Advertising And The Spread Of Business Democracy And Knowledge
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Advertising And The Spread Of Business Democracy And Knowledge
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Author : STEVE Dr. ESOMBA,
language : en
Publisher: Lulu.com
Release Date : 2012-06-06
Advertising And The Spread Of Business Democracy And Knowledge written by STEVE Dr. ESOMBA, and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-06 with Business & Economics categories.
The culture of advertising our needs, desires, interests and products is deeply embedded in human nature. It is also a universal natural tendency. We advertise ourselves, our activities and products for a wider audience, to evoke interest, entertain, educate, impart knowledge and spread corporate interests, democratic ideals, competitiveness and world knowledge. ADVERTISING AND THE SPREAD OF BUSINESS, DEMOCRACY AND KNOWLEDGE, demonstrates that advertisements do not only benefit industry and corporations [as taken for granted] but they also benefit the public in spreading, cultivating and practising democracy and free speech, and inculcating knowledge. Think of this every time you see an advertisement.
Greater Good
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Author : John A. Quelch
language : en
Publisher: Harvard Business Press
Release Date : 2007-12-28
Greater Good written by John A. Quelch and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-12-28 with Business & Economics categories.
Marketing has a greater purpose, and marketers, a higher calling, than simply selling more widgets, according to John Quelch and Katherine Jocz. In Greater Good, the authors contend that marketing performs an essential societal function--and does so democratically. They maintain that people would benefit if the realms of politics and marketing were informed by one another's best principles and practices. Quelch and Jocz lay out the six fundamental characteristics that marketing and democracy share: (1) exchange of value, such as goods, services, and promises, (2) consumption of goods and services, (3) choice in all decisions, (4) free flow of information, (5) active engagement of a majority of individuals, and (6) inclusion of as many people as possible. Without these six traits, both marketing and democracy would fail, and with them, society. Drawing on current and historical examples from economies around the world, this landmark work illuminates marketing's critical role in the development, growth, and governance of societies. It reveals how good marketing practices improve the political process and--in turn--the practice of democracy itself.
Promotional Cultures
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Author : Aeron Davis
language : en
Publisher: John Wiley & Sons
Release Date : 2013-07-11
Promotional Cultures written by Aeron Davis and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-11 with Social Science categories.
In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us. Promotional Cultures documents how the professions and practices of promotion have interacted with and reshaped so much in our world, from commodities, celebrities and popular culture to politics, markets and civil society. It offers a mix of historical accounts, social theory and documented case studies, including haute couture fashion, Apple Inc., Hollywood film, Jennifer Lopez, the Occupy movement, Barack Obama’s election campaigns, news production and the 2008 financial crisis. Together, these show how promotional culture may be recorded, understood and interpreted. Promotional Cultures will appeal to students and scholars of media and culture, sociology, politics, anthropology, social and industrial history.
Research Anthology On Social Media Advertising And Building Consumer Relationships
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2022-05-13
Research Anthology On Social Media Advertising And Building Consumer Relationships written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-13 with Computers categories.
Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.
Handbook Of Research On Innovations In Technology And Marketing For The Connected Consumer
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Author : Dadwal, Sumesh Singh
language : en
Publisher: IGI Global
Release Date : 2019-11-15
Handbook Of Research On Innovations In Technology And Marketing For The Connected Consumer written by Dadwal, Sumesh Singh and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-15 with Business & Economics categories.
Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers’ access to content. In order to remain competitive, marketers must integrate marketing campaigns across these different devices and become proficient in using technology. The Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer is a pivotal reference source that develops new insights into applications of technology in marketing and explores effective ways to reach consumers through a wide range of devices. While highlighting topics such as cognitive computing, artificial intelligence, and virtual reality, this publication explores practices of technology-empowered digital marketing as well as the methods of applying practices to less developed countries. This book is ideally designed for marketers, managers, advertisers, branding teams, application developers, IT specialists, academicians, researchers, and students.
Global Tourism The Environment The Necessities For Clean Energy And Clean Transportation Usages
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Author : STEVE ESOMBA, Dr.
language : en
Publisher: Lulu.com
Release Date : 2012-06-17
Global Tourism The Environment The Necessities For Clean Energy And Clean Transportation Usages written by STEVE ESOMBA, Dr. and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-17 with Travel categories.
Global Tourism is a worldwide phenomenon that is the pulse of the world's economies with the major players being transportation, mass travel and energy consumption. Tourism is actually booming and the mass movement of people by air-, land- and water-transportation has tripled in the last several decades. Mass Tourism's dark side is the gas emissions' pollution of air, water and the environments by transporters' engines and infectious diseases. This is reaching alarming levels. Some of the most dire consequences are climate change, global warming and medication-resistant pathogens. GLOBAL TOURISM & THE ENVIRONMENT: THE NECESSITIES FOR CLEAN ENERGY & CLEAN TRANSPORTATION USAGES discusses ways to stem the tide of transportations' pollution and contamination of the Earth.
Journeys Of Master Wizard Farangu Iv
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Author : STEVE ESOMBA, Dr.
language : en
Publisher: Lulu.com
Release Date : 2012-09-09
Journeys Of Master Wizard Farangu Iv written by STEVE ESOMBA, Dr. and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-09 with Fiction categories.
JOURNEYS OF MASTER WIZARD FARANGU (IV) is the last of the series of Modern African Fiction for Adults and Children about the vast Continent of Africa. These are tales and legends of Master Wizard Farangu who undertook the damned and thankless task of reforming wizardry, witchery and sorcery norms in the African Continent from essentially evil and destructive motives and outcomes - to good and constructive motives and outcomes. Master Wizard Farangu toured around the continent to right wrongs, establish due justice and turn these dark arts into advantageous scientific knowledge. Follow Master Wizard Farangu and his Conclave of benevolent wizards, witches, sorcerers, sorceresses and magicians and enjoy and appreciate his authority and candidness.
Moving Cameras And Living Movies
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Author : STEVE ESOMBA, Dr.
language : en
Publisher: Lulu.com
Release Date : 2013-03-12
Moving Cameras And Living Movies written by STEVE ESOMBA, Dr. and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-12 with Art categories.
I can say with absolute certainty that, everybody enjoys watching movies, cinema, films and television. But few, if any, know how a film is made: a film has inbuilt special effects or 'tricks'to make it appealing to audiences. MOVING CAMERAS AND LIVING MOVIES reveals to you ALL about films & Filmmaking; it is a hard and tasking enterprise involving tens of thousands of workers and millions of investment dollars. After reading MOVING CAMERAS...your love for movies will triple. Movie technicians and camera gurus have a license to mould, alter, and manipulate the screen to produce or induce rain, sunlight, snow, fire, or fly any object in space in defiance of gravity or even cause 'accidents'or 'raise' the dead to life. Learn the fascinating, exciting world of film, actresses, actors, fashion, and fictional entities.
The Age Of Surveillance Capitalism
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Author : Shoshana Zuboff
language : en
Publisher: Profile Books
Release Date : 2019-01-31
The Age Of Surveillance Capitalism written by Shoshana Zuboff and has been published by Profile Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-31 with Computers categories.
THE TOP 10 SUNDAY TIMES BESTSELLER Shortlisted for the FT Business Book of the Year Award 2019 'Easily the most important book to be published this century. I find it hard to take any young activist seriously who hasn't at least familarised themselves with Zuboff's central ideas.' - Zadie Smith, The Guardian The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control us. The heady optimism of the Internet's early days is gone. Technologies that were meant to liberate us have deepened inequality and stoked divisions. Tech companies gather our information online and sell it to the highest bidder, whether government or retailer. Profits now depend not only on predicting our behaviour but modifying it too. How will this fusion of capitalism and the digital shape our values and define our future? Shoshana Zuboff shows that we are at a crossroads. We still have the power to decide what kind of world we want to live in, and what we decide now will shape the rest of the century. Our choices: allow technology to enrich the few and impoverish the many, or harness it and distribute its benefits. The Age of Surveillance Capitalism is a deeply-reasoned examination of the threat of unprecedented power free from democratic oversight. As it explores this new capitalism's impact on society, politics, business, and technology, it exposes the struggles that will decide both the next chapter of capitalism and the meaning of information civilization. Most critically, it shows how we can protect ourselves and our communities and ensure we are the masters of the digital rather than its slaves.
Social Media And Democracy
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Author : Nathaniel Persily
language : en
Publisher: Cambridge University Press
Release Date : 2020-09-03
Social Media And Democracy written by Nathaniel Persily and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-03 with Business & Economics categories.
A state-of-the-art account of what we know and do not know about the effects of digital technology on democracy.