Augmenting Customer Retention Through Big Data Analytics
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Augmenting Customer Retention Through Big Data Analytics
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Author : Reena Malik
language : en
Publisher: CRC Press
Release Date : 2024-12-06
Augmenting Customer Retention Through Big Data Analytics written by Reena Malik and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-06 with Business & Economics categories.
Most businesses today are embracing digital transformation and automation, deploying the processes of data analytics in combination with advanced technologies for customer retention using such techniques as marketing automation, digital marketing, machine learning (ML), blockchain, generative AI, and robotics. This new book discusses a wide range of topics related to big data customer analytics and its application for customer retention. It covers important topics on the use of big data in business, including personalization and customization of products and services, segmentation, digital marketing, customer relationship management, loyalty programs, and customer loyalty and retention and more. The book provides examples and case studies that demonstrate how big data is changing the customer loyalty scenario in a highly digitalized world. The book also addresses using big data analytics in areas such as metaverse, government bodies, and fashion retail. Key features: Provides valuable insights on formulating customer retention strategies using big data analytics Discusses the application of big data for reducing churn rate Demonstrates strategies for using big data analytics to improve efficiency and customer service With its diverse and comprehensive coverage, this book offers academics, marketers, human resource managers, students, as well as industrial practitioners a guide to using the exciting technology of big data for customer retention.
Addressing Practical Problems Through The Metaverse And Game Inspired Mechanics
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Author : Malik, Garima
language : en
Publisher: IGI Global
Release Date : 2025-06-13
Addressing Practical Problems Through The Metaverse And Game Inspired Mechanics written by Malik, Garima and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-13 with Computers categories.
The convergence of the metaverse and gamification is transforming how people engage with digital environments, offering immersive, interactive experiences that extend beyond entertainment into education, healthcare, business, and social interaction. As digital and physical realities increasingly blend, gamified elements drive user motivation, collaboration, and innovation in virtual spaces. This evolution impacts society by reshaping learning methods, enhancing remote work environments, and creating new forms of social and economic interaction. Understanding these dynamics is crucial for navigating and shaping the digital ecosystems of the future. Addressing Practical Problems Through the Metaverse and Game-Inspired Mechanics explores how organizations can effectively utilize the metaverse and game-inspired mechanics to address practical problems. This book analyzes the merging of metaverse and gamification. Covering topics such as brand awareness, pollution, and virtual experiences, this book is an excellent resource for business leaders, managers, executives, technology professionals, educators, trainers, instructional designers, public sector leaders, policymakers, researchers, academicians, and more.
Innovation And The Sharing Economy
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Author : Pawan Kumar
language : en
Publisher: Taylor & Francis
Release Date : 2025-07-11
Innovation And The Sharing Economy written by Pawan Kumar and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-07-11 with Business & Economics categories.
This book is a novel exploration of the complex interplay between modern work structures, artificial intelligence (AI), and economic sustainability. Through meticulously researched insights and real-world examples, this book unravels the intricate dynamics shaping the sharing and gig economies, offering a comprehensive analysis of their implications for the future of work. Key features of this book include a deep dive into the theoretical foundations of AI, the sharing economy, and gig economy, complemented by practical case studies illustrating their real-world applications. Readers will gain valuable insights into how these economic models influence labour markets, technological advancements, governance frameworks, and societal well-being. By examining the opportunities and challenges presented by the sharing and gig economies, this book equips readers with the knowledge to navigate and shape the evolving landscape of work. This edited collection caters to a diverse audience, including academics, technologists, policymakers, students across various disciplines, and professionals interested in the future of work and economic development. Its interdisciplinary approach makes it an invaluable resource for those seeking a deeper understanding of the complexities surrounding AI, the sharing economy, and the gig economy. Whether you're a researcher, entrepreneur, or policymaker, this book provides essential insights into the transformative forces shaping the global economy.
Augmenting Humanity
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Author : Jamshed Khalid
language : en
Publisher: Emerald Group Publishing
Release Date : 2025-07-23
Augmenting Humanity written by Jamshed Khalid and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-07-23 with Business & Economics categories.
Augmenting Humanity neatly demystifies the concept of Industry 5.0 and human-machine collaboration and provides concrete ways to progress whilst considering both technological and human factors in tandem.
New Trends In Marketing And Consumer Science
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Author : Tarnanidis, Theodore K.
language : en
Publisher: IGI Global
Release Date : 2024-05-17
New Trends In Marketing And Consumer Science written by Tarnanidis, Theodore K. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-17 with Business & Economics categories.
Marketing and consumer science are undergoing a seismic shift, propelled by an array of dynamic trends and advancements. Technological advancements, along with shifting socioeconomic and geopolitical factors, have transformed consumer behaviors and preferences in unprecedented ways. As a result, anticipating emerging trends and adapting strategies accordingly has become essential for success in this dynamic landscape. New Trends in Marketing and Consumer Science is the groundbreaking solution poised to revolutionize how academia approaches the study of marketing and consumer science. This book offers a roadmap for scholars to navigate the evolving landscape with confidence and foresight while delving into the trends shaping the future of these disciplines. From AI and machine learning to sustainability and ethical marketing, each chapter provides invaluable insights and practical strategies for addressing the challenges of today and anticipating those of tomorrow.
Contemporary Studies Of Risks In Emerging Technology
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Author : Simon Grima
language : en
Publisher: Emerald Group Publishing
Release Date : 2023-05-10
Contemporary Studies Of Risks In Emerging Technology written by Simon Grima and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-10 with Business & Economics categories.
With the rapid development of technologies, it becomes increasingly important for us to remain up-to-date on new and emerging technologies. This series, therefore, aims to deliver content on current and future technologies and how the young generation benefits from this.
Big Data
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Author : Bill Schmarzo
language : en
Publisher: John Wiley & Sons
Release Date : 2013-09-23
Big Data written by Bill Schmarzo and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-23 with Business & Economics categories.
Leverage big data to add value to your business Social media analytics, web-tracking, and other technologies help companies acquire and handle massive amounts of data to better understand their customers, products, competition, and markets. Armed with the insights from big data, companies can improve customer experience and products, add value, and increase return on investment. The tricky part for busy IT professionals and executives is how to get this done, and that's where this practical book comes in. Big Data: Understanding How Data Powers Big Business is a complete how-to guide to leveraging big data to drive business value. Full of practical techniques, real-world examples, and hands-on exercises, this book explores the technologies involved, as well as how to find areas of the organization that can take full advantage of big data. Shows how to decompose current business strategies in order to link big data initiatives to the organization’s value creation processes Explores different value creation processes and models Explains issues surrounding operationalizing big data, including organizational structures, education challenges, and new big data-related roles Provides methodology worksheets and exercises so readers can apply techniques Includes real-world examples from a variety of organizations leveraging big data Big Data: Understanding How Data Powers Big Business is written by one of Big Data's preeminent experts, William Schmarzo. Don't miss his invaluable insights and advice.
Promoting Consumer Engagement Through Emotional Branding And Sensory Marketing
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Author : Gupta, Monika
language : en
Publisher: IGI Global
Release Date : 2022-12-09
Promoting Consumer Engagement Through Emotional Branding And Sensory Marketing written by Gupta, Monika and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-12-09 with Business & Economics categories.
Emotional impulses heavily influence the behavior of customers. Sensory marketing establishes an emotional connection between the company and the customers, thus yielding a positive response towards the brand. It has a strong influence not only on the perceptions but also on the choices of the customers. It assists the organizations in delivering a unique multisensory experience and capitalizes on new marketing opportunities. Therefore, businesses should carefully formulate sensory marketing strategies revolving around the details of offered product mix, prospective modes of communication, as well as point-of-sale actions. Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing provides strategies for approaching customers through their senses to better formulate effective sensory tactics. It strengthens the research in communicating brand image, enhancing brand recognition, generating brand loyalty, and increasing brand appeal through sensory marketing. Covering topics such as customer engagement, brand experience, and service quality, this premier reference source is an indispensable resource for business leaders and executives, marketing professionals, brand specialists, students and faculty of higher education, librarians, researchers, and academicians.
Privacy And Security Policies In Big Data
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Author : Tamane, Sharvari
language : en
Publisher: IGI Global
Release Date : 2017-03-03
Privacy And Security Policies In Big Data written by Tamane, Sharvari and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-03 with Computers categories.
In recent years, technological advances have led to significant developments within a variety of business applications. In particular, data-driven research provides ample opportunity for enterprise growth, if utilized efficiently. Privacy and Security Policies in Big Data is a pivotal reference source for the latest research on innovative concepts on the management of security and privacy analytics within big data. Featuring extensive coverage on relevant areas such as kinetic knowledge, cognitive analytics, and parallel computing, this publication is an ideal resource for professionals, researchers, academicians, advanced-level students, and technology developers in the field of big data.
Machine Learning And Big Data Analytics Paradigms Analysis Applications And Challenges
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Author : Aboul Ella Hassanien
language : en
Publisher: Springer Nature
Release Date : 2020-12-14
Machine Learning And Big Data Analytics Paradigms Analysis Applications And Challenges written by Aboul Ella Hassanien and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-14 with Computers categories.
This book is intended to present the state of the art in research on machine learning and big data analytics. The accepted chapters covered many themes including artificial intelligence and data mining applications, machine learning and applications, deep learning technology for big data analytics, and modeling, simulation, and security with big data. It is a valuable resource for researchers in the area of big data analytics and its applications.