Advanced Introduction To Marketing Strategy

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Advanced Introduction To Marketing Strategy

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Author : Day, George
language : en
Publisher: Edward Elgar Publishing
Release Date : 2022-06-07

Advanced Introduction To Marketing Strategy written by Day, George and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-07 with Business & Economics categories.

This visionary book presents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained via continuous innovation to create new value for customers. George S. Day develops the outside-in approach to formulating strategy, while providing compelling insights into key market stakeholders to illustrate how to sustain customer value leadership in the face of mounting market turbulence.

Advanced Introduction To Entrepreneurship

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Author : Robert D Hisrich
language : en
Publisher: Edward Elgar Publishing
Release Date : 2014-09-26

Advanced Introduction To Entrepreneurship written by Robert D Hisrich and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-26 with Business & Economics categories.

øElgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by some of the world�s leading scholars. Designed to be accessible yet rigorous, they offer concise an

Advanced Introduction To Digital Marketing

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Author : Dholakia, Utpal
language : en
Publisher: Edward Elgar Publishing
Release Date : 2022-10-13

Advanced Introduction To Digital Marketing written by Dholakia, Utpal and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-13 with Business & Economics categories.

The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and research on place, price, and promotion are thoroughly reviewed alongside controversial areas such as the harmful effects of technology on consumers. It also suggests research opportunities for those wishing to explore a particular area in greater depth.

Advanced Introduction To Advertising

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Author : De Pelsmacker, Patrick
language : en
Publisher: Edward Elgar Publishing
Release Date : 2022-01-21

Advanced Introduction To Advertising written by De Pelsmacker, Patrick and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-21 with Business & Economics categories.

This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And what are the implications of the offline–online shift?

Advanced Introduction To Business And Human Rights

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Author : Muchlinski, Peter T.
language : en
Publisher: Edward Elgar Publishing
Release Date : 2022-07-19

Advanced Introduction To Business And Human Rights written by Muchlinski, Peter T. and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-19 with Law categories.

Focusing on the adoption of the UN Guiding Principles on Business and Human Rights (UNGPs) in 2011, this timely book charts the field of business and human rights, finding that corporate responsibility to respect human rights is gradually evolving into a binding legal duty in both national and international law. Following the structure of the UNGPs, Peter T. Muchlinski also covers the state duty to protect against business violations of human rights, the corporate responsibility to respect human rights and access to remedies for corporate violations of human rights.

Advanced Introduction To Scenario Planning

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Author : Schoemaker, Paul J.H.
language : en
Publisher: Edward Elgar Publishing
Release Date : 2022-06-10

Advanced Introduction To Scenario Planning written by Schoemaker, Paul J.H. and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-10 with Business & Economics categories.

Providing a panoramic overview of the evolving world of scenario planning, this Advanced Introduction uses topical case studies to analyze the developing methodologies of scenario planning. Written by Paul J.H. Schoemaker, a leading authority on the topic, this book synthesizes rigorous theory and practical experiences including best practises, normative views, and future challenges or opportunities for scenario planning.

Concise Introduction To Sport Marketing

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Author : T. B. Cornwell
language : en
Publisher: Edward Elgar Publishing
Release Date : 2023-07-01

Concise Introduction To Sport Marketing written by T. B. Cornwell and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-01 with Sports & Recreation categories.

This engaging Concise Introduction offers meaningful insight into sport marketing from the central perspectives of authenticity and engagement. It explores new thinking on a variety of key subjects such as sport participation, fan experience and shared brand equity.

Advanced Introduction To Children S Rights

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Author : Erdem Türkelli, Gamze
language : en
Publisher: Edward Elgar Publishing
Release Date : 2022-06-10

Advanced Introduction To Children S Rights written by Erdem Türkelli, Gamze and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-10 with Law categories.

This Advanced Introduction offers a succinct yet comprehensive introduction to the multidisciplinary field of children’s rights. Inspired by the dilemma of difference in the discussion of children’s rights, chapters explore the equal rights that children share with adults as well as their differentiated and special rights.

Advanced Introduction To The Sociology Of The Self

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Author : Zhao, Shanyang
language : en
Publisher: Edward Elgar Publishing
Release Date : 2022-07-19

Advanced Introduction To The Sociology Of The Self written by Zhao, Shanyang and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-19 with Psychology categories.

Shanyang Zhao provides a unique examination of this evolving topic with a framework to address the common questions: What is self? How is self formed? and Why does self matter? Drawing a fascinating distinction between self and self-concept, Zhao regards both as part of a larger constellation named the ‘self-phenomenon.’ He separates social determinants of self from neurocognitive prerequisites of self. Focusing on the social determinants, he reviews how social schemas shape self-concept through three intertwined mechanisms and how social resources affect self-conscious action through social position and social capital.

Advanced Introduction To Sustainable Careers

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Author : Greenhaus, Jeffrey H.
language : en
Publisher: Edward Elgar Publishing
Release Date : 2022-07-05

Advanced Introduction To Sustainable Careers written by Greenhaus, Jeffrey H. and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-05 with Business & Economics categories.

This insightful Advanced Introduction provides a road map for building and maintaining a sustainable career. Delving into the meaning of a ‘sustainable career’, the book examines the factors that threaten a career’s sustainability, such as economic turbulence, changes in organizational practices, and advances in technology, offering actions that can be taken to overcome these threats and strengthen the sustainability of careers.