Advancements In Socialized And Digital Media Communications
DOWNLOAD
Download Advancements In Socialized And Digital Media Communications PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Advancements In Socialized And Digital Media Communications book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Advancements In Socialized And Digital Media Communications
DOWNLOAD
Author : Erol, Gülbuğ
language : en
Publisher: IGI Global
Release Date : 2024-01-26
Advancements In Socialized And Digital Media Communications written by Erol, Gülbuğ and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-26 with Computers categories.
In the modern world, digital communication presents a dual role of advantage and challenge. The surge in social media platforms and technological innovations has revolutionized interpersonal interaction, information accessibility, and communication methods. Nonetheless, this intricate landscape poses significant obstacles for scholars, researchers, and students across diverse domains. The infusion of social media into realms such as communication science, advertising, and public relations underscores the need for authoritative resources that can illuminate current trends and future projections in digital communication. Moreover, given the dynamic nature of digital technologies and social media platforms, continuous and pertinent research is imperative to fathom their societal impact and communication implications. Offering a definitive solution to the challenges presented by the digital communication revolution, Advancements in Socialized and Digital Media Communications, edited by Ebru Gülbuğ Erol and Michael Kuyucu, emerges as a pivotal work. This book provides a comprehensive compilation of both empirical and theoretical insights, spanning a spectrum of digital communication facets. Encompassing disciplines like public relations, journalism, marketing, cinema, and radio television, the book equips researchers, academics, and students with comprehensive perspectives, research findings, comparative analyses, and in-depth case studies. Addressing a diverse audience, from seasoned scholars to curious professionals and the public, the book's thought-provoking chapters traverse social networks, digital radio, video-sharing platforms, advertising, and reputation management, offering a well-rounded grasp of digital communication's intricacies. By delivering up-to-date and extensive explorations of digital media and communication, this book empowers readers to navigate the complexities of this swiftly evolving realm.
Marketing Innovation Strategies And Consumer Behavior
DOWNLOAD
Author : Barbosa, Belem
language : en
Publisher: IGI Global
Release Date : 2024-04-09
Marketing Innovation Strategies And Consumer Behavior written by Barbosa, Belem and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-09 with Business & Economics categories.
In today's fast-paced global marketplace, businesses grapple with the relentless demand for innovation in marketing strategies. The landscape is ever-evolving, driven by digital advancements and shifting consumer behaviors, leaving companies scrambling to stay relevant. Academic scholars, educators, and managers face a formidable challenge: deciphering the complex web of trends and technologies shaping modern marketing while equipping themselves with actionable strategies to thrive in this dynamic environment. By delving into topics ranging from digital marketing and sustainability initiatives to data analytics and emerging technologies, Marketing Innovation Strategies and Consumer Behavior equips readers with the tools they need to survive and thrive in the modern marketplace. Its emphasis on real-world case studies ensures practical relevance, while its theoretical underpinnings offer a solid foundation for academic inquiry. This book is an indispensable resource for scholars seeking to deepen their understanding of marketing innovation, providing actionable insights and strategic frameworks to navigate the complexities of the digital age with confidence and agility.
Navigating Organizational Behavior In The Digital Age With Ai
DOWNLOAD
Author : Özsungur, Fahri
language : en
Publisher: IGI Global
Release Date : 2024-12-05
Navigating Organizational Behavior In The Digital Age With Ai written by Özsungur, Fahri and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-05 with Business & Economics categories.
Artificial Intelligence (AI) has evolved from a futuristic concept into a powerful force that is transforming industries and organizations across the globe. The impact of AI on organizational behavior, leadership, talent management, ethics, and strategic decision-making is profound, especially within the corporate landscape. As organizations adapt to the digital age, understanding how AI reshapes key areas of management is critical for staying competitive and innovative. Navigating Organizational Behavior in the Digital Age With AI provides a comprehensive exploration of AI's integration within organizations, covering its influence on decision-making, conflict resolution, performance management, diversity, and ethics. This book offers valuable insights into AI's role in shaping modern work environments, enhancing talent acquisition, and driving inclusive workplaces. It serves as a vital resource for academics, researchers, corporate leaders, HR professionals, and policymakers seeking to understand AI's broader impact on organizational practices and its implications for the future of work.
Economic Innovations And Technological Developments In Hrm
DOWNLOAD
Author : Kurnaz, Salim
language : en
Publisher: IGI Global
Release Date : 2024-09-19
Economic Innovations And Technological Developments In Hrm written by Kurnaz, Salim and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-09-19 with Business & Economics categories.
In today's rapidly evolving world, the field of Human Resources Management (HRM) faces unprecedented challenges, exacerbated by the transformative impacts of economic innovations, technological advancements, and the global Covid-19 pandemic. Academic scholars grapple with understanding and navigating these complexities, seeking comprehensive resources to illuminate the theoretical underpinnings and practical implications of modern HRM practices. However, amidst the vast array of studies and evolving paradigms, there exists a pressing need for a consolidated source that not only elucidates the foundational principles of HRM but also delves into its contemporary applications and future trajectories. Economic Innovations and Technological Developments in HRM emerges as a definitive solution to this pervasive problem, offering a comprehensive guide and reference for scholars navigating the intricate landscape of HRM theory and practices. By synthesizing existing research and examining the transformative impacts of economic innovations, technological advancements, and the Covid-19 pandemic on HRM, this book provides invaluable insights into the evolving nature of employee management strategies and organizational dynamics.
Data Analytics And Influencer Marketing For Cultivating Brand Evangelism And Affinity
DOWNLOAD
Author : Fazla, Rabby
language : en
Publisher: IGI Global
Release Date : 2024-11-27
Data Analytics And Influencer Marketing For Cultivating Brand Evangelism And Affinity written by Fazla, Rabby and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-11-27 with Business & Economics categories.
Influencer marketing leverages the reach and trust of influencers to enhance brand awareness, affinity, and evangelism. Influencers who genuinely resonate with the brand can provide authentic endorsements, which are more likely to be trusted by their followers. This trust translates into stronger brand affinity and loyalty. Effective influencer campaigns have the potential to go viral, significantly amplifying the brand’s message and reach, which can foster a community of brand evangelists. Influencers excel at storytelling, creating engaging and relatable content that resonates with their audience. This type of content can enhance brand affinity by aligning the brand’s values with those of the audience. Leveraging customer data, brands can design influencer campaigns that are personalized to the preferences and behaviors of different segments, enhancing relevance and engagement. By leveraging data analytics and influencer marketing strategically, brands can foster stronger brand evangelism and affinity, ultimately driving growth and long-term success. Data Analytics and Influencer Marketing for Cultivating Brand Evangelism and Affinity provides comprehensive research on the application of data analytics and influencer marketing in harnessing brand evangelism and affinity in customers. It further provides details about the impact, application, and role of data analytics and influencer marketing platforms in promoting brand evangelism and brand affinity in customers. Covering topics such as brand trust, purchase intention, and social media marketing, this book is an excellent resource for researchers, graduate and postgraduate students, academicians, business leaders, marketing professionals, and more.
Building Climate Neutral Economies Through Digital Business And Green Skills
DOWNLOAD
Author : Ordóñez de Pablos, Patricia
language : en
Publisher: IGI Global
Release Date : 2024-08-27
Building Climate Neutral Economies Through Digital Business And Green Skills written by Ordóñez de Pablos, Patricia and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-27 with Business & Economics categories.
Cutting-edge digital technologies, green skill development, and climate-neutral solutions may transform the economic landscape. With a growing emphasis on sustainable development and green solutions, businesses have begun to explore the positive impacts of green digital technology on organizational processes and development. Global challenges and international discussions in climate economics beg further exploration, with conversations on how transition towards a net-zero age may be achieved. Building Climate Neutral Economies Through Digital Business and Green Skills explores how digital technologies and innovations offer solutions for more inclusive and climate neutral economies and societies. The book analyzes how advanced digital business and green skill development positively impacts sustainable development goals (SDGs). This book covers topics such as climate change, urban planning and development, green retailing, and lean management, and is a valuable resource for business owners, industry professionals, climate scientists, economists, entrepreneurs, academicians, and researchers.
Marketing Technology Infused Hospitality Upskilling Frontline Employees For Competitiveness
DOWNLOAD
Author : Ahmad, Bashir
language : en
Publisher: IGI Global
Release Date : 2024-12-31
Marketing Technology Infused Hospitality Upskilling Frontline Employees For Competitiveness written by Ahmad, Bashir and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-31 with Business & Economics categories.
In today’s hospitality industry, the integration of marketing technology reshapes how businesses engage with customers and streamline operations. To remain competitive, companies rely on tools like customer relationship management (CRM) systems, data analytics, and automation to enhance guest experiences and drive brand loyalty. However, the success of this technology depends on the skills and adaptability of frontline employees. Upskilling these employees to effectively utilize marketing technologies is crucial for delivering personalized service, optimizing customer interactions, and staying ahead in a highly competitive market. As the industry continues to innovate, empowering frontline teams with the right digital skills will ensure new growth opportunities and long-term success in the hospitality sector. Marketing Technology-Infused Hospitality: Upskilling Frontline Employees for Competitiveness offers solutions for hospitality businesses seeking to incorporate technology to empower and upskill their frontline workers for a competitive edge. It examines the use of technology for customer service and interaction, and the future of technology-integrated hospitality. This book covers topics such as artificial intelligence, customer service, and social media, and is a useful resource for business owners, tourism professionals, marketers, academicians, and researchers.
Tracking Tourism Patterns And Improving Travel Experiences With Innovative Technologies
DOWNLOAD
Author : Albattat, Ahmad
language : en
Publisher: IGI Global
Release Date : 2024-10-18
Tracking Tourism Patterns And Improving Travel Experiences With Innovative Technologies written by Albattat, Ahmad and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-18 with Business & Economics categories.
Tracking tourism patterns and improving travel experiences have been revolutionized by innovative technologies, reshaping how destinations and services cater to travelers. Advanced data analytics, mobile applications, and smart technologies enable a better understanding of tourist behaviors, preferences, and trends, allowing for personalized travel experiences. Real-time tracking systems and location-based services offer tailored recommendations, while virtual and augmented reality provide immersive destination preview. As technology evolves, further exploration into travel innovations may enhance satisfaction and engagement for tourists worldwide. Tracking Tourism Patterns and Improving Travel Experiences With Innovative Technologies explores the effects of tourism data analysis on traveler experiences. Through the usage of digital and smart technology, social media integration, and artificial intelligence, businesses can improve their branding and marketing tactics while emphasizing the cultural and experiential impact of tourism destinations. This book covers topics such as destination branding, digital technology, and service marketing, and is a useful resource for business owners, managers, economists, marketers, computer engineers, academicians, scientists, and researchers.
Innovation Management For A Resilient Digital Economy
DOWNLOAD
Author : Lytras, Miltiadis D.
language : en
Publisher: IGI Global
Release Date : 2024-12-20
Innovation Management For A Resilient Digital Economy written by Lytras, Miltiadis D. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-20 with Business & Economics categories.
Innovation management is pivotal when creating a resilient digital economy by enabling organizations to adapt, thrive, and stay competitive in an evolving technological landscape. As digital transformation increases across industries, effective innovation management allows businesses to harness emerging technologies, optimize processes, and create new value propositions to meet the needs of consumers and markets. This involves developing new products and services while cultivating a culture of agility, collaboration, and continuous improvement. In a resilient digital economy, innovation management ensures organizations can navigate disruptions, mitigate risks, and capitalize on opportunities. Further exploration into innovation management practices may help drive long-term growth and sustainability in a digitized world. Innovation Management for a Resilient Digital Economy explores the intersection of innovation management, emerging technologies, and data-driven industries within the context of building a resilient digital economy. It delves into the latest advancements in technology and examines how these innovations drive new business models that aim for economic success while prioritizing social and environmental impact. This book covers topics such as management science, supply chains, and circular economy, and is a useful resource for economists, business owners, managers, computer engineers, data scientists, academicians, and researchers.
Media Representation Of Migrants And Refugees
DOWNLOAD
Author : Kir Elitaş, Serpil
language : en
Publisher: IGI Global
Release Date : 2024-06-17
Media Representation Of Migrants And Refugees written by Kir Elitaş, Serpil and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-17 with Social Science categories.
The global narrative surrounding migrants, refugees, and people on the move is often fraught with biases, misunderstandings, and misrepresentations. While crucial for informing public opinion, media coverage can inadvertently perpetuate stereotypes, fuel discrimination, and distort realities. This leads to a climate where migrants and refugees are often misunderstood, marginalized, and even targeted with hate speech. Such narratives hinder efforts for inclusive societies and contribute to the polarization of public debates on migration. Media Representation of Migrants and Refugees offers a comprehensive solution by bringing together interdisciplinary perspectives to examine and challenge prevailing media narratives critically. By inviting scholars and practitioners from diverse fields such as Social Sciences, Humanities, Media, Communications, and Government, the book aims to provide a nuanced understanding of the complex interplay between media representations and the lived experiences of migrants. This book is a vital resource for academics, researchers, policymakers, and media professionals seeking to understand and address the challenges of media representation in the context of migration.