Handbook Of Research On Innovations In Technology And Marketing For The Connected Consumer
DOWNLOAD
Download Handbook Of Research On Innovations In Technology And Marketing For The Connected Consumer PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Handbook Of Research On Innovations In Technology And Marketing For The Connected Consumer book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Handbook Of Research On Innovations In Technology And Marketing For The Connected Consumer
DOWNLOAD
Author : Dadwal, Sumesh Singh
language : en
Publisher: IGI Global
Release Date : 2019-11-15
Handbook Of Research On Innovations In Technology And Marketing For The Connected Consumer written by Dadwal, Sumesh Singh and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-15 with Business & Economics categories.
Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers’ access to content. In order to remain competitive, marketers must integrate marketing campaigns across these different devices and become proficient in using technology. The Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer is a pivotal reference source that develops new insights into applications of technology in marketing and explores effective ways to reach consumers through a wide range of devices. While highlighting topics such as cognitive computing, artificial intelligence, and virtual reality, this publication explores practices of technology-empowered digital marketing as well as the methods of applying practices to less developed countries. This book is ideally designed for marketers, managers, advertisers, branding teams, application developers, IT specialists, academicians, researchers, and students.
Innovations In Technology And Marketing For The Connected Consumer
DOWNLOAD
Author : Sumesh Singh Dadwal
language : en
Publisher:
Release Date : 2019
Innovations In Technology And Marketing For The Connected Consumer written by Sumesh Singh Dadwal and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Electronic books categories.
Abstract: Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers' access to content. In order to remain competitive, marketers must integrate marketing campaigns across these different devices and become proficient in using technology. The Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer is a pivotal reference source that develops new insi
Augmenting Customer Retention Through Big Data Analytics
DOWNLOAD
Author : Reena Malik
language : en
Publisher: CRC Press
Release Date : 2024-12-06
Augmenting Customer Retention Through Big Data Analytics written by Reena Malik and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-06 with Business & Economics categories.
Most businesses today are embracing digital transformation and automation, deploying the processes of data analytics in combination with advanced technologies for customer retention using such techniques as marketing automation, digital marketing, machine learning (ML), blockchain, generative AI, and robotics. This new book discusses a wide range of topics related to big data customer analytics and its application for customer retention. It covers important topics on the use of big data in business, including personalization and customization of products and services, segmentation, digital marketing, customer relationship management, loyalty programs, and customer loyalty and retention and more. The book provides examples and case studies that demonstrate how big data is changing the customer loyalty scenario in a highly digitalized world. The book also addresses using big data analytics in areas such as metaverse, government bodies, and fashion retail. Key features: Provides valuable insights on formulating customer retention strategies using big data analytics Discusses the application of big data for reducing churn rate Demonstrates strategies for using big data analytics to improve efficiency and customer service With its diverse and comprehensive coverage, this book offers academics, marketers, human resource managers, students, as well as industrial practitioners a guide to using the exciting technology of big data for customer retention.
Innovative Strategies For Implementing Fintech In Banking
DOWNLOAD
Author : Albastaki, Yousif Abdullatif
language : en
Publisher: IGI Global
Release Date : 2020-08-28
Innovative Strategies For Implementing Fintech In Banking written by Albastaki, Yousif Abdullatif and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-28 with Business & Economics categories.
FinTech is encouraging various new practices, such as diminishing the use of cash in different countries, increasing rate of mobile payments, and introducing new algorithms for high-frequency trading across national boundaries. It is paving the way for new technologies emerging in the information technology scene that allow financial service firms to automate existing business processes and offer new products, including crowdfunding or peer-to-peer insurance. These new products cater to hybrid client interaction and customer self-services, changing the ecosystem by increasing outsourcing for focused specialization by resizing and leading to new ecosystems and new regulations for encouraging FinTech. However, such new ecosystems are also accompanied by new challenges. Innovative Strategies for Implementing FinTech in Banking provides emerging research exploring the theoretical and practical aspects of technology inclusion in the financial sector and applications within global financing. It provides a clear direction for the effective implementation of FinTech initiatives/programs for improving banking financial processes, financial organizational learning, and performance excellence. Featuring coverage on a broad range of topics such as artificial intelligence, social financing, and customer satisfaction, this book encourages the management of the financial industry to take a proactive attitude toward FinTech, resulting in a better decision-making capability that will support financial organizations in their journey towards becoming FinTech-based organizations. As such, this book is ideally designed for financial analysts, finance managers, finance administrators, banking professionals, IT consultants, researchers, academics, students, and practitio
Impact Of Sensory Marketing On Buying Behavior
DOWNLOAD
Author : Malik, Reena
language : en
Publisher: IGI Global
Release Date : 2024-10-22
Impact Of Sensory Marketing On Buying Behavior written by Malik, Reena and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-22 with Business & Economics categories.
In an increasingly competitive marketplace, sensory marketing has emerged as a powerful strategy for influencing consumer behavior. By engaging the senses—sight, sound, smell, taste, and touch—brands can create immersive experiences that deeply resonate with customers, shaping their perceptions and driving purchasing decisions. Understanding the impact of sensory stimuli on buying behavior is essential for businesses looking to differentiate themselves and build lasting connections with their audience in today’s sensory-driven economy. Impact of Sensory Marketing on Buying Behavior offers a thorough exploration of how sensory cues affect consumer decision-making. The book delves into the psychological and emotional responses triggered by sensory stimuli, analyzing how these responses influence shopping habits, brand loyalty, and overall consumer engagement. With case studies and practical insights, this resource equips marketers, researchers, and business professionals with the tools needed to harness the power of sensory marketing and optimize customer experiences.
Sensible Selling Through Sensory Neuromarketing
DOWNLOAD
Author : Malik, Reena
language : en
Publisher: IGI Global
Release Date : 2024-08-09
Sensible Selling Through Sensory Neuromarketing written by Malik, Reena and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-09 with Business & Economics categories.
In today's hyper-competitive business landscape, understanding and engaging consumers is more challenging than ever. Traditional marketing approaches often need to catch up in decoding the complexities of consumer behavior, leading to ineffective strategies and missed opportunities. This gap between businesses and consumers can result in stagnant sales, limited market reach, and reduced profitability. To bridge this divide, Sensible Selling Through Sensory Neuromarketing offers a comprehensive solution rooted in neuromarketing and sensory marketing principles. The book, designed for researchers, academicians, marketers, and policymakers, offers a roadmap to navigate the evolving marketing landscape. From tools and strategies for sensory marketing to ethical considerations and case studies, this comprehensive guide equips readers with the knowledge and skills needed to succeed in today's dynamic market.
Sustainable Economic Development
DOWNLOAD
Author : Vasilii Erokhin
language : en
Publisher: MDPI
Release Date : 2020-12-15
Sustainable Economic Development written by Vasilii Erokhin and has been published by MDPI this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-15 with Science categories.
This book is a pivotal publication that addresses the contemporary challenges of globalization and elaborate policy responses to environmental pollution, climate change, economic disruptions, poverty, hunger, and other threats to sustainable economic development. Many parts of the world, territories, and societies are now changing at an unprecedented pace in ways that fundamentally affect the markets, people, the environment, and biodiversity. Such changes are primarily driven by rapid social and economic developments, economic disparities between countries, the internationalization of production and value chains, and industrialization. Increasingly frequently, business interests are interfering with sustainable development goals. The issue is how to converge the economic benefits with the urgent need for establishing resilient production chains, social networks, sustainably-operating markets, and environmental protection. This publication highlights the need for the balanced economic development and comprehensive coverage of many sustainability–business areas. Economic, production, financial, and social factors of sustainability are discussed by over 90 contributors representing 40 universities and research institutions from seven countries. Their findings are translated into workable approaches and policies for the benefit of the global economy, people, and the environment.
Knowledge Sharing And Fostering Collaborative Business Culture
DOWNLOAD
Author : Hussain, Zahid
language : en
Publisher: IGI Global
Release Date : 2025-03-21
Knowledge Sharing And Fostering Collaborative Business Culture written by Hussain, Zahid and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-21 with Business & Economics categories.
With the rise of technological advancement, organizations can leverage knowledge-sharing practices to foster both employee engagement and customer loyalty. New technologies enable organizations to create seamless, collaborative environments where information flows freely across all levels, breaking silos and boosting productivity. By facilitating access to critical knowledge, businesses can engage employees effectively, driving motivation and job satisfaction. Knowledge sharing also plays a critical role in enhancing customer relationships, building stronger, more loyal customer bases. Further research may demonstrate how leaders can foster a knowledge-sharing environment, ensuring that both internal teams and external customers benefit from the wealth of collective organizational knowledge. Knowledge Sharing and Fostering Collaborative Business Culture emphasizes the role of digital tools, such as AI, cloud-based platforms, and data analytics, in transforming traditional knowledge-sharing models. It examines how organizations can utilize AI and other digital tools to gather and analyze data, offering personalized solutions that align with customer needs and preferences. This book covers topics such as business collaboration, employee engagement, and workplace culture, and is a useful resource for business owners, sociologists, computer engineers, data scientists, academicians, and researchers.
The Ai Metaverse Revolution
DOWNLOAD
Author : Jeetesh Kumar
language : en
Publisher: Emerald Group Publishing
Release Date : 2025-05-12
The Ai Metaverse Revolution written by Jeetesh Kumar and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-05-12 with Business & Economics categories.
This work offers readers a roadmap for navigating this technological revolution, positioning AI and the Metaverse as essential components of future-proof business strategy.
Digital Transformation For Business Sustainability And Growth In Emerging Markets
DOWNLOAD
Author : Sumesh Dadwal
language : en
Publisher: Emerald Group Publishing
Release Date : 2025-02-21
Digital Transformation For Business Sustainability And Growth In Emerging Markets written by Sumesh Dadwal and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-21 with Business & Economics categories.
Digital Transformation for Business Sustainability and Growth in Emerging Markets explores the rich context of emerging markets, which present unique challenges for digital transformation, including cultural differences, limited access to technology, and regulatory hurdles in emerging markets.