Advertising And The Spread Of Business Democracy And Knowledge
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Advertising And The Spread Of Business Democracy And Knowledge
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Author : STEVE Dr. ESOMBA,
language : en
Publisher: Lulu.com
Release Date : 2012-06-06
Advertising And The Spread Of Business Democracy And Knowledge written by STEVE Dr. ESOMBA, and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-06 with Business & Economics categories.
The culture of advertising our needs, desires, interests and products is deeply embedded in human nature. It is also a universal natural tendency. We advertise ourselves, our activities and products for a wider audience, to evoke interest, entertain, educate, impart knowledge and spread corporate interests, democratic ideals, competitiveness and world knowledge. ADVERTISING AND THE SPREAD OF BUSINESS, DEMOCRACY AND KNOWLEDGE, demonstrates that advertisements do not only benefit industry and corporations [as taken for granted] but they also benefit the public in spreading, cultivating and practising democracy and free speech, and inculcating knowledge. Think of this every time you see an advertisement.
Research Anthology On Social Media Advertising And Building Consumer Relationships
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2022-05-13
Research Anthology On Social Media Advertising And Building Consumer Relationships written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-13 with Computers categories.
Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.
Handbook Of Research On Innovations In Technology And Marketing For The Connected Consumer
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Author : Dadwal, Sumesh Singh
language : en
Publisher: IGI Global
Release Date : 2019-11-15
Handbook Of Research On Innovations In Technology And Marketing For The Connected Consumer written by Dadwal, Sumesh Singh and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-15 with Business & Economics categories.
Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers’ access to content. In order to remain competitive, marketers must integrate marketing campaigns across these different devices and become proficient in using technology. The Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer is a pivotal reference source that develops new insights into applications of technology in marketing and explores effective ways to reach consumers through a wide range of devices. While highlighting topics such as cognitive computing, artificial intelligence, and virtual reality, this publication explores practices of technology-empowered digital marketing as well as the methods of applying practices to less developed countries. This book is ideally designed for marketers, managers, advertisers, branding teams, application developers, IT specialists, academicians, researchers, and students.
Global Tourism The Environment The Necessities For Clean Energy And Clean Transportation Usages
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Author : STEVE ESOMBA, Dr.
language : en
Publisher: Lulu.com
Release Date : 2012-06-17
Global Tourism The Environment The Necessities For Clean Energy And Clean Transportation Usages written by STEVE ESOMBA, Dr. and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-17 with Travel categories.
Global Tourism is a worldwide phenomenon that is the pulse of the world's economies with the major players being transportation, mass travel and energy consumption. Tourism is actually booming and the mass movement of people by air-, land- and water-transportation has tripled in the last several decades. Mass Tourism's dark side is the gas emissions' pollution of air, water and the environments by transporters' engines and infectious diseases. This is reaching alarming levels. Some of the most dire consequences are climate change, global warming and medication-resistant pathogens. GLOBAL TOURISM & THE ENVIRONMENT: THE NECESSITIES FOR CLEAN ENERGY & CLEAN TRANSPORTATION USAGES discusses ways to stem the tide of transportations' pollution and contamination of the Earth.
Journeys Of Master Wizard Farangu Ii
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Author : STEVE ESOMBA, Dr.
language : en
Publisher: Lulu.com
Release Date : 2012-07-17
Journeys Of Master Wizard Farangu Ii written by STEVE ESOMBA, Dr. and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-17 with Fiction categories.
JOURNEYS OF MASTER WIZARD FARANGU (II) is the second of a series of Modern African Fiction for adults and children about the vast continent of Africa. These are tales and legends of Master Wizard Farnangu who undertook the damned and thankless task to reform wizardry, witchery and sorcery norms in the African Continent from essentially evil and destructive motives and outcomes - to good and constructive motives and outcomes. Master Wizard Farangu toured around the continent to right wrongs, establish due justice and turn these dark arts into advantageous scientific knowledge. Follow Master Wizard Farangu and experience the activities Master Wizard Farangu's conclaves of benevolent wizards, witches, sorcerers and magicians.
Moving Cameras And Living Movies
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Author : STEVE ESOMBA, Dr.
language : en
Publisher: Lulu.com
Release Date : 2013-03-12
Moving Cameras And Living Movies written by STEVE ESOMBA, Dr. and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-12 with Art categories.
I can say with absolute certainty that, everybody enjoys watching movies, cinema, films and television. But few, if any, know how a film is made: a film has inbuilt special effects or 'tricks'to make it appealing to audiences. MOVING CAMERAS AND LIVING MOVIES reveals to you ALL about films & Filmmaking; it is a hard and tasking enterprise involving tens of thousands of workers and millions of investment dollars. After reading MOVING CAMERAS...your love for movies will triple. Movie technicians and camera gurus have a license to mould, alter, and manipulate the screen to produce or induce rain, sunlight, snow, fire, or fly any object in space in defiance of gravity or even cause 'accidents'or 'raise' the dead to life. Learn the fascinating, exciting world of film, actresses, actors, fashion, and fictional entities.
Political Advertising In The United States
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Author : Erika Franklin Fowler
language : en
Publisher: Routledge
Release Date : 2021-11-24
Political Advertising In The United States written by Erika Franklin Fowler and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-24 with Political Science categories.
Political Advertising in the United States examines the volume, distribution, content, and effects of political advertising in congressional and presidential elections. The book considers the role of television ads using extensive data on ad airings on local broadcast stations. It also analyzes newly available data on paid digital ads, including ads on Facebook, Instagram, Google, and YouTube. The book covers the role of outside groups in airing ads, including the rise of dark money groups and gaps in existing federal campaign finance laws around transparency of outside group spending. The authors consider how ad sponsors design and target ads. They also review the positive and negative implications of an electoral system where billions are spent on paid advertising. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars, and practitioners who want to understand the ins and outs of political advertising. New to the Second Edition • Covers the spending, content, and tone of political advertising in the 2016 and 2020 presidential elections and the 2018 midterms, looking ahead to 2022 and 2024. • Addresses the interference of foreign actors in elections and their connection to political advertising. • Expands the discussion of digital political advertising and incorporates this topic into every chapter. • Adds a new chapter specifically addressing digital ad content and spending. • Includes data from the Facebook, Google, and Snapchat ad libraries and explores the role of these companies in regulating the sale of political advertising. • Incorporates new data on the effects of race and gender in advertising, including what is known about the way in which advertising may activate prejudicial attitudes.
Understanding Democratic Politics
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Author : Roland Axtmann
language : en
Publisher: SAGE
Release Date : 2003-03-06
Understanding Democratic Politics written by Roland Axtmann and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-03-06 with Political Science categories.
This textbook is designed for first-time students of politics. It provides an ideal introduction and survey to the key themes and issues central to the study of democratic politics today. The text is structured around three major parts: concepts, institutions and political behaviour; and ideologies and movements. Within each section a series of short and accessible chapters serve to both introduce the key ideas, institutional forms and ideological conflicts central to the study of democratic politics and provide a platform for further, in-depth studies. Each chapter contains a 'bullet-point' summary, a guide to further reading, and a set of questions for tutorial discussion. Designed and written for an undergraduate readership, Understanding Democratic Politics: An Introduction will become an essential guide and companion to all students of politics throughout their university degree.
The Oxford Handbook Of Expertise And Democratic Politics
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Author : Gil Eyal
language : en
Publisher: Oxford University Press
Release Date : 2023
The Oxford Handbook Of Expertise And Democratic Politics written by Gil Eyal and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023 with Business & Economics categories.
In The Oxford Handbook of Expertise and Democratic Politics, Gil Eyal and Thomas Medvetz have brought together a broad group of scholars who have engaged substantively and theoretically with debates regarding the nature of expertise and the social roles of experts to examines these areas within sociology and allied disciplines. The analyses take an historical and relational approach to the topic and are motivated by the sense that growing mistrust in experts represents a danger to democratic politics today. Bringing together investigations from social scientists, philosophers, and legal scholars into the political dimensions of expertise, this Handbook connects interdisciplinary work done in science and technology studies with the more classic concerns, topics, and concepts of sociologists of professions and intellectuals.
Data Versus Democracy
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Author : Kris Shaffer
language : en
Publisher: Apress
Release Date : 2019-07-03
Data Versus Democracy written by Kris Shaffer and has been published by Apress this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-03 with Computers categories.
Human attention is in the highest demand it has ever been. The drastic increase in available information has compelled individuals to find a way to sift through the media that is literally at their fingertips. Content recommendation systems have emerged as the technological solution to this social and informational problem, but they’ve also created a bigger crisis in confirming our biases by showing us only, and exactly, what it predicts we want to see. Data versus Democracy investigates and explores how, in the era of social media, human cognition, algorithmic recommendation systems, and human psychology are all working together to reinforce (and exaggerate) human bias. The dangerous confluence of these factors is driving media narratives, influencing opinions, and possibly changing election results. In this book, algorithmic recommendations, clickbait, familiarity bias, propaganda, and other pivotal concepts are analyzed and then expanded upon via fascinating and timely case studies: the 2016 US presidential election, Ferguson, GamerGate, international political movements, and more events that come to affect every one of us. What are the implications of how we engage with information in the digital age? Data versus Democracy explores this topic and an abundance of related crucial questions. We live in a culture vastly different from any that has come before. In a society where engagement is currency, we are the product. Understanding the value of our attention, how organizations operate based on this concept, and how engagement can be used against our best interests is essential in responsibly equipping ourselves against the perils of disinformation. Who This Book Is For Individuals who are curious about how social media algorithms work and how they can be manipulated to influence culture. Social media managers, data scientists, data administrators, and educators will find this book particularly relevant to their work.