "learning by doing". A successful product introduction depends on an efficient supply chain, a strong brand, and the ability of a manufacturer or provider to differentiate it successfully in the marketplace. New Product and Services Development demonstrates how differentiation, this last critical component, can be secured by the strategic use of technology and by engaging in two key learning methodologies.
Handbook Of Research On New Product Development
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Author : Peter N. Golder
language : en
Publisher: Edward Elgar Publishing
Release Date : 2018-02-23
Handbook Of Research On New Product Development written by Peter N. Golder and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-23 with Business & Economics categories.
New products are the major driver of revenue growth in today's dynamic business environment. In this Handbook, the world's foremost experts on new product development bring together the latest thinking on this vitally important topic. These thought-leading authors organize knowledge into useful and insightful frameworks covering all aspects of new product development: companies, collaborators, customers, context, markets, and performance. Managers will benefit from the handbook by expanding their knowledge of new product development and researchers will learn about opportunities to continue expanding on this body of knowledge.