Marketing Automation And Decision Making
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Marketing Automation And Decision Making
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Author : Simone Guercini
language : en
Publisher: Edward Elgar Publishing
Release Date : 2023-12-11
Marketing Automation And Decision Making written by Simone Guercini and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-11 with Business & Economics categories.
The ever-evolving marketing technologies now include the extensive use of advanced AI with important implications for the decision making processes of both marketers and consumers. This detailed and insightful book rigorously examines the role of heuristics and marketers’ decision making within the industry’s growing utilisation of AI.
B2b Marketing
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Author : Uwe G. Seebacher
language : en
Publisher: Springer
Release Date : 2022-05-04
B2b Marketing written by Uwe G. Seebacher and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-04 with Business & Economics categories.
This unique book comprehensively presents the current state of knowledge, theoretical and practical alike, in the field of business-to-business (B2B) marketing. More than 30 of the best and most recognized B2B marketers address the most relevant theoretical foundations, concepts, tried and tested approaches and models from entrepreneurial practice. Many of those concepts are published for the first time ever in this book. The book not only builds on the existing classic literature for industrial goods marketing but also – and much more importantly – finally closes the gap towards the rapidly growing ecosystem of modern B2B marketing terms, instruments, products, and topics. Technical terms such as Account-Based Marketing, Buyer Journey, ChatBots, Content AI, Marketing Automation, Marketing Canvas, Social Selling, Touchpoint Sensitivity Analysis, and Predictive Intelligence are explained and examined in detail, especially in terms of their applicability and implementation. The book as a whole reflects the B2B marketing journey so that the readers can directly connect the content to their own experience and use the book as a guide in their day-to-day work for years to come.
Marketing Decision Making And Decision Support
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Author : Gerrit H. van Bruggen
language : en
Publisher: Now Publishers Inc
Release Date : 2010
Marketing Decision Making And Decision Support written by Gerrit H. van Bruggen and has been published by Now Publishers Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.
Marketing Decision Making and Decision Support addresses the topic of marketing management support systems (MMSS), which are computer-enabled devices that help marketers to make better decisions.
Marketing Analytics Using Excel
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Author : Rahul Pratap Singh Kaurav
language : en
Publisher: SAGE Publications Limited
Release Date : 2025-03-29
Marketing Analytics Using Excel written by Rahul Pratap Singh Kaurav and has been published by SAGE Publications Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-29 with Business & Economics categories.
This introductory guide to marketing analytics using Microsoft Excel provides a broad and easy-to-understand overview of marketing analytics for those who are new to the subject.
Digital Marketing Mastery
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Author : Prabhu TL
language : en
Publisher: NestFame Creations Pvt Ltd.
Release Date : 2025-01-03
Digital Marketing Mastery written by Prabhu TL and has been published by NestFame Creations Pvt Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-01-03 with Business & Economics categories.
Are you ready to unlock the limitless potential of the digital world? "Digital Marketing: Mastering the Art of Online Growth " is the ultimate resource for marketers, entrepreneurs, and businesses looking to excel in the fast-evolving digital landscape. This book is an all-encompassing guide that delves into the essentials and advanced strategies of digital marketing, offering expertise in 40 diverse categories designed to elevate your online presence and drive success. What's Inside? 1. Digital Marketing Basics: Build a strong foundation with core principles and strategies to kickstart your journey in the digital marketing world. 2. A/B Testing: Learn how to optimize campaigns through data-driven testing to achieve better results. 3. Content Marketing: Master the art of creating engaging, valuable content that attracts and retains your target audience. 4. Conversion Rate Optimization: Turn visitors into loyal customers by improving your website's conversion rates. 5. Email Marketing: Discover proven techniques for building effective email campaigns that drive engagement. 6. Social Media Marketing (Facebook, Instagram, Twitter, Pinterest, LinkedIn, TikTok): Dominate the world of social platforms with tailored strategies for each channel. 7. Search Engine Optimization (SEO): Get your website ranked higher on search engines and maximize organic traffic. 8. Pay-Per-Click Advertising (PPC): Learn how to execute cost-effective paid campaigns that bring measurable ROI. 9. YouTube and Micro Video Marketing: Harness the power of video content to captivate and grow your audience. 10. Marketing Automation & Tools: Streamline your processes with tools like Google Tag Manager and automation strategies. 11. Influencer Marketing: Build partnerships with influencers to amplify your brand's reach. 12. Web Analytics: Track and analyze your performance with precision to continually improve results. 13. Amazon Marketplace: Unleash the potential of e-commerce by mastering Amazon’s marketplace strategies. 14. Website Development & Graphic Designing: Create visually stunning and user-friendly websites that reflect your brand's identity. 15. Advanced Blogging & Content Strategy: Write compelling blogs and implement strategic plans to boost engagement. 16. Affiliate Marketing & Freelancing: Explore additional income streams through partnerships and freelancing opportunities. 17. Sales Mastery & Lead Generation: Perfect the art of selling and generating high-quality leads. 18. Digital Brand Promotion & Personal Branding: Build and promote a digital identity that sets you apart. 19. Search Engine Marketing (SEM) & Link Building: Drive traffic with paid search strategies and strong backlink profiles. 20. Success in Digital Marketing: Discover timeless principles and case studies that guarantee sustained growth. Who Is This Book For? Whether you're a beginner trying to understand the fundamentals or an expert looking to refine your skills, this book caters to all experience levels. Entrepreneurs, business owners, students, freelancers, and marketers will find actionable insights and techniques to elevate their marketing game. Why Choose This Book? Unlike other resources that focus on a few areas of digital marketing, this guide offers a holistic approach. Covering 40 essential categories, it ensures you stay ahead of the curve in every aspect of digital marketing, from social media trends to advanced technical skills. Dive into "Digital Marketing: Mastering the Art of Online Growth " and embark on a journey to become a digital marketing expert. Whether you're looking to grow your business, boost your personal brand, or build a career in marketing, this book is your one-stop solution. Don’t just adapt to the digital world—thrive in it!
Marketing Automation Concepts And Strategies
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Author : Cybellium
language : en
Publisher: Cybellium Ltd
Release Date : 2024-10-26
Marketing Automation Concepts And Strategies written by Cybellium and has been published by Cybellium Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-26 with Business & Economics categories.
Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com
Computational Intelligence For Engineering And Management Applications
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Author : Prasenjit Chatterjee
language : en
Publisher: Springer Nature
Release Date : 2023-04-29
Computational Intelligence For Engineering And Management Applications written by Prasenjit Chatterjee and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-29 with Technology & Engineering categories.
This book comprises select proceedings of the 1st International Conference on Computational Intelligence for Engineering and Management Applications (CIEMA - 2022). This book emphasizes applications of computational intelligence including machine intelligence, data analytics, and optimization algorithms for solving fundamental and advanced engineering and management problems. This book serves as a valuable resource for researchers, industry professionals, academicians, and doctoral scholars in engineering, production, thermal, materials, design, computer engineering, natural sciences, and management who work on computational intelligence. The book also serves researchers who are willing to use computational intelligence algorithms in real-time applications.
Using Market Knowledge
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Author : Rohit Deshpande
language : en
Publisher: SAGE Publications
Release Date : 2000-10-06
Using Market Knowledge written by Rohit Deshpande and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-10-06 with Business & Economics categories.
Drawing on a collection of outstanding papers from the prestigious Marketing Science Institute, Editor Rohit Desphande, has assembled, in a single source, the key research on market knowledge management and the best information available for new ideas on what's next. The contributing authors are top-notch scholars from leading business schools including Harvard, MIT, and Wharton.
50 Key Concepts In Strategic Marketing In 7 Minutes Each
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Author : Nietsnie Trebla
language : en
Publisher: Shelf Indulgence
Release Date :
50 Key Concepts In Strategic Marketing In 7 Minutes Each written by Nietsnie Trebla and has been published by Shelf Indulgence this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
50 Key Concepts in Strategic Marketing in 7 Minutes Each Discover the essential elements of strategic marketing in a uniquely concise format with '50 Key Concepts in Strategic Marketing in 7 Minutes Each'. This engaging and informative guide distills the complexities of marketing into bite-sized chapters, each designed to be read in just seven minutes. Perfect for busy professionals, students, or anyone looking to sharpen their marketing skills, this book presents key concepts in a straightforward, accessible manner. What You'll Learn - Market Research Fundamentals: Understand the foundations of market research and its critical role in informed decision-making. - Target Market Identification: Learn techniques to pinpoint and engage your ideal customers effectively. - Brand Positioning Strategies: Explore how to differentiate your brand in a crowded marketplace. - The Marketing Mix: 4Ps: Dive into the crucial elements of Product, Price, Place, and Promotion. - Customer Segmentation Techniques: Discover how to segment your audience for targeted marketing efforts. - Value Proposition Development: Craft compelling value propositions that resonate with your target market. - Competitive Analysis Framework: Evaluate your competition and identify opportunities for growth. - SWOT Analysis in Marketing: Leverage SWOT analysis to enhance strategic marketing planning. - The Role of Digital Marketing: Uncover the transformative impact of digital platforms on marketing strategy. - Content Marketing Essentials: Master the art of storytelling to engage and retain customers effectively. - Social Media Strategies: Develop effective strategies to leverage social media for your brand's success. - Search Engine Optimization (SEO): Enhance your online visibility with proven SEO techniques. - Pay-Per-Click Advertising (PPC): Understand how PPC can drive targeted traffic to your business. - Customer Journey Mapping: Visualize your customer's experience to enhance satisfaction and loyalty. - Email Marketing Best Practices: Create impactful email campaigns that convert. - Pricing Strategies and Tactics: Implement pricing strategies that reflect your product value and market demands. - Distribution Channels Overview: Grasp the various channels through which your products can reach customers. - B2B vs B2C Marketing Differences: Understand the nuances of marketing in business-to-business versus business-to-consumer contexts. - Relationship Marketing Principles: Explore methods to build lasting relationships with your customers. - Integrated Marketing Communications: Learn how to ensure a cohesive messaging strategy across all channels. - Brand Equity Measurement: Assess the value of your brand and its impact on business success. - The Importance of Customer Experience: Recognize how customer experience influences loyalty and advocacy. - Marketing Analytics and Metrics: Utilize analytics to drive data-informed marketing decisions. - PPC and Programmatic Advertising: Discover the future of advertising through automation and data-driven strategies. - Influencer Marketing Impact: Leverage the power of influencers to extend your brand's reach. - Mobile Marketing Strategies: Adapt your marketing for the mobile-first consumer landscape. - Sustainability in Marketing: Embrace sustainable practices that resonate with modern consumers. - Crisis Management in Marketing: Prepare for and respond to marketing crises effectively. - Event Marketing and Sponsorship: Utilize events for brand exposure and community engagement. - Marketing Automation Tools: Streamline your marketing efforts for greater efficiency. - Behavioral Targeting Techniques: Use behavioral data to refine your marketing strategies. - Neuromarketing Insights: Explore the science behind consumer decision-making. - The Role of Customer Reviews: Understand how to harness customer feedback for brand growth. - Loyalty Programs and Retention: Develop effective programs to keep customers coming back. - Word-of-Mouth Marketing: Encourage organic conversations about your brand. - Cross-Media Marketing Strategies: Engage consumers across various platforms seamlessly. - Strategic Partnerships in Marketing: Learn how to forge partnerships that drive mutual benefit. - Global Marketing Considerations: Navigate the challenges and opportunities of global marketing. - E-commerce Marketing Strategies: Optimize your online sales tactics in the competitive e-commerce landscape. - Product Lifecycle Management: Manage your products effectively through all stages of their lifecycle. - Digital Transformation in Marketing: Embrace change in a rapidly evolving digital landscape. - The Psychology of Buying: Gain insights into the factors that influence consumer behavior. - Communicating Brand Values: Connect with your audience by sharing your brand's core values. - Ethical Marketing Practices: Understand the importance of integrity in marketing. - Advocacy and Cause Marketing: Align your brand with causes that matter to your customers. - The Future of Marketing Technologies: Stay ahead of the curve by exploring emerging marketing technologies. - Measuring Marketing ROI: Learn the techniques necessary to evaluate your marketing performance. - Evolving Consumer Trends: Keep pace with shifting consumer behaviors and preferences. - Agile Marketing Frameworks: Implement agile practices to rapidly respond to market changes. - Leadership in Strategic Marketing: Cultivate the leadership skills necessary for marketing success. Whether you’re looking to refresh your marketing knowledge or dive into new concepts, this book is your quick reference guide to mastering key strategic marketing principles. Each chapter's succinct format allows you to absorb crucial ideas in minutes, making it an invaluable resource for professionals at all levels. Unlock the potential of your marketing strategies and achieve your business goals with '50 Key Concepts in Strategic Marketing in 7 Minutes Each'.
Impact Of Digital Transformation On Business Growth And Performance
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Author : Maravilhas, Sérgio
language : en
Publisher: IGI Global
Release Date : 2025-03-26
Impact Of Digital Transformation On Business Growth And Performance written by Maravilhas, Sérgio and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-26 with Business & Economics categories.
Digital transformation continues to drive business growth and performance in today’s fast-paced market landscape. By integrating advanced technologies like artificial intelligence, cloud computing, and data analytics, organizations can streamline operations, enhance customer experiences, and make data-driven decisions. This shift enables businesses to respond swiftly to market changes while fostering innovation and collaboration. Companies must leverage digital tools to optimize processes and unlock new revenue streams. Further research into these solutions may better position companies to compete in the growing digital economy, reshaping their strategies for success. Impact of Digital Transformation on Business Growth and Performance provides insights into the effects of digital technology on business and organizational growth and performance. It offers solutions for improved development through technology like machine learning, quantum science, and digital technology. This book covers topics such as digital marketing, entrepreneurship, and human resources, and is a useful resource for business owners, entrepreneurs, computer engineers, marketers, academicians, and researchers.