Using Market Knowledge
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Using Market Knowledge
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Author : Rohit Deshpande
language : en
Publisher: SAGE
Release Date : 2001
Using Market Knowledge written by Rohit Deshpande and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
How can we use market knowledge effectively? What needs to be done to move from market knowledge to market insight? These and other questions of significance to marketers, researchers, and scholars alike are addressed in this timely volume. Drawing on a collection of outstanding papers from the prestigious Marketing Science Institute, Editor Rohit Desphande, has assembled, in a single source, the key research on market knowledge management and the best information available for new ideas on what's next. The contributing authors are scholars from leading business schools including Harvard, MIT, and Wharton. Using Market Knowledge is appropriate for students in advanced marketing courses, scholars and faculty interested in improving their understanding of knowledge management, and professionals in market research firms.
Collecting And Using Market And Marketing Knowledge
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Author : Marion Debruyne
language : en
Publisher:
Release Date : 2000
Collecting And Using Market And Marketing Knowledge written by Marion Debruyne and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with categories.
Creating Market Insight
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Author : Brian D. Smith
language : en
Publisher: John Wiley & Sons
Release Date : 2011-01-25
Creating Market Insight written by Brian D. Smith and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-25 with Business & Economics categories.
"Brian Smith and Paul Raspin demonstrate a thorough and pragmatic approach to creating and applying sound market insight. Using numerous practical examples, learning points and provocative takeaways, they build on established strategic marketing principles to give you actionable knowledge you can apply your business to create lasting market advantage." Beverley Dipper, Market Insight Manager, Microsoft UK Ltd "I have no hesitation in saying buy this book. It will find a front and centre position in your bookshelf, with plenty of post-its marking pages that you will return to again and again." Mark Irvine, Strategy Manager, De Beers Diamond Trading Company "A readable and well-founded description of how to generate actionable customer insight and follow it through with passionate and consistent execution" Dag Larsson Global Brand Insight Director, AstraZeneca Creating Market Insight addresses the key strategic issue facing any company: How do we make sense of our market and find those precious nuggets of knowledge that lead to real competitive advantage? Creating Market Insight: Explains how firms tailor their market scanning behaviour to work well in the special conditions of their market Describes the process through which data is translated first into information, and then knowledge Differentiates routine market knowledge from true insight and details how firms turn insight into value Provides a detailed, step-by-step process that enables the reader to emulate the success of insightful firms Creating Market Insight is written for managers who need to need to create value in the real world.
Marketing Market Opportunity And Ephemeral Market Knowledge Emk
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Author : Teresa Preston
language : en
Publisher:
Release Date : 2012
Marketing Market Opportunity And Ephemeral Market Knowledge Emk written by Teresa Preston and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with categories.
Much of the literature in marketing on competitive market processes identifies knowledge as both a heterogeneous resource and capability. In addition, the literature on knowledge identifies and defines different types of knowledge which fail the test of being scientific, but have proven to be useful to both scholars and practitioners. However, within the theory of competitive processes, very little research has specifically examined the type of market knowledge that is used to identify opportunities. In particular, context-specific knowledge is often implied; yet, very little of the research has examined that type of market knowledge described in Hayek (1945) as knowledge of "particular circumstances of time and place" (p.52). This gap in the literature is one area to be studied to contribute to theory of competitive market processes. This study formalizes a type of market knowledge which is highly localized and transitory within dynamic markets. The concept of Ephemeral Market Knowledge (EMK) is introduced as a type of context-specific market knowledge. A proposed working definition is studied using a Grounded Theory Approach (GTA) to identify and examine knowledge properties and examine the use of EMK. Results from coding and analysis identify four themes in the data. First, Opportunity represents two general categories of EMK. In addition, two thematic properties of EMK were identified: Window of Time and Place. Within Window of Time, a sub-theme of Timing also emerged through analysis. Moreover, Speed emerged as a theme separate from Window of Time, and reflects the rate of response within Window of Time. This study is the initial step to understanding EMK as a type of context-specific knowledge that is pervasive in competitive market processes. Future research should include further examination of both the explicit and tacit components of EMK, along with decision-making and implementation, to advance a theory of the role of both in competitive processes.
Data Expert Knowledge And Decisions
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Author : Wolfgang A. Gaul
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06
Data Expert Knowledge And Decisions written by Wolfgang A. Gaul and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Business & Economics categories.
Cross-disciplinary research on how computer-assisted decision making can be supported by sophisticated data analysis techniques and recent developments in knowledge-based systems research are described in this volume, with emphasis on marketing applications. Aspects dealt with include market-share analysis (spreadsheet based), media planning, stochastic market modelling, marketing data analysis and new product introduction management (all knowledge-based, partly using PROLOG). These contributions emphasize links between decision support, expert knowledge research and marketing. Other application areas are debt and credit management and personnel disposition (KEE based), portfolio management (PROLOG based) and vehicle scheduling. Concrete interconnections between data analysis and marketing can be seen in the contributions on classification and unfolding of market data, market segmentation by forced classification, conjoint analysis applications, ideal point product mapping, MDS in telecommunications pricing and multi-mode marketing data evaluations.
Knowledge Market Third Edition
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Author : Gerardus Blokdyk
language : en
Publisher: 5starcooks
Release Date : 2018-08-05
Knowledge Market Third Edition written by Gerardus Blokdyk and has been published by 5starcooks this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-05 with categories.
What are the usability implications of Knowledge market actions? What are your current levels and trends in key measures or indicators of Knowledge market product and process performance that are important to and directly serve your customers? how do these results compare with the performance of your competitors and other organizations with similar offerings? Are there any specific expectations or concerns about the Knowledge market team, Knowledge market itself? When a Knowledge market manager recognizes a problem, what options are available? Are there Knowledge market problems defined? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Knowledge market investments work better. This Knowledge market All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Knowledge market Self-Assessment. Featuring 694 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Knowledge market improvements can be made. In using the questions you will be better able to: - diagnose Knowledge market projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Knowledge market and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Knowledge market Scorecard, you will develop a clear picture of which Knowledge market areas need attention. Your purchase includes access details to the Knowledge market self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard, and... - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation ...plus an extra, special, resource that helps you with project managing. INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
Creating Customer Value Through Strategic Marketing Planning
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Author : Edwin J. Nijssen
language : en
Publisher: Springer
Release Date : 2000-12-31
Creating Customer Value Through Strategic Marketing Planning written by Edwin J. Nijssen and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-12-31 with Business & Economics categories.
Creating and delivering superior customer value is essential for organizations operating in today's competitive environment. This applies to virtually any kind of organization. It requires a profound understanding of the value creation opportunities in the marketplace, choosing what unique value to create for which customers, and to deliver that value in an effective and efficient way. Strategic marketing management helps to execute this process successfully and to achieving sustainable competitive advantage in the market place. Creating Customer Value Through Strategic Marketing Planning discusses an approach that is both hands-on and embedded in marketing and strategy theory. This book is different from most other marketing strategy books because it combines brief discussions of the underlying theory with the presentation of a selection of useful strategic marketing tools. The structure of the book guides the reader through the process of writing a strategic marketing plan. Suggestions for using the tools help to apply them successfully. This book helps students of marketing strategy to understand strategic marketing planning at work and how to use specific tools. Furthermore, it provides managers with a practical framework and guidelines for making the necessary choices to create and sustain competitive advantage for their organizations.
Market Intelligence
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Author : Martin Callingham
language : en
Publisher: Kogan Page Publishers
Release Date : 2004
Market Intelligence written by Martin Callingham and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
The aim of this title is to examine the client-side perspective of market research and describe the pitfalls and problems when commissioning, briefing and using market research.
Stock Market Strategies That Work
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Author : Jake Bernstein
language : en
Publisher: McGraw Hill Professional
Release Date : 2002-01-10
Stock Market Strategies That Work written by Jake Bernstein and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-01-10 with Business & Economics categories.
How to tradeand make moneyin today's volatile market Making significant money in the stock market isn't a given. However, investors can greatly increase their odds of success by knowing the basics of how the market works andmore importanthow to trade profitably in the market. Stock Market Strategies That Work goes far beyond other introductory books on the market, explaining in step-by-step detail the specific techniques, systems, methods, and indicators that veteran investors have used for years to prey on the unsuspecting average investor and fatten their own trading accounts. Jake and Elliott Bernstein use numerous charts and graphs to emphasize timing, entry and exit methods, trend analysis, risk management, and other higher-level topics. Methods covered in this unique introduction to profitable investing include: Risk management in today's volatile market Charting techniques to track the consistent big movers Finding key entry and exit points using technical analysis
Knowledge Based Marketing In 21st Century
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Author : Jonah C. Pardillo
language : en
Publisher: Society Publishing
Release Date : 2017-11
Knowledge Based Marketing In 21st Century written by Jonah C. Pardillo and has been published by Society Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11 with categories.
Knowledge based marketing is a key tool used as a competitive advantage by most of the Multinational Corporations in today's global context. The implementation of knowledge based strategies through the transformation and exploitation of strategic measures will pave the path for improved performance of corporations and organizations. This book provides an insight to the most prevalent question of knowledge based marketing on how companies or organizations are able to extract maximum information from the process of knowledge creation and using this information aptly to add value to organizations.Conventionally, the concept of knowledge in the field of management and marketing was not appropriated effectively because of the gap between the investors' knowledge about a company's assets and companies' under-regulated information about their customers. Hence, to bridge the gap between the two the tools of knowledge management are applied in most of the firms. Knowledge is an intangible part of this dynamic world where it lies tacitly within the effective users and managers. In the present scenario, where most of the transactions and work is done online through automatically processed inputs, the advent of knowledge based strategies has led to the easy conversion of implicit form of knowledge into the explicit ones to ensure quality delivery of products and services to customers. This concept of knowledge based marketing and its holistic approach towards the management of market is illustrated in this book. This book covers a wide range of prospects from delivering the insights on marketing laid on the foundation of knowledge based strategies to overcoming all the challenges in this field. Chapter 1 provides a glimpse of the concepts of management processes and an introduction to the organizational structure of marketing in the economy. Chapter 2 effectively reviews the approaches towards the knowledge enhanced marketing which explains the three-different perspectives of management like CRM, SCM and PDM along with the useful applications of these approaches. Chapter 3 explains the dynamic role of knowledge marketing in the 21st century with its widening impact on other features of markets as well. The subsequent chapters throw light on the implementation and mapping of knowledge management by explaining the strategic, operational and functional characteristics of marketing structure. Chapter 6 gives a drive through the application of knowledge enhanced management in three major sectors of the economy covering pharmaceuticals, energy sector and consulting services sector. Along the same line Chapter 8 delivers the full review of customer relationship management, which has a major role in the development of marketing structure headed by the knowledge processing. Chapters 9 and 10 towards the end examine the challenges faced by the firm while implementing the strategic process and overcoming it efficiently, thus giving the salient prospects of the future scope of the knowledge based marketing through the application of advanced technologies and skills respectively.
