Advanced Introduction To Digital Marketing
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Advanced Introduction To Digital Marketing
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Author : Dholakia, Utpal
language : en
Publisher: Edward Elgar Publishing
Release Date : 2022-10-13
Advanced Introduction To Digital Marketing written by Dholakia, Utpal and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-13 with Business & Economics categories.
The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and research on place, price, and promotion are thoroughly reviewed alongside controversial areas such as the harmful effects of technology on consumers. It also suggests research opportunities for those wishing to explore a particular area in greater depth.
Advanced Introduction To Advertising
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Author : De Pelsmacker, Patrick
language : en
Publisher: Edward Elgar Publishing
Release Date : 2022-01-21
Advanced Introduction To Advertising written by De Pelsmacker, Patrick and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-21 with Business & Economics categories.
This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And what are the implications of the offline–online shift?
Digital And Social Media Marketing
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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Digital Marketing Advance
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Author : Mrigendra Bharti
language : en
Publisher: Sellbrochure Vymish Entertainment
Release Date : 2024-06-27
Digital Marketing Advance written by Mrigendra Bharti and has been published by Sellbrochure Vymish Entertainment this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-27 with Business & Economics categories.
"Mastering Digital Marketing: Advanced Strategies for Success" takes you on a journey through the intricate world of digital marketing, delving deep into advanced techniques and tactics that are essential for staying ahead in today's competitive landscape. From cutting-edge SEO strategies to advanced PPC techniques, this book provides comprehensive insights into every aspect of digital marketing. You'll learn how to leverage the power of segmentation, automation, and personalization to deliver targeted and engaging email campaigns. Discover the secrets of crafting compelling ad copy, optimizing landing pages, and analyzing performance metrics to drive maximum ROI. Whether you're a seasoned marketer looking to elevate your skills or a beginner eager to dive into the world of digital marketing, this book equips you with the knowledge and tools you need to succeed. Packed with practical tips, real-world examples, and actionable advice, "Mastering Digital Marketing" is your ultimate guide to achieving digital marketing mastery and unlocking the full potential of your online presence.
Advanced Digital Marketing Strategies In A Data Driven Era
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Author : Saura, Jose Ramon
language : en
Publisher: IGI Global
Release Date : 2021-06-25
Advanced Digital Marketing Strategies In A Data Driven Era written by Saura, Jose Ramon and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-25 with Business & Economics categories.
In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the internet has given rise to new business models based on the bidirectionality of communication between companies and internet users. Digital marketing, new business models, data-driven approaches, online advertising campaigns, and other digital strategies have gathered user opinions and comments through this new online channel. In this way, companies are beginning to see the digital ecosystem as not only the present but also the future. However, despite these advances, relevant evidence on the measures to improve the management of data sciences in digital marketing remains scarce. Advanced Digital Marketing Strategies in a Data-Driven Era contains high-quality research that presents a holistic overview of the main applications of data sciences to digital marketing and generates insights related to the creation of innovative data mining and knowledge discovery techniques applied to traditional and digital marketing strategies. The book analyzes how companies are adopting these new data-driven methods and how these strategies influence digital marketing. Discussing topics such as digital strategies, social media marketing, big data, marketing analytics, and data sciences, this book is essential for marketers, digital marketers, advertisers, brand managers, managers, executives, social media analysts, IT specialists, data scientists, students, researchers, and academicians in the field.
Introduction To Digital Marketing 101
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Author : Cecilia Figueroa
language : en
Publisher: BPB Publications
Release Date : 2019-09-17
Introduction To Digital Marketing 101 written by Cecilia Figueroa and has been published by BPB Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-17 with Business & Economics categories.
Skyrocket your business goals with this hands on guide DESCRIPTION Social media marketing has stemmed from peopleÕs communication habits. Nowadays, social networking platforms are essential in practice, even in marketing. To understand the changes and transformations the field of marketing has undergone until now, it is important to know its origin. This complete guide will help you start selling and marketing your business by teaching you both SEO/SEM and web usability. You will learn the analytical part of Google Analytics and online advertising through Google AdWords. This book will introduce you to Web 2.0, and at the end of it, you may also want to make a career change to digital marketing! Ê _Ê Ê Ê Have you ever wondered how you can work smart with products that offer a range of essential applications for businesses? _Ê Ê Ê What are the prerequisites for a successful business?Ê _Ê Ê Ê What will happen if your company does not use digital marketing for your business? _Ê Ê Ê Do you know what are the newest and best technologies, applications, web tools, and virtual customer relationship management products that your competitors are using right now to work smarter and more efficiently?Ê KEY FEATURES _Ê Ê Ê Online advertising _Ê Ê Ê Online marketing campaigns _Ê Ê Ê Mail marketing _Ê Ê Ê Website marketing _Ê Ê Ê Opt-in email _Ê Ê Ê Mobile marketing _Ê Ê Ê Marketing data _Ê Ê Ê Digital strategy _Ê Ê Ê Consumer marketing ÊWHAT WILL YOU LEARN _Ê Ê Ê Design, organize, and monitor strategies. _Ê Ê Ê Optimize your website SEO. _Ê Ê Ê Create, manage, and evaluate Google Ads campaigns, and display advertising and payment campaigns. _Ê Ê Ê Integrate mobile marketing and mail marketing campaigns. _Ê Ê Ê Use Google Analytics. _Ê Ê Ê Improve the accessibility and usability of a website and UX. _Ê Ê Ê Stand out on LinkedIn. _Ê Ê Ê Apply Big data and machine learning to digital marketing. WHO THIS BOOK IS FOR Anyone who, for personal, academic, and/or professional reasons, wants to learn the basics of digital marketing. It is also a good start for marketers who would like to know their audiences and define strategies that best suit them. ÊTable of Contents 1. Define your audience: Marketing plan & value proposition. 2. Content strategy: Key process to improve content creation. 3. Use social media for your business. 4. Social ads: Make people think and talk. 5. SEO for beginners: Title, URL, & CTR 6. Search engine marketing (SEM): Position your brand in the market (PPC & paid search) 7. Display advertising to target your audience: Facebook, target audience, keywords, & search terms. 8. Create a campaign with email marketing: Segmentation, email automatization, split test, A/B testing, & optimization. 9. Analyze what people do in your website: Google Analytics & Big data. 10. Launch your career in digital marketing: Digital Marketing jobs, LinkedIn, networking, Big data, machine learning, & elevator pitch
70 Best Digital Marketing Tools
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Author : Prabhu TL
language : en
Publisher: NestFame Creations Pvt Ltd.
Release Date : 2025-01-06
70 Best Digital Marketing Tools written by Prabhu TL and has been published by NestFame Creations Pvt Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-01-06 with Business & Economics categories.
In today’s fast-paced digital landscape, staying ahead requires mastery over cutting-edge tools and strategies. "70 Best Digital Marketing Tools" is your ultimate guide to navigating the vast world of digital marketing. This comprehensive book offers actionable insights into the essential tools and skills needed to thrive in the competitive world of online marketing. Whether you're a beginner or an experienced professional, this book equips you with the knowledge to take your digital marketing game to the next level. Digital Marketing Basics Before diving into tools, the book provides a solid foundation in digital marketing essentials: ● Learn what digital marketing is and explore the different types and subcategories that define the industry. ● Discover the steps to become a master of digital marketing quickly and efficiently. ● Understand the critical skills for beginners and how to advance your expertise to become a top-tier digital marketer. ● Find out how small businesses can leverage digital marketing to drive growth, increase visibility, and compete effectively in today’s digital economy. The Ultimate Toolkit for Digital Marketing Success This book introduces you to 70 powerful tools, categorized for ease of understanding and application: Analytics and Insights ● Tools like Google Analytics and Google Keyword Planner provide valuable insights into user behavior, traffic sources, and trending keywords, ensuring data-driven decisions. Content Creation ● Create stunning visuals with Canva or produce engaging videos using tools like Lumen5 and VEED.IO. ● Leverage platforms like WordPress and Medium to share your content effectively. SEO and Keyword Research ● Learn how to optimize your website with tools like Ahrefs, Moz, and Google Search Console to improve search engine rankings and visibility. Social Media Management ● Simplify social media scheduling and engagement with tools like Hootsuite, Buffer, and Sprout Social while boosting your advertising game with Facebook Ads Manager and LinkedIn Ad Library. Email Marketing and Automation ● Explore automation tools such as Mailchimp, ConvertKit, and Klaviyo to manage email campaigns and nurture leads effectively. Graphics, Video Creation, and Hosting ● Design captivating graphics with Adobe Photoshop or Pixlr, and host high-quality videos using platforms like YouTube and Wistia. Web Development and eCommerce ● Build professional websites with Wix, design eCommerce stores using Shopify, and craft high-converting landing pages with tools like Unbounce. AI-Powered Solutions ● Unlock the potential of AI with tools like ChatGPT for chatbot creation, Jasper for content writing, and Grammarly for flawless editing. Why This Book is Essential Packed with practical examples, step-by-step instructions, and detailed tool reviews, "70 Digital Marketing Tools" is designed to empower marketers, entrepreneurs, and small business owners. Whether you're aiming to enhance productivity, streamline your processes, or skyrocket your online presence, this book offers the insights you need to succeed. Embrace the future of marketing with confidence and precision. Let "70 Digital Marketing Tools" be your go-to resource for digital success!
Customers By Integrating Seo
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Author : Nishant Katiyar, Dr. Rakesh K. Bhujade & Dr. Sanjeev Gour
language : en
Publisher: Horizon Books ( A Division of Ignited Minds Edutech P Ltd)
Release Date : 2019-12-01
Customers By Integrating Seo written by Nishant Katiyar, Dr. Rakesh K. Bhujade & Dr. Sanjeev Gour and has been published by Horizon Books ( A Division of Ignited Minds Edutech P Ltd) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-01 with Business & Economics categories.
This book gives the viewer a place ‘right from the beginning’ to solve the problems and possibilities of the digital marketplace. The topics covered provide an outline of important digital marketing ideas and methods; each section combines educational studies with digital marketing methods to provide a good knowledge of this interesting new field. This approach will assist learners to move into marketing professionals and provide experts with a framework for digital brand management. Content means some knowledge with marketing ideas acquired from work experience or previous education. By Customers by Integrating SEO, are designed to integrate with a degree course in digital marketing to produce a comprehensive learning experience. Each chapter is related to a module in the syllabus and the book provides complete coverage of the syllabus and includes only the most essential points of learning that will allow you to pass your exams and obtain an internationally recognized and respected Digital Marketing certification. Will prepare best.
Digital Business Marketing
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Author : Prabhu TL
language : en
Publisher: NestFame Creations Pvt Ltd.
Release Date : 2024-11-17
Digital Business Marketing written by Prabhu TL and has been published by NestFame Creations Pvt Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-11-17 with Business & Economics categories.
In today’s fast-paced digital world, businesses, entrepreneurs, and professionals must adapt to thrive online. "Digital Business Marketing: Unlocking the Secrets to Online Success" is your ultimate guide to understanding and mastering the fundamentals of digital marketing. Whether you’re a beginner exploring the field or a professional looking to enhance your skills, this book is designed to provide you with a solid foundation and actionable insights to excel in the digital landscape. What’s Inside? This comprehensive guide takes you step-by-step through the core concepts, strategies, and tools of digital marketing. You’ll learn how to leverage digital channels, engage with your target audience, and optimize campaigns for maximum impact. With clear explanations, practical examples, and real-world case studies, this book equips you with everything you need to build and implement successful marketing strategies. Key Topics Covered: Introduction to Digital Marketing: Understand the evolution of marketing from traditional to digital. Learn why digital marketing is essential for businesses in the modern era. Core Components of Digital Marketing: Master Search Engine Optimization (SEO), Social Media Marketing (SMM), Email Marketing, Content Marketing, and more. Discover how each component contributes to a cohesive strategy. Advanced Techniques: Explore Conversion Rate Optimization (CRO), Voice Search Optimization, Artificial Intelligence (AI), and Augmented Reality (AR). Learn how to stay ahead in a competitive and evolving market. Data-Driven Marketing: Harness the power of analytics to make informed decisions. Discover tools and techniques for measuring success and optimizing campaigns. Building a Winning Strategy: Develop a tailored marketing plan that aligns with your business goals. Understand audience segmentation, budget allocation, and multichannel marketing. Case Studies and Future Trends: Gain inspiration from real-world campaigns and explore upcoming trends shaping the future of digital marketing. Resources and Tools: Access practical templates, checklists, and recommendations for tools that simplify digital marketing tasks. Why This Book? Digital marketing is no longer optional—it’s a necessity for businesses, freelancers, and marketers who want to succeed. "Digital Business Marketing" bridges the gap between theory and practice, ensuring that you not only understand the concepts but also know how to apply them effectively. Written in a beginner-friendly language, the book demystifies complex topics and empowers you to take control of your online presence. Who Should Read This Book? Aspiring marketers looking to start a career in digital marketing. Entrepreneurs and small business owners aiming to grow their online presence. Students and professionals transitioning from traditional to digital marketing. Anyone interested in understanding how digital marketing drives business success. "Digital Business Marketing: Unlocking the Secrets to Online Success" is more than a book—it’s your first step toward building a strong digital marketing foundation. Whether you want to grow your business, advance your career, or simply understand the strategies that dominate the digital world, this book will guide you every step of the way. Start your journey to online success today!
The Sage Handbook Of Social Media Marketing
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Author : Annmarie Hanlon
language : en
Publisher: SAGE
Release Date : 2022-06-16
The Sage Handbook Of Social Media Marketing written by Annmarie Hanlon and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-16 with Business & Economics categories.
This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales.