Using Market Knowledge
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Using Market Knowledge
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Author : Rohit Deshpande
language : en
Publisher: SAGE
Release Date : 2001
Using Market Knowledge written by Rohit Deshpande and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
How can we use market knowledge effectively? What needs to be done to move from market knowledge to market insight? These and other questions of significance to marketers, researchers, and scholars alike are addressed in this timely volume. Drawing on a collection of outstanding papers from the prestigious Marketing Science Institute, Editor Rohit Desphande, has assembled, in a single source, the key research on market knowledge management and the best information available for new ideas on what′s next. The contributing authors are scholars from leading business schools including Harvard, MIT, and Wharton. Using Market Knowledge is appropriate for students in advanced marketing courses, scholars and faculty interested in improving their understanding of knowledge management, and professionals in market research firms.
Exploring Firm Level Market Knowledge Competence And Its Implications For The Speed And Success Of Export Expansion
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Author : Saba Khalid
language : en
Publisher: University of Vaasa
Release Date : 2009
Exploring Firm Level Market Knowledge Competence And Its Implications For The Speed And Success Of Export Expansion written by Saba Khalid and has been published by University of Vaasa this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Computer software industry categories.
Tiivistelmä: Yritysten markkinatietoa koskeva kompetenssi ja sen vaikutukset vientitoiminnan laajentamisen nopeuteen ja onnistumiseen: ohjelmistoteollisuutta koskeva monimuotoinen tutkimusasetelma.
The Effect Of Information Technology On Business And Marketing Intelligence Systems
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Author : Muhammad Alshurideh
language : en
Publisher: Springer Nature
Release Date : 2023-03-12
The Effect Of Information Technology On Business And Marketing Intelligence Systems written by Muhammad Alshurideh and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-12 with Computers categories.
Business shapes have been changed these days. Change is the main dominant fact that change the way of business operations running. Topics such as innovation, entrepreneurship, leadership, blockchain, mobile business, social media, e-learning, machine learning, and artificial intelligence become essential to be considered by each institution within the technology era. This book tries to give additional views on how technologies influence business and marketing operations for insuring successful institutions survival. The world needs to develop management and intelligent business scenario plans that suite a variety of crisis appears these days. Also, business and marketing intelligence should meet government priorities in individual countries and minimise the risk of business disruptions. Business intelligence - the strategies and technology companies that use it to collect, interpret, and benefit from data - play a key role in informing company strategies, functions, and efficiency. However, being essential to the success, many companies are not taking advantage of tools that can improve their business intelligence efforts. Information technology become a core stone in business. For example, the combination of machine learning and business intelligence can have a far-reaching impact on the insights the company gets from its available data to improve productivity, quality, customer service and more. This book is important because it introduces a large number of chapters that discussed the implications of different Information technology applications in business. This book contains a set of volumes which are: 1- Social Marketing and Social Media Applications, 2- Social Marketing and Social Media Applications, 3- Business and Data Analytics, 4- Corporate governance and performance, 5- Innovation, Entrepreneurship and leadership, 6- Knowledge management, 7- Machine learning, IOT, BIG DATA, Block Chain and AI, 8- Marketing Mix, Services and Branding.
Effective Business Intelligence Systems
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Author : Robert J. Thierauf
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2001-06-30
Effective Business Intelligence Systems written by Robert J. Thierauf and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-06-30 with Computers categories.
One step above knowledge management systems are business intelligence systems. Their purpose is to give decision makers a better understanding of their organization's operations, and thus another way to outmaneuver the competition, by helping to find and extract the meaningful relationships, trends, and correlations that underlie the organization's operations and ultimately contribute to its success. Thierauf also shows that by tying critical success factors and key performance indicators into business intelligence systems, an organization's most important financial ratios can also be improved. Comprehensive and readable, Thierauf's book will advance the knowledge and skills of all information systems providers and users. It will also be useful as a text in upper-level courses covering a wide range of topics essential to an understanding of executive business systems generally, and specifically their creation and management. The theme underlying Thierauf's unique text is that a thorough understanding of a company's operations is crucial if the company is to be moved to a higher level of competitive advantage. Although data warehousing, data mining, the Internet, the World Wide Web, and other electronic aids have been in place for at least a decade, it is the remarkable and unique capability of business intelligence systems to utilize them that has in turn revolutionized the ability of decision makers to find, accumulate, organize, and access a wider range of information than was ever before possible. Effective business intelligence systems give decision makers a means to keep their fingers on the pulse of their businesses every step of the way. From this it follows that they are thus able to develop new, more workable means to cope with the competition successfully. Comprehensive and readable, Thierauf's book will advance the knowledge and skills of all information systems providers and users. It will also be useful as a text in upper-level courses covering a wide range of topics essential to an understanding of executive business systems generally, and specifically their creation and management.
Marketing Management Support Systems
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Author : Berend Wierenga
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06
Marketing Management Support Systems written by Berend Wierenga and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Business & Economics categories.
Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. Developments in information technology have caused a marketing data explosion, but have also provided a powerful set of tools that can transform this data into applicable marketing knowledge. Consequently, companies are making major investments in such marketing decision aids. This book is the first comprehensive, systematic textbook on marketing management support systems. The basic issue is the question of how to determine the most effective type of support for a given marketing decision maker in a particular decision situation. The book takes a demand-oriented approach. Decision aids for marketing managers can only be effective if they match with the thinking and reasoning process of the decision makers who use them. Consequently, the important questions addressed in this book are: how do marketing managers make decisions; how can marketing management support systems help to overcome several (cognitive) limitations of human decision makers; and what is the most appropriate type of management support system for assisting the problem-solving methods employed by a marketing decision-maker?
Knowledge Management For Process Organizational And Marketing Innovation Tools And Methods
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Author : O'Brien, Emma
language : en
Publisher: IGI Global
Release Date : 2010-09-30
Knowledge Management For Process Organizational And Marketing Innovation Tools And Methods written by O'Brien, Emma and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-30 with Business & Economics categories.
"This book outlines different tools and technologies that can be applied depending on the type of innovation an organization desires, providing concrete advice on the different types of innovation, situations in which innovation may be useful and the role of knowledge and different tools and technologies to support it"--Provided by publisher.
The Routledge Companion To Non Market Strategy
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Author : Thomas C. Lawton
language : en
Publisher: Routledge
Release Date : 2015-04-24
The Routledge Companion To Non Market Strategy written by Thomas C. Lawton and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-24 with Business & Economics categories.
It is commonplace for today’s transnational enterprises to undertake political risk analysis when choosing foreign markets and creating entry strategies. Despite this, non-market elements of corporate strategy are less well researched than the traditional market-based perspectives. Providing comprehensive and leading edge overviews of current scholarship, this Companion surveys the current state of the field and provides a basis for improving our understanding of the non-market environment, encouraging new insights to improve strategies for enhancing a firm’s performance and legitimacy. With a foreword by David Baron, the international team of contributors includes Jean-Philippe Bonardi, Bennet Zelner, and Jonathan Doh, who combine to create a book that is essential reading for students and researchers in business, management, and politics, including those interested in business regulation, environmental policy, political risk and corporate social responsibility.
New Frontiers In Open Innovation
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Author : Henry William Chesbrough
language : en
Publisher: Oxford University Press, USA
Release Date : 2014
New Frontiers In Open Innovation written by Henry William Chesbrough and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Business & Economics categories.
Following on from their previous book 'Open Innovation', the editors have compiled this book, as a major initiative of top scholars in open innovation setting out a research agenda for the next 5 to 10 years.
Cultures Of Expertise In Global Currency Markets
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Author : Leon Wansleben
language : en
Publisher: Routledge
Release Date : 2013-07-18
Cultures Of Expertise In Global Currency Markets written by Leon Wansleben and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-18 with Business & Economics categories.
Notwithstanding financial crises, global foreign exchange markets have undergone a tremendous growth during the last two decades. Foreign exchange (FX) is often thought of as a site where economic actors exchange currencies for buying foreign goods or selling goods in foreign countries, but the FX markets are better understood as financial spheres, dominated by speculative actors. A key question is how this huge global speculative sphere has developed, and what maintains it. Thus far, global currency markets have been largely neglected by the new approaches to finance, and until now no study has existed to chart the interplay of their structural evolution and their shape as knowledge spheres. This new book offers a systematic study of FX markets from a knowledge sociological perspective, empirically focussing on analysts within these markets. It makes the argument that market structures are reflected in, and become stabilised by, distinct cultures of financial expertise. These cultures connect the actions and perceptions of loosely coupled, globally distributed market players, and establish shared sets of strategies of how to observe, valuate and invest. This highly original book will be of interest to scholars of economics, sociology and political science, and in particular to all those with an interest in the sociology of finance and the role of finance in the contemporary world.
The Internationalization Of Small Firms
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Author : Shameen Prashantham
language : en
Publisher: Routledge
Release Date : 2007-08-30
The Internationalization Of Small Firms written by Shameen Prashantham and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-08-30 with Business & Economics categories.
Drawing on empirical case-study research carried out in the Bangalore software industry, this book explores the role of network relationships in the internationalization of small knowledge-intensive firms. Using a conceptual framework, it looks at a range of key themes. These include: networks knowledge technology. Highlighting the propensity of small knowledge-intensive firms to develop and leverage network relationships and thereby, the resourcefulness with which entrepreneurial firms can (and do) internationalize, this book is essential reading for academics and students with an interest in the intersection between international business and entrepreneurship.