Advertising Automotive Products In Europe
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Advertising Automotive Products In Europe
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Author :
language : en
Publisher:
Release Date : 1927
Advertising Automotive Products In Europe written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1927 with Advertising categories.
The Effectiveness Of Product Placement For The Automobile Industry And Its Impact On Consumer Behavior
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Author : Frank Günnemann
language : en
Publisher: GRIN Verlag
Release Date : 2008-08-29
The Effectiveness Of Product Placement For The Automobile Industry And Its Impact On Consumer Behavior written by Frank Günnemann and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-08-29 with Business & Economics categories.
Master's Thesis from the year 2005 in the subject Business economics - Offline Marketing and Online Marketing, grade: A (1,0), Hawai'i Pacific University, language: English, abstract: The use and practice of product placement – also referred to as brand placement – has risen dramatically over the last few years. Here, especially the automobile industry is a major player by spending millions of dollars for strategically placing products and brands not only in blockbusters and movies, but increasingly also in various television programs, print media, and video games. This research paper investigates the effective of product placement for the automobile industry and its actual effect on consumer behavior. However, consumers’ attitudes, perceptions, and values tend to differ depending on their culture; thus, further research shall concentrate on the possible differences between American, European, and Asian consumers. First, the introduction will state the objective of the study as well as research purposes. Next, the background of the study will present a conceptual framework, theoretical foundations on which the research will be based, development of research questions that are to be answered, and a hypotheses development. As it follows, the research methodology will formulate the information needs and data collection methods, the questionnaire development, and the sample design. The data analyses and findings part will use descriptive statistics and present the results from the quantitative research as well as other findings. Ultimately, in the conclusion the findings and results will be discussed, limitations of the study will be acknowledged, and possibilities for future research will be stated. [...]
Advertising Automotive Products In Australia Japan And Islands Of The Pacific
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Author : James Andrew Gregg Pennington
language : en
Publisher:
Release Date : 1928
Advertising Automotive Products In Australia Japan And Islands Of The Pacific written by James Andrew Gregg Pennington and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1928 with Advertising categories.
Advertising Automotive Products In Latin America
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Author :
language : en
Publisher:
Release Date : 1927
Advertising Automotive Products In Latin America written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1927 with Advertising categories.
The Effectiveness Of Product Placement For The Automobile Industry And Its Impact On Consumer Behavior
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Author : Frank Günnemann
language : en
Publisher: GRIN Verlag
Release Date : 2008-09
The Effectiveness Of Product Placement For The Automobile Industry And Its Impact On Consumer Behavior written by Frank Günnemann and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-09 with Consumer behavior categories.
Master's Thesis from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A (1,0), Hawai'i Pacific University, 80 entries in the bibliography, language: English, abstract: The use and practice of product placement - also referred to as brand placement - has risen dramatically over the last few years. Here, especially the automobile industry is a major player by spending millions of dollars for strategically placing products and brands not only in blockbusters and movies, but increasingly also in various television programs, print media, and video games. This research paper investigates the effective of product placement for the automobile industry and its actual effect on consumer behavior. However, consumers' attitudes, perceptions, and values tend to differ depending on their culture; thus, further research shall concentrate on the possible differences between American, European, and Asian consumers. First, the introduction will state the objective of the study as well as research purposes. Next, the background of the study will present a conceptual framework, theoretical foundations on which the research will be based, development of research questions that are to be answered, and a hypotheses development. As it follows, the research methodology will formulate the information needs and data collection methods, the questionnaire development, and the sample design. The data analyses and findings part will use descriptive statistics and present the results from the quantitative research as well as other findings. Ultimately, in the conclusion the findings and results will be discussed, limitations of the study will be acknowledged, and possibilities for future research will be stated. ...]
Trade Information Bulletin
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Author :
language : en
Publisher:
Release Date :
Trade Information Bulletin written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with United States categories.
Marketing Strategies In The European Car Industry
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Author : Marie-Raphaele Petit-Rafer
language : en
Publisher:
Release Date : 1996-01-01
Marketing Strategies In The European Car Industry written by Marie-Raphaele Petit-Rafer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996-01-01 with Automobile industry and trade categories.
Commerce Reports
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Author :
language : en
Publisher:
Release Date : 1931-10-05
Commerce Reports written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1931-10-05 with Consular reports categories.
Publications Of The Bureau Of Foreign And Domestic
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Author : United States. Foreign and Domestic Commerce Bureau
language : en
Publisher:
Release Date : 1929
Publications Of The Bureau Of Foreign And Domestic written by United States. Foreign and Domestic Commerce Bureau and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1929 with categories.
Condensed List Of Publication
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Author : United States. Bureau of Foreign and Domestic Commerce
language : en
Publisher:
Release Date : 1936
Condensed List Of Publication written by United States. Bureau of Foreign and Domestic Commerce and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1936 with Government publications categories.