Advanced Introduction To Digital Marketing
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Advanced Introduction To Digital Marketing
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Author : Dholakia, Utpal
language : en
Publisher: Edward Elgar Publishing
Release Date : 2022-10-13
Advanced Introduction To Digital Marketing written by Dholakia, Utpal and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-13 with Business & Economics categories.
The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and research on place, price, and promotion are thoroughly reviewed alongside controversial areas such as the harmful effects of technology on consumers. It also suggests research opportunities for those wishing to explore a particular area in greater depth.
Advanced Introduction To Marketing Strategy
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Author : GEORGE. DAY
language : en
Publisher: Edward Elgar Publishing
Release Date : 2022-06-28
Advanced Introduction To Marketing Strategy written by GEORGE. DAY and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-28 with categories.
Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas. This visionary book presents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained via continuous innovation to create new value for customers. George S. Day develops the outside-in approach to formulating strategy, while providing compelling insights into key market stakeholders to illustrate how to sustain customer value leadership in the face of mounting market turbulence. Key features: Provision of customer, consumer, and competitor perspectives to help innovate new customer value and grow faster than the market Advances in the outside-in approach to marketing strategy formulation, applying developments from supportive organizational cultures, dynamic capabilities, market orientation, and design thinking Deep insights into the evolution and progress of marketing over the past 50 years, to help marketers better anticipate and prepare for new organizational realities, emerging digital technologies, and proliferating market uncertainties The forward-looking marketing approaches explored in this Advanced Introduction ensure that the book will be an essential resource for students in MBA, EMBA, and Executive Education programs. Its innovative perspectives on strategy formulation and implementation will also benefit academics and practitioners in the fields of marketing, management, strategy development, and innovation.
Introduction To Digital Marketing 101
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Author : Cecilia Figueroa
language : en
Publisher: BPB Publications
Release Date : 2019-09-17
Introduction To Digital Marketing 101 written by Cecilia Figueroa and has been published by BPB Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-17 with Business & Economics categories.
Skyrocket your business goals with this hands on guide DESCRIPTION Social media marketing has stemmed from peopleÕs communication habits. Nowadays, social networking platforms are essential in practice, even in marketing. To understand the changes and transformations the field of marketing has undergone until now, it is important to know its origin. This complete guide will help you start selling and marketing your business by teaching you both SEO/SEM and web usability. You will learn the analytical part of Google Analytics and online advertising through Google AdWords. This book will introduce you to Web 2.0, and at the end of it, you may also want to make a career change to digital marketing! Ê _Ê Ê Ê Have you ever wondered how you can work smart with products that offer a range of essential applications for businesses? _Ê Ê Ê What are the prerequisites for a successful business?Ê _Ê Ê Ê What will happen if your company does not use digital marketing for your business? _Ê Ê Ê Do you know what are the newest and best technologies, applications, web tools, and virtual customer relationship management products that your competitors are using right now to work smarter and more efficiently?Ê KEY FEATURES _Ê Ê Ê Online advertising _Ê Ê Ê Online marketing campaigns _Ê Ê Ê Mail marketing _Ê Ê Ê Website marketing _Ê Ê Ê Opt-in email _Ê Ê Ê Mobile marketing _Ê Ê Ê Marketing data _Ê Ê Ê Digital strategy _Ê Ê Ê Consumer marketing ÊWHAT WILL YOU LEARN _Ê Ê Ê Design, organize, and monitor strategies. _Ê Ê Ê Optimize your website SEO. _Ê Ê Ê Create, manage, and evaluate Google Ads campaigns, and display advertising and payment campaigns. _Ê Ê Ê Integrate mobile marketing and mail marketing campaigns. _Ê Ê Ê Use Google Analytics. _Ê Ê Ê Improve the accessibility and usability of a website and UX. _Ê Ê Ê Stand out on LinkedIn. _Ê Ê Ê Apply Big data and machine learning to digital marketing. WHO THIS BOOK IS FOR Anyone who, for personal, academic, and/or professional reasons, wants to learn the basics of digital marketing. It is also a good start for marketers who would like to know their audiences and define strategies that best suit them. ÊTable of Contents 1. Define your audience: Marketing plan & value proposition. 2. Content strategy: Key process to improve content creation. 3. Use social media for your business. 4. Social ads: Make people think and talk. 5. SEO for beginners: Title, URL, & CTR 6. Search engine marketing (SEM): Position your brand in the market (PPC & paid search) 7. Display advertising to target your audience: Facebook, target audience, keywords, & search terms. 8. Create a campaign with email marketing: Segmentation, email automatization, split test, A/B testing, & optimization. 9. Analyze what people do in your website: Google Analytics & Big data. 10. Launch your career in digital marketing: Digital Marketing jobs, LinkedIn, networking, Big data, machine learning, & elevator pitch
B2b Digital Marketing Strategy
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Author : Simon Hall
language : en
Publisher: Kogan Page Publishers
Release Date : 2023-10-03
B2b Digital Marketing Strategy written by Simon Hall and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-03 with Business & Economics categories.
Hone and perfect your digital marketing skills and learn how to apply them effectively to B2B marketing with the new edition of this bestselling guide. B2B Digital Marketing Strategy is a clear and practical digital marketing guide that helps readers get to grips with some of the more advanced and complex elements of B2B marketing. It gives readers an overview of the latest approaches, models, processes and solutions, as well as examples of technologies to help them deal with key current B2B digital marketing challenges such as those associated with account targeting, data utilization and digital campaign management. It expertly explains how to incorporate the latest digital methodologies into critical processes such as lead generation, customer retention and customer experience personalization. This book is an invaluable resource for any professional or student in the B2B space. Newly updated, this second edition provides two new chapters on digital retention marketing and social media strategies as well as improved guidance on campaign tracking and gamification. This practical guide is packed with global case studies and examples such as Danfoss, American Express and IBM.
Social Media Marketing Mastery
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Author : Graham Fisher
language : en
Publisher: Graham Fisher
Release Date :
Social Media Marketing Mastery written by Graham Fisher and has been published by Graham Fisher this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Do you want to learn the most up to date social media marketing strategies? If so then keep reading… Do you have problems getting started with social media marketing? Not knowing what social media platform you should focus on? Being unaware of how to create the most profitable ad campaigns? Or using marketing methods that are outdated and do not work? If you do, within this book many of the top leaders in the field have shared their knowledge on how to overcome these problems and more, most of which have 10+ years worth of experience. In Social Media Marketing Mastery, you will discover: - A simple trick you can do to increase sales with your ad campaigns profitably! - The best social media platforms you should be marketing on today! - The one method that you should follow when creating your customer profiles! - Why using these specific social media marketing software can help you in making money with social media marketing! - Understanding why some people will fail social media marketing and why others will not! - And much, much more. The proven methods and pieces of knowledge are so easy to follow. Even if you’ve never tried social media marketing before, you will still be able to get to a high level of success. So, if you don’t just want to transform your bank account but instead revolutionize your life, then click “Buy Now” in the top right corner NOW!
Mastering Digital Marketing Successfully
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Author : Ethan Clarke
language : en
Publisher: Independently Published
Release Date : 2024-01-18
Mastering Digital Marketing Successfully written by Ethan Clarke and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-18 with Business & Economics categories.
Overview of the book "Successfully mastering digital marketing" The book "Mastering Digital Marketing Successfully" offers a comprehensive guide for anyone who wants to improve their marketing strategies in the digital world. This book explains the basics of digital marketing and presents various techniques and strategies to succeed in online marketing. From search engine optimization and search engine marketing to social media marketing and email marketing, all important aspects of digital marketing are covered. The book includes practical tips, case studies and current trends to help readers achieve their marketing goals. Contents of the book The book is divided into eight chapters covering all the key areas of digital marketing. The first chapter provides an introduction to digital marketing, followed by the basics of digital marketing in the second chapter. Chapters three to six cover specific topics such as search engine optimization, search engine marketing, social media marketing and content marketing. The seventh chapter is dedicated to email marketing and newsletters, while the eighth chapter covers mobile marketing and app marketing. Each chapter contains detailed information, practical examples and tips for implementation. Target group of the book The book is aimed at marketing professionals, entrepreneurs and anyone who wants to expand their knowledge of digital marketing. It is suitable for both beginners and advanced users and provides a comprehensive overview of the various aspects of digital marketing. Whether you want to optimize your website, improve your social media presence or create effective email campaigns, this book will provide you with the knowledge and practical tips you need to succeed in digital marketing.
Digital Marketing An Overview
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Author : SUBJECT EXPERT
language : en
Publisher: ABMSACADEMY
Release Date : 2020-07-31
Digital Marketing An Overview written by SUBJECT EXPERT and has been published by ABMSACADEMY this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-31 with Business & Economics categories.
World is going through a digital transformation era and customers are spending most of their time online. Now most of the people are started using online for purchasing essentials items due to the pandemic situation. People are spending their time online for various purposes like spending time on social media networks and searching in the internet. It also helps them to take purchasing decisions at a faster pace than before. Hence organization needs to have dynamic strategies to understand the needs of the users and convert them as their potential customers. Digital marketing is a broader term which also includes the e-marketing concepts. Digital marketing includes strategies which are related to digital media such as internet, social media, e-mail, digital display boards such as billboards, mobile applications, virtual reality, and databases. Digital media content includes audio, video, text and graphics. Digital marketing analytics plays an important role in the success of digital marketing strategies especially with the use of Machine Learning and Deep Learning models in predicting customer behaviors, purchasing patterns and customer loyalty and retention. This book starts with the introduction of digital marketing and discusses the different types of digital marketing strategies, its positives and areas of weakness. It also helps the users to develop and evaluate the effects of their digital marketing strategies. SUBJECT EXPERT www.abmsacademy.com/book.php
Advanced Introduction To Marketing Strategy
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Author : Day, George
language : en
Publisher: Edward Elgar Publishing
Release Date : 2022-06-07
Advanced Introduction To Marketing Strategy written by Day, George and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-07 with Business & Economics categories.
This visionary book presents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained via continuous innovation to create new value for customers. George S. Day develops the outside-in approach to formulating strategy, while providing compelling insights into key market stakeholders to illustrate how to sustain customer value leadership in the face of mounting market turbulence.
Digital Marketing Decoded
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Author : Jasmine Harper
language : en
Publisher: Independently Published
Release Date : 2024-03-04
Digital Marketing Decoded written by Jasmine Harper and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-04 with Business & Economics categories.
Unlock the Power of Digital Marketing Dive into the dynamic world of online branding with Digital Marketing Decoded: A Comprehensive Guide from Basics to Advanced Tactics. This pivotal book serves as your all-in-one manual to mastering the art of digital marketing. Whether you're a budding entrepreneur, a seasoned marketer seeking to update your skills, or a student eager to make a mark in the digital sphere, this book has everything you need. Starting with the core principles of digital marketing, you'll progress through various strategies that include both time-tested and cutting-edge techniques. Learn how to engage your audience, optimize your online presence, and analyze the competitive landscape. Each chapter is packed with practical insights and actionable tips, backed by the latest industry research. Enhance your digital marketing skills with a deep dive into social media marketing, content creation, SEO optimization, and much more. Discover how to harness the power of digital analytics to measure success and adapt your strategies in real-time. With a clear and engaging narrative, this book breaks down complex concepts into understandable segments, making it accessible to beginners and enriching for experts. Don't miss out on the opportunity to transform your digital marketing strategies. Embrace the lessons contained in Digital Marketing Decoded and start shaping the future of your brand's online identity. Secure your copy today and begin the journey to digital marketing mastery. Table of Contents 1. The Foundations of Digital Marketing - Understanding the Digital Landscape - The Importance of Branding Online - Setting Up for Success: Goals & Strategies 2. Content is King - Crafting Engaging Content - SEO Optimization for Your Content - Using Content to Drive Engagement 3. Mastering Social Media - Platforms Overview: Choosing Your Battlefield - Building a Loyal Community - Measuring Success in Social Media 4. Email Marketing Essentials - Building Your Email List - Creating Compelling Email Campaigns - Analyzing Email Marketing Metrics 5. PPC and Digital Advertising - Navigating Ad Platforms - Crafting Effective Ad Copies - Measuring ROI and Adjusting Strategies 6. Search Engine Optimization - Understanding SEO Basics - On-page SEO Techniques - Off-page SEO and Building Authority 7. Digital Analytics and Measurement - Introduction to Analytics - Using Data to Inform Strategy - Advanced Analytic Techniques 8. E-commerce Marketing - Leveraging Your Online Store - Creating Product Listings That Sell - Utilizing E-commerce Analytics 9. Influencer Marketing - The Role of Influencers in Digital Marketing - Finding and Partnering with the Right Influencers - Measuring the Impact of Influencer Campaigns 10. Video Marketing - Leveraging Video Content for Engagement - YouTube and Beyond: Platform-Specific Strategies - Video SEO: Making Your Content Discoverable 11. Mobile Marketing - Understanding Mobile Users - Creating Mobile-Friendly Content - Using Apps in Your Marketing Strategy 12. The Future of Digital Marketing - Emerging Trends to Watch - Integrating New Technologies into Your Strategy - Staying Ahead: Continuous Learning and Adaptation
Advanced Introduction To Advertising
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Author : De Pelsmacker, Patrick
language : en
Publisher: Edward Elgar Publishing
Release Date : 2022-01-21
Advanced Introduction To Advertising written by De Pelsmacker, Patrick and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-21 with Business & Economics categories.
This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And what are the implications of the offline–online shift?