Adventures In Marketing Automation
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Adventures In Marketing Automation
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Author : FRANK DAPPAH
language : en
Publisher: OSTRICH PUBLISHERS
Release Date :
Adventures In Marketing Automation written by FRANK DAPPAH and has been published by OSTRICH PUBLISHERS this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Adventures in Marketing Automation is a simple but comprehensive guide on how any small business owner or entrepreneur can use the power of social media, email, SMS, and other tools to help automate their entire marketing systems. All in an effort to grow a more efficient and profitable business.
The Telesales Handbook
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Author : FRANK DAPPAH
language : en
Publisher: OSTRICH PUBLISHERS
Release Date :
The Telesales Handbook written by FRANK DAPPAH and has been published by OSTRICH PUBLISHERS this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
The Telesales handbook is an easy-to-digest guide on how to sell any product or service over the phone. One of the best books for sales reps and among the best telesales books. Quickly learn which products and services are best suited for phone sales, learn how to create your very own calling scripts with examples from other successful companies. This book will also serve as a very useful guide to help you develop a winning telesales and telemarketing strategy.
Marketing Automation And Decision Making
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Author : Simone Guercini
language : en
Publisher: Edward Elgar Publishing
Release Date : 2023-12-11
Marketing Automation And Decision Making written by Simone Guercini and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-11 with Business & Economics categories.
The ever-evolving marketing technologies now include the extensive use of advanced AI with important implications for the decision making processes of both marketers and consumers. This detailed and insightful book rigorously examines the role of heuristics and marketers’ decision making within the industry’s growing utilisation of AI.
Drive Thru Only
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Author : FRANK DAPPAH
language : en
Publisher: OSTRICH PUBLISHERS
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Drive Thru Only written by FRANK DAPPAH and has been published by OSTRICH PUBLISHERS this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
How many US households are unbanked or underbanked? The Federal Reserve estimates that about 6.7% of American households are Unbanked, that is, those without checking or savings accounts. Other estimates suggest 7.7%. The data also suggests that 18% of households in the U.S fall under the "underbanked" category. Those who consume alternative banking services regularly. This book explores the various root causes of this phenomenon, the population groups mostly affected and some thoughts on how to try and provide actionable solutions to the problem.
Payment Received
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Author : FRANK DAPPAH
language : en
Publisher: OSTRICH PUBLISHERS
Release Date :
Payment Received written by FRANK DAPPAH and has been published by OSTRICH PUBLISHERS this book supported file pdf, txt, epub, kindle and other format this book has been release on with Computers categories.
Payment Received is one of the best books on saas pricing and marketing. In this easy-to-follow book, I lay out a few strategies on how to successfully bring your software-as-a-service or subscription-based app to market. I provide detailed tips on how to use social media marketing, SEO, and Google Ads to try to reach your audience. I also provide a few tips on how to hit your first few crucial milestones. I also, as a bonus suggest a few other books to read to help you succeed at building a cost-efficient and profitable subscription software business model.
Automating Salesforce Marketing Cloud
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Author : Greg Gifford
language : en
Publisher: Packt Publishing Ltd
Release Date : 2022-04-18
Automating Salesforce Marketing Cloud written by Greg Gifford and has been published by Packt Publishing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-18 with Computers categories.
Make the most of Salesforce Marketing Cloud through automation and increase your productivity on the platform without adding any extra resources Key Features Increase your knowledge of automation theory and the applications of SFMC Explore automation with SFMC and its capabilities beyond general usage Understand the automation features and integrations of SFMC to use the platform from outside the user interface (UI) for maximum efficiency Book DescriptionSalesforce Marketing Cloud (SFMC) allows you to use multiple channels and tools to create a 1:1 marketing experience for your customers and subscribers. Through automation and helper tasks, you can greatly increase your productivity while also reducing the level of effort required in terms of volume and frequency. Automating Salesforce Marketing Cloud starts by discussing what automation is generally and then progresses to what automation is in SFMC. After that, you’ll focus on how to perform automation inside of SFMC all the way to fully running processes and capabilities from an external service. Later chapters explore the benefits and capabilities of automation and having an automation mindset both within and outside of SFMC. Equipped with this knowledge and example code, you'll be prepared to maximize your SFMC efficiency. By the end of this Salesforce book, you’ll have the skills you need to build automation both inside and outside of SFMC, along with the knowledge for using the platform optimally.What you will learn Understand automation to make the most of the SFMC platform Optimize ETL activities, data import integrations, data segmentations, email sends, and more Explore different ways to use scripting and API calls to increase Automation Studio efficiency Identify opportunities for automation with custom integrations and third-party solutions Optimize usage of SFMC by building on the core concepts of custom integrations and third-party tools Maximize utilization of employee skills and capabilities and reduce operational costs while increasing output Who this book is for This book is for Salesforce Marketing Cloud users who want to know how to make their day to day lives more efficient and get the most out of the tool by working smarter, not harder. A solid understanding of SFMC and basic knowledge of what automation is will help you get the most out of this book.
Startup Monday How To Tackle Some Of The Often Overlooked Challenges You Will Face While Trying To Grow Your Startup Company
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Author : FRANK DAPPAH
language : en
Publisher: OSTRICH PUBLISHERS
Release Date :
Startup Monday How To Tackle Some Of The Often Overlooked Challenges You Will Face While Trying To Grow Your Startup Company written by FRANK DAPPAH and has been published by OSTRICH PUBLISHERS this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Startup Monday is an easy-to-digest, straight-to-the-point book about Leadership, growth and corporate culture. This 160-plus page book is my latest attempt at helping any entrepreneur or business owner out there, based on my own personal experiences, navigate the unique set of challenges one faces when trying to grow a Startup company that has started to gain some momentum. This book touches on topics like recruiting and retaining talented men and women, raising growth capital, and building a healthy, non-toxic corporate culture.
Marketing And Sales Automation
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Author : Uwe Hannig
language : en
Publisher: Springer Nature
Release Date : 2023-05-02
Marketing And Sales Automation written by Uwe Hannig and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-02 with Business & Economics categories.
This book clarifies based on latest findings and research what one needs to know about marketing and sales automation, how to manage projects to implement them, select and implement tools, and what results can be achieved. It also outlines what can be expected in the future such as the automation of corporate communication and Human Resources. The range of topics spans from the creation of a valid data base in the context of applied AI for realizing predictive intelligence and the effects of data regulations such as the European General Data Protection Regulation (GDPR) when addressing customers and prospects to recommendations for selecting and implementing the necessary IT systems. Experts also report on their experiences in regard to Conversion-rate-optimization (CRO) and provide tips and assistance on how to optimize and ensure the highest RoI for marketing and sales automation. A special focus will be placed on the dovetailing of marketing and sales and the management of the customer journey as well as the improvement of the customer experience.
No B S Guide To Successful Marketing Automation
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Author : Dan S. Kennedy
language : en
Publisher: Entrepreneur Press
Release Date : 2024-10-15
No B S Guide To Successful Marketing Automation written by Dan S. Kennedy and has been published by Entrepreneur Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-15 with Business & Economics categories.
Dan Kennedy and Parthiv Shah leverage their extensive marketing expertise to teach you proven, no-nonsense strategies for achieving successful marketing automation. This exceptional addition to the No B.S. series is essential for anyone aiming to harness software and cutting-edge technology to elevate their marketing efforts. In this book, you will discover: Effortless Marketing: Explore how software and technological advancements empower your marketing initiatives to operate autonomously. Expand Your Reach: Utilize campaign automation to broaden your audience and, as a result, boost your revenue. Unlock the Power of AI: Learn how the emergence of artificial intelligence can revolutionize your business, positioning it for remarkable growth.
Account Based Marketing For Dummies
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Author : Sangram Vajre
language : en
Publisher: John Wiley & Sons
Release Date : 2016-04-25
Account Based Marketing For Dummies written by Sangram Vajre and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-25 with Business & Economics categories.
Grow your account list with an effective account-based marketing strategy Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever-changing demands. Packed with expert tips and step-by-step instructions, this book shows you how to analyze current data to identify the accounts with the biggest ROI opportunities and execute effective, account-specific techniques that get results. This practical guide takes the intimidation out of account-based marketing in today's highly digitized world. You'll be armed with the knowledge you need to increase your reach in real time, giving you greater exposure to other decision-makers and influencers within an account. You'll discover how, through a combination of marketing technology and online advertising, your messages can be displayed where and when your customers already engage online. Align your sales and marketing teams for greater success in your ABM efforts Analyze data to identify key accounts Target your messages for real-time interaction Integrate your campaign with marketing automation software If you're a member of a sales or marketing team already using a CRM tool who's looking to increase your reach, Account-Based Marketing For Dummies has you covered! "Account-Based Marketing For Dummies clears away the confusion surrounding this much-hyped topic. It offers simple, direct explanations of what account-based marketing is, why it's important, and how to do it. Any business marketing professional will benefit from a look at this book." —David Raab, Founder at Raab Associates "If you're reading this book and just getting started with ABM, welcome to the future of what b-to-b marketing can be: insight-led, technology-enabled and, above all, customer focused. Our clients are delighted with the business impact they deliver using account-based marketing, and you will be, too." —Megan Heuer, Vice President and Group Director, SiriusDecisions "Like a Hollywood agent, marketing's job is to get sales the 'audition,' not the part. Account-based marketing is the key to maximizing the number of the 'right' auditions for your sales team, and Account-Based Marketing For Dummies explains how." —Joe Chernov, VP of Marketing at InsightSquared "Ever-advancing marketing technology is enabling a new generation of sales and marketing strategies to thrive, changing the playing field for companies of all sizes. This modern wave of account-based marketing has tremendous potential to improve your business, and Sangram Vajre is an insightful and enthusiastic guide to show you how." —Scott Brinker, Author of Hacking Marketing "Account-based marketing is shifting how businesses use customer insights to capture more upmarket revenue. This book teaches a new wave of data-driven marketers how to embrace an enlightened quality-vs-quantity approach and execute a scalable ABM strategy that delivers real results." —Sean Zinsmeister, Senior Director of Product Marketing, Infer "The book may be titled '...for dummies', but ABM is proving to be a smart approach for B2B marketers charged with generating sales pipeline and acquiring and delighting customers. Use this book to help you get started and advance your account-based marketing strategies and tactics that will thrill your sales colleagues, executive team and customers alike." —Scott Vaughan, CMO, Integrate