Advertising At War
DOWNLOAD eBooks
Download Advertising At War PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Advertising At War book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Advertising At War
DOWNLOAD eBooks
Author : Inger L Stole
language : en
Publisher: University of Illinois Press
Release Date : 2012-11-05
Advertising At War written by Inger L Stole and has been published by University of Illinois Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-05 with Business & Economics categories.
Advertising at War challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage of the Wheeler-Lea Amendment to the Federal Trade Commission Act, the result of more than a decade of campaigning to regulate the advertising industry. Inger L. Stole suggests that the war experience, even more than the legislative battles of the 1930s, defined the role of advertising in U.S. postwar political economy and the nation's cultural firmament. She argues that Washington and Madison Avenue were soon working in tandem with the creation of the Advertising Council in 1942, a joint effort established by the Office of War Information, the Association of National Advertisers, and the American Association of Advertising Agencies. Using archival sources, newspapers accounts, and trade publications, Stole demonstrates that the war elevated and magnified the seeming contradictions of advertising and allowed critics of these practices one final opportunity to corral and regulate the institution of advertising. Exploring how New Dealers and consumer advocates such as the Consumers Union battled the advertising industry, Advertising at War traces the debate over two basic policy questions: whether advertising should continue to be a tax-deductible business expense during the war, and whether the government should require effective standards and labeling for consumer products, which would render most advertising irrelevant. Ultimately the postwar climate of political intolerance and reverence for free enterprise quashed critical investigations into the advertising industry. While advertising could be criticized or lampooned, the institution itself became inviolable.
Advertising At War
DOWNLOAD eBooks
Author : Inger L Stole
language : en
Publisher: University of Illinois Press
Release Date : 2012-11-16
Advertising At War written by Inger L Stole and has been published by University of Illinois Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-16 with Business & Economics categories.
Advertising at War challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage of the Wheeler-Lea Amendment to the Federal Trade Commission Act, the result of more than a decade of campaigning to regulate the advertising industry. Inger L. Stole suggests that the war experience, even more than the legislative battles of the 1930s, defined the role of advertising in U.S. postwar political economy and the nation's cultural firmament. She argues that Washington and Madison Avenue were soon working in tandem with the creation of the Advertising Council in 1942, a joint effort established by the Office of War Information, the Association of National Advertisers, and the American Association of Advertising Agencies. Using archival sources, newspapers accounts, and trade publications, Stole demonstrates that the war elevated and magnified the seeming contradictions of advertising and allowed critics of these practices one final opportunity to corral and regulate the institution of advertising. Exploring how New Dealers and consumer advocates such as the Consumers Union battled the advertising industry, Advertising at War traces the debate over two basic policy questions: whether advertising should continue to be a tax-deductible business expense during the war, and whether the government should require effective standards and labeling for consumer products, which would render most advertising irrelevant. Ultimately the postwar climate of political intolerance and reverence for free enterprise quashed critical investigations into the advertising industry. While advertising could be criticized or lampooned, the institution itself became inviolable.
Advertising And Its Role In War And Peace
DOWNLOAD eBooks
Author :
language : en
Publisher:
Release Date : 1943
Advertising And Its Role In War And Peace written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1943 with Advertising categories.
Magazine Advertising In Life During World War Ii
DOWNLOAD eBooks
Author : Monica Brasted
language : en
Publisher: Lexington Books
Release Date : 2018-03-01
Magazine Advertising In Life During World War Ii written by Monica Brasted and has been published by Lexington Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-01 with Language Arts & Disciplines categories.
This book examines advertisements in Life magazine during World War II and how the cultural values of service, thrift, and utility were framed in those ads to promote both patriotism and consumption.
All Out For Victory
DOWNLOAD eBooks
Author : John Bush Jones
language : en
Publisher: UPNE
Release Date : 2009-07-15
All Out For Victory written by John Bush Jones and has been published by UPNE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-07-15 with History categories.
A lively look at magazine ads during World War II and their roles in sustaining morale and promoting home-front support of the war, with lots of illustrations
The Ad War
DOWNLOAD eBooks
Author : Matt Hrushka
language : en
Publisher: Matthew T Hrushka
Release Date : 2014-06-01
The Ad War written by Matt Hrushka and has been published by Matthew T Hrushka this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-01 with Business & Economics categories.
Written by award winning technologist and entrepreneur, Matt Hrushka, The Ad War reveals the inner workings of Online Advertising and exposes a growing conflict between advertising networks and their own consumers. Learn how the demand for relevance has led the industry into a perilous struggle with privacy and control that could ultimately change the way we use the internet.
Advertising S War On Terrorism
DOWNLOAD eBooks
Author : Jami A. Fullerton
language : en
Publisher:
Release Date : 2006
Advertising S War On Terrorism written by Jami A. Fullerton and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with History categories.
Advertising And Propaganda In World War Ii
DOWNLOAD eBooks
Author : David Clampin
language : en
Publisher: Bloomsbury Publishing
Release Date : 2014-03-21
Advertising And Propaganda In World War Ii written by David Clampin and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-21 with Political Science categories.
The Blitz- the period of Nazi bombing campaigns on civilian Britain during World War II- was a formative period for British national identity. In this groundbreaking book, David Clampin looks at the images, campaigns and slogans which helped to form the fabled 'Blitz spirit'- powerfully echoed in Winston Churchill's speeches. Because advertisers attempted to capitalise on war-time patriotism, Clampin's unique focus on advertising provides a visually rich seam of new information on the everyday war, and makes an enormous contribution to the debate on people's experiences of war and nationalism. Using a remarkable and hitherto unseen range of primary source material-advertisements in the press, slogans and posters-this work will reshape the contested meanings of the 'Home Front', opening up cultural history discourses on gender and nationalism. Advertising and Propaganda in World War II is essential reading for historians of World War II as well as students and scholars of Media Studies and Communication Studies.
World War Brands World War Ii And The Rise Of The Modern American Brand
DOWNLOAD eBooks
Author : Barry Silverstein
language : en
Publisher: GuideWords Publishing
Release Date : 2021-09-02
World War Brands World War Ii And The Rise Of The Modern American Brand written by Barry Silverstein and has been published by GuideWords Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-02 with Business & Economics categories.
How the Modern American Brand was Born World War II had a profound impact on American brands. In addition to brands directly aligning their products with the war effort, some brands used the war as a clever way to engender positive perceptions by distributing products to American forces. Other brands actually had their roots in the war. Just as important, the post-war economy led to the rise of the American middle class. The war fueled strong economic growth that turned the country into a major global force. Post-war America became a bubbling cauldron of scores of inventive, innovative brands. When television came along, marketing those brands rose to a whole new level. Brand marketing expert Barry Silverstein traces the development of the American brand from World War I through the 1920s and 1930s. Then he explores the interrelationship of World War II and American brands, showing how the war itself was "branded," how brand advertisers leveraged the war, and how the post-war economy helped birth the modern brand. Included are scores of stories about some of the best-known brands of the '40s and '50s. Silverstein concludes the book by examining brands in the context of American post-war culture, moving from the war's end into the 1950s and 1960s. He demonstrates how the consumerism of post-war America led quite directly to the birth of breakthrough brands and modern brand marketing strategies. Many brands from this time have survived and thrived into the 21st Century. In this book you'll learn: - How Coca-Cola, Disney and other great American brands played an integral role in World War II - Why some American brands chose to do business with Nazi Germany - How television influenced the rise of the modern American brand - Plus, see 38 vintage ads that reflect the wartime economy. This unique book takes a fresh look at the impact of World War II on America from a marketing perspective. History and brand buffs alike will be enthralled by WORLD WAR BRANDS!
The Marketing Of World War Ii In The Us 1939 1946
DOWNLOAD eBooks
Author : Albert N. Greco
language : en
Publisher: Springer Nature
Release Date : 2020-06-10
The Marketing Of World War Ii In The Us 1939 1946 written by Albert N. Greco and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-10 with Business & Economics categories.
From the late 1930s until December 7, 1941, isolationism and an antipathy toward war in Europe were strong political currents in the US. However, once the US entered World War II, the entire apparatus of the US government was mobilized to “market” the war to Americans who were incredulous and horrified about the attack at Pearl Harbor. Americans wanted immediate and detailed information from the US government and the nation’s media and entertainment companies about the recent military disasters. This book analyzes the complex relationships between the US government and the entire media and entertainment industries between 1939 and 1946. The US government realized in early 1942 that it needed to forge an alliance with the media and entertainment industries to create and maintain support for the war. The Office of War Information (OWI) was the US government agency acting as the liaison between Washington and the diverse media and entertainment industries; and all of them confronted a series of major issues and concerns to convince Americans to support the war effort. This book offers business historians an examination of the complex and sometimes tense relationships between the OWI and the radio, magazine, newspaper, and motion picture industries.